Great Jakes

What Great Jakes does

Great Jakes is a privately held, New York-based marketing agency founded in 2002 that exclusively serves law firms with website design, brand design, and related web-technology services. The firm operates as a specialized B2B professional services provider targeting Am Law and mid-market law firms, ranging from 60-attorney regional practices to 600-lawyer international firms. Its named client base includes Skadden, Polsinelli, Patterson Belknap, Sussman Godfrey, Ice Miller, UB Greensfelder, and others, with engagements structured as multi-year, quote-based contracts priced per project scope.

The firm's product portfolio centers on two core offerings — law firm website design and law firm brand design — supported by a Pre-Project Planning Phase and a downloadable Website Redesign Workbook that serve as lower-commitment entry points. Underlying technology includes ReactJS front-ends, headless CMS architecture, global CDN delivery via Cloudflare, Schema.org structured data, and a proprietary Answer Engine Optimization (AEO) methodology targeting visibility in ChatGPT, Perplexity, and Gemini. The agency positions itself on a strategy-first, collaborative design methodology that uses discovery, wireframes, moodboards, and iterative stakeholder checkpoints rather than traditional finished-mockup presentations.

Go-to-market is direct enterprise field sales, with the co-founders (Dion Algeri and Robert Algeri) functioning as the primary client-facing voices. Distribution is exclusively direct-to-client with no reseller or marketplace presence; demand generation is led by a content-marketing engine of blog posts, whitepapers, and a website redesign workbook targeting law firm CMOs and marketing directors. Revenue mechanics are professional-services based with custom quoting tied to firm size, technical integrations, and feature complexity.

Name

Great Jakes

Website

https://greatjakes.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Jakes is a privately held New York marketing agency founded in 2002 that exclusively designs websites, brands, and web technology for law firms, ranging from mid-size regional practices to large Am Law firms.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Law firm website design
• Legal marketing services
• Law firm brand design
• Legal website redesign
• Law firm marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design Services: Full-service website design and development for law firms, including strategy, design, and implementation phases. Custom professional services engagement model.
2. Pre-Project Planning Engagements: Standalone planning engagements that help firms define scope, establish budgets, and build alignment before full redesign projects. Separated from design and implementation to allow firms to evaluate the agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Great Jakes is a specialized B2B marketing agency that designs and develops websites and brand identities exclusively for law firms. Its core offering covers strategy, design, and implementation of law firm websites, with supporting services including pre-project planning, attorney bio optimization, and Answer Engine Optimization (AEO) for AI-driven search visibility.

Product overview

Great Jakes is a specialized service company providing website and brand design services exclusively for law firms. The core offering consists of law firm website design and brand design services. Supporting offerings include a website planning and budgeting phase service that precedes full redesigns, and a downloadable website redesign workbook to guide internal kickoff conversations. These services work together as a comprehensive engagement model: planning first, then design and implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Law Firm Website Design Services Professional website design and development services specifically tailored for law firms, including responsive design, brand identity integration, and attorney bio optimization.
• Law Firm Brand Design Brand design services for law firms encompassing logo design, tagline development, and visual identity creation to differentiate firms from competitors.
• Website Planning & Budgeting Standalone pre-project planning engagement that helps law firms define scope, clarify priorities, estimate costs, and build internal alignment before committing to a full website redesign. Includes discovery, strategy work, wireframes, and detailed cost breakdowns.

Quantifiable outcome

• AI referrals account for just 0.47% of sessions on average across client sites, with larger firms seeing even lower percentages
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HubSpot (via Danny Tessler / XFunnel)minorStrategic or Co-development Partner · 23 March 2026Danny Tessler from HubSpot (following HubSpot's acquisition of XFunnel in December 2025) joined Great Jakes for an agency onsite conversation about AI answer engine optimization (AEO) and legal marketing. The collaboration produced educational content on AEO strategy for law firms.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spotlight Branding: Legal marketing agency focused on branding, website design, and video for law firms. Competes head-to-head with Great Jakes for mid-size and large law firm marketing engagements.
• Custom Legal Marketing: Boutique agency providing website design, SEO, and lead generation exclusively for law firms. Closely mirrors Great Jakes' vertical-only positioning and professional services engagement model.
• PaperStreet: Long-standing legal marketing agency offering website design, SEO, and content services exclusively to law firms. Directly comparable to Great Jakes in vertical specialization, service mix, and target Am Law client base.
• iLawyerMarketing: Legal-specific digital marketing agency offering website design, SEO, and PPC services for plaintiff and defense law firms. Overlaps directly with Great Jakes on website design and SEO offerings.
• O'Brien Legal Group: Specialized agency providing website design and digital marketing services exclusively to law firms. Comparable in size, vertical focus, and professional services delivery model.

Broad incumbents

• FindLaw: Thomson Reuters-owned legal marketing platform offering website design, directories, and content services to law firms. Incumbent competitor with broader offerings and deeper institutional backing than Great Jakes.
• Scorpion: Large legal marketing and technology company offering websites, CRM, and AI-driven lead conversion to law firms. Broader portfolio and significantly larger scale than Great Jakes, with overlapping website and digital marketing capabilities.
• WebFX: Large full-service digital marketing agency serving many verticals including legal. While not legal-exclusive, its website design, SEO, and content capabilities compete with Great Jakes for law firm engagements.
• Martindale-Avvo: Internet Brands-owned legal marketing platform providing websites, directories, and lead generation services to law firms. Larger-scale incumbent with overlapping website design and legal SEO offerings.
• HigherVisibility: Established digital marketing agency offering SEO, website design, and paid media with a dedicated legal practice. Broad incumbent competing for similar law firm marketing engagements as Great Jakes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreatJakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Jakes