Sojo Spa Club

What Sojo Spa Club does

SoJo Spa Club operates a single premium wellness destination at 660 River Rd., Edgewater, NJ, between the George Washington Bridge and Lincoln Tunnel. The facility is a re-imagined Korean bath house (jimjilbang) that aggregates thermal pools and baths (ten heated outdoor pools including an Infinity Pool, Hydrotherapy Pool, Silk Bath, and Carbon Rich Bath), multiple specialty saunas (Himalayan Salt, Far-Infrared, Charcoal, Ganbanyoku, Ice Room, Hot Stone Beds), a Fitness Center, a yoga studio, a coworking space, a Food Hall, and an on-property boutique hotel (Hotel SoJo) with Corner Suites, Double Rooms, and Standard Rooms. The treatment menu combines ESPA-branded massages with Korean Body Scrubs, Japanese Volcanic Sand Bathing delivered via partnership with Hakusuikan of Ibusuki, Halotherapy, Acupressure/Shiatsu, and maternity services.

The revenue model is direct-to-consumer and high-ticket, anchored by daily timed admission passes that gate access to pools, saunas, locker rooms, and coworking, plus a layered treatment menu priced $20–$490. Additional revenue streams include overnight Hotel SoJo accommodations, Food & Beverage at the on-site Food Hall, retail (swimwear and spa products), and gift cards/certificates, all bookable online through shop.sojospaclub.com or via the 833-765-6772 reservation line. Group reservations (7–50 guests) and corporate events (meeting space for 7–50) extend the model into B2B. Distribution is entirely direct: there is a strict no-third-party-resale policy for tickets and gift cards, with hotel inventory routed through Cloudbeds.

The target customer base is adults 18+ in the New York/New Jersey metro seeking premium, multicultural wellness experiences, plus hotel guests staying overnight for extended visits. The business is privately held with no disclosed institutional or venture backing and is operated from a single facility open 9:00 a.m.–9:30 p.m. daily.

Name

Sojo Spa Club

Legal name

SoJo Spa Club

Website

https://sojospaclub.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

SoJo Spa Club is a privately held premium Korean bath house-inspired wellness destination and boutique hotel in Edgewater, NJ, offering daily access to ten thermal pools, multiple saunas, ESPA/Korean/Japanese treatments, and on-site overnight stays for adults 18+ in the New York metro.

Ownership category

akta.pro rank

Product category

Day Spa and Wellness Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Destination Spas & Spa Resorts (HSALAFAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Day spa services
• Korean bath house
• Wellness treatments
• Spa resort
• Massage therapy

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Daily Admission: Timed entry passes granting access to all pools, baths, saunas, locker rooms, lounges, and coworking space. Prices vary seasonally and by day of week.
2. Spa Treatments: Revenue from massage services (Aromatherapy, Deep Muscle, Heated Salt Stone, Signature Package), Korean Body Scrubs, Acupressure Therapy, Halotherapy, and Volcanic Sand Bath sessions. Includes ESPA-branded treatments, couples massages, and maternity services.
3. Hotel Accommodations: Boutique hotel (Hotel SoJo) with Corner Suites, Double Rooms, and standard Hotel Rooms. Check-in after 4 PM, check-out before 11 AM. Additional charges for extra guests ($140 per person per night). Includes complimentary spa access for hotel guests.
4. Food & Beverage: On-site dining at the Food Hall with indoor and outdoor seating. Revenue from food and beverage purchases during spa visits.
5. Retail Products: Sale of spa products, swimwear, and retail items available in locker rooms and shop.
6. Gift Cards & Gift Certificates: Gift cards never expire. E-gift cards activate within 24 hours. Gift certificates valid for 2 years. 10-pack admission passes available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

SoJo Spa Club operates a re-imagined Korean bath house (jimjilbang) wellness destination in Edgewater, NJ, offering timed daily admission to thermal pools, saunas, and relaxation areas alongside à la carte spa treatments including ESPA massages, Korean Body Scrubs, Volcanic Sand Bath, Halotherapy, and Acupressure. The facility integrates a boutique hotel (Hotel SoJo) for overnight stays with complimentary spa access.

