What DM Packaging Group does

DM Packaging Group S.r.l. is an Italian manufacturer of automatic packaging machinery headquartered in San Mauro Torinese (Torino). The company builds horizontal flowpack machines as its core offering—Minitronic 400, Miniflow 400 HSE (Mickey Edition/MickeyFlow), BT 600 bottom-load, EWP 600/700/800 Box Motion with modified-atmosphere packaging capability, and the high-speed Victoria 600/700 series—alongside a complementary portfolio that includes vertical VFFS machines (DP series, X-BAG evo, multihead weighers), shrink-wrap systems (Pratika automatic series, FM75/Replay/Minima chamber machines, tunnels), end-of-line equipment (check weighers, metal detectors, pallet wrappers, taping machines), DoyPack machines, and a Taurus FFP2/FFP3 mask line. All machines use third-party automation components—primarily Schneider Electric, Siemens, Mitsubishi, and Omron PLCs and drives—and are Industry 4.0 compliant, enabling Italian buyers to claim tax breaks.

Revenue is generated through three streams: (1) configured machinery sales direct to industrial B2B customers, (2) tailor-made customisation and integrated line engineering through the wholly-owned DM System Solution subsidiary, and (3) spare parts and after-sales technical support under the HBTS brand via worldwide distribution points. Pricing is non-transparent and quote-based on each model and configuration. Go-to-market is sales-led and event-driven, anchored by participation in ProSweets Cologne, Ipack-Ima Milan, Djazagro Algiers, and SIGEP Rimini, plus direct enquiry via the corporate website and phone. Customer segments are organised by vertical—primarily food processing (bakery, confectionery, snacks), fresh and frozen food, with secondary exposure to pharma/medical and non-food consumer products. The Longato family controls the firm; the company is privately held with no institutional investors, no funding rounds, and a 1,500 sqm production footprint supporting the 11–50 headcount range.

Name

DM Packaging Group

Legal name

Dm Packaging Group S.r.l.

Website

https://dmpackagingroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

DM Packaging Group is an Italian, family-owned manufacturer of automatic packaging machinery. It produces horizontal flowpack machines, vertical VFFS systems, shrink-wrap equipment, and end-of-line devices for B2B customers in the food, pharmaceutical, and industrial sectors, selling globally through direct, quote-based channels.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)

akta.pro secondary industries

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD), End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)

Keywords

• Industrial packaging machinery
• Horizontal flowpack machines
• Vertical VFFS packaging
• Shrink wrap equipment
• End of line packaging

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Machine Sales: DM Packaging Group manufactures and sells industrial packaging machinery including horizontal FlowPack, vertical VFFS, shrink wrap machines, chamber machines, and end-of-line equipment. Sales are made directly to B2B customers in food, pharmaceutical, and industrial sectors.
2. Custom Machine Configuration and Integration: The company provides tailor-made, customisable solutions for automatic packaging. They design and configure machines to meet specific customer needs, spaces, and packaging strategies, including integration with automatic production lines through their DM System Solution division.
3. Spare Parts and Technical Support: Distribution points worldwide provide direct customer service with warehouses supplied with spare parts for guaranteed 100% performance. Technical support offered through HBTS brand for more performing industrial automatic systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

DM Packaging Group designs, manufactures and sells tailor-made automatic industrial packaging machinery, principally horizontal FlowPack machines, vertical VFFS lines, shrink wrap systems (chamber machines, automatic shrink wrappers, shrink tunnels), DoyPack machines, end-of-line equipment (check weighers, metal detectors, pallet wrappers, taping machines) and a Taurus mask production machine. It complements the hardware with custom machine configuration and integration through its DM System Solution division and aftermarket spare-parts and technical-support services delivered via worldwide distribution points and the HBTS brand.

Product overview

DM Packaging Group offers a comprehensive portfolio of automatic packaging machinery with three main product lines: Horizontal FlowPack machines (Minitronic 400, Miniflow 400 HSE/MickeyFlow, BT 600, EWP 600/700 Box Motion, Victoria 600/700), Vertical VFFS packaging (DP series, Multihead Weighers, X-BAG evo), and Shrink Wrapping systems (Automatic Pratika series, Chamber machines, Shrink Tunnels). End-of-line solutions include Check Weighers, Metal Detectors, Pallet Wrappers, and Taping Machines. Additional offerings include Doy-Pack machines, Expandable Roller Conveyors, and the Taurus Mask Production Machine. The company also operates HBTS as a brand dedicated to high-speed vertical packaging and automatic industrial lines. All machines feature touchscreen interfaces and Industry 4.0 compliance for tax benefits.

