Aquafit

What Aquafit does

Aquafit is a single-location, full-service health and fitness center established in 2004 in Campbelltown, NSW, Australia, operating as a division of Campbelltown Catholic Club. The facility provides gym access, two heated indoor pools (a 25-meter lap pool and a program pool with spa), over $1,000,000 of Technogym cardio and strength equipment with individual TV screens and iPod compatibility, a Queenax functional training zone, two group fitness studios, a cycle studio, and 300+ complimentary parking spaces. Technology is anchored by the third-party Technogym MyWellness platform for member tracking and the Tanita body composition scanner for BIA-based assessments; the company also launched its own Aquafit-branded Technogym mobile app in 2024 for class bookings and engagement.

The core product is a single-tier gym membership that grants full access to facilities, group fitness classes (including Les Mills programs, aqua, yoga, Pilates, HIIT, cycle, and dance), personal training (30- and 60-minute individual and 2-person sessions), FitKidz children's programming, adult learn-to-swim, and assessment programs. Adjacent to and integrated with the core facility, Aquafit launched Hakea Wellness in March 2025, a separately-priced Reformer Pilates, infrared and traditional saunas, cold plunge, and recovery studio co-located on the ground floor. All memberships include the same access levels with no tiering; additional services are sold a la carte or via packages.

Revenue is generated primarily through recurring subscription memberships on monthly direct debit, supplemented by personal training package sales (per-session unit pricing), Tanita body composition scans ($35), FitKidz ($110-$130 per term with Active Kids voucher support), adult swim lessons ($20 per lesson fortnightly), and Hakea Wellness session packs. Go-to-market is direct-to-consumer through facility tours, a $20 seven-day trial, online joining via the Perfect Gym portal, word-of-mouth referrals, community events (including annual 24 Hour Fight Against Cancer fundraising), and channel partnerships (notably Siquilla Retirement Residences, an affiliate of Campbelltown Catholic Club). The customer base spans general population, seniors, families, aquatic users, personal training clients, and adaptive athletes, with the company positioning itself as a community-driven, non-intimidating alternative to chain gyms.

Name

Aquafit

Legal name

Aquafit

Website

https://aquafit.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquafit is a single-location, full-service fitness and wellness center in Campbelltown, NSW (est. 2004), operating as a division of Campbelltown Catholic Club. It serves individual and family members with gym access, heated pools, group fitness, personal training, kids' programs, and the adjacent Hakea Wellness recovery studio.

Ownership category

akta.pro rank

Product category

Fitness Centre / Health & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

akta.pro secondary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Health and fitness centre
• Group fitness classes
• Personal training services
• Indoor heated pools
• Wellness and recovery

Headquarters

HQ city

Campbelltown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees providing full access to gym facilities, pools, group fitness classes, functional training, and amenities. All memberships offer the same access levels with options for long-term, flexible, or short-term arrangements.
2. Personal Training Services: One-on-one personal training sessions, small group training, and kick start programs offered at various price points for 30 and 60 minute sessions. Includes 2-person personal training options.
3. Adult Learn to Swim Lessons: Group swimming lessons for adults conducted throughout the calendar year at $20 per lesson on fortnightly direct debit, taught by Austswim qualified instructors.
4. Kids FitKidz Program: Fitness program for 7-13 year olds offered at $130/term for first child and $110/term for additional children, with Active Kids voucher support available.
5. Body Composition Scanning: Tanita body composition scanner available to members for $35 per scan, providing detailed health metrics using BIA technology.
6. Hakea Wellness Services: Reformer Pilates, cold plunge, saunas, and recovery experiences offered through the affiliated Hakea Wellness studio. Aquafit members receive 10% discount on session packs of 5 or more.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aquafit is a single-location health and fitness centre in Campbelltown, NSW, providing full-access gym memberships, heated indoor pool access, group fitness classes (Les Mills programs, aqua fitness, yoga, Pilates, cycle, HIIT), personal training, kids' fitness (FitKidz), adult learn-to-swim lessons, body composition assessments, and complementary wellness services via the on-site Hakea Wellness studio. The facility is built on Technogym equipment, includes two heated indoor pools, and operates as a division of Campbelltown Catholic Club.

Product overview

Aquafit operates as a single-location, multi-service health and fitness centre (established 2004) in Campbelltown, NSW, offering a comprehensive suite of fitness and wellness services. The core Aquafit centre provides gym facilities, extensive group fitness classes (Les Mills programs, aqua fitness, cycle, yoga, Pilates, HIIT, dance), heated indoor pools, personal training, and assessment programs. Adjacent to and integrated with Aquafit is Hakea Wellness (a separate-sub-brand offering Reformer Pilates, contrast therapy, saunas, and recovery services), providing a complementary wellness ecosystem with member discount benefits. Additional offerings include FitKidz children's programs, adult learn-to-swim lessons, and an on-site cafe (Cafe Blue) and allied health partner (Optimum Health Solutions). All services are accessible through membership programs or à la carte purchases, with a 7-day trial option for new visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Hakea Wellness: A dedicated studio for Reformer Pilates, recovery and restorative practices including infrared and traditional saunas, cold plunge therapy, massage chairs, and wellness workshops. Located on the ground floor of the Aquafit building. Operates separately from Aquafit memberships but offers 10% discount for Aquafit members.

