Oakley Property

What Oakley Property does

Oakley Property is a privately held, Sussex-focused estate agency founded in 1993 by Chris Oakley (now Executive Chairman), operating under the legal entity Oakley Property (Sussex) Limited with wholly-owned subsidiaries Oakley Residential (Lewes) Limited and Oakley Property (Shoreham) Limited. The firm offers a full-service property platform spanning residential sales, residential lettings, commercial property, new homes, development land, property management, and valuation services, and is a member of the Royal Institution of Chartered Surveyors (RICS). It serves buyers, sellers, landlords, tenants, and commercial clients across Sussex through four physical branches — the Brighton head office 'The Property Works' (handling Commercial, Land & Development, Block Management and Professional Services), a Shoreham Property Hub, a Lewes Property Hub, and a dedicated Brighton & Hove Residential Lettings division — complemented by an integrated property search website and listings on Rightmove, Zoopla, OnTheMarket, and PrimeLocation.

The business makes money primarily through transaction commissions on residential and commercial sales, recurring fees on lettings and managed property (currently around £170m of managed property value), developer-side sales mandates on new-build schemes, and professional valuation and lease advisory fees. Distribution blends a sales-led, relationship-driven GTM anchored in repeat custom and referrals with multi-channel marketing that includes a heavily invested in-house video production capability (the firm reports that video-equipped residential listings receive 403% more enquiries and that 72% of new homes customers prefer video), a blog archive, and 5,000+ combined social media followers. Technology is functional rather than differentiated: portal integrations, a self-serve property search, and video production, with no disclosed AI, data platform, or proprietary software assets.

Recent strategic activity is concentrated in regional consolidation and developer-side value chain integration. The firm acquired Osborn Humphreys' Shoreham lettings book in July 2023, opened the new Brighton HQ in 2023, and entered joint ventures with Gold Property Developments, Cross Stone Regeneration, Martin Homes, and Habitare Homes on mixed-use and new-build schemes (notably Atelier Lewes, winner of the 2023 International Property Award for Best Mixed Use Development, and the Gradino Hove 52-apartment scheme with Martin Homes). The firm has won British Property Awards Gold for Lewes three consecutive years (2021-2023), holds a 4.8-star Google rating, and remains founder-controlled with no external institutional investors identified in the available data.

Name

Oakley Property

Legal name

Oakley Property (Sussex) Limited

Website

https://oakleyproperty.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakley Property is a Sussex-based estate agency offering residential sales, lettings, commercial, new homes, development land, and property management services. Founded in 1993, the firm operates four branches across Brighton, Shoreham-by-Sea, and Lewes, managing £170 million of property.

Ownership category

akta.pro rank

Product category

Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Real Estate Valuation & Appraisal (BPAHANAC), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Commercial real estate
• Property lettings
• Property management
• Valuation services

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Sales Commission: Commission-based estate agency services for residential property sales
2. Residential Lettings: Letting agency services matching tenants with properties, including tenant referencing and paperwork handling
3. Commercial Property: Commercial property sales and lettings services with national expertise and local knowledge
4. New Homes: Developer-specific services for new home sales including marketing and guidance through development process
5. Property Management: Day-to-day management of residential and commercial properties including inspections, rent collection, and tenant satisfaction
6. Valuation Services: Comprehensive range of valuation and lease advisory services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oakley Property is a Sussex-based estate agency providing residential sales, residential lettings, commercial property, new homes, development land, property management, and valuation services. The firm operates through multiple regional property hubs in Brighton, Shoreham-by-Sea, and Lewes, and as a Royal Institution of Chartered Surveyors (RICS) member combines national expertise with deep local Sussex market knowledge to broker and manage property transactions across residential and commercial segments.

Product overview

Oakley Property is an estate agency offering a unified portfolio of property services across Sussex, encompassing Residential Sales, Residential Lettings, Commercial Property, New Homes, Development Land, Property Management, and Valuation Services. The company operates as a single integrated service rather than a modular platform, with regional property hubs in Brighton & Hove, Shoreham-by-Sea, and Lewes. Additional offerings include video marketing capabilities for property listings and involvement in specific development projects such as Atelier Live & Work.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Full-service residential property sales service supporting homeowners through the entire sales process in Brighton, Hove, Lewes, Shoreham and surrounding Sussex areas. Helps sellers secure the best buyer at the best price through RICS-accredited local expertise.
• Residential Lettings Residential rental property services including tenant matching, tenant referencing, paperwork handling, and tenancy management for landlords and tenants in Brighton, Hove, and surrounding Sussex areas.
• Commercial Property

Quantifiable outcome

• Property listings with video receive 403% more enquiries (residential)
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor, major and core.

