Martin Homes
Martin Homes is a privately held UK housebuilder founded in 2008, developing new build and conversion residential properties across prime London, Sussex, Surrey, and Kent. It serves individual homebuyers — first-time buyers, families, and professionals — via a ~300-unit pipeline distributed through joint selling agents Savills and Oakley Property.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Martin Homes does
Martin Homes is a privately held UK SME housebuilder founded in 2008 and headquartered at 2 St James's Street, London. The company specialises in new build and conversion residential developments within prime locations across London, Sussex, Surrey and Kent, delivering schemes ranging from starter flats and family homes to luxury converted apartments and penthouses. Its portfolio comprises approximately 300 private market new homes in the development pipeline over a two-year horizon, with named projects including Gradino (52 apartments in Hove), Kubic (38 apartments near Brighton Marina), NEON (20 apartments in central Brighton), The Torch House (8 luxury apartments in Hurstpierpoint), Worcester Road (29 luxury homes in Sutton), and heritage conversions such as The Heritage Collection and The Old Sorting Office.
The business operates on a straightforward sales-led, one-time revenue model: land is acquired, planning permission is secured, units are built or converted, and properties are sold to individual homebuyers — including first-time buyers targeted with up to £15,000 cashback incentives, families, and young professionals. Distribution is executed entirely through appointed joint selling agents — primarily Savills and Oakley Property as exclusive joint selling agents across the full portfolio, with Mishon Mackay and Connells servicing specific developments. Core technology is conventional construction with light sustainability architecture (Bee Bricks in walls, Swift Boxes under eaves as company policy on all developments), and all properties carry a 10-year warranty and Help to Buy eligibility. Architecture and design is delivered in partnership with external architects and contractors, with branding handled by agency Proworx.
The company is led by Managing Director David Martin (30 years of development experience) and operates with 1-10 employees. It has financed its growth primarily through debt: OakNorth Bank provided a £2.7M investment facility in September 2021 for a Brighton residential development and a £13.6M loan in July 2022 for the Gradino scheme. Savills additionally provides planning and development consultancy work. Revenue is not disclosed; no equity investors, public listing, or institutional capital are evident in the data.
Martin Homes firmographics
Firmographics- Name
- Martin Homes
- Legal name
- Martin Homes
- Website
- https://martinhomes.co
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Martin Homes is a privately held UK housebuilder founded in 2008, developing new build and conversion residential properties across prime London, Sussex, Surrey, and Kent. It serves individual homebuyers — first-time buyers, families, and professionals — via a ~300-unit pipeline distributed through joint selling agents Savills and Oakley Property.
- Ownership category
- akta.pro rank
Martin Homes industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- New Construction & Builder Sales (BPAJAAAB), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Martin Homes is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Martin Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- New Build Property Sales: Martin Homes generates revenue through the sale of newly built properties including apartments and houses. The company develops residential properties across various price points from starter flats to luxury apartments and family homes.
- Conversion Development Sales: Revenue from converting existing buildings (such as The Old Sorting Office, Martello Lofts, heritage properties) into residential apartments and houses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | First Time Buyer Incentive - up to £15,000 cashback |
| Other | One time/ perpetual license | Stamp Duty Paid on Penthouses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Martin Homes product offering
Product offeringCore offering
Martin Homes is a housebuilder that develops and sells new build and conversion residential properties — apartments, houses, penthouses, and townhouses — across prime locations in London, Sussex, Surrey and Kent. The company targets first-time buyers, families, and downsizers through schemes ranging from starter flats to luxury converted apartments, offering a 10-year warranty and sustainability features such as Bee Bricks and Swift Boxes. Sales are conducted through joint selling agents Savills and Oakley Property, alongside other regional agents.
Product overview
Martin Homes is a housebuilder offering a diverse portfolio of residential developments across London, Sussex, Surrey, and Kent. The company specializes in new build and conversion developments ranging from starter flats to luxury apartments and family homes. Their product portfolio includes apartment developments (Gradino with 52 units, Kubic with 38 units, Jubilee Court/Kingsfield with 29 units, NEON with 20 units), luxury conversions (The Heritage Collection Victorian apartments, Slaugham Manor with 9 apartments and 8 houses), house developments (Green Park Mews with 14 houses, Slaugham Manor Houses with 8 detached houses), mixed-use schemes (Martello Lofts penthouses, The Torch House with 8 luxury apartments), and various other developments across the southeast region.