Products and services

• Aquafit Health & Fitness Centre Membership
• Group Fitness Classes
• Personal Training
• 7-Day Trial Pass
• FitKidz Kids Program
• Adult Learn to Swim
• Assessment Programs and Tanita Body Composition Scanning
• Hakea Wellness

Quantifiable outcome

• 902,148 MOVEs completed in 2024 Technogym Let's Move challenge, ranking 2nd out of 79 Australian clubs
• +5 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Campbelltown Catholic ClubcoreStrategic or Co-development PartnerAquafit is a division of Campbelltown Catholic Club. The club owns and operates the fitness center, providing administrative oversight, infrastructure support, and integration with broader club amenities. CEO Michael Lavorato oversees both organizations. The club's Director of Food and Beverage, Peter Sheppard, drove sustainability initiatives including solar panel installations and heat pump systems.
• Kristen Green (Former General Manager)coreOthersKristen Green served as General Manager of Aquafit & Hakea Wellness for 22 years (2004-2025), playing an integral role in establishing Aquafit and co-founding Hakea Wellness. Her leadership shaped the business into one of Australia's most awarded fitness centers. Departed July 9, 2025.
• TechnogymcoreTechnology or IntegrationEquipment provider supplying state-of-the-art cardio and strength training equipment valued at over $1,000,000. Provides Technogym MyWellness technology platform for member tracking and engagement. Hosted the global Let's Move campaign in which Aquafit ranked 2nd out of 79 Australian clubs in 2024.
• Hakea WellnesscoreStrategic or Co-development PartnerCo-founded by Kristen Green (former GM of Aquafit), Hakea Wellness is a purpose-built wellness facility located on the ground floor of the Aquafit building. Offers Reformer Pilates, infrared and traditional saunas, cold plunge therapy, massage chairs, and wellness workshops. Operates separately from Aquafit memberships but offers 10% discount to Aquafit members. Aquafit members enjoy 10% off session packs of 5 or more using code AQUA10.
• Siquilla Retirement ResidencesstrategicGTM or Marketing PartnerSiquilla Retirement Residences (an affiliate of Campbelltown Catholic Club) announced exclusive free lifetime Aquafit membership for their residents, valued at over $1,000 per year. The partnership promotes active retirement living and holistic wellbeing (physical, social, emotional) for Siquilla residents.
• 24 Hour Fight Against Cancer MacarthurminorOthersAnnual fundraising partner for cancer research and support. Aquafit raised $10,000 in 2024 through various events including Dance Fit for Cancer, Sunrise Yoga, Cycle for Cancer, Giant Raffle, and Duck Dive events. Active member of the Macarthur community supporting this cause.
• AUSactivestrategicOthersAustralia's peak body for the exercise and active health sector. Aquafit is a member and has won multiple AUSactive National Awards including Employer of Choice (National Winner 2022, 2024), NSW Independent Business of the Year (2022, 2023), and NSW People's Choice Business of the Year (2022, 2023).
• Active Kids (NSW Government)minorOthersAquafit is a registered Active Kids provider, accepting the NSW Government's $50 Active Kids voucher towards FitKidz kids fitness program. Helps make children's fitness more affordable for families.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jetts Fitness: Large Australian 24/7 budget gym chain. Competes for price-sensitive fitness consumers but offers a stripped-down model lacking pools, group fitness depth, and the community programming that defines Aquafit's value proposition.
• Anytime Fitness Australia: Global 24/7 franchise gym chain with extensive Australian presence. Competes with Aquafit in the same fitness category but operates a low-cost, no-frills franchise model without the aquatics, group fitness depth, or community-focused programming.
• Plus Fitness: Australian 24/7 franchise gym chain. Operates in a similar mass-market fitness category to Aquafit but with a lower-cost, less amenity-rich positioning that competes primarily on price and access hours.

Direct peers

• Fernwood Fitness: Australian women-focused fitness chain offering gyms, group fitness, personal training, and childminding, with many locations featuring pools. Closely comparable to Aquafit's multi-service model with dedicated facilities, classes, and aquatics programming.
• Fitness First Australia: Large Australian multi-service fitness centre chain offering gym facilities, group fitness classes, and personal training across premium urban locations. Comparable to Aquafit in offering comprehensive fitness memberships with diversified programming, though at significantly larger scale and broader geographic footprint.
• World Gym Australia: Australian franchise of the global World Gym brand, offering multi-service fitness facilities with group classes, personal training, and strength equipment. Comparable multi-service positioning to Aquafit, typically in suburban and regional locations.
• Goodlife Health Clubs: Major Australian fitness chain operating multi-service health clubs with group fitness, personal training, and pools. Directly comparable to Aquafit's positioning as a full-service regional health club with broad program offerings.

Emerging players

• F45 Training: Australian-origin functional training franchise offering group HIIT workouts. Represents an adjacent competitive threat to Aquafit's group fitness programming as boutique functional training gains share, though lacking aquatics and traditional gym facilities.
• KX Pilates: Australian Reformer Pilates franchise with rapid national expansion. Closely comparable to Aquafit's Hakea Wellness Reformer Pilates offering and represents a direct competitor for the same premium, wellness-oriented customer segment.
• City Cave: Australian wellness studio chain specializing in float therapy, infrared saunas, and cold plunge. Directly comparable to Aquafit's Hakea Wellness sub-brand in the recovery and contrast-therapy category, representing both inspiration and competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Aquafit2560
• Facebookfacebook.com/aquafit.health.fitness.wellbeing
• Instagraminstagram.com/team_aquafit
• LinkedInlinkedin.com/company/aquafit-health-fitness-wellbeing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquafit