InnerDrive
InnerDrive Ltd is a UK-based education training company that delivers cognitive-science-informed teacher CPD workshops, an online subscription platform (Teacher CPD Academy), and student workshops to 3,000+ K-12 schools, serving schools across the UK and select international markets.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InnerDrive does
InnerDrive Ltd is a UK-based education training company founded in 2007 and headquartered in London. The company translates peer-reviewed cognitive-science and educational-psychology research into practical professional development for schools, with its core customer being K-12 institutions in the UK and a smaller international footprint. Its director, Bradley Busch, is a chartered psychologist with a PhD in Educational Psychology from Stanford University, and the team combines chartered psychologists with ex-teachers and teaching-and-learning specialists.
The product portfolio is organized around three primary lines: the Teacher CPD Academy (a school-wide subscription platform delivering on-demand evidence-informed courses on metacognition, retrieval practice, adaptive teaching, cognitive load theory, and related topics, with expert interviews and ready-made lesson materials); in-person CPD workshops delivered at schools by trained coaches; and Student Workshops covering study skills, stress management, growth mindset, and performance under pressure. Supporting products include the annual Teaching & Learning Summit, the Cognitive Science Network community programme, Parent Talks, published books, and a free content library of 254+ education posters and 481+ blog articles. In 2025, the company launched InnerTapp, a combined platform merging InnerDrive content with TeacherTapp's daily teacher survey data.
The business model blends professional-services revenue (paid workshops, student sessions, summit tickets) with recurring subscription revenue from the Teacher CPD Academy. Pricing is quote-based for workshops and not publicly disclosed for the Academy. The company reports 3,000+ school customers and a verified 4.8/5 rating on Coursecheck across 4,415 reviews. Distribution is direct, via website enquiry, phone, and on-site delivery (with online/virtual workshop delivery as an alternative). In June 2025, InnerDrive signed a partnership with the Northern Ireland Department of Education to deliver cognitive-science-based teacher training at a jurisdiction level.
InnerDrive firmographics
Firmographics- Name
- InnerDrive
- Legal name
- InnerDrive Ltd
- Website
- https://innerdrive.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InnerDrive Ltd is a UK-based education training company that delivers cognitive-science-informed teacher CPD workshops, an online subscription platform (Teacher CPD Academy), and student workshops to 3,000+ K-12 schools, serving schools across the UK and select international markets.
- Ownership category
- akta.pro rank
InnerDrive industry classification
Industry- Product category
- Teacher Professional Development and Education Training
- NAICS
- Educational Services (61), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)
- akta.pro secondary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
Keywords
Where InnerDrive is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
InnerDrive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Teacher CPD Workshops: In-person and online professional development workshops for teachers covering topics such as Retrieval Practice, Metacognition, Rosenshine's Principles, Cognitive Load Theory, Growth Mindset, and more. Workshops are delivered by chartered psychologists and trained coaches.
- Teacher CPD Academy: Subscription-based online platform providing on-demand access to evidence-informed training courses, expert interviews, ready-made lesson materials, and modeling of classroom techniques. This is a recurring revenue stream from school subscriptions.
- Student Workshops: Workshops delivered to students on topics including study skills, stress management, growth mindset, and performance under pressure. These are typically one-time engagements booked by schools.
- Teaching & Learning Summit: Annual conference featuring expert speakers on teaching and learning topics. Revenue generated through attendee registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based workshop pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
InnerDrive product offering
Product offeringCore offering
InnerDrive delivers evidence-informed teacher professional development through in-person CPD workshops and an online subscription platform (Teacher CPD Academy), alongside student workshops covering motivation, study skills, and well-being. Training is designed by chartered psychologists and translates cognitive science research into practical classroom strategies for K-12 schools in the UK and internationally.
Product overview
InnerDrive is an education company offering a comprehensive portfolio of professional development and student learning resources rooted in cognitive science research. The core offerings consist of the Teacher CPD Academy (an online subscription platform with courses and expert content) and in-person Teacher CPD Workshops (delivered at schools), complemented by Student Workshops covering mindset, study skills, and well-being. Supporting products include an annual Teaching & Learning Summit, the Cognitive Science Network programme, Parent Talks, and a range of downloadable Education Posters and Guides. The company also publishes books on teaching and learning. The portfolio is unified by its focus on translating cognitive science research into practical classroom strategies, serving over 3,000 schools in the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Teacher CPD Academy: An online platform providing evidence-informed teacher professional development courses in metacognition, retrieval practice, adaptive teaching and related topics.
- Teaching & Learning Summit
- Cognitive Science Network
- InnerTapp
Products and services
- Teacher CPD Academy An online professional development subscription platform providing evidence-informed training courses on cognitive science topics including Metacognition, Retrieval Practice, and Adaptive Teaching, accessible to whole school staff on-demand with interactive courses, expert interviews, and ready-made lesson materials.
- Teacher CPD Workshops Expert-led in-person professional development workshops for school staff covering topics such as Rosenshine's Principles, Cognitive Load Theory, Retrieval Practice, Growth Mindset, and Leadership, delivered on-site at schools or live online.
