evidence based education (ebe)
Evidence Based Education (EBE) is a privately-held UK company that sells the Great Teaching Toolkit, a subscription platform (£49-£99/teacher/year) delivering evidence-based professional development to schools, multi-academy trusts, international schools, and government education bodies across the UK, Europe, the Middle East, and Asia.
- Company typePrivate
- Founded2015
- HeadquartersSunderland, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What evidence based education (ebe) does
Evidence Based Education (legal entity INJ Associates Ltd) is a privately-held UK education company founded in 2015 by Jack Deverson MBE and Prof Dr Stuart Kime, headquartered in Sunderland with 19 employees. The company builds and sells the Great Teaching Toolkit, an online professional learning platform for K-12 teachers that operationalises the company's proprietary Model for Great Teaching — a framework distilling 100+ research studies into 17 elements across 4 dimensions. The platform combines personalised Development Cycles, 360° feedback surveys (learner, self, peer), video feedback tools, evidence-informed courses, and Great Teaching Teams collaboration features, with each member school supported by a dedicated human advisor. The company is differentiated by an Advisory Board including John Hattie, Dylan Wiliam, and Rob Coe, and by two King's Awards for Enterprise in Innovation (2019, 2024).
Revenue is generated primarily through annual school/trust-level subscriptions priced at £49-£99 per teacher per year, sold via direct sales with dedicated advisors, inside sales for mid-market enquiries, and channel partnerships with international school bodies (ECIS, EARCOS, COBIS, BSME, VAIS) and government education departments (notably the Department of Education Northern Ireland, which commissioned a bespoke version of the platform for 240 primary schools). Secondary revenue streams include the Itqan Arabic-language program for Gulf-region schools, content licensing, and a co-developed University of Buckingham Online MA in Education. Customer segments span UK schools and multi-academy trusts, international schools (Europe, Middle East, East Asia), and government education bodies. The company is bootstrapped with no disclosed external funding and operates a content-led marketing motion anchored by a substantial blog, podcast series, eBooks, and conference presence.
evidence based education (ebe) firmographics
Firmographics- Name
- evidence based education (ebe)
- Legal name
- INJ Associates Ltd
- Website
- https://evidencebased.education
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evidence Based Education (EBE) is a privately-held UK company that sells the Great Teaching Toolkit, a subscription platform (£49-£99/teacher/year) delivering evidence-based professional development to schools, multi-academy trusts, international schools, and government education bodies across the UK, Europe, the Middle East, and Asia.
- Ownership category
- akta.pro rank
evidence based education (ebe) industry classification
Industry- Product category
- Teacher Professional Development Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH), Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
Keywords
Where evidence based education (ebe) is headquartered
LocationHeadquarters
- HQ city
- Sunderland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
evidence based education (ebe) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Great Teaching Toolkit Membership: Annual subscription model priced per teacher at £49-£99 per teacher per year, providing access to platform, courses, feedback tools, and advisor support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership for teachers at £49-£99 per teacher per year |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
evidence based education (ebe) product offering
Product offeringCore offering
Evidence Based Education (EBE) operates the Great Teaching Toolkit, an online professional learning platform that provides teachers with a structured, personalised pathway to deepen teaching expertise. The platform combines 360° feedback (learner surveys, self-reflection, peer feedback), development cycles, video feedback, evidence-informed courses, and collaborative Great Teaching Teams features. Memberships are sold at the school, trust, or organisation level on a per-teacher annual subscription, with dedicated advisors supporting implementation.
Differentiator
Problem solved
Functional benefit
Brands
- Great Teaching Toolkit: Professional learning platform providing teachers with a structured pathway to deepen teaching expertise, aligned to the Model for Great Teaching.
- Itqan: Teacher Excellence Program
Products and services
- Great Teaching Toolkit The Great Teaching Toolkit is a subscription-based online professional learning platform for schools, colleges, trusts, and international schools. It includes Development Cycles for personalised teacher goal-setting, 360° feedback tools (learner surveys, self-reflection, peer feedback), video feedback, evidence-informed courses, video examples of classroom practice, collaborative Great Teaching Teams, and a dedicated advisor matched to the school's context. Priced at £49–£99 per teacher per year.
- Itqan: Teacher Excellence Program An Arabic-first professional learning program grounded in the Model for Great Teaching, designed for Arabic-speaking educators. Includes courses in Modern Standard Arabic with 62 teaching technique summaries. Developed for and deployed with founding schools including Doha British School, The British International School Abu Dhabi, The British School Al Khubairat, International Community School Jordan, Misk Schools, Repton Abu Dhabi, and St Christopher's School Bahrain.
- Science of Learning for Classroom Excellence A bespoke version of the Great Teaching Toolkit platform commissioned by the Department of Education Northern Ireland to deliver online professional learning to 240 primary schools. Includes self-study courses, live expert webinars on topics such as retrieval practice, cognitive load, motivation, and metacognition, plus practical classroom techniques.
- University of Buckingham Online MA in Education (with EBE) Online Master of Arts in Education delivered with the University of Buckingham, with EBE's Head of Teaching and Learning serving as course tutor for Modules 1 and 2.
Quantifiable outcome
- Results from Great Teaching Questioning Challenge 2026 published showing evidence of impact
Companies that use evidence based education (ebe)
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
evidence based education (ebe) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
evidence based education (ebe) partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- ECIS (Educational Collaborative for International Schools)coreJoined ECIS as member to strengthen presence and partnerships across European region. ECIS has long-standing reputation for championing excellence, collaboration and professional learning across global network of international schools with deep roots in Europe. Alignment on evidence-informed practice and professional learning values.
