TAYAŞ GIDA

What TAYAŞ GIDA does

TAYAŞ GIDA SANAYİ VE TİCARET A.Ş. is a privately held Turkish confectionery manufacturer founded in 1965 by the Taycı family and headquartered in Gebze (Kocaeli). The company produces hard candy, toffee, chocolate, biscuit-based confectionery, nougat and cereal bars, licorice and sour candies, jelly products, and novelty candy-plus-toy items (the Jimmy line), spanning over 250 stock-keeping units across six product categories. Manufacturing is concentrated at a 60,000 m² facility in Gebze Organize Sanayi Bölgesi (GOSB) equipped with modern food-production technology and certified to ISO 9001, FSSC 22000, BRCGS, IFS, ISO 27001 and Halal standards.

Name

TAYAŞ GIDA

Legal name

Tayaş Gıda Sanayi ve Ticaret Anonim Şirketi

Website

https://tayas.com.tr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TAYAŞ GIDA is a Turkish confectionery manufacturer producing 250+ SKUs across candies, chocolates, biscuits, bars and licorice at its 60,000 m² Gebze facility, exporting 95% of output to 136 countries and selling directly to consumers via factory stores and tayasonline.com.tr.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340), Confectionery Manufacturing from Purchased Chocolate (311352), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

akta.pro secondary industries

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB), Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI)

Keywords

• Confectionery manufacturing
• Sugar candy products
• Chocolate bar production
• Licorice candy
• Biscuit confectionery

Headquarters

HQ city

Gebze

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Confectionery Manufacturing and Sales: TAYAŞ Gıda manufactures and sells confectionery products including candies, chocolates, biscuits, bars, and licorice products. The company generates revenue through wholesale distribution, factory-direct retail sales, and e-commerce channels. Production is primarily export-oriented with 95% of production exported to 136 countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TAYAŞ GIDA manufactures and sells more than 250 varieties of confectionery products, spanning sugar-based candies, chocolate and cocoa products, biscuit-based confectionery, nougat and cereal bars, and licorice and sour candies, organized under named sub-brands such as Jimmy, Damla, Crash, Cash, Snack, Cocorun, Shoxbar, Fruit Bar, Pink Pie, X-One, Ladybird, and Macaron. Production takes place in a 60,000 m² purpose-built plant in the Gebze Organized Industrial Zone (GOSB), and the bulk of output (95%) is exported to 136 countries, with direct-to-consumer sales channeled through three factory sales stores in Gebze and the in-house e-commerce site tayasonline.com.tr.

Product overview

TAYAŞ GIDA is a Turkish confectionery company operating as a diversified product portfolio rather than a unified software platform. The company produces over 250 product varieties across six main categories: Şeker Çeşitleri (sugar-based candies), Kakaolu Ürünler (cocoa products including tablets and chocolate bars), Bisküvili Ürünler (biscuit-based confectionery), Bar Çeşitleri (cereal and nougat bars), Licorice Çeşitleri (licorice and sour candies), and the Jimmy Serisi (Jimmy sub-brand featuring chocolate coins, sour candies, cream-filled chocolates, and novelty candies with toys). The products are distributed through factory outlet stores, an online sales platform, and export to 136 countries. Founded in 1965 and headquartered in Gebze, Turkey, the company operates 60,000 m² production facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Jimmy: Product line featuring chocolate coins, wafer cones, cream chocolates, chocoballs, chocobombs, sour belts, sour pencils, milkies, lollipops, speckled eggs, game stars, rugby stars, sky stones, fruit balls, toys, and cornets
• Damla
• Crash
• Cash
• Snack
• Cocorun
• Shoxbar
• Fruit Bar

