BOARDWORKS
Boardworks is a Carlsbad-based paddle board and surfboard brand under Pelican International's Confluence Outdoor portfolio, selling inflatable and rigid SUPs plus accessories through DTC e-commerce and a multi-thousand retailer dealer network in the US and Canada.
- Company typePrivate
- Founded2008
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BOARDWORKS does
Boardworks is a paddle board and surfboard brand founded in 2008 and headquartered in Carlsbad, California, operating as a portfolio brand under Pelican International Inc. through the Confluence Outdoor distribution platform. The brand manufactures and sells stand-up paddle boards (SUPs) and surfboards organized into four product series — the Shubu inflatable line, Raven all-water boards, Kraken touring boards, and Surf series — alongside a complete accessory ecosystem including paddles, leashes, fins, board bags, and maintenance equipment. Shubu inflatable boards utilize drop-stitch construction for rigidity when inflated, while the rigid SUP lines use composite materials. Products address recreational, touring, and surfing use cases with boards ranging from 10'4" to 14 feet in length.
Boardworks sells directly to consumers through the ConfluenceOutdoor.com e-commerce platform and operates a dealer network reaching thousands of retail locations in the United States and Canada, the latter served via confluenceoutdoorcanada.com. Pricing spans entry-level inflatable boards at approximately $239.99 to premium touring inflatables around $459.99, with paddles ranging $49.99–$129.99 and accessories from $9.99–$109.99. The business model is one-time hardware sales with no subscription component, and revenue is generated entirely through physical product sales. Marketing is primarily content-driven via educational blog posts, organic social (Facebook, Instagram, YouTube), SEO-optimized product pages, email newsletters, and seasonal promotional campaigns. Boardworks is part of a broader Confluence Outdoor portfolio that includes Pelican, Wilderness Systems, Dagger, Perception, and Advanced Elements, sharing distribution infrastructure, marketing operations, and cross-brand promotional cadence.
BOARDWORKS firmographics
Firmographics- Name
- BOARDWORKS
- Legal name
- Boardworks (brand under Pelican Intl Inc.)
- Website
- https://boardworkssurf.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boardworks is a Carlsbad-based paddle board and surfboard brand under Pelican International's Confluence Outdoor portfolio, selling inflatable and rigid SUPs plus accessories through DTC e-commerce and a multi-thousand retailer dealer network in the US and Canada.
- Ownership category
- akta.pro rank
BOARDWORKS industry classification
Industry- Product category
- Water Sports Equipment (Paddle Boards & Surfboards)
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
- akta.pro secondary industries
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
Keywords
Where BOARDWORKS is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Markets served
BOARDWORKS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Boardworks generates revenue through direct sales of paddle boards, paddles, and accessories to consumers via ConfluenceOutdoor.com e-commerce platform. One-time purchase model for physical products with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Inflatable SUP boards starting at $239.99 |
| Unit Pricing | Pay-as-you-go | Paddles ranging from $49.99 to $129.99 |
| Unit Pricing | Pay-as-you-go | Accessories and gear from $9.99 to $109.99 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BOARDWORKS product offering
Product offeringCore offering
Boardworks designs, manufactures, and sells stand-up paddle boards (SUPs), surfboards, paddles, and water sports accessories under the Confluence Outdoor portfolio. The lineup spans inflatable SHUBU series SUPs, rigid all-around, touring/racing, and surf boards, complemented by a complete accessory ecosystem of adjustable paddles, leashes, fins, board bags, and maintenance pumps. Products are sold direct-to-consumer through ConfluenceOutdoor.com and through a multi-thousand-store dealer network in the U.S. and Canada.