Differentiator

Problem solved

Functional benefit

Brands

• HBTS: The dedicated DM Packaging Group brand for industrial automatic systems, providing more performing industrial automatic systems.
• DM System Solution

Products and services

• Minitronic 400 horizontal packaging machine Versatile horizontal packaging machine producing up to 100 packages per minute with 420mm max film width, offered in standard and self-propelled versions for industrial packaging lines.
• Miniflow 400 HSE (Mickey Edition) horizontal flowpack machine Compact horizontal flowpack machine marketed as the smallest in the world, producing up to 80 packs per minute with 400mm max film width, designed for space-constrained lines including self-propelled configuration.
• BT 600 Bottom Loading horizontal packaging machine Horizontal packaging machine with bottom loading mechanism that handles fragile, difficult-to-pack products, reaching up to 120 packs per minute.
• EWP 600 Box Motion horizontal packaging machine Horizontal packaging machine designed for modified atmosphere packaging using gas, nitrogen and other conservation gases, supporting films up to 600mm wide on box-motion sealing.
• Victoria 600 horizontal packaging machine Sturdy horizontal packaging machine for bakery products, snacks and sweets, achieving up to 150 packs per minute with 600mm max film band width, Schneider Electric automation, CAN Bus communication, recipe storage and USB backup.
• Victoria 700 horizontal packaging machine Robust horizontal packaging machine aimed at bulky products — fruit and vegetable trays, frozen pizzas, meat — delivering up to 150 packages per minute with 700mm max film width.
• EWP 700/800 Box Motion Bottom Loader horizontal packaging machine Horizontal packaging machine for modified atmosphere packaging with bottom loading, motorised lift and servo motor control via CANBus, delivering up to 50 packs per minute with gas/nitrogen flushing.
• DP Vertical Packaging Machine Series (VFFS) High-performance vertical form-fill-seal (VFFS) packaging machine available in 320, 420, 520 and 620mm film widths, with vacuum roller system and two Brushless motors.
• Multihead Weighers (10/14/16 heads) High-speed multihead weigher for accurate dosing of bulk goods (pasta, rice, cereals, sweets, candies), available in 10, 14 and 16 head configurations for VFFS line integration.
• X-BAG evo compact bagging machine Compact bagging machine (140cm height on 80x85cm base) for quickly packing small quantities of fresh food, small parts, spare parts and industrial components in airtight packages, in continuous or impulse mode with patented dual welding system.
• Pratika Automatic Shrink Wrap Machine Series Fully automatic shrink wrap machines including Pratika 55 Smart (with incorporated tunnel), Pratika 56, Pratika 56 CS (center sealing) and Pratika 56-T MPS (continuous sealing up to 3,600 pieces/hour), using Schneider Electric PLC and touchscreen control.
• Chamber Machines (FM75 EVO, Replay 40 EVO, Replay 55 EVO, Minima EVO) Shrink wrap chamber machines — FM75 EVO (up to 300 pcs/h), Replay 40 EVO, Replay 55 EVO and Minima EVO (compact 1.2 kW) — drawing on the company's first 1976 chamber machine patent.
• Shrink Tunnels (Tunnel 50, Tunnel 70 Digit) Shrink tunnels for versatile shrink wrapping — Tunnel 50 with STEEL IT finish suited to food and pharmaceutical sectors, and Tunnel 70 Digit with two independent heat-regulated chambers.
• Check Weigher End-of-line check weigher that verifies individual package weight against preset specifications and automatically ejects non-conforming products.
• Metal Detectors for industrial lines Metal detection equipment for food, pharmaceutical, chemical, textile, toy and rubber industries, available in combined check-weigher/metal-detector, horizontal line and gravity-fall versions for VFFS machines.
• Pallet Wrappers (Easy Tab 2000 W, Easy Wrap 2000 A, Robot Wrap 600A) Semi-automatic (Easy Tab 2000 W, Easy Wrap 2000 A) and self-propelled robotic (Robot Wrap 600A, Siemens S7/1200 PLC controlled) pallet wrapping machines for stabilising and protecting pallets with stretch film.
• Taping Machines Fixed or fully robotised taping machines for wrapping pallets with stretch film, offered in multiple configurations for industrial end-of-line operations.
• Doy-Pack Packaging Machines Horizontal form-fill-seal machines for stand-up hinged Doy Pack bags, handling granulated, powdery or irregularly shaped products up to 18 bags per minute with Mitsubishi PLC, Omron temperature control, Airtac pneumatics and Piab bag removal.
• Expandable Roller Conveyors Expandable roller conveyors built from sheet metal plates on an accordion system with galvanised structure, adjustable supports and 80mm braked wheels for line integration.
• Taurus FFP2/FFP3 Mask Production Machine Made-in-Italy FFP2/FFP3 protective mask production machine with automatic Flowpack integration and UVC sanitization module, producing up to 3,000 masks/hour (up to 48,000 masks/day on two shifts), welding up to 6 fabric layers and compliant with UNI 149:2009.
• Victoria 700 Inox horizontal flowpack machine Horizontal flowpack machine with stainless-steel construction usable with shrink-wrapped packaging material, designed for bulky products such as fruit/vegetable trays and frozen pizzas and Industry 4.0 compliant.
• BIM280 Vertical Packaging Series High-speed vertical packaging machine line produced by the HBTS brand for more performant industrial automatic systems.
• MickeyFlow horizontal flowpack machine Horizontal flowpack machine launched at ProSweets Cologne in January 2022, with an unusual Mickey Mouse-shaped design, dimensions of 2100x900x1750mm, 7-inch touchscreen, easy quick-release reel-holder, air-remove brush, Easy Adjustment system, photocell for centring printed film and dancer brake for constant film tension; Industry 4.0 compliant and available in self-propelled version.
• DM System Solution — automatic line design and integration services DM Packaging Group subsidiary dedicated to designing and integrating complete automatic packaging lines for large industrial customers, including assembly and maintenance of industry-dedicated lines.
• Worldwide spare parts and HBTS technical support service After-sales technical support service delivered under the HBTS brand through worldwide distribution points with stocked spare-parts warehouses, intended to guarantee 100% machine performance for DM Packaging Group customers.