Products and services

• Jimmy Series A flagship confectionery product series from TAYAŞ GIDA covering sugar-confectionery formats marketed internationally under the Jimmy brand.
• Damla Series Chocolate and cocoa-based confectionery line from TAYAŞ GIDA sold under the Damla brand.
• Crash and Cash Series Chocolate bar and wafer product ranges from TAYAŞ GIDA branded Crash and Cash.
• Shoxbar Branded chocolate bar product line produced and sold by TAYAŞ GIDA.
• Fruit Bar Fruit-filled confectionery bar product from TAYAŞ GIDA.
• Pink Pie Marshmallow-based confectionery product from TAYAŞ GIDA marketed under the Pink Pie name.
• X-One Sugar-confectionery product line under the X-One sub-brand from TAYAŞ GIDA.
• Ladybird Sugar-confectionery range produced and marketed by TAYAŞ GIDA under the Ladybird brand.
• Macaron Marshmallow-style confectionery product in TAYAŞ GIDA's 250+ SKU catalogue.
• Cocorun Confectionery product line under the Cocorun sub-brand from TAYAŞ GIDA.
• Snack Confectionery snack product line from TAYAŞ GIDA under the Snack brand.
• Sugar Confectioneries (toffees, hard candies, jellies, gums) Sugar-based confectionery category from TAYAŞ GIDA including toffees, hard candies, jellies, and chewing gums; produced under its BRCGS AA+, FSSC 22000, ISO 9001, and Halal certified 60,000 m² GOSB facility.
• Chocolate and Cocoa Products Chocolate and cocoa-based confectionery category produced by TAYAŞ GIDA, including branded chocolate bars and wafers under the Damla, Crash, Cash, and Shoxbar names.
• Biscuit-based Confectionery Biscuit-based confectionery range manufactured by TAYAŞ GIDA in its GOSB facility.
• Nougat and Cereal Bars Nougat and cereal-bar confectionery category from TAYAŞ GIDA, including the branded Fruit Bar range.
• Licorice and Sour Candies Licorice and sour-style candy category produced by TAYAŞ GIDA alongside its sugar, chocolate, biscuit, and bar lines.
• Direct-to-consumer online shop (tayasonline.com.tr) Direct-to-consumer online sales channel for TAYAŞ GIDA's 250+ branded confectionery SKUs, launched in 2021 at tayasonline.com.tr.
• Factory Sales Stores (Gebze) Three factory sales stores in the Gebze region, operated via subsidiary Tayaş Mağazacılık A.Ş., where TAYAŞ GIDA sells its branded confectionery direct to consumers at factory-direct prices.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ETi Gıda: Major Turkish manufacturer of biscuits, chocolates, and cakes with strong domestic share and growing export presence. Directly comparable in product mix (biscuits, bars, chocolate-coated products) and target export markets in MENA and Central Asia.
• Haribo: Global leader in gummy and sugar confectionery (jelly bears, licorice, sour candies). Directly comparable to TAYAŞ's Damla licorice/sour line and Jimmy novelty candies, especially across European export markets.
• Perfetti Van Melle: Global sugar confectionery manufacturer behind brands like Mentos, Chupa Chups, and Alpenliebe. Comparable product mix in candies, lollipops, and chew candies overlapping with TAYAŞ's Jimmy and Damla ranges across export markets.
• Ülker (Yıldız Holding): Turkey's largest domestic confectionery and biscuits manufacturer, producing chocolate, candy, biscuits, and cakes under brands like Ülker, Godiva (local), and Ero. Direct competitor across all of TAYAŞ's core categories in the Turkish market and increasingly in export markets.

Emerging players

• Lotte Confectionery: South Korean confectionery manufacturer with growing international presence across Asia and MENA. Comparable in product mix (candies, biscuits, chocolates) and in targeting emerging-market export channels with broad assortments.

Broad incumbents

• Ferrero: Global confectionery group (Nutella, Ferrero Rocher, Kinder, Tic Tac). Competes in chocolate-coated bars and novelties, segments where TAYAŞ's Macaron, Cash, and Snack lines are positioned in export markets.
• Mondelez International: Global confectionery giant (Cadbury, Milka, Toblerone, Sour Patch Kids). Competes broadly across chocolate, biscuit, and sugar categories; represents the dominant incumbent benchmark for export market dynamics.
• Mars, Incorporated: Global confectionery and snacks leader (M&M's, Snickers, Twix, Maltesers). Competes across TAYAŞ's chocolate and bar categories in international markets and sets the competitive ceiling on branded confectionery export economics.

Regional players

• Cloetta: Northern European confectionery group (Kexchoklad, Jenkki, Malaco) focused on sugar confectionery and chocolate. Comparable as a regional sugar/chocolate confectionery manufacturer serving export markets similar to TAYAŞ's European footprint.
• Arcor: Latin American confectionery leader (Bon o Bon, Topline, Sugus) with growing global export footprint. Comparable as a regionally rooted confectionery manufacturer expanding internationally across 100+ markets with sugar and chocolate categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gidatayas
• Instagraminstagram.com/tayasgida
• Xx.com/tayasgida

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAYAŞ GIDA