NDEH
NDEH is a Noida, India-based OEM/ODM apparel manufacturer with 35 years of experience, producing women's and children's clothing for European and US fashion retailers under no-minimum-order-quantity terms. It operates 130,000 sq ft of manufacturing capacity with in-house plus UK/Spain design teams.
- Company typePrivate
- Founded1990
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NDEH does
NDEH (legal name: New Delhi Export House) is a privately held OEM/ODM apparel manufacturer established in 1990 and headquartered in Noida, Uttar Pradesh, India. The company produces women's and children's clothing across categories including soft separates, dresses and waistcoats, blouses, day and night wear (including lounge and sleepwear), and beachwear. Manufacturing operates across 130,000 square feet of factory space equipped with 1,050 stitch machines, supporting stated annual production capacity of approximately 4 million garments (roughly 335,000 units per month / 12,600+ garments per day). The corporate office in Sector-63, Noida, is approximately 45 minutes from New Delhi International Airport, and the firm holds a stated 0% minor defect rate target. Firmographic headcount is reported in the 11–50 range at the corporate level, indicating a capacity-leveraged manufacturing rather than headcount-driven services model.
NDEH serves international fashion retailers under both OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) arrangements, providing end-to-end services from pattern making to door-to-door delivery. Its customer base spans High Street, online-exclusive, and fast-fashion retailers across the UK, Spain, France, Turkey, the Middle East, and the US — including Yours Clothing, El Corte Inglés, Ted Baker, Damart, The Edinburgh Woollen Mill, Freemans, Evans, Tally Weijl, Penti, LM (Lifestyle International), NAKD, Accessorize, Collin's, Brownie, PixieGirl, Caroll, Wallis, and DownEast, among others. A structurally distinguishing feature is the company's no-MOQ (minimum order quantity) policy with quote-based per-order pricing, 8–13 week production lead times, and 2-week sampling lead times. Design teams operate in-house in India alongside dedicated UK and Spain-based designers, providing European-front-end trend and client collaboration support. Door-to-door shipping is offered including LDP landed duty paid, with air (~10 days) and sea options.
The firm holds a broad portfolio of social, ethical, and material certifications: SEDEX 4 Pillars, BSCI, OEKO-TEX, GOTS, GRS, WRAP, BCI (Better Cotton Initiative), SLCP Tier 1, SCI for Walmart, ICS, and ISO. Certified sustainable inputs include BCI cotton, GOTS organic cotton, GRS recycled polyester, Ecoliva, and Lenzing fibers, and management has stated a goal of becoming a "100% green business." Revenue grew from $10.5M in 2020 to $14.5M in 2024, with 2024 characterized as a year of "strong double-digit growth" combining design, efficiency, sustainability, and customer-centric execution. No funding rounds, M&A activity, or institutional investment are disclosed; the company appears founder-/family-owned, with Pranav Uppal identified as a primary contact.
NDEH firmographics
Firmographics- Name
- NDEH
- Legal name
- New Delhi Export House
- Website
- https://ndeh.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NDEH is a Noida, India-based OEM/ODM apparel manufacturer with 35 years of experience, producing women's and children's clothing for European and US fashion retailers under no-minimum-order-quantity terms. It operates 130,000 sq ft of manufacturing capacity with in-house plus UK/Spain design teams.
- Ownership category
- akta.pro rank
NDEH industry classification
Industry- Product category
- Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)
- akta.pro secondary industries
- Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where NDEH is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
NDEH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- OEM/ODM Manufacturing Services: Original Equipment Manufacturing (OEM) and Original Design Manufacturing (ODM) services for fashion brands. Revenue generated through one-time production contracts for apparel manufacturing, from pattern making to door-to-door delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | No minimum order quantities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
NDEH product offering
Product offeringCore offering
NDEH is a Noida, India-based OEM/ODM apparel manufacturer founded in 1990 that produces women's clothing on a contract basis for fashion brands and retailers worldwide. The company operates a 130,000 sq ft production facility with 1,050 stitch machines capable of producing 335,000 units per month, offering end-to-end services from design development through door-to-door delivery. It manufactures across categories including soft separates, dresses and waistcoats, blouses, day and night wear, beachwear, lounge and sleepwear, shirts, and skirts, with in-house design teams based in the UK and Spain.
Product overview
NDEH is a clothing manufacturer offering a diverse portfolio of apparel products across multiple categories including Soft Separates, Dresses & Waistcoats, Blouses, Day & Night Wear (including Lounge & Sleepwear), and Beachwear for ladies and kids. The company operates as both OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer), providing end-to-end manufacturing services from pattern making to door-to-door delivery. Their product portfolio is complemented by comprehensive design support services including tech pack creation, printing, and embroidery, with design teams based in-house as well as in the UK and Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- OEM/ODM Apparel Manufacturing Services Contract manufacturing of women's apparel for fashion brands and retailers on an OEM (build to client specification) or ODM (build to NDEH design) basis, covering sampling, production, and door-to-door delivery. Customers include Yours Clothing, El Corte Inglés, Ted Baker, Damart, The Edinburgh Woollen Mill, Freemans, Evans, Tally Weijl, Penti, LM, NAKD, Accessorize, Collin's, Brownie, PixieGirl, Caroll, Wallis, DownEast, Marisa, Shasa, Sfera, KB, Nooki, and LTS.
- End-to-End Design Support Design development and product support provided to fashion brand clients, with in-house design teams based in the UK and Spain collaborating on women's apparel collections.
Quantifiable outcome
- 35 years of industry experience
- +3 more outcomes
Companies that use NDEH
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles1 record
NDEH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NDEH partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SEDEXcoreSEDEX certified business. Operations undergo annual SEDEX audits for ethical supply chain compliance. All audit reports are transparently shared with respective clients. Demonstrates commitment to ethical labor, responsible sourcing, and honest operations.
- Walmart (SCI)coreFactory compliant with SCI (Supplier Ethics World) standards for Walmart. Demonstrates adherence to labor and environmental regulations required by major retailers.
- BCI (Better Cotton Initiative)coreUses BCI certified cotton in sustainable fabric options. Supports responsible cotton sourcing practices.
- Oeko-TexcoreOeko-Tex certified manufacturing ensuring textiles are free from harmful substances. Multiple Oeko-Tex certifications held.
- GOTS (Global Organic Textile Standard)coreUses GOTS certified organic cotton in sustainable fabric options for eco-friendly apparel production.
- GRS (Global Recycled Standard)coreUses GRS certified recycled polyester in sustainable fabric options, supporting circular economy in textile manufacturing.
- SLCP (Social & Labor Convergence Program)coreTier 1 compliant facility under SLCP, supporting industry-wide social and labor data convergence to reduce audit fatigue.
Scale indicators14 records
Recent moves5 records
Expansion highlights5 records
NDEH competitors and assessment
Company assessmentBroad incumbents
- Arvind Limited: Large Indian textile and apparel conglomerate with denim, woven, and knit manufacturing plus branded retail. Competes with NDEH in OEM/ODM apparel manufacturing and shares the same BCI/GOTS/OEKO-TEX compliance stack, but at materially larger scale and with vertically integrated fabric production.
Direct peers
- Pearl Global Industries: India-headquartered apparel manufacturer listed on Indian exchanges, providing end-to-end OEM/ODM services to global fashion brands. Closely comparable business model, multiple-country footprint, and similar target customers in UK, EU, and US.
- MAS Holdings: Sri Lankan apparel conglomerate operating large-scale OEM/ODM manufacturing for intimate apparel, activewear, and women's fashion globally. Direct peer in women's apparel OEM/ODM, with similar sustainability and compliance focus and overlapping European high-street customer base.
- Shahi Exports: One of India's largest apparel OEM/ODM manufacturers headquartered near Delhi, supplying high-street and fast-fashion brands globally. Direct overlap with NDEH on customer segments, product categories (women's woven, knits), certifications stack, and UK/European brand portfolio.
- Brandix Lanka: Sri Lankan apparel OEM/ODM manufacturer and one of the largest in South Asia, serving global high-street and intimate apparel brands. Comparable end-to-end manufacturing services, sustainability leadership, and overlapping customer set in UK and European specialty retail.
- KPR Mill Limited: Vertically integrated Indian textile and apparel manufacturer producing yarn, fabric, and garments for global brands. Comparable OEM/ODM model with much larger scale; competes for the same European and US apparel programs.
- Pratibha Syntex: Indian knit and woven apparel manufacturer with vertical integration and sustainability certifications (GOTS, GRS, BCI). Directly comparable OEM/ODM model serving European fashion brands, with similar sustainable-materials positioning as NDEH.
- Orient Craft Limited: Indian apparel manufacturer with OEM/ODM services across woven and knit categories for European and US fashion brands. Comparable product range, similar certifications (BSCI, OEKO-TEX), and overlapping customer base in plus-size and high-street fashion.
Regional players
- TCNS Clothing Co. India-based apparel company with own brands (W, Aurelia, Wishful) plus manufacturing operations. A regional India peer in women's apparel, with less OEM/ODM exposure but relevant for understanding Indian women's apparel market dynamics that NDEH serves indirectly.
Others
- Esprit Holdings (vendor network): European high-street brand with a long-established Asian sourcing network that includes Indian OEM partners. Relevant adjacent reference for the type of European customer NDEH serves and the compliance bar it must clear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
NDEH compliance and trust
Trust signalCompliance11 records
NDEH financial estimates
Financial estimateRevenue estimate
Valuation estimate
NDEH leadership team
Management profileNumber of profiles
Profiles1 record
NDEH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NDEH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NDEH
What does NDEH do?
NDEH is a Noida, India-based OEM/ODM apparel manufacturer founded in 1990 that produces women's clothing on a contract basis for fashion brands and retailers worldwide. The company operates a 130,000 sq ft production facility with 1,050 stitch machines capable of producing 335,000 units per month, offering end-to-end services from design development through door-to-door delivery. It manufactures across categories including soft separates, dresses and waistcoats, blouses, day and night wear, beachwear, lounge and sleepwear, shirts, and skirts, with in-house design teams based in the UK and Spain.
Is NDEH a public or private company?
NDEH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NDEH founded?
NDEH was founded in 1990. It employs 11 to 50 people.
Where is NDEH based?
NDEH is headquartered in Noida, India, in the Asia region.
How does NDEH make money?
One revenue line is on record: OEM/ODM Manufacturing Services.
Who are NDEH's main competitors?
Arvind Limited is listed as a broad incumbent. Direct peers are Pearl Global Industries, MAS Holdings, Shahi Exports, Brandix Lanka, KPR Mill Limited, Pratibha Syntex and Orient Craft Limited. TCNS Clothing Co. is listed as a regional player. Esprit Holdings (vendor network) is listed as an others.
Does NDEH have an API?
No public API is recorded for NDEH.
What industry is NDEH in?
NDEH's product category is Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAM, Contract / Private Label Cut & Sew Manufacturing (OEM/ODM), with a secondary code of CRAAAAAK, Apparel OEM/ODM & Private Label Manufacturing. Its NAICS code is 315 and its SIC code is 2300.