What Bic Sport does

Bic Sport is a small, privately held entity based in Charvil, United Kingdom, operating with a 16-person headcount. The company's web presence is anchored at bicboats.co.uk, indicating a focus on recreational marine products — historically associated with the BIC Sport line of entry-level sailing dinghies, kayaks, and paddleboards. The source data does not specify whether the entity is an independent retailer, a regional distributor, or a licensed affiliate of the broader BIC group's marine business; the firmographic record is sparse and the website scrape returned only a verification/loader page with no substantive product, pricing, or customer information. As such, the precise operating model, product mix, supplier relationships, and go-to-market mechanics cannot be confirmed from the available data.

No revenue, funding, partnership, leadership, certification, or product-launch data is present in the source material, leaving the commercial mechanics of the business undocumented. The UK-only domain and single-location footprint indicate a domestically scoped operation, but no evidence supports claims about geographic reach, channel structure (online vs. dealer vs. direct), customer segments, or pricing model. Consequently, any inference about business model specifics is limited to what can be read from the firmographic record: a small specialty marine retail or distribution business serving UK recreational boaters.

The technology stack is not disclosed — no core technology, integrations, app presence, or AI capabilities are recorded. For a sub-20-person specialty retailer, the absence of disclosed technology is not unusual, but it means there is no basis to characterize platform architecture, proprietary features, or digital differentiation.

Name

Bic Sport

Website

https://bicboats.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bic Sport is a small, privately held UK marine-products business based in Charvil, operating with 16 employees and a web presence at bicboats.co.uk, focused on recreational boating equipment for the UK market.

Ownership category

akta.pro rank

Product category

Recreational Boats & Watercraft

NAICS

Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Sailing dinghies
• Recreational boats
• Watercraft retail
• Boat sales UK
• Marine equipment

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Bic Sport operates the bicboats.co.uk domain, indicating it sells boats and watercraft products to UK customers. The firm's business activity is inferred solely from its brand name and web domain; the source page returned only a verification/loading screen and provided no catalog, pricing, or product-level details.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Emerging players

• Tower Paddle Boards: Direct-to-consumer paddle board brand with strong online positioning. Comparable on product category and target consumer, but operates DTC-first at greater scale than Bic Sport UK.

Broad incumbents

• REI: Large US-based outdoor and water sports retailer with broad kayak, SUP, and surfing assortment. Operates in a different geography but competes indirectly for the same global water sports equipment supply and consumer demand.
• Decathlon: Global sporting goods retailer with a strong UK presence and meaningful water sports assortment including kayaks, SUPs, and surfing gear. Competes with Bic Sport on price and breadth from a much larger base.
• Pelican International: Manufacturer of kayaks, paddleboards, and small watercraft. Comparable to Bic Sport's kayak and SUP lines and competes for similar entry-level and mid-tier buyers in the same retail channels.

Direct peers

• Starboard: Water sports equipment manufacturer producing SUPs, windsurf boards, and surfboards. Comparable on product category, distribution through specialty retail, and target customer base.
• Naish: Global water sports equipment brand producing SUPs, windsurf boards, foils, and surf gear. Comparable to Bic Sport on product mix and target customer in paddle, windsurf, and surf segments.
• Fanatic: Manufacturer of boards and water sports equipment (surf, SUP, windsurf). Directly comparable to the Bic Sport brand portfolio on product category, customer use case, and distribution into UK specialty retail.
• Surfdome: UK-based online retailer of surf, water sports, and outdoor gear. Directly comparable to Bic Sport as a UK-focused water sports e-commerce specialist targeting similar consumer segments.
• Two Bare Feet: UK water sports retailer offering paddleboards, kayaks, surfboards, and accessories. Closely mirrors Bic Sport's product focus and UK direct-to-consumer model.
• Boardshop: UK retailer specializing in surfing, bodyboarding, and water sports equipment. Comparable as a UK specialist serving overlapping customer needs in the same product categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/bic-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bic Sport