Casasoft

What Casasoft does

Casasoft AG is a Swiss vertical SaaS company that provides an integrated digital platform for real estate professionals in Switzerland, combining customer relationship management, property marketing, website hosting, and new construction project marketing in a single suite. Founded in 2006 in Bottighofen and now headquartered at Thurgauerstrasse 36 in Zürich, the company operates four product brands — CASAONE (CRM and property marketing software), CASAWEB (real estate agency websites), CASAPROJECT (new construction project websites with apartment floor plans and axonometry), and CASALEAD (lead management for owner acquisition). The platform is browser-based SaaS, supports four languages (DE, FR, IT, EN), stores data in a Swiss data center in Bern, and offers native multi-portal publishing to more than 20 Switzerland-specific real estate portals and tools, including ImmoScout24, Homegate, Comparis, RealAdvisor, IAZI, and Flatfox, with no additional interface fees.

The underlying technology emphasizes integration and workflow automation: a native Google Workspace OAuth email integration, pre-built connectors to property visualization partners (Backbone, Feelestate, Beyonity), a WordPress plugin (CASAWP) and iFrame embed for PLG-style data display, and bidirectional API synchronization between CASAONE and CASALEAD. AI is layered as feature capability, including KI-gestützte Textgenerierung (AI-assisted property description generation) and Digitaler Zwilling (automatic property data capture), both delivered in cooperation with IAZI, plus an AI Content Creator inside CASALEAD for social posts and client letters.

Casasoft operates as a wholly-owned subsidiary of SMG Swiss Marketplace Group, having been acquired through Scout24 Schweiz AG's 2017 minority stake and 2022 full integration. Revenue is generated through tiered SaaS subscriptions (CASAONE Basic CHF 200/month, Pro+ CHF 350/month, plus size-based upgrades), website subscriptions (CASAWEB, CASAPROJECT, and the CHF 10/day CASAPROJECT Mini-Page), one-time setup and migration services, and template-switching fees. CASALEAD is distributed exclusively through SMG marketing packages. Distribution combines direct website sales with online consultation booking, inside sales and account management (e.g., named account manager Urs Wittwer), and channel bundling via SMG. The customer base spans over 1,000 CASAONE firms and 500+ CASAWEB agencies across three offices (Zürich, Flamatt, Lausanne).

Name

Casasoft

Legal name

Casasoft AG

Website

https://casasoft.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Casasoft AG is a Swiss vertical SaaS provider serving real estate professionals with an integrated CRM (CASAONE), agency websites (CASAWEB), new construction project sites (CASAPROJECT), and lead management (CASALEAD), operating as a subsidiary of SMG Swiss Marketplace Group.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising (7310)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJABAK

Debt & Structured Finance / Mortgage Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Real estate CRM software
• Property website builder
• Lead management software
• Project marketing tools
• Swiss real estate portals

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CASAONE SaaS Subscriptions: Monthly or annual subscription for the CRM software CASAONE, with tiered pricing based on the number of properties managed. Basic plan at CHF 200/month, Pro+ plan at CHF 350/month, plus one-time setup fees.
2. CASAWEB Website Subscriptions: Subscription for real estate agency websites hosted and maintained by CASASOFT. Includes domain hosting and managed WordPress-based CMS.
3. CASAPROJECT Website Subscriptions: Subscription for new construction project websites, available in template, individual, or multisite formats, with domain hosting included.
4. CASALEAD (included in SMG marketing packages): CASALEAD is offered exclusively as part of SMG Swiss Marketplace Group marketing packages, not sold standalone. Revenue flows through SMG distribution.
5. Size-tier Upgrades: Additional monthly fees based on property portfolio size (XS to XL tiers) on top of the base subscription: e.g., S tier adds CHF 10-17.50/month depending on plan.
6. Additional Services (setup, migrations, custom documents): One-time setup fees (CHF 1,000 for Basic, CHF 2,000 for Pro+), data import services, custom exposé/document creation per individual customer requirements, and template switching fees (CHF 950 per switch).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CASASOFT provides an integrated suite of digital SaaS tools for Swiss real estate professionals, including CASAONE (all-in-one CRM and marketing software), CASAWEB (real estate website builder), CASAPROJECT (new-construction project marketing platform), and CASALEAD (lead management system). The platform enables brokers, agencies, developers, and property managers to publish listings to more than 20 Swiss real estate portals with a single click, manage customer relationships, capture and nurture leads, and run multi-channel marketing campaigns in German, French, Italian, and English.

Product overview

Casasoft offers a suite of digital tools for real estate professionals in Switzerland centered around four core products: CASAONE (all-in-one CRM and property marketing software), CASAWEB (real estate website builder), CASAPROJECT (new construction project websites), and CASALEAD (lead management system for owner acquisition). CASAONE serves as the central hub, available in Basic (CHF 200/month) and Pro+ (CHF 350/month) tiers, with the Pro+ tier adding email, AI-supported text generation, digital twin property data capture, and CASALEAD integration. CASAWEB provides template or custom websites integrated with CASAONE. CASAPROJECT enables new construction marketing with apartment floor plans and axonometry, available as template, multisite, or custom implementations. CASALEAD is offered exclusively through SMG Swiss Marketplace Group marketing packages and features AI-powered content creation and automated email funnels. The products share integrations with Swiss real estate portals (ImmoScout24, Homegate, Comparis, RealAdvisor), IAZI valuation tools, Google Maps, and various email providers. CASASOFT operates as a subsidiary of SMG Swiss Marketplace Group, serving over 1,000 customers with offices in Zürich, Flamatt, and Lausanne.

Differentiator

Problem solved

Functional benefit

Brands

• CASAONE: All-in-one CRM and real estate marketing software for real estate professionals in Switzerland.
• CASAWEB
• CASAPROJECT
• CASALEAD

Products and services

• CASAONE All-in-one CRM and marketing software for real estate professionals. Enables customer and property management, automated listing publication to 20+ Swiss portals, document handling, owner acquisition workflows, and marketing automation. Designed for Swiss brokers, agencies, and developers.
• CASAWEB Real estate website builder allowing agencies to create professionally designed, customizable property websites. Supports multiple design templates and is offered in size tiers (XS to XL) based on agency size and needs.
• CASAPROJECT Project marketing platform for new-construction and real estate development projects, enabling developers to showcase units, manage reservations, and market properties before completion. Used by property developers and project marketers.
• CASAPROJECT Mini-Page

Quantifiable outcome

• Top Listing on ImmoScout24 increases traffic to a listing by approximately 3x
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• ImmoScout24coreTechnology or IntegrationImmoScout24 is the leading Swiss real estate portal. CASASOFT provides pre-built interface for publishing listings directly from CASAONE to ImmoScout24, including Top Listing booking capability that positions listings at the top of search results and increases traffic approximately 3x.
• HomegatecoreTechnology or IntegrationHomegate is a major Swiss real estate marketplace. CASASOFT integrates with Homegate enabling direct listing publishing from CASAONE, including Top Listing and Premium Listing booking options for increased visibility.
• CompariscoreTechnology or IntegrationComparis is one of Switzerland's most-used comparison and real estate portals. The CASASOFT integration enables automatic transmission of property data from CASAONE to Comparis, with inquiries captured directly in the CRM.
• RealAdvisorcoreTechnology or IntegrationRealAdvisor is a data-driven real estate platform supporting owners, buyers, and real estate professionals with market information. The interface enables direct listing transmission from CASAONE and automatically captures inquiries in the system, providing additional reach to active buyers.
• IAZI (Informations- und Ausbildungszentrum für Immobilien AG)coreTechnology or IntegrationIAZI provides hedonic property valuation services. CASASOFT's direct interface with IAZI enables property valuations within CASAONE, and the Location Report provides municipality-level market data. For websites, a quick valuation calculator is available that adapts to the web design. AI-powered text generation also uses IAZI data.
• SMG Swiss Marketplace GroupflagshipStrategic or Co-development PartnerCASASOFT is a subsidiary of SMG Swiss Marketplace Group (as of 2022). SMG brands include ImmoScout24, Homegate, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, IAZI, AutoScout24, MotoScout24, Ricardo, anibis.ch, tutti.ch, FinanceScout24, Flatfox, and more. CASALEAD is distributed exclusively as part of SMG marketing packages. CASASOFT products are offered at special pricing to customers with SMG insertion contracts.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• iDWELL: Austrian PropTech providing a digital tenant and property management platform with CRM-like features for landlords and managers. Comparable to Casasoft's property-management customer segment and integration-heavy SaaS model in the DACH region.
• Immomio: German digital platform for rental property marketing and applicant management, used by property managers and developers. Comparable to CASAPROJECT and CASAONE workflows for new construction and rental marketing in the DACH market.

Direct peers

• onoffice: German real estate software vendor providing CRM, property management, website builder, and marketing tools for brokers and agencies. Directly comparable to Casasoft's product suite (CASAONE + CASAWEB + CASAPROJECT) in the German-speaking real estate professional market.
• casavi: German-based PropTech SaaS offering a digital platform for property managers and real estate professionals, including CRM-like tenant and owner communication, document management, and process workflows. Directly comparable to Casasoft as a DACH-region property software suite targeting broker and management customers.
• Planradar: Austrian-founded SaaS platform for real estate and construction project management with mobile-first documentation, defect tracking, and CRM-style workflows. Comparable to Casasoft in serving DACH real estate professionals with subscription SaaS and integration into project/portfolio workflows.
• Allthings: Swiss-based PropTech platform for real estate developers, property managers, and residents covering project marketing, building operations, and tenant communication. Directly comparable to Casasoft as a Swiss-headquartered real estate SaaS serving the same customer segments with subscription pricing.
• Flowfact: German real estate CRM and marketing software for brokers, agencies, and property developers, with comparable features around portal publishing, contact management, and exposé generation. Comparable to CASAONE as a competing DACH-region broker CRM.

Broad incumbents

• Aareon: Large European provider of real estate and property management software serving housing companies, commercial property managers, and real estate professionals across multiple markets. Comparable as a broader incumbent in the European real estate software category, offering overlapping CRM and management functionality.
• RealPage: Large US-based real estate software provider offering CRM, marketing, and operations tools across residential and commercial property verticals. Comparable as a broad incumbent in the real estate software category with overlapping CRM and marketing functionality, though US-centric.

Regional players

• Homeday: German-headquartered but active in Switzerland, digital real estate brokerage platform connecting sellers with agents and providing agent tooling. Comparable to Casasoft as a Switzerland-active real estate technology provider, though with a marketplace/brokerage model rather than pure SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casasoft.ch
• LinkedInch.linkedin.com/company/casasoft-ag
• Instagraminstagram.com/casasoft.ch
• Xx.com/casasoft_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casasoft