EiendomsMegler 1

What EiendomsMegler 1 does

EiendomsMegler 1 Norge AS is a Norway-based private limited company that operates the country's largest real estate brokerage alliance, comprising nine regional subsidiaries (EiendomsMegler 1 Lillehammer og Gudbrandsdal, Midt-Norge, Nord-Norge, Ringerike Hadeland, Sogn og Fjordane, Sør-Norge, Østfold Akershus, Østlandet, and the Norge parent) and a network of approximately 145 office locations staffed by nearly 1,000 agents across 15 counties. The company is wholly owned by SpareBank 1, which provides bundled financing, mortgage, insurance, and refinancing integration into the property transaction workflow. Service lines span residential sales and purchases, holiday/cabin properties, agricultural land, commercial property transactions and leasing, new-construction/project sales for developers, rental management, property valuations, and an electronic standardized valuation product (e-takst) approved by Norwegian banks and financial institutions.

The technology stack includes a customer-facing website, a Kundeportal for document and bidding process management, an electronic valuation system (e-takst), and BlikkFang — an AI-powered marketing and audience-targeting engine that combines generative AI for marketing drafts with recommendation logic to match properties with buyers, alongside Adobe Analytics for web optimization and a data integration with Eiendomsverdi for land register and valuation data. Property listings are published through FINN.no as the primary marketplace channel.

Revenue is generated primarily through transaction-based commissions on completed residential and commercial sales, supplemented by unit-priced e-takst valuations (3,000–5,000 NOK), recurring rental management fees, project marketing commissions from developers, and value-added professional services. Customer segments are predominantly private individual buyers and sellers transacting one to a few properties in their lifetime, augmented by institutional flows from the LOfavør LO Union program, developer clients (e.g., Stolt Bolig, GS Utvikling), and commercial landlords and tenants. The go-to-market model is field-led through local offices with a digital top-of-funnel layer.

Name

EiendomsMegler 1

Legal name

EiendomsMegler 1 Norge AS

Website

https://eiendomsmegler1.no

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EiendomsMegler 1 Norge AS is Norway's largest real estate brokerage alliance, operating nine regional subsidiaries with nearly 1,000 agents and 145+ offices nationwide, serving private buyers and sellers, developers, and commercial clients with SpareBank 1-integrated financing and AI-enabled marketing.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial property services
• Property valuation
• Holiday property sales
• Rental management

Headquarters

HQ city

Norway

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales. The company takes a commission on completed property transactions, with pricing detailed in price lists available per region.
2. E-takst (Electronic Valuation): Electronic property valuation service priced between 3,000 and 5,000 NOK per assessment. This is a documented valuation used by banks and financial institutions for refinancing, divorce settlements, or estate settlements.
3. Property Rental Services: Rental management services for property owners, with local rental agents available in Midt-Norge and other regions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EiendomsMegler 1 provides full-service real estate brokerage across Norway, including residential property sales and purchases, commercial property transactions, holiday property sales, agricultural property sales, rental management, and standardized electronic property valuations (e-takst). The company operates a nationwide network of nearly 1,000 agents across 9 regional subsidiaries, integrated with SpareBank 1 for financing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Boligsalg (Residential Property Sales) Full-service residential property sales including market valuation, listing preparation, photography, viewings, bidding management, and settlement processing for individual homeowners.
• Kjøpe bolig (Residential Property Purchase) Assistance and guidance for residential property buyers including property search, viewing coordination, bidding support, and financing advice through the SpareBank 1 partnership.
• Næringseiendom (Commercial Property Services) Commercial property services including valuation, transactions (buy/sell/develop), and leasing for both private and public sector actors.
• Fritidseiendom (Holiday/Cabin Properties) Specialized sales service for holiday properties and cabins, including assistance with selling to international buyers.
• Nybygg (New Construction/Project Sales) New construction and new-build project sales services for developers, including early-phase consulting, market targeting, and sales from project inception.
• Landbruk (Agricultural Properties) Specialized services for buying and selling agricultural and farm properties with dedicated departments and specialized expertise.
• Boligutleie (Property Rental) Rental management and tenant placement services for property owners, connecting suitable tenants with available rental properties.
• Verdivurdering (Property Valuation) Property valuation services based on local market knowledge, comparable sales, and property inspection to determine market value.
• E-takst (Electronic Valuation) Standardized electronic property valuation document priced between 3,000 and 5,000 NOK, used for refinancing, sales, collateral, divorce settlements, and estate divisions. Approved by banks and financial institutions.
• Kundeportal (Customer Portal) Online customer portal for tracking bidding processes, signing documents, and accessing all property-related documents throughout the sales process.
• Boligprisstatistikk (Property Price Statistics) Monthly housing market statistics showing average prices, time-to-sale, and price changes by region, city, and locality across Norway.
• BlikkFang AI Marketing Tool AI-powered property marketing technology that combines artificial intelligence and local market knowledge to target advertisements to the most relevant buyers, increasing property visibility and bidding competition.

Quantifiable outcome

• Gjennomsnittlig salgstid 42 dager nasjonalt (mai 2026)
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Eiendom NorgeminorStrategic or Co-development PartnerIndustry partnership for sharing property transaction data for statistical and informational purposes. Data is shared for statistics and information sharing purposes.
• FINN.nocoreChannel Partner/ Reseller/ DistributorPrimary marketplace channel for property listings. FINN.no is the dominant Norwegian property marketplace where EiendomsMegler 1 publishes all property listings.
• Stolt BoligminorStrategic or Co-development PartnerProperty developer client partnership for new construction sales. Case study reference in project marketing section.
• GS UtviklingminorStrategic or Co-development PartnerProperty developer client partnership. GS Utvikling works with EiendomsMegler 1 for new development projects with collaborative approach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nordvik: Norwegian real estate brokerage with nationwide presence; directly comparable in residential brokerage, valuation, and rental services across regional markets.
• OBOS Eiendomsmeglere: Brokerage arm of the OBOS housing cooperative; competes in greater Oslo and other Norwegian markets with strong brand recognition from the cooperative membership base.
• Aktiv Eiendomsmegling: Nationwide Norwegian real estate brokerage competing in the same residential and commercial segments, with similar commission-based economics and local office network.
• DNB Eiendom: Norwegian real estate brokerage owned by DNB Bank; the largest single bank-affiliated competitor to EiendomsMegler 1 with comparable integrated mortgage and listing services across Norway.
• Malling & Co: Leading Norwegian commercial real estate advisor; the most direct competitor in EM1's commercial property (næringseiendom) service line for transactions, leasing, and valuation.
• Krogsveen: Long-established Norwegian real estate brokerage offering full residential, commercial, and new-build services; one of the principal traditional full-service competitors in Norway.
• PrivatMegleren: Major Norwegian real estate brokerage franchise; competes directly on residential and holiday property brokerage services with a similar nationwide office-based agent model.

Emerging players

• EIE: Norwegian real estate agency focused on a modern, technology-forward brokerage model; competes on similar product surface with differentiated digital experience targeting younger sellers.

Regional players

• Svensk Mäklargrupp / Notar (SBB): Nordic residential real estate brokerage; comparable in business model and service mix to EM1 but primarily serving the Swedish market rather than competing directly in Norway.

Others

• Heimstaden / OBOS Block Watne: Adjacent Nordic residential property owner/developer; not a brokerage peer but a counterparty on EM1's new-build/project-marketing and rental management service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/search/pages/?q=EiendomsMegler%201
• LinkedInlinkedin.com/company/eiendomsmegler-1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EiendomsMegler 1