- Student Workshops Interactive workshops for students covering motivation, stress management, mindset, study skills, leadership, phone management, and communication to help students reach their full potential.
- Teaching & Learning Summit An annual world-renowned teaching and learning conference featuring a prestigious speaker roster, bringing together educators to explore evidence-informed practice.
- Cognitive Science Network A programme connecting educators to help them implement cognitive science strategies and connect research to classroom best practice.
- Parent Talks Workshops helping parents understand and support their children's learning through concrete evidence-based strategies for use at home.
- Books Published books including Evidence-Informed Wisdom, Teaching & Learning Illuminated, The Science of Learning, Release Your InnerDrive, and What Every Teacher Needs To Know.
Quantifiable outcome
- Schools report that CPD strategies can be used 'in Tuesday's lesson' rather than just talked about on INSET day
- +1 more outcomes
Companies that use InnerDrive
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
InnerDrive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InnerDrive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Northern Ireland Department of EducationcoreInnerDrive partnered with the Northern Ireland Department of Education to deliver cognitive science-based training and professional development to teachers. This partnership demonstrates InnerDrive's reach into government education bodies and validates their position as a trusted provider of evidence-informed teacher training.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
InnerDrive competitors and assessment
Company assessmentDirect peers
- Ambition Institute: UK charity delivering teacher and school leader training programs, including early-career training and CPD. Comparable buyer (UK schools), similar teacher professional development mission, though with a stronger non-profit/charity funding model.
- Evidence-Based Education: UK-based teacher training company delivering evidence-informed CPD, including workshops and online courses on metacognition, retrieval practice, and dual coding. Direct overlap with InnerDrive's core K-12 teacher CPD proposition and target audience.
- Chartered College of Teaching: UK professional body for teachers offering chartered teacher status, resources, and CPD content. Comparable mission of elevating teaching quality through evidence-based practice, with overlapping UK K-12 audience.
- The Difference: UK education charity focused on improving behaviour, culture, and teaching quality through training and school partnerships. Overlapping CPD mission and UK school buyer base, with comparable workshop-led delivery.
- SSAT (The Schools Network): UK membership network for secondary schools offering CPD programs, events, and consultancy to school leaders. Comparable UK secondary-school CPD buyer and event-driven go-to-market.
- Osiris Educational: Established UK provider of in-person teacher training workshops and conferences across a wide range of pedagogy topics. Direct competitor in the UK CPD workshop market with overlapping formats and buyer personas.
Broad incumbents
- Curriculum Associates: US-based K-12 education company providing assessments and instructional programs (e.g., iReady) with associated teacher PD. Comparable K-12 buyer and combines curriculum/tools with teacher training, though at much larger scale.
- Edutopia (George Lucas Educational Foundation): US-based K-12 thought-leadership platform publishing evidence-based teaching strategies, videos, and guides. Comparable content-marketing approach to InnerDrive's blog and resources, though as a non-profit and not a paid CPD provider.
- Teach First: Major UK teacher training and leadership charity running initial teacher training and ongoing CPD at scale. Broader mission but directly competes for UK school professional development budgets and teacher mindshare.
Regional players
- Relay Graduate School of Education: US teacher preparation and professional development provider offering residencies, certification, and leadership programs. Comparable teacher training mission and evidence-informed pedagogy focus, though primarily US-focused.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
InnerDrive social profiles
Digital presenceInnerDrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnerDrive leadership team
Management profileNumber of profiles
Profiles1 record
InnerDrive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnerDrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnerDrive
What does InnerDrive do?
InnerDrive delivers evidence-informed teacher professional development through in-person CPD workshops and an online subscription platform (Teacher CPD Academy), alongside student workshops covering motivation, study skills, and well-being. Training is designed by chartered psychologists and translates cognitive science research into practical classroom strategies for K-12 schools in the UK and internationally.
Is InnerDrive a public or private company?
InnerDrive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InnerDrive founded?
InnerDrive was founded in 2007. It employs 11 to 50 people.
Where is InnerDrive based?
InnerDrive is headquartered in London, United Kingdom, in the Europe region.
How does InnerDrive make money?
Four revenue lines are on record. Teacher CPD Workshops are the primary driver. The others are teacher CPD Academy, student Workshops and teaching & Learning Summit.
Who are InnerDrive's main competitors?
Direct peers on record are Ambition Institute, Evidence-Based Education, Chartered College of Teaching, The Difference, SSAT (The Schools Network) and Osiris Educational. Broad incumbents are Curriculum Associates, Edutopia (George Lucas Educational Foundation) and Teach First. Relay Graduate School of Education is listed as a regional player.
Does InnerDrive have an API?
No public API is recorded for InnerDrive.
What industry is InnerDrive in?
InnerDrive's product category is Teacher Professional Development and Education Training. Its primary akta.pro industry code is EDAJAFAB, Instructional Delivery & Pedagogy (School-Led), with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 61 and its SIC code is 8200.