• Neil Laughton / Speedee-BoardingminorGTM or Marketing Partner · 20 May 2024Joint main sponsor of annual Speedee-Boarding charity event at Hove Lagoon. Event aims to raise around £20,000 for local charities. Oakley Property participated in 2022 and 2024.
• Kosy LivingmajorChannel Partner/ Reseller/ Distributor · 27 February 2024Sold Enterprise Point in Melbourne Street, Brighton to Kosy Living for their co-living scheme development. Oakley Property acted as planning managers and viability consultants.
• Martin HomesmajorStrategic or Co-development Partner · 10 August 2023Developer partner for Gradino development in Hove - 52 contemporary apartments. Oakley Property handling sales as New Homes division. Development includes first-time buyer incentive of up to £15,000 cashback.
• Lumii DesignminorImplementation/ SI/ Consulting Partner · 10 July 2023Interior design partner for Shoreham Property Hub refurbishment. Created office spaces using mainly recycled materials including wall cladding and soft furnishings from recycled water bottles.
• Habitare HomesmajorStrategic or Co-development Partner · 14 March 2023Shared ownership partner for Atelier Lewes apartments. Facilitated switch from private market sale to shared ownership housing for local qualifying purchasers.
• Gold Property DevelopmentscoreStrategic or Co-development Partner · 4 October 2022Joint venture partner for Atelier Lewes development - a mixed-use scheme including creative business units and 41 shared ownership apartments. Gold Property constructed the scheme. Partnership resulted in International Property Award winner for Best Mixed Use Development.
• Cross Stone RegenerationcoreStrategic or Co-development Partner · 4 October 2022Joint venture partner for Atelier Lewes development and Shoreham Waterfront planning. Responsible for residential space positioning and development branding. Multiple successful projects with Oakley Property.
• RochemajorOthers · 1 January 2005Handled Roche's UK HQ relocation in 2005 - largest Sussex office space deal that year. 80,000 sq ft requirement. Subsequently sold their Lewes HQ to Cross Stone Property.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Winkworth: UK franchised estate agency network with multiple Sussex franchises covering residential sales, lettings and property management. Comparable as a similarly structured sales/lettings agency competing in the same Sussex submarkets.
• Brand Vaughan: Brighton & Hove-based estate and lettings agency covering residential sales, lettings, new homes and property management. Directly comparable as a same-region, full-service independent competing for the same Sussex buyer and landlord pool.
• Cubitt & West: Long-established Sussex, Surrey and Kent estate agency (now part of the Connells Group) offering residential sales, lettings, new homes and mortgages. Comparable as a similarly positioned regional full-service agent with overlapping Sussex footprint.
• Mishon Mackay: Independent Sussex estate agency with offices in Brighton, Hove, Haywards Heath, Hassocks and Ditchling. Closely comparable as a similarly sized regional residential and lettings specialist competing head-to-head with Oakley in the same Sussex geography.

Emerging players

• Purplebricks: Hybrid online estate agency offering lower fixed-fee listings across the UK. Comparable as an emerging-format competitor challenging traditional commission-based agencies like Oakley in the same Sussex seller market.

Broad incumbents

• Leaders Romans Group: Large UK residential sales, lettings and property management group with branches across the South East. Comparable as a broader incumbent competing in residential lettings, management and sales across Sussex.
• Knight Frank: Global real estate advisory with a substantial UK residential, commercial and development land practice including Sussex country-houses and coastal stock. Comparable as a larger incumbent providing overlapping valuation, sales, lettings and development advisory.
• Foxtons: London-centric listed estate agency with a digital-first branch model and growing South East presence. Comparable as a larger, technology-enabled incumbent with overlapping residential sales, lettings and new-homes services.
• Hamptons: National estate agency owned by Advent International operating across prime and mainstream UK markets including the South East. Comparable as a larger incumbent offering overlapping residential sales, lettings, new homes and professional services.
• Savills: Global real estate services firm with strong UK residential, commercial and rural/development-land coverage in the South East. Comparable as a broader incumbent competing for valuation, commercial, and development-land mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OakleyProperty
• Facebookfacebook.com/OakleyPropertySussex
• Instagraminstagram.com/oakleyproperty
• LinkedInlinkedin.com/company/oakley-commercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakley Property