Weidemann
Weidemann GmbH is a German manufacturer of compact wheel loaders, telescopic wheel loaders, and telehandlers in diesel and electric variants, serving agricultural, municipal, equestrian, and industrial SMB customers through an authorized dealer network across Europe as a subsidiary of Wacker Neuson Group.
- Company typePrivate
- Founded1960
- HeadquartersFlechtdorf, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Weidemann does
Weidemann GmbH is a German manufacturer of compact agricultural, municipal, and industrial machinery, headquartered at Elfringhäuser Weg 24 in Korbach and operating as a wholly-owned subsidiary of the Wacker Neuson Group. Founded in 1960, the company designs and builds Hoftracs (compact wheel loaders), Radlader, Teleskopradlader, and Teleskoplader (telescopic handlers), offered in both diesel and battery-electric variants including the 1190e, 1290e, 1390e, and T4512e electric models produced in series since 2015. Its technology stack centers on proprietary systems such as a 48V/96V lithium-ion Battery-Management-System with capacities from 14.1 to 28 kWh, vls (Vertical Lift System) driver assist, eps (Easy Protection System) foldable ROPS/FOPS roof, ecs hydraulic quick coupler, P-/P-Z-Kinematics, recuperation energy recovery, and a color-coded operator interface.
Weidemann generates revenue primarily through hardware sales of machines, attachments, and spare parts, complemented by financing arrangements — including a Rentenbank partnership subsidizing up to 100% of electric-machine investments from €25,000 to €1,000,000 — and aftermarket services delivered via EquipCare telematics, the Weidemann App, and dealer-led maintenance. Go-to-market is executed almost entirely through an authorized Vertriebspartner (dealer) network across Germany, Denmark, and Latvia, augmented by the ePartner parts portal, Weidemann Shop merchandise, the Weidemann Magazin, and the ExpertCircle community platform. Customers are predominantly SMBs across nine verticals, with agriculture (dairy, organic, mixed farms) as the primary segment, alongside horse economy, municipality, horticulture, biogas, zoos/animal parks, industry/trade, wood industry, and agri-tourism. Customer case studies (Kunrath dairy, Schöneweiß organic, Campingplatz Königsbruch, Equitanas Reitsport Zeitz, Schreinerei Denhof, Rainer Pfister) demonstrate machine use cases tightly integrated with on-site photovoltaic systems achieving 70–80% self-consumption, validating the electric portfolio's economic positioning for agricultural decarbonization.
Weidemann firmographics
Firmographics- Name
- Weidemann
- Legal name
- Weidemann GmbH
- Website
- https://weidemann.de
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Weidemann GmbH is a German manufacturer of compact wheel loaders, telescopic wheel loaders, and telehandlers in diesel and electric variants, serving agricultural, municipal, equestrian, and industrial SMB customers through an authorized dealer network across Europe as a subsidiary of Wacker Neuson Group.
- Ownership category
- akta.pro rank
Weidemann industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Wheel Loaders (IMAHAAAD)
- akta.pro secondary industries
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Weidemann is headquartered
LocationHeadquarters
- HQ city
- Flechtdorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Weidemann business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of compact loaders (Hoftrac/Hoflader), wheel loaders (Radlader), telescopic wheel loaders (Teleskopradlader), and telescopic handlers (Teleskoplader) along with accessories and spare parts. Both diesel and electric variants available.
- Financial Solutions: Financing services for equipment purchases including partnership with Landwirtschaftliche Rentenbank for subsidized loans for electric machines. Offers various financing options for customers.
- After-Sales Service and Spare Parts: Customer service, spare parts supply, and maintenance services through dealer network. Includes EquipCare telematics and Weidemann App for machine information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hoftrac 1140 Basic Line starting from €19,900 |
| Other | Multi-year contract | Rentenbank financing up to 100% of investment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Weidemann product offering
Product offeringCore offering
Weidemann manufactures and sells compact loaders (Hoftrac/Hoflader), wheel loaders (Radlader), telescopic wheel loaders (Teleskopradlader), and telescopic handlers (Teleskoplader) — all available in diesel and electric variants — for agricultural, equestrian, municipal, horticultural, biogas, zoo, industrial, and wood-industry customers. The portfolio is supported by an extensive Zubehör attachments range, spare parts logistics, EquipCare telematics, the Weidemann App, and Financial Solutions partnerships for machine financing.
Product overview
Weidemann is a manufacturer of compact wheel loaders, teleport wheel loaders, and telehandlers for agricultural, industrial, and material handling applications. The product portfolio centers on two main platform families: Hoflader (Hoftrac) compact wheel loaders available in diesel and electric (e-series) variants ranging from the 1140 Basic Line to the 1390e, and Teleskoplader telehandlers offering lift heights from T4512 to T6027, including the electric T4512e. These core product lines are complemented by the Teleskopradlader (teleport wheel loader) series combining loader and telehandler capabilities, and a range of Zubehör accessories and attachment tools. The product architecture follows a modular approach where the same machine platform is offered in multiple size classes and power configurations to serve different operational requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Think Electric: Brand initiative promoting electric-powered machines and zero-emission working solutions.
Products and services
- Hoflader (Hoftrac) Series Compact wheel loaders designed for agricultural and material handling applications, available in both diesel and electric variants. The electric 1190e (14.1/18/18.7 kWh), 1290e, and 1390e offer emission-free and low-noise operation for indoor barn use, while the 1140 Basic Line (starting from €19,900) targets entry-level price points.
- Radlader 5080 Wheel loader designed for heavier material handling and loading operations on farms and in industrial settings, suited to bulk material movement, loading, and grounds tasks.
- Teleskopradlader Series (3080T, 5080T, 9580T) Teleport wheel loaders combining the capabilities of wheel loaders with extended reach, available in three size classes (3080T, 5080T, 9580T) for agriculture, biogas, and industrial use cases requiring both loading and reach.
- Teleskoplader (Telehandler) Series — T4512, T5522, T6025, T6027, T4512e Telescopic handlers offering extended lift height and reach for agriculture, equestrian, biogas, wood industry, and industrial customers. Available as diesel models (T4512, T5522, T6025, T6027) and as the electric T4512e (with 28 kWh battery and bis zu 100% Rentenbank-Förderung). The T6025 was introduced in the 6 m class.
- Zubehör (Anbaugeräte & Bereifung) Attachment tools, accessories, and tire options for Weidemann machines, including buckets, sweepers, bale handlers, snow blades, and other implements enabling different material handling tasks on a common machine platform.
- Financial Solutions (Rentenbank-Förderung) Financing solutions for Weidemann machine purchases including the Landwirtschaftliche Rentenbank subsidized loan program specifically covering electric agricultural machinery and charging infrastructure.
- EquipCare Telematics Telematics solution providing machine information, energy management insights, and after-sales service data for Weidemann equipment deployed in customer fleets.
- Weidemann App Mobile application providing machine information and energy management insights to owners and operators of Weidemann equipment.
Quantifiable outcome
- Up to 5.3 hours runtime per charge depending on battery size and conditions
- +4 more outcomes
Companies that use Weidemann
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles4 records
Weidemann technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Weidemann partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Wacker Neuson GroupcoreWeidemann is a wholly-owned subsidiary of Wacker Neuson Group, a Munich-based international manufacturer of construction equipment. Weidemann operates as the agricultural and municipal machinery brand within the group, benefiting from shared R&D, manufacturing resources, and distribution infrastructure.
- Heeder LandmaschinencoreRegional Weidemann dealer in Schleswig-Holstein providing sales, service, spare parts, and customer support. Provides prompt replacement machines when needed per customer testimonials.
- Horst Körner GmbHcoreWeidemann distribution partner that provided both diesel and electric machine trials for Campingplatz Königsbruch, enabling customer comparison before purchase decision.
- Chr. Janson LandmaschinencoreWeidemann dealer in the region that facilitated sales to Schreinerei Jens Denhof through referral from existing customer network.
- Mayer LandtechnikcoreWeidemann dealer in Unterroth that sold T4512e to Rainer Pfister's farm operation in Illertissen.
- Stemas AGminorWeidemann dealer/exhibitor representing the brand at Landsskuet Livestock show in Herning, Denmark.
- LATRAPS LPKSminorLatvian agricultural cooperative and Weidemann dealer hosting Traktordiena 2026 and Viļānu lauku diena events.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Weidemann competitors and assessment
Company assessmentDirect peers
- Manitou Group: French global manufacturer of telehandlers, rough-terrain forklifts, and compact material-handling equipment for agricultural, construction, and industrial end markets — directly comparable to Weidemann's telehandler and wheel loader portfolio for agricultural and industrial customers.
- JCB: UK-based global manufacturer of telehandlers, backhoe loaders, and compact equipment with a strong agricultural customer base — directly competes with Weidemann in telehandlers, wheel loaders, and electric compact loaders across farming and rural applications.
- Merlo: Italian specialist manufacturer of telehandlers (with eWorker full-electric line) and compact equipment, comparable to Weidemann in telehandler focus, agricultural and construction applications, and early electrification strategy.
- Avant Tecno: Finnish manufacturer of compact articulated loaders with extensive electric series — competes directly with Weidemann's Hoftrac range in agriculture, equestrian, municipal, and light industrial use cases across Europe.
- MultiOne: Italy-based manufacturer of compact articulated loaders with electric options serving agricultural, construction, municipal, and landscaping segments — directly competes with Weidemann's compact wheel loader portfolio and electric variant strategy.
Broad incumbents
- Kramer-Werke (Wacker Neuson Group): Sister brand within Wacker Neuson Group manufacturing compact wheel loaders, telehandlers, and material handlers for construction and agriculture — sister/peer brand comparable to Weidemann in product platforms but with construction-led emphasis.
- Caterpillar (Cat): Global heavy equipment major offering compact wheel loaders and skid steers with Cat-branded electrification pilots — broader incumbent operating in adjacent compact loader category with much larger R&D and distribution scale.
- Kubota: Japanese major of compact tractors and a growing compact equipment line with electrification initiatives — broad incumbent serving overlapping agricultural and compact loader customers.
- Liebherr: German/Swiss industrial group with a wheel loader product line targeting construction and material handling segments — broader incumbent with comparable compact-to-mid-size loader categories, though more construction-skewed than agricultural.
- Bobcat (Doosan): Global compact loader, skid-steer, and telehandler manufacturer under Doosan — broad incumbent with overlapping compact equipment portfolio serving agriculture, construction, municipal, and industrial end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Weidemann social profiles
Digital presenceWeidemann compliance and trust
Trust signalCompliance4 records
Weidemann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weidemann leadership team
Management profileNumber of profiles
Profiles3 records
Weidemann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weidemann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weidemann
What does Weidemann do?
Weidemann manufactures and sells compact loaders (Hoftrac/Hoflader), wheel loaders (Radlader), telescopic wheel loaders (Teleskopradlader), and telescopic handlers (Teleskoplader) — all available in diesel and electric variants — for agricultural, equestrian, municipal, horticultural, biogas, zoo, industrial, and wood-industry customers. The portfolio is supported by an extensive Zubehör attachments range, spare parts logistics, EquipCare telematics, the Weidemann App, and Financial Solutions partnerships for machine financing.
Is Weidemann a public or private company?
Weidemann is a private company. It is classified as corporate owned and is currently operating.
When was Weidemann founded?
Weidemann was founded in 1960. It employs 501 to 1,000 people.
Where is Weidemann based?
Weidemann is headquartered in Flechtdorf, Germany, in the Europe region.
How does Weidemann make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are financial Solutions and after-Sales Service and Spare Parts.
Who are Weidemann's main competitors?
Direct peers on record are Manitou Group, JCB, Merlo, Avant Tecno and MultiOne. Broad incumbents are Kramer-Werke (Wacker Neuson Group), Caterpillar (Cat), Kubota, Liebherr and Bobcat (Doosan).
Does Weidemann have an API?
No public API is recorded for Weidemann.
What industry is Weidemann in?
Weidemann's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHAAAD, Wheel Loaders, with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 333924 and its SIC code is 3523.