Product overview
Boardworks is a paddle board and surfboard brand under Confluence Outdoor (operated by Pelican Intl Inc.) offering a diversified portfolio of water sports equipment. The core product lines include inflatable and hard-shell stand-up paddle boards (SUPs) organized under sub-brands: Shubu Series (inflatable SUPs including Riptide, Solr, Kraken, Kanaloa models), Raven Series (all-water SUPs), Kraken Series (touring boards), and Surf Series (surfboards). Supporting the board offerings, Boardworks provides a complete accessory ecosystem comprising performance and recreational paddles (Kraken, Fiberglass, Aluminum, Riptide, Muse), board bags, leashes (coiled, surf, white water), SUP fins (Dolphi, Flexi Dolphi), and maintenance equipment (hand pumps). The products serve recreational, touring, and surf use cases with boards ranging from 10'4" to 14 feet in length.
Differentiator
Problem solved
Functional benefit
Brands
- Shubu Series: Inflatable paddle board series featuring models like Shubu Riptide, Shubu Solr, Shubu Kraken, and Shubu Kanaloa
- Raven Series
- Kraken Series
- Surf Series
Products and services
- Shubu Riptide 10'6" Inflatable Paddle Board Inflatable stand-up paddle board from the Shubu Series designed for recreational use on all water conditions, measuring 10 feet 6 inches in length and priced at $239.99.
- Shubu Solr 10'6" Inflatable Paddle Board Inflatable stand-up paddle board from the Shubu Series designed for recreational use, measuring 10 feet 6 inches in length and priced at $259.00.
- Shubu Kraken 11' Inflatable Paddle Board Inflatable stand-up paddle board from the Shubu Series designed for touring and performance use, measuring 11 feet in length and priced at $459.99.
- Shubu Kanaloa 10'4" Inflatable Paddleboard Inflatable stand-up paddle board from the Shubu Series designed for recreational use, measuring 10 feet 4 inches in length and priced at $399.99.
- Raven Series Paddle Boards Product line of paddle boards designed for all-water SUP use and touring applications.
- Kraken Series Paddle Boards Product line of high-performance paddle boards designed for touring and advanced paddling applications.
- Surf Series Surfboards Product line of surfboards designed for wave riding and stand-up paddle surfing activities.
- Kraken 2-Piece Adjustable SUP Paddle Two-piece adjustable performance paddle for stand-up paddle boards with adjustable length from 178 cm to 216 cm, priced at $129.99.
- Fiberglass SUP Paddle 173-208cm Two-piece adjustable fiberglass paddle for stand-up paddle boards with adjustable length from 173 cm to 208 cm, priced at $69.99.
- Aluminum 2-Piece SUP Paddle 173-208cm Two-piece adjustable aluminum paddle for stand-up paddle boards with adjustable length from 173 cm to 208 cm, priced at $49.99.
- Riptide Adjustable SUP Paddle 178cm Three-piece adjustable recreational paddle for stand-up paddle boards with 178 cm length, priced at $59.99.
- Muse Adjustable SUP Paddle 178-216cm Two-piece adjustable paddle for stand-up paddle boards with adjustable length from 178 cm to 216 cm, priced at $129.99.
- 14' Race SUP Board Bag Specialized protective board bag designed for 14-foot race SUP boards.
- 11' Coiled Paddle Board Leash Coiled safety leash designed for 11-foot paddle boards that keeps the board tethered to the paddler.
- 9" Dolphi Longboard and SUP Fin 9-inch dolphin-style fin compatible with longboards and SUP boards, priced at $9.99.
- 9" Flexi Dolphi Longboard and SUP Fin 9-inch flexible dolphin-style fin compatible with longboards and SUP boards.
- Bravo SUP 4 Hand Pump Four-stage hand pump for inflating inflatable paddle boards, priced at $29.99.
- 6' Surfboard Leash Six-foot surfboard leash for tethering a surfboard to the surfer.
- Rolling Board Bag Wheeled transport bag for carrying paddle boards and surfboards, priced at $109.99.
- 11' White Water SUP Quick Release Leash Quick-release safety leash designed for white water SUP applications with an 11-foot length.
