Passione

What Passione does

Passione (株式会社Passione) is a privately held Japanese corporation founded on June 21, 2013, and headquartered in Osaka with a branch office in Nagoya. The company operates three business pillars under a single entity: (1) a Product Sales division (物販事業) selling its own-brand healthcare, oral care, and beauty care products including a mask family (virus/pollen/PM2.5 masks in regular, small, and children's sizes, plus the Bio Face skin-friendly line) and an infection-prevention product line (Air Wolf air-purification series, temperature-checking alcohol dispensers, infrared thermometers, portable CO2 concentration meters, and an AI non-contact thermometer); (2) an ICT Solutions division (ICTソリューション事業) offering custom systems and smartphone-app development, AI/IoT hardware and embedded software development, OEM product planning through manufacturing and sales, and ICT strategy consulting; and (3) a Web/EC/DTP/Events services division for website creation, e-commerce store construction and operation, DTP/print production, and event planning.

The company's flagship technical offering is picmo R (ピクモアール), a software tool launched in January 2022 that captures still images and live video from dental microscopes (including the EXTARO300), manages images centrally from multiple devices, and uses a purpose-built UI for dental workflows to support patient communication of treatment status and results. Passione generates revenue through direct hardware sales (proprietary and OEM products), project-based ICT/development services, and recurring post-release operational maintenance; pricing is not publicly disclosed and all sales originate from direct inquiry, enterprise sales teams, trade show exhibitions (e.g., Japan Dental Show 2022, AJS 2021), and a proprietary e-commerce storefront, with the company being a member of the Japan Hygiene Materials Industry Association and the Mask Industry Association.

The customer base is split between B2B corporate clients in healthcare, hygiene, and OEM manufacturing (whose identities are kept confidential under NDA) and direct consumer buyers of mask and hygiene products. GTM is sales-led and relationship-driven, with no disclosed digital marketing or content channels, no disclosed funding rounds or external investors, and ownership concentrated in Representative Director Koji Takane (高根 弘二); registered capital stands at ¥11 million (~$73K), indicating a small-scale, founder-operated business.

Name

Passione

Legal name

株式会社Passione

Website

https://la-passione.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Passione is a privately held Japanese firm founded in 2013 in Osaka that sells its own-brand masks and infection-prevention hardware, develops AI/IoT and OEM products, and offers the picmo R dental microscope image management software to dental clinics and B2B clients.

Ownership category

akta.pro rank

Product category

IT consulting and OEM product development

NAICS

Industrial Design Services (54142)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

akta.pro secondary industry

Facial Tissue & Pocket Tissues (CRADALAB)

Keywords

• Custom software development
• AI IoT solutions
• Dental imaging software
• OEM product development
• Infection prevention products

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (物販事業): Sale of proprietary health care, oral care, and beauty care products, as well as OEM product planning and commissioned sales. Products include masks (virus/pollen/PM2.5 protection), infection control products (Air Wolf series, temperature checkers, CO2 meters, AI non-contact thermometers, alcohol dispensers), and Bio Face skin-friendly masks.
2. ICT Solutions (ICTソリューション事業): Custom software development, smartphone app development, AI/IoT hardware and software development and sales, ICT strategy consulting, and contracted development services. Includes development, post-release operational maintenance, and growth hacking.
3. Web/EC/DTP/Events (ウェブサイト・ECサイト・各種印刷物、イベント企画): Website design and production, DTP printing (flyers, brochures, business cards, calendars), EC site setup and operation across various marketplaces and proprietary stores, and event planning services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Passione is a multi-domain Japanese company that sells healthcare, oral-care, and beauty-care products (masks, the Air Wolf infection-prevention series, Bio Face masks, temperature/CO2 measurement devices, and the picmo R dental imaging software), and provides ICT solutions including custom software and smartphone-app development, AI/IoT hardware and embedded software development, OEM product planning-to-sales, and supporting web/DTP/e-commerce/event creative services. Its flagship proprietary product is picmo R, an image management and patient communication tool designed for dental microscopes, and it differentiates through end-to-end OEM capabilities from planning through manufacturing and sales.

Product overview

Passione operates as a multi-business company with two primary segments: (1) Product Sales (物販事業) and (2) ICT Solutions (ICTソリューション事業). The product portfolio consists of healthcare, oral care, and beauty care products under its own brand and OEM, plus ICT/software solutions. Key products include protective masks (regular, small, children, and Bio Face gentle-skin variants), infection prevention equipment (Air Wolf series, temperature-checking alcohol dispensers, infrared thermometers, portable CO2 detectors, AI non-contact thermometers), and the flagship software product picmo R, an image management system for dental microscopes. ICT services include systems/applications development, AI/IoT hardware and software development, OEM development and production, and web/DTP services. The company serves various corporate clients and participates in industry trade shows.