- EARCOS (East Asia Regional Council of Schools)coreJoined EARCOS not-for-profit association dedicated to improving educational practice and professional growth across East Asia. EARCOS brings together diverse community of international schools sharing belief in evidence-informed practice and collaboration. Partnership strengthens work across South East Asia where EBE already partners with over 50 schools.
- Department of Education Northern IrelandflagshipDelivering Science of Learning for Classroom Excellence to 240 primary schools across Northern Ireland as part of online professional learning programme launched by Department. Bespoke version of Great Teaching Toolkit platform with self-study courses, live webinars, and practical classroom techniques. Genuinely large-scale operation with thousands of teachers.
- Advance Learning Partnership Institute (ALP Institute)coreStrategic partner relationship with ALP Institute launched September 2025. Institute is central hub for Teaching, Leadership and Research and portal for Trust-wide training and events. Teaching and learning principles underpinned by Great Teaching Toolkit and Model for Great Teaching. Partnership supports building sustainable, evidence-informed professional growth.
- National Institute of Teaching (NIOT)corePartnership announced with National Institute of Teaching as part of King's Award recognition. Strategic relationship for teacher professional development.
- Chartered College of TeachingcorePartnership with Chartered College of Teaching announced alongside King's Award recognition.
- Emirates Schools EstablishmentcorePartnership with UAE-based Emirates Schools Establishment announced alongside King's Award recognition.
- Education in MotionminorFunded creation of Science of Learning Explainer Series animated videos. Videos introduce core principles including memory, dual coding, retrieval practice, and were made available through EBE platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
evidence based education (ebe) competitors and assessment
Company assessmentDirect peers
- BetterLesson: US-based provider of online professional development and coaching for K-12 teachers, including structured learning pathways and 1:1 coaching — directly comparable to EBE's Great Teaching Toolkit model.
- Edthena: Video-based teacher coaching and observation platform used by schools and districts for PD cycles and feedback — overlaps strongly with EBE's video feedback and Development Cycles features.
- IRIS Connect: UK-based teacher PD platform centred on video reflection, peer observation and professional learning communities; serves the same school-improvement buyer as EBE.
- TeachBoost: Observation and feedback tool for teacher evaluation and coaching cycles — overlaps with EBE's 360° feedback and development-cycle functionality for schools and trusts.
- Education Perfect: Subscription EdTech platform with content, courses and analytics used by teachers and students globally; comparable go-to-market into schools, colleges and international school groups.
Broad incumbents
- Renaissance Learning: Large established EdTech provider selling assessment, practice and teacher-supporting tools into schools worldwide; broader portfolio but overlapping buyer (school leaders seeking evidence-based improvement).
- Carnegie Learning: Long-established provider of adaptive learning and teacher professional support with research-driven products (e.g., MATHia); overlaps with EBE's research-led, evidence-based positioning in K-12.
Regional players
- Frog Education: UK-focused learning platform (FrogLearn) and provider of school-improvement resources; comparable primarily in geography and K-12 school buyer rather than in deep research-led PD content.
Emerging players
- TeachFX: AI-powered tool that surfaces pedagogical patterns from classroom audio; an emerging competitor at the intersection of teacher feedback and analytics that targets the same teacher-PD use case as EBE.
Others
- Chartered College of Teaching: UK professional body for teachers that publishes evidence-based resources and is an explicit EBE partner; relevant as a peer organisation shaping teacher PD in the UK and as a potential ecosystem participant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
evidence based education (ebe) social profiles
Digital presenceevidence based education (ebe) financial estimates
Financial estimateRevenue estimate
Valuation estimate
evidence based education (ebe) leadership team
Management profileNumber of profiles
Profiles14 records
evidence based education (ebe) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
evidence based education (ebe) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about evidence based education (ebe)
What does evidence based education (ebe) do?
Evidence Based Education (EBE) operates the Great Teaching Toolkit, an online professional learning platform that provides teachers with a structured, personalised pathway to deepen teaching expertise. The platform combines 360° feedback (learner surveys, self-reflection, peer feedback), development cycles, video feedback, evidence-informed courses, and collaborative Great Teaching Teams features. Memberships are sold at the school, trust, or organisation level on a per-teacher annual subscription, with dedicated advisors supporting implementation.
Is evidence based education (ebe) a public or private company?
evidence based education (ebe) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was evidence based education (ebe) founded?
evidence based education (ebe) was founded in 2015. It employs 11 to 50 people.
Where is evidence based education (ebe) based?
evidence based education (ebe) is headquartered in Sunderland, United Kingdom, in the Europe region.
How does evidence based education (ebe) make money?
One revenue line is on record: great Teaching Toolkit Membership.
Who are evidence based education (ebe)'s main competitors?
Direct peers on record are BetterLesson, Edthena, IRIS Connect, TeachBoost and Education Perfect. Broad incumbents are Renaissance Learning and Carnegie Learning. Frog Education is listed as a regional player. TeachFX is listed as an emerging player. Chartered College of Teaching is listed as an others.
Does evidence based education (ebe) have an API?
No public API is recorded for evidence based education (ebe).
What industry is evidence based education (ebe) in?
evidence based education (ebe)'s product category is Teacher Professional Development Software. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAFAFAH, Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing). Its NAICS code is 611710 and its SIC code is 8200.