Agrimac

What Agrimac does

Agrimac (legal entity AGRIA HISPANIA, S.L.) is a Spanish manufacturer of rough terrain material handling machinery, headquartered in Amorebieta, Basque Country. Founded in 1958 through a Basque-German entrepreneurial collaboration and restructured after the 2008 crisis, the company is privately held and family-owned under CEO Javier Gometza, operating with an 11-50 employee base from a single integrated manufacturing facility where engineering, assembly, quality control, and delivery all occur.

The product portfolio comprises two main categories: diesel rough terrain forklifts (TW12, TW20, TW25, TW35 ranging from 1,200 kg to 3,500 kg lift capacity) and articulated rough terrain dumpers (DW35, 3,500 kg payload), plus the newly launched TE17 100% electric rough terrain forklift. Core differentiating technology centers on Poclain hydraulic wheel motors that eliminate traditional differentials, Stage V DPF-free Kubota and Kohler engines, Linde hydrostatic pumps, a Full PowerTrack 4-wheel traction system, and an EasyAccess tilting cab for fast maintenance. The company emphasizes mechanical simplicity, durability, and reduced total cost of ownership over electronic complexity.

Agrimac monetizes primarily through B2B hardware sales of forklifts and dumpers, complemented by spare parts and after-sales service. Go-to-market relies on a network of official distributors (Conagri in the UK, ProManutention in France) plus direct manufacturer sales for the Spanish domestic market, with sales conducted under EXW Amorebieta Incoterms and a 20% deposit / 80% pre-delivery payment structure. End customers are concentrated in construction, agriculture, and industrial verticals, with defense as an additional segment, served across Europe and international markets including Asia, South America, Africa, and Oceania.

Name

Agrimac

Legal name

AGRIA HISPANIA, S.L.

Website

https://agrimac.es

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrimac manufactures rough terrain forklifts and articulated dumpers from its Amorebieta, Spain facility, serving construction, agriculture, industrial, and defense customers across Europe and international markets through distributor and direct sales channels.

Ownership category

akta.pro rank

Product category

Construction Equipment / Rough Terrain Material Handling Machinery

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm Machinery and Equipment Manufacturing (333111)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Farm Machinery & Equipment (3523)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Rough terrain forklifts
• Articulated dumpers
• Construction equipment
• Agricultural machinery
• Material handling

Headquarters

HQ city

Amorebieta

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Rough Terrain Forklift Sales: Manufacture and sale of diesel and electric rough terrain forklifts for construction, agriculture, and industrial applications. Primary revenue stream with products sold through distributors and direct manufacturer relationships.
2. Rough Terrain Dumper Sales: Manufacture and sale of articulated rough terrain dumpers including the DW35 model. Products designed for demanding construction and material transport applications.
3. Spare Parts and After-Sales Service: Spare parts supply and after-sales service support through dedicated contact channels. Technical support for warranty coverage and issue resolution.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Agrimac manufactures and sells rough terrain forklifts (diesel TW series and TE17 electric) and rough terrain dumpers (DW35) from its facilities in Amorebieta, Spain. The machines are designed for construction, agriculture, industrial, and defense applications, featuring proprietary technologies such as Poclain hydraulic wheel motors, Stage V DPF-free engines, and the Full PowerTrack traction system. Revenue is generated primarily through hardware sales via a network of official distributors across Europe and international markets, supplemented by spare parts and after-sales service.

Product overview

AGRIMAC manufactures a portfolio of rough terrain forklifts and dumpers from its facilities in Amorebieta, Spain. The product line consists of two main categories: rough terrain forklifts (TW/TW diesel series and TE electric series) and rough terrain dumpers (DW series). The diesel forklift range spans from the compact TW12 (1,200 kg) to the most powerful TW35 (3,500 kg), all featuring DPF-free engines, Poclain wheel motors, and hydrostatic transmission. The TE17 represents AGRIMAC's first 100% electric rough terrain forklift, offering 1,700 kg capacity with emission-free operation. The DW35 is a 3.5-ton articulated dumper featuring Poclain wheel motors, hydrostatic drive, and DPF-free technology. All products share core AGRIMAC technologies including hydraulic wheel motors, EasyAccess Design, and Full PowerTrack traction systems.