Differentiator

Problem solved

Functional benefit

Brands

• picmo R (ピクモアール): Communication tool for dental microscope (マイクロスコープ) used in dental medical settings, enabling image management and patient communication.
• Bio Face
• Air Wolf (工エアウルフ)

Products and services

• picmo R (ピクモアール) Dental image management and patient communication tool designed for use with dental microscopes. Captures still images and live video, enables centralized management of images from multiple devices, and provides an intuitive interface for archiving and visual treatment documentation. Targeted at dental clinics and dental healthcare professionals.
• AI Non-contact Thermometer (AI非接触型検温機) AI-powered non-contact body temperature measurement device using computer vision technology for infection prevention in facilities.
• Air Wolf Series (エアウルフシリーズ) Air Wolf series of infection prevention products including air purification and sanitization devices designed to enhance infection control measures in indoor environments.
• Temperature-checking Alcohol Dispenser (検温機能付きアルコールディスペンサー) Alcohol dispenser with integrated temperature measurement functionality for combined hygiene and infection screening at facility entry points.
• Infrared Thermometer (赤外線温度計) Handheld infrared thermometer for non-contact body temperature measurement as part of the infection-prevention product line.
• Portable CO2 Concentration Meter (携帯型CO2濃度測定器) Portable CO2 concentration measurement device for monitoring indoor air quality.
• Virus/Pollen/PM2.5 Protective Mask (ウイルス・花粉・PM2.5対策マスク) Protective face mask offering protection against viruses, pollen, and PM2.5 particles, available in regular, small, and children sizes, marketed for functionality and comfort.
• Bio Face Skin-friendly Mask (Bio Face 肌に優しいマスク) Skin-friendly face mask in the Bio Face series, designed for comfort and reduced skin irritation during extended wear.
• AI/IoT Hardware and Software Development (AI・IoT関連ハードウェア・ソフトウェア開発) Service offering for AI and IoT-related hardware and software development and sales, leveraging embedded software/hardware expertise across various CPU and board platforms to support customer IoT device development across multiple industries and business types.
• System and Application Development (各種システム・アプリケーション開発) Systems and application development service primarily focused on smartphone apps and web services/systems, supporting the full lifecycle from business and service planning through development, post-release operations/maintenance, and growth hacking.
• OEM Development and Production (OEM開発・生産) OEM development and production service providing comprehensive end-to-end support from product planning through design, manufacturing, and sales across a wide range of fields.
• ICT Strategy Consulting (ICT戦略コンサルティング) ICT strategy consulting service leveraging accumulated development track record and technical capabilities from client system development projects.
• Website and DTP Production (ウェブ・DTP制作) Website production and DTP printing service producing flyers, pamphlets, business cards, document holders, calendars, and other printed materials.
• EC Site Construction and Operation (ECサイト構築・運営) E-commerce site construction and operation support service, including opening stores on e-commerce malls and building proprietary online stores.
• Event Planning (イベント企画) Event planning service, including related website and system development and printed materials production.

Quantifiable outcome

• picmo R enables visualization of current state, treatment content, and treatment results for improved dentist-patient communication

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• 白水貿易株式会社 (Hakusui Trading Co., Ltd.)minorChannel Partner/ Reseller/ Distributor · 4 March 2022picmo R was displayed at the Hakusui Trading booth during the Japan Dental Show (March 4-6, 2022) at Pacifico Yokohama. Hakusui Trading, a dental equipment trading company, featured picmo R in their booth, suggesting a distribution or showcase partnership for the dental communication tool.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carestream Dental: Provider of dental imaging hardware and practice management/communication software. Comparable to Passione because both compete for dental clinic imaging budgets that combine capture, archiving, and patient communication into one workflow.
• Overjet: US dental AI imaging and clinical-insight platform. Direct peer to picmo R for AI-driven dental image analysis and dentist-patient visualization, differing mainly in geography/scale.
• Nakanishi Inc. (NSK): Japanese dental instrument and equipment maker with imaging-enabled handpieces and similar microscope-adjacent products. Comparable as a domestically rooted dental device peer whose products are integrated into Japanese dental clinic workflows that picmo R also serves.
• 3Shape: Danish dental scanning and CAD/CAM imaging software company. Comparable to picmo R's imaging-software orientation within dental clinics, though focused on intraoral scanners rather than microscope workflows.
• J. Morita Corporation: Long-established Japanese manufacturer of dental equipment, including imaging and microscopy-adjacent devices. Directly comparable because Passione's picmo R targets the same Japanese dental clinic buyer using dental microscopes (e.g., EXTARO300) that J. Morita supplies.
• Pearl AI: AI-powered dental imaging and diagnostic software company. Closest functional peer to picmo R, both targeting computer-vision-enabled image analysis and patient/clinician communication in dental practices.
• Acteon Group: Global dental imaging and equipment manufacturer (incl. SOPRO/Csam imaging lines). Comparable to Passione because both serve dental imaging workflows with hardware-software bundles sold through dental distribution channels.

Broad incumbents

• Kobayashi Pharmaceutical: Major Japanese manufacturer of OTC healthcare, hygiene, and personal-care products. Comparable to Passione's mask and infection-prevention product lines as a broad Japan hygiene CPG incumbent.
• Unicharm Corporation: Global Japanese hygiene and personal-care products maker (masks, sanitary, incontinence). Comparable to Passione's disposable mask and oral/hygiene care lines as a much larger hygiene CPG incumbent operating in Japan.
• Earth Corporation: Established Japanese manufacturer of household hygiene, sanitation, and personal-care products. Comparable to Passione's Product Sales segment (masks, disinfectant devices) as a Japan-based hygiene CPG incumbent with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passione