AUSactive
AUSactive is Australia's peak nonprofit industry body for the exercise and active health sector, providing professional standards, recognition, and official industry endorsement to fitness professionals, operators, and wellness event organizers across the country.
- Company typePrivate
- Founded2008
- HeadquartersAlexandria, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AUSactive does
AUSactive is a nonprofit industry association founded in 2008 and headquartered in Alexandria, Australia. It functions as the peak national body for the Australian exercise and active health sector, representing fitness professionals and wellness organizations. Its core activities center on industry representation, professional standards, recognition of fitness practitioners, and official endorsement of fitness and wellness events across the country. The organization employs between 11 and 50 staff and operates primarily within Oceania.
No underlying technology platform, product suite, or pricing structure is disclosed in the available data. Revenue mechanics for the nonprofit are not detailed, but are typically consistent with industry-association models — membership dues, event endorsement and partnership fees, education programs, and sponsorship. The organization's go-to-market appears to be based on its position as the designated industry voice rather than direct product distribution, with distribution occurring through industry partnerships, professional recognition, and event collaborations such as its 2025 partnership with the ExPRO Fitness Summit & Festival in Perth.
Data is limited overall: no management team, funding history, subsidiaries, certifications, or financial figures are disclosed. The single concrete recent signal is the November 2025 partnership with ExPRO, which extends AUSactive's industry-body role into consumer-facing fitness festival endorsement and signals broader engagement with the Australian active-health ecosystem.
AUSactive firmographics
Firmographics- Name
- AUSactive
- Website
- https://ausactive.org.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AUSactive is Australia's peak nonprofit industry body for the exercise and active health sector, providing professional standards, recognition, and official industry endorsement to fitness professionals, operators, and wellness event organizers across the country.
- Ownership category
- akta.pro rank
AUSactive industry classification
Industry- Product category
- Industry Association Services
- NAICS
- Business Associations (813910), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Health Promotion, Prevention & Community Health Programs (BPAIAJAC)
- akta.pro secondary industry
- Health Promotion, Prevention & Wellness Education (EDALAFAF)
Keywords
Where AUSactive is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Markets served
AUSactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
AUSactive product offering
Product offeringCore offering
AUSactive is a nonprofit industry body that serves as the peak representative organization for the Australian exercise and active health sector. It provides services, education, and advice to promote physical activity and health, and offers official industry endorsement and partnership recognition for fitness events and wellness initiatives. The organization represents fitness professionals and wellness companies across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Official Industry Partnership and Endorsement
- Industry Representation and Advocacy
Companies that use AUSactive
Customer profileSegments1 record
Ideal customer profiles1 record
AUSactive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AUSactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ExPRO Fitness Summit & FestivalminorAUSactive has an official industry partnership with ExPRO Fitness Summit & Festival, Australia's outdoor fitness event. The partnership involves AUSactive serving as the official industry body endorser for the event, which features workouts, wellness workshops, educational seminars, and retail at Scarborough Beach in Perth.
Recent moves1 record
Expansion highlights2 records
AUSactive competitors and assessment
Company assessmentBroad incumbents
- UKactive: UK's leading not-for-profit health and fitness industry body, comparable in structure and mission to AUSactive as a national membership organisation for the fitness sector.
- European Health & Fitness Association (EHFA): European-level industry body representing the health and fitness sector, comparable to AUSactive in providing cross-market advocacy, benchmarking, and standards for the fitness industry.
- American College of Sports Medicine (ACSM): U.S.-based professional and scientific body for sports medicine and exercise science, comparable to AUSactive as a credentialing and advocacy organisation for exercise professionals.
- YMCA Australia: Australia's largest not-for-profit operator of fitness, recreation, and community health programs, comparable in nonprofit positioning and mission around active healthy communities.
- Health & Fitness Association (formerly IHRSA): Global not-for-profit trade association for the health and fitness industry, comparable to AUSactive as a peak industry body but operating at international scale.
Regional players
- Sport New Zealand: Crown entity responsible for physical activity promotion in New Zealand, comparable as a national body with overlapping mission of encouraging active and healthy populations in an Australasian context.
- Les Mills Asia Pacific: Regional headquarters of Les Mills (global group fitness programming) operating in Australia, comparable as an influential industry player in the Australian fitness and active health space.
Direct peers
- Fitness Australia: Australia's other long-standing peak fitness industry body, historically competing with AUSactive for the role of national representative of fitness professionals and operators.
- Exercise & Sports Science Australia (ESSA): National professional association for exercise physiologists, sports scientists, and educators in Australia — directly comparable as a sector-focused industry body with membership, accreditation, and advocacy activities.
- Physical Activity Australia: Australian peak body representing physical activity educators and providers, overlapping with AUSactive's mission of promoting active lifestyles and accrediting fitness professionals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AUSactive social profiles
Digital presenceAUSactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUSactive leadership team
Management profileNumber of profiles
AUSactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUSactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUSactive
What does AUSactive do?
AUSactive is a nonprofit industry body that serves as the peak representative organization for the Australian exercise and active health sector. It provides services, education, and advice to promote physical activity and health, and offers official industry endorsement and partnership recognition for fitness events and wellness initiatives. The organization represents fitness professionals and wellness companies across Australia.
Is AUSactive a public or private company?
AUSactive is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AUSactive founded?
AUSactive was founded in 2008. It employs 11 to 50 people.
Where is AUSactive based?
AUSactive is headquartered in Alexandria, Australia, in the Oceania region.
Who are AUSactive's main competitors?
Broad incumbents on record are UKactive, European Health & Fitness Association (EHFA), American College of Sports Medicine (ACSM), YMCA Australia and Health & Fitness Association (formerly IHRSA). Regional players are Sport New Zealand and Les Mills Asia Pacific. Direct peers are Fitness Australia, Exercise & Sports Science Australia (ESSA) and Physical Activity Australia.
Does AUSactive have an API?
No public API is recorded for AUSactive.
What industry is AUSactive in?
AUSactive's product category is Industry Association Services. Its primary akta.pro industry code is BPAIAJAC, Health Promotion, Prevention & Community Health Programs, with a secondary code of EDALAFAF, Health Promotion, Prevention & Wellness Education. Its NAICS code is 813910 and its SIC code is 7997.