Product overview

SoJo Spa Club operates as a Korean bath house-inspired wellness destination offering a unified spa and boutique hotel experience. The core offering combines Daily Admission passes providing access to thermal pools, saunas, and relaxation areas with add-on spa treatment modules including ESPA massages, Korean Body Scrubs, Acupressure Therapy, Volcanic Sand Bath, Halotherapy, and fitness/yoga classes. Hotel SoJo, an on-property boutique hotel, extends the experience to overnight guests with suite and room accommodations featuring NYC skyline views. Additional services include corporate event spaces, group reservations for 7+ guests, and gift certificates. The spa emphasizes multicultural wellness traditions from Korea, Japan, and Eastern Europe, positioning itself as a comprehensive day spa and hotel escape rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• ESPA Treatments: World-renowned spa brand partnership offering tailored treatments using different oils and techniques.
• Volcanic Sand Bath

Products and services

• Daily Admission Timed entry pass granting access to all outdoor thermal pools, baths, saunas, locker rooms, indoor/outdoor lounges, and coworking space, with complimentary robes and towels. Prices vary seasonally and by day of week. For adults 18+.
• Hotel SoJo On-property boutique hotel featuring Corner Suites, Double Rooms, and standard Hotel Rooms with Eastern Asian aesthetic design and NYC skyline views. Includes complimentary spa access for overnight guests. Check-in after 4 PM, check-out before 11 AM.
• ESPA Treatments Premium spa treatments offered in partnership with world-renowned ESPA brand, including Aromatherapy, Heated Salt Stone, Deep Muscle, Signature Package, and Couples Massages using ESPA's proprietary oils and techniques.
• Korean Body Scrub Authentic Korean bath house exfoliation treatment using brightly colored mitts in a semi-private bath house setting, available in Basic 30-minute ($75) and Deluxe 60-minute ($150) versions with soap, therapeutic oils, moisturizing milk rinse, and shampoo.
• Volcanic Sand Bath Authentic Japanese sand bathing experience from Ibusuki, Japan, offered in partnership with Hakusuikan, providing detoxifying benefits in a unique therapeutic treatment.
• Halotherapy Dry salt cave therapy session ($20 per 45 minutes) mimicking natural salt mines found in Eastern Europe, with purported benefits for respiratory health, skin health, stress relief, immune system boost, and improved sleep.
• Acupressure Therapy Acupressure sessions in 30, 60, and 90-minute lengths rooted in ancient Chinese healing arts of reflexology and Japanese shiatsu massage, offered as standalone or group treatments.
• Outdoor Thermal Pools and Baths Ten heated therapeutic outdoor pools and baths open year-round, including the Infinity Pool, Hydrotherapy Pool, Silk Bath, and Carbon Rich Bath.
• Saunas and Therapy Rooms Multiple unique saunas and therapy rooms including Himalayan Salt Sauna, Far-Infrared Sauna, Charcoal Sauna, Ganbanyoku Room, Ice Room, and Hot Stone Beds, each with distinct wellness benefits.
• Corporate Events Corporate meeting and event services including Courtyard Room (up to 40 people), Conference Room (7 people), and Restaurant (50 people), with AV equipment, hotel accommodation options, and catering available.
• Group Spa Reservations Spa treatment reservations for groups of 7 to 50 people, with group pricing that includes 6.625% tax and 20% suggested gratuity; reservationist contacts within 48 hours.
• Fitness Center and Yoga Classes 7th-floor fitness facility with cardio machines, free weights, and stretching equipment at $5 per session, plus complimentary yoga classes on Saturdays and Sundays at noon and 2 PM.
• Spa Gift Certificates Gift certificates for 60-minute signature massage or couples massage, valid for 2 years and including tax, gratuity, complimentary valet, and 2 hours of facility access.