Companies that use BOARDWORKS
Customer profileSegments3 records
Ideal customer profiles3 records
BOARDWORKS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BOARDWORKS partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
BOARDWORKS competitors and assessment
Company assessmentDirect peers
- iROCKER SUP: DTC-direct inflatable paddle board brand offering boards, paddles, and accessories with similar pricing tiers to Shubu. Competes head-to-head in the entry-to-mid inflatable SUP segment.
- Red Paddle Co: One of the leading global inflatable SUP specialists, with a comparable product lineup of inflatable boards, paddles, and accessories sold via DTC and dealer networks. Overlaps directly with Boardworks' Shubu series and accessory ecosystem.
- Tower Paddle Boards: DTC paddle board brand known for direct-to-consumer inflatable SUPs with bundled accessory packages. Competes with Boardworks on price-value positioning in the entry inflatable tier.
- BIC Sport: Established water sports brand producing rigid and inflatable SUPs, surfboards, and paddles for recreational and touring use. Similar multi-category water sports equipment portfolio.
- Sea Eagle: Long-running inflatable watercraft brand producing inflatable SUPs, kayaks, and boats. Overlaps with Boardworks in inflatable paddle board construction and accessory ecosystem.
- ISLE Surf & SUP: Inflatable and rigid paddle board brand with a multi-channel DTC plus retail model, offering boards, paddles, and accessories at similar price points. Direct overlap with Boardworks' core product line.
- BOTE: Premium paddle board and water lifestyle brand selling rigid and inflatable SUPs, paddles, and accessories through DTC and dealers. Directly comparable in use-case segmentation (recreational, touring, fishing).
- Surftech: Surfboard and SUP manufacturer offering both surf and stand-up paddle boards with composite construction. Comparable to Boardworks across the Surf Series and rigid SUP lines.
Others
- Pelican (Pelican Intl Inc.): Parent operating entity and sister brand within the Confluence Outdoor portfolio, focused on kayaks and paddle sports. Comparable category (water sports retail) but operates under the same corporate umbrella as Boardworks.
- Advanced Elements: Sister brand also under Confluence Outdoor, specializing in inflatable kayaks and SUPs. Comparable inflatable construction technology and distribution channel overlap, but operates as a distinct brand within the same parent portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BOARDWORKS social profiles
Digital presenceBOARDWORKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOARDWORKS leadership team
Management profileNumber of profiles
BOARDWORKS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOARDWORKS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOARDWORKS
What does BOARDWORKS do?
Boardworks designs, manufactures, and sells stand-up paddle boards (SUPs), surfboards, paddles, and water sports accessories under the Confluence Outdoor portfolio. The lineup spans inflatable SHUBU series SUPs, rigid all-around, touring/racing, and surf boards, complemented by a complete accessory ecosystem of adjustable paddles, leashes, fins, board bags, and maintenance pumps. Products are sold direct-to-consumer through ConfluenceOutdoor.com and through a multi-thousand-store dealer network in the U.S. and Canada.
Is BOARDWORKS a public or private company?
BOARDWORKS is a private company. It is classified as corporate owned and is currently operating.
When was BOARDWORKS founded?
BOARDWORKS was founded in 2008. It employs 11 to 50 people.
Where is BOARDWORKS based?
BOARDWORKS is headquartered in Carlsbad, United States, in the North America region.
How does BOARDWORKS make money?
One revenue line is on record: direct Product Sales.
Who are BOARDWORKS's main competitors?
Direct peers on record are iROCKER SUP, Red Paddle Co, Tower Paddle Boards, BIC Sport, Sea Eagle, ISLE Surf & SUP, BOTE and Surftech. Others are Pelican (Pelican Intl Inc.) and Advanced Elements.
Does BOARDWORKS have an API?
No public API is recorded for BOARDWORKS.
What industry is BOARDWORKS in?
BOARDWORKS's product category is Water Sports Equipment (Paddle Boards & Surfboards). Its primary akta.pro industry code is CRAMAIAD, Paddle Sports Retail (Kayak, Canoe, SUP, Paddles), with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 45911.