Differentiator

Problem solved

Functional benefit

Products and services

• TW25 Rough Terrain Forklift A 4x4 rough terrain forklift with 2,500 kg lifting capacity and masts up to 6 metres. Features Kubota V1505 25 HP DPF-free engine, permanent traction, balanced chassis, and 35% gradeability full loaded. Marketed as the highest-capacity DPF-free forklift on the market. Designed for construction, agriculture, industrial, and defense applications.
• TW35 Rough Terrain Forklift The most powerful diesel rough terrain forklift in Agrimac's range, capable of lifting up to 3,500 kg with masts up to 6 metres. Features Kohler KDI1903 50 HP engine with Stage V DPF system, Linde hydrostatic pump, Poclain wheel motors, Full PowerTrack system, and EasyAccess tilting cab design. Targets heavy-duty construction, agriculture, industrial, and defense applications.
• TW20 Rough Terrain Forklift A compact, robust, and uncomplicated 4x4 rough terrain forklift with lifting capacity up to 2,000 kg and masts up to 6 metres. Features 25 HP DPF-free engine, simple maintenance, no unnecessary electronic systems, and 25% gradeability. Designed for demanding construction, agricultural, industrial, and defense work.
• TW12 Rough Terrain Forklift The most compact rough terrain forklift in the range, designed for confined spaces with lifting capacity up to 1,200 kg and masts up to 3.6 metres. Features Kubota D1105 25 HP DPF-free engine, low weight for easy transport on trailers, and no electronics. Suited for tight work sites and trailer-transportable deployment.
• TE17 Electric Rough Terrain Forklift The first 100% electric rough terrain forklift in Agrimac's portfolio, capable of lifting up to 1,700 kg with masts up to 4 metres. Features 100V/320Ah battery, 23 kW CFR motor, Poclain wheel motors, permanent 4x4 traction, fast charging, silent operation, and emission-free performance for indoor and outdoor use. Targets indoor and outdoor applications where emissions and noise must be minimized. 100% manufactured in Amorebieta, Spain.
• DW35 Rough Terrain Dumper An articulated rough terrain dumper designed for maximum traction, stability, and control in demanding environments. Features Poclain Twinlock wheel motors (anti-slip), hydrostatic transmission, 3,500 kg load capacity, 1,070-litre rotating skip, 85-degree tilt angle, and DPF-free Kubota V1505 engine. 4x4 traction with high ground clearance of 330 mm. Used in construction sites, agriculture, and industrial material transport applications.
• Spare Parts and After-Sales Service

Quantifiable outcome

• Reduced downtime through elimination of DPF regeneration cycles
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Conagri Construction and Agricultural Machinery SalescoreChannel Partner/ Reseller/ Distributor · 19 May 2026Official distributor agreement for the United Kingdom. Conagri handles sales and short/long-term rental of Agrimac DW35 all-terrain dumper across Great Britain. Strategic partnership for UK market entry and Northern Europe expansion.
• ProManutentioncoreChannel Partner/ Reseller/ DistributorRegional distributor in France for Agrimac products including the DW35 all-terrain dumper. Partnership part of Agrimac's expansion strategy in the French market with collaboration on brand visibility and distributor network expansion.
• PoclaincoreTechnology or IntegrationSupplier of hydraulic wheel motors (MSE05-MGE05 for diesel models, MSE02-MGE02 for electric models) integrated into Agrimac rough terrain forklifts and dumpers. Poclain technology transmits power directly to each wheel.
• KubotacoreTechnology or IntegrationEngine supplier for Agrimac machines. Kubota V1505 and V1105 engines provide power for TW and DW series models. Stage V compliant engines without diesel particulate filter.
• LindecoreTechnology or IntegrationSupplier of hydrostatic pumps for Agrimac rough terrain forklifts and dumpers. Linde hydrostatic technology enables smooth, precise, and progressive operation.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Weidemann: German manufacturer of wheel loaders, telehandlers, and material handlers serving agriculture, construction, and industrial customers. Overlaps Agrimac in European rough terrain material handling with similar customer base and channel model.
• Dieci: Italian telehandler and rough terrain forklift maker with strong presence in agriculture and construction. Direct competitor in European rough terrain forklift segment with overlapping load capacity ranges.
• Manitou: French global leader in rough terrain forklifts, telehandlers, and material handling equipment. Directly competes with Agrimac's TW/TW25/TW35 diesel rough terrain forklifts and is the most cited comparison for Spanish and European rental fleets.
• Ausa: Spanish manufacturer of compact dumpers, rough terrain forklifts, and material handling equipment, headquartered near Barcelona. Closest geographic and product-line peer to Agrimac, with overlap in articulated dumpers (DW35 vs. Ausa D-series) and rough terrain forklifts.
• Merlo: Italian manufacturer of telehandlers and rough terrain forklifts serving agriculture, construction, and industrial markets. Comparable product positioning, customer base, and European distribution model to Agrimac.

Broad incumbents

• Caterpillar: Largest global construction equipment OEM with extensive material handling, dumper, and rough terrain product offerings. Tangentially overlaps Agrimac at the high-capacity end and across shared channels.
• Kubota: Japanese OEM of compact tractors, construction equipment, and engines. Dual relevance as both a competing equipment maker in agriculture and a key engine supplier to Agrimac (V1505, V1105, D1105 engines used across TW and DW lines).
• JCB: UK-based global construction and agricultural equipment OEM with broad portfolio including telehandlers and rough terrain forklifts. Overlaps Agrimac in rough terrain material handling but operates at much larger scale and across more product categories.
• Wacker Neuson: German manufacturer of compact construction equipment including wheel loaders, telehandlers, and dumpers. Comparable end markets and customer segments (construction, rental fleets, municipalities) but broader product portfolio and global footprint.
• Terex Construction: Global equipment manufacturer with rough terrain material handling and site dumper product lines. Overlaps Agrimac in dumper and material handling categories but operates with significantly broader portfolio and dealer network.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrimac-agria
• Facebookfacebook.com/agrimac.agria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrimac