Island Spa and Sauna

What Island Spa and Sauna does

Island Spa & Sauna is a privately held, single-location Korean jjimjilbang-style day spa operating from a 30,000 sq. ft. facility at 1769 Lincoln Highway, Edison, New Jersey, founded around 2011 and opened in 2015 by a family-led team. The company's core product is general admission access (priced at $55 weekday / $65 weekend/holiday) to an integrated facility containing five themed dry saunas (Treasure Island with semi-precious stones, Charcoal, Salt Island with Himalayan salt, Forest, Clay), an ice sauna, four soaking tubs, a steam room, gender-separated bathing areas, sleeping and lounging rooms, and included amenities (loungewear, locker, towel, toiletries, WiFi). The facility operates 14 hours per day, 9 AM–11 PM, seven days a week, and uses a waitlist during peak periods.

The revenue model combines the core day-pass admission with a layered upsell ladder of services: massage therapies (Swedish, Hot Stone, Deep Tissue, Acupressure, Ashiatsu, Prenatal, Head & Scalp, Foot Reflexology, Chair) priced $65–$160; Korean Body Scrubs ($65–$155); skincare/facials ($85–$195); premium VIP private treatments including Himalayan Salt Glow, Aromatic Brown Sugar Scrub, and Detoxifying Mud Wrap ($185–$235); and Yoni Steam services ($55+). Ancillary revenue is generated through an on-site Korean restaurant and sushi bar (Cafe Island), a juice bar, gift cards reloadable in $50 increments, and 10x admission bundle passes with a two-year expiration.

Go-to-market is direct-to-consumer via walk-in admission at the front desk, online booking and prepaid bundles through the Onagilysys platform, an Instagram-led #WannaSauna user-generated content campaign, an email newsletter, and an influencer inquiry program. Customer segmentation is horizontal across wellness/self-care consumers, families (on designated Family Days), and occupational-discount visitors. The company has 51–100 employees, no disclosed external investors, and operates as a single-site, family-owned private business with no evidence of additional locations, M&A activity, or expansion beyond its Central Jersey catchment.

Name

Island Spa and Sauna

Legal name

Island Spa & Sauna

Website

https://islandspasauna.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Island Spa & Sauna operates a 30,000 sq. ft. Korean jjimjilbang-style day spa in Edison, New Jersey, offering themed saunas, bathhouse amenities, massage and skincare services, and on-site Korean dining to walk-in and online-booked consumers in the Central Jersey market.

Ownership category

akta.pro rank

Product category

Day Spa & Korean Bathhouse (Jjimjilbang) Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Korean day spa
• Jjimjilbang bathhouse
• Sauna facilities
• Massage therapy
• Wellness services

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. General Admission: Day passes providing access to all open amenities including 5 dry saunas, ice sauna, 4 soaking tubs, 1 steam room, toiletries, bathing area, towel, sleeping room, lounging area, and wifi. Weekday admission is $55, weekend/federal holiday admission is $65.
2. Spa Services: Revenue from massage services (Swedish, Hot Stone, Deep Tissue, Acupressure, Ashiatsu, Prenatal, Head & Scalp, Foot Reflexology, Chair Massage), Korean Body Scrubs, Skincare/Facials, VIP Treatments, and Yoni Steam services. Services priced individually from $55 to $235.
3. Cafe Island Restaurant: On-site Korean cuisine restaurant and sushi bar, juice bar serving food, beverages, and snacks including traditional Korean dishes, soondubu, bibimbap, and snow bingsoo.
4. Gift Cards and Admission Bundles: Custom gift cards for admission and services, 10x admission bundle passes with 2-year expiration, and service ticket bundles for massages, body scrubs, and facials.
5. VIP/Private Treatments: Premium private treatments including Himalayan Salt Glow ($185), Aromatic Brown Sugar Scrub ($215), Detoxifying Mud Wrap ($235), K-Sea Kelp Scrub, K-Candle Oil Harmony, and K-Hydrating Wrap.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Island Spa and Sauna operates a 30,000 sq. ft. Korean day spa and bathhouse (jjimjilbang) in Edison, New Jersey. Its primary product is general admission day passes that grant access to themed saunas, soaking tubs, steam rooms, bathing areas, sleeping/lounging rooms, and complimentary amenities. Add-on services include massage therapy, traditional Korean body scrubs, facials, VIP private treatments, and Yoni Steam, supported by on-site food and beverage through Cafe Island restaurant and a juice bar.

Product overview

Island Spa & Sauna is a 30,000 sq. ft. modernized Korean day spa offering a comprehensive wellness experience. The core offering is general admission access to their extensive facilities including multiple saunas (dry saunas, ice sauna, specialty rooms like Treasure Island, Charcoal Island, Salt Island, Forest Island, Clay Island) and bathhouse amenities. Additional revenue streams include add-on spa services: massage therapies (Swedish, Hot Stone, Deep Tissue, Prenatal, Head & Scalp, Foot Reflexology, Chair Massage), Korean body scrubs, facials and skincare treatments, VIP premium treatments (Himalayan Salt Glow, Mud Wraps, K-Sea treatments), and Yoni Steam services. The spa also operates Cafe Island (Korean cuisine restaurant with sushi bar) and a Juice Bar as ancillary food and beverage offerings. Gift cards and 10x admission bundles provide flexible entry options.

Differentiator

Problem solved

Functional benefit

Brands

• Cafe Island: Traditional Korean cuisine and sushi bar restaurant located within the spa facility.
• Island Juice Bar

Products and services

• General Admission Day-pass admission ($55 weekday, $65 weekend/federal holiday) granting access to 5 themed dry saunas, 1 ice sauna, 4 soaking tubs, 1 steam room, gender-separated bathing area, sleeping room, lounging area, complimentary spa loungewear, personal locker, towel, toiletries, and WiFi for individual adult consumers seeking a Korean jjimjilbang-style wellness experience.
• Massage Services Individual massage therapy services for adult consumers including Swedish, Hot Stone, Deep Tissue, Acupressure, Ashiatsu Bar, Prenatal, Head & Scalp, Foot Reflexology, and Chair Massage, priced individually from $55 to $235 depending on modality and duration.
• Korean Body Scrubs Traditional Korean-style full-body exfoliation performed in the bathhouse using textured gloves, with tiers including Body Scrub Regular (30 min, $65), Men's Body Scrub Plus (60 min, $115), Women's Body Scrub Plus (with hair wash, milk rinse, oil rub), and Women's Body Scrub Special (90 min, $155).
• Skincare / Facials Facial treatments for adult consumers including Quick Fix Facial (30 min, $85), Algomask+ Facial (60 min, $155), Hydrolifting Facial (60 min, $155), Collagen 90+ Facial (90 min, $195), Oxygenating Acne Facial (90 min, $195), and Clarifying Back Treatment (60 min, $165), with optional add-ons such as Collagen Eye Lifting ($25) and Additional Extraction ($25).
• VIP Private Treatments Premium private spa treatments including Himalayan Salt Glow (60 min, $185), Aromatic Brown Sugar Scrub (75 min, $215), Detoxifying Mud Wrap (90 min, $235), K-Sea Kelp Scrub, K-Candle Oil Harmony, K-Hydrating Wrap, and Head Spa (60 min $125 / 90 min $185) for adult consumers seeking a high-end private experience (gratuity included; admission fee not included).
• Yoni Steam Vaginal health steam treatment using organic herbs and salts with three specialized blends — Cleansing Blend (30 min, $55), Gentle Blend, and Harmony Blend — selected based on intake form for individual adult consumers.
• Cafe Island (Korean Restaurant & Sushi Bar) On-site Korean cuisine restaurant and sushi bar within the spa, serving traditional Korean dishes including Soondubu and Bibimbap, available to spa guests and walk-in diners.
• Island Juice Bar On-site beverage and snack service offering fresh juices, smoothies, baked eggs, snow bingsoo, and other snacks to spa guests and walk-in customers.
• Gift Cards Digital and physical gift cards redeemable for admission and services at Island Spa and Sauna, reloadable in $50 increments and valid for 5 years from purchase date.
• 10x Admission Pass Bundle Bundle of 10 admission passes valid for 2 years from purchase date, redeemable 7 days a week including weekends and federal holidays, sharable among family and friends.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoJo Spa Club: Korean-style spa and sauna club in Edgewater, NJ — the closest direct competitor, offering a similar mix of gender-separated bathhouses, themed saunas, massage, and body scrub services to a comparable NY/NJ metro consumer base.
• Aire Ancient Baths: Upscale thermal bathhouse experience with locations in NYC, Chicago, and other cities — comparable premium bathhouse concept targeting wellness and relaxation consumers at a higher price tier.
• Spa Castle: Korean-style spa and sauna facility in College Point, NY with themed bade pools, saunas, and massage services — directly comparable to Island Spa's offering in the NY/NJ metro area.
• Bathhouse: Modern bathhouse and spa concept in Brooklyn offering thermal bathing, sauna, massage, and food/beverage in an experiential format — comparable urban day-spa model with similar demographic appeal.
• Wi Spa: 24-hour Korean day spa in Los Angeles offering jjimjilbang-style amenities, body scrubs, saunas, and massage services — directly comparable concept targeting Korean-American and culturally-curious mainstream consumers.
• King Spa & Sauna: Large Korean jjimjilbang-style spa chain with multiple US locations (including NJ) offering saunas, bathhouses, food courts, and massage services — directly comparable operating model and target customer base.

Broad incumbents

• Hand & Stone Massage and Facial Spa: National franchise chain of massage and facial spa locations across the US — comparable massage/skincare services at lower subscription-based price points, with broader geographic reach.
• Massage Envy: Largest US massage and skincare membership-franchise chain — a broad incumbent offering comparable spa services (massage, facials) at lower price points via subscription model; competes for the same discretionary wellness dollars.
• Woodhouse Spas: Mid-size US day-spa franchise offering massage, facials, and body treatments — comparable full-service day-spa concept with multi-location footprint and broader geographic reach than Island Spa.
• The Spa at Mohonk Mountain House: Destination spa at a historic New York mountain resort offering comprehensive wellness services — comparable spa services portfolio at a destination/tourism price tier rather than local day-spa pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/islandspasauna
• Xx.com/islandspasauna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Spa and Sauna