Quantifiable outcome

• Adults 18+ only policy ensures appropriate atmosphere for target demographic
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ESPAcoreStrategic or Co-development PartnerSoJo Spa Club partnered with world-renowned ESPA brand to offer customized spa treatments using ESPA's signature oils and techniques. The partnership provides access to ESPA's product line including the famous pink mud mask for scalp treatments and various aromatherapy blends. ESPA Director Jacqueline K. leads the treatment program.
• HakusuikancoreStrategic or Co-development PartnerPartnership with Hakusuikan from Ibusuki, Japan to bring authentic Japanese Volcanic Sand Bath experience to SoJo Spa Club. The sand bath treatment uses volcanic sand from the famous sand bathing beaches of Ibusuki, Japan, known for its detoxifying and therapeutic properties.
• ChargerbackminorOthersPartnership with Chargerback.com for lost and found services. Guests can report lost items through the Chargerback platform, and SoJo's Lost and Found team works to locate and return items.
• EarthShare New JerseyminorStrategic or Co-development PartnerSoJo Spa Club partners with EarthShare NJ for environmental conservation projects and community volunteering. The partnership includes park cleanups and environmental initiatives in the local New Jersey community.
• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental partnership for Earth Day initiatives. SoJo Spa Club plants one tree through One Tree Planted for every guest welcomed during Earth Day week (April 19-25).
• Wounded Warrior ProjectminorOthersCharitable partnership during Memorial Day weekend where $5 from every First Responder Discount redeemed is donated to support injured veterans through Wounded Warrior Project.
• CloudbedscoreTechnology or IntegrationCloudbeds provides the hotel reservation system for Hotel SoJo bookings. Reservations are made through hotels.cloudbeds.com/reservation/r5bslE.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Jones Spa: NYC day spa and wellness destination combining thermal baths, sauna, steam, and a full treatment menu. Comparable mid-to-premium positioning and multi-modality offering to SoJo.
• Spa Castle: Korean-style day spa (jjimjilbang) operating locations in Queens, NY and other U.S. markets with multiple pools, saunas, and body scrubs. Directly comparable to SoJo's jimjilbang-inspired day spa model serving the NY/NJ metro.
• King Spa: Korean spa chain with flagship locations featuring thermal pools, saunas, and Korean body scrubs. Closest U.S. direct competitor in the authentic jimjilbang format that SoJo re-imagines.
• Aire Ancient Baths: Luxury thermal bathhouse with locations in NYC and other cities, offering multi-cultural thermal bathing experiences at premium price points. Comparable to SoJo's premium thermal-pool, hydrotherapy-led value proposition.
• QC NY Spa: Italian-inspired thermal spa on Governors Island (NYC) with pools, saunas, and relaxation rooms. Competes in the same NY metro premium day-spa category as SoJo, targeting similar affluent metro clientele.
• Bathhouse Brooklyn: Modern Brooklyn bathhouse offering thermal pools, saunas, hammam, and massage treatments. Targets a similar urban wellness consumer and competes with SoJo for the NY/NJ day-spa dollar.

Broad incumbents

• Miraval Resorts: Established luxury wellness resort brand (Hyatt-owned) offering all-inclusive wellness programming with spa, fitness, and nutrition. Broader incumbent in the destination wellness space where SoJo is a metro-based competitor.
• Canyon Ranch: Iconic U.S. luxury wellness resort brand operating destination spas with multi-day programs, spa treatments, and holistic wellness services. Larger incumbent in the same destination wellness category SoJo targets with its hotel integration.
• The Standard Spa, Miami Beach: Hotel-embedded spa concept with thermal pools, hammam, and treatments at The Standard hotel brand. Comparable hotel-plus-spa integrated model, although at a broader hospitality incumbent level.

Emerging players

• Red Mountain Resort: Boutique wellness resort in St. George, Utah focused on active wellness, spa, and guided programs. Comparable integrated hotel-plus-wellness value proposition in a destination format versus SoJo's metro-resort model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sojospaclub
• Facebookfacebook.com/sojospaclub
• Instagraminstagram.com/sojospaclub
• Pinterestpinterest.com/sojospaclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sojo Spa Club