Differentiator
Problem solved
Functional benefit
Products and services
- Gradino (Davigdor Road)
Companies that use Martin Homes
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Martin Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Martin Homes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Oakley PropertycoreOakley Property was jointly appointed with Savills as exclusive joint selling agents across Martin Homes' entire new homes portfolio. They handle property sales marketing for developments in Sussex and Surrey areas.
- SavillscoreInternational property agents Savills jointly appointed with Oakley Property as exclusive joint selling agents across Martin Homes' entire new homes portfolio. Also provides Planning and Development Consultancy work for the firm.
- Mid Sussex District CouncilminorLocal authority that granted planning permission for Martin Homes' Little Torch development in Hurstpierpoint.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Martin Homes competitors and assessment
Company assessmentEmerging players
- Pocket Living: London-focused developer targeting first-time buyers with compact, design-led apartments. Comparable in its targeting of the first-time buyer segment and use of Help to Buy, though at a smaller and more specialised scale.
- Tide Construction: UK developer specialising in modular and off-site manufactured residential schemes, including tall buildings in London. Adjacent peer due to its focus on innovative, design-driven London residential delivery.
Broad incumbents
- Bellway Homes: Large UK volume housebuilder with extensive operations across southern England. Offers comparable family housing product but at significantly higher volume and broader geographic spread.
- Berkeley Group: Major London and South East homebuilder with a portfolio spanning apartments, family homes and mixed-use regeneration. Overlaps directly with Martin Homes on prime London and Sussex sites but operates at materially greater scale.
- Taylor Wimpey: One of the UK's largest housebuilders with nationwide operations including significant South East activity. Competes for similar land opportunities and first-time buyer demand.
- Barratt Developments: Largest UK housebuilder by volume, with broad coverage of southern England. Provides a useful benchmark for unit economics and buyer segmentation even though Martin Homes operates at a fraction of the scale.
- Crest Nicholson: UK housebuilder with significant presence in the South East including Sussex and Surrey. Competes for similar suburban and commuter-belt buyers but at a much larger scale and with a broader product range.
Direct peers
- Inland Homes: UK housebuilder focused on residential developments in the South East, including flat schemes and conversion projects around London. Closely aligned in project size, conversion specialism and target buyer profile.
- Hill Group: Privately held UK homebuilder with strong London and South East presence, delivering mixed-tenure and traditional for-sale housing. Comparable geographic focus and similar reliance on partner agents for sales distribution.
- Mount Anvil: London-focused SME residential developer specialising in new build and conversion schemes in prime locations. Operates a similar model of smaller-scale, design-led developments marketed through specialist agents, making it the closest comparable in scale and approach to Martin Homes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Martin Homes social profiles
Digital presenceMartin Homes compliance and trust
Trust signalCompliance1 record
Martin Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martin Homes leadership team
Management profileNumber of profiles
Profiles1 record
Martin Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martin Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martin Homes
What does Martin Homes do?
Martin Homes is a housebuilder that develops and sells new build and conversion residential properties — apartments, houses, penthouses, and townhouses — across prime locations in London, Sussex, Surrey and Kent. The company targets first-time buyers, families, and downsizers through schemes ranging from starter flats to luxury converted apartments, offering a 10-year warranty and sustainability features such as Bee Bricks and Swift Boxes. Sales are conducted through joint selling agents Savills and Oakley Property, alongside other regional agents.
Is Martin Homes a public or private company?
Martin Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martin Homes founded?
Martin Homes was founded in 2008. It employs 1 to 10 people.
Where is Martin Homes based?
Martin Homes is headquartered in London, United Kingdom, in the Europe region.
How does Martin Homes make money?
Two revenue lines are on record. New Build Property Sales are the primary driver. The others are conversion Development Sales.
Who are Martin Homes's main competitors?
Emerging players on record are Pocket Living and Tide Construction. Broad incumbents are Bellway Homes, Berkeley Group, Taylor Wimpey, Barratt Developments and Crest Nicholson. Direct peers are Inland Homes, Hill Group and Mount Anvil.
Does Martin Homes have an API?
No public API is recorded for Martin Homes.
What industry is Martin Homes in?
Martin Homes's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 6500.