Quantifiable outcome

• Victoria 600 achieves up to 150 packs per minute with 600mm film width
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Schneider ElectriccoreTechnology or IntegrationSchneider Electric provides key technology components for DM Packaging machines including PLC systems (M221, M258), touch screen panels, Brushless motor drives, and Altivar inverters. Their components power Victoria, MickeyFlow, EWP, and Pratika series machines. DM Packaging Group uses Schneider Electric servo motors, drives, and automation technology as standard equipment.
• Mitsubishi ElectriccoreTechnology or IntegrationMitsubishi provides PLC (Programmable Logic Controller) systems for DoyPack packaging machines, specifically the Mitsubishi Logical Control Programmer (PLC) for controlling machine operations.
• OmronsecondaryTechnology or IntegrationOmron temperature control systems are used in DoyPack packaging machines for precise thermal management during packaging operations.
• AirtacsecondaryTechnology or IntegrationAirtac pneumatic guides are integrated into DoyPack packaging machines for mechanical positioning and control functions.
• PiabsecondaryTechnology or IntegrationPiab bag removal system is used in DoyPack machines for automated product handling after packaging.
• SiemenscoreTechnology or IntegrationSiemens S7/1200 PLC systems control Robot Wrap 600A pallet wrapping machines, providing programmable automation for robotic packaging operations.
• HBTScoreStrategic or Co-development PartnerHBTS is the dedicated DM Packaging Group brand for more performant industrial automatic systems. HBTS handles more demanding industrial applications and technical support. The brand was created to dedicate resources to high-performance packaging solutions.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• IMA Group: Large Italian packaging machinery group covering tea, coffee, food, pharma and personal care end-markets. Broader incumbent offering overlapping horizontal flow-wrapping, VFFS and end-of-line capabilities; competes with DM Packaging in food packaging but at much larger scale and product breadth.
• Syntegon (formerly Bosch Packaging Technology): German-headquartered major packaging machinery incumbent with extensive horizontal, vertical, and end-of-line offerings across food and pharma. Relevant competitive reference for DM Packaging's enterprise ambition, with much greater scale and geographic reach.
• Gebo Cermex: Specialized packaging line supplier with strong positioning in end-of-line and secondary packaging solutions for FMCG, comparable to DM System Solution's automatic line integration focus. Direct overlap in shrink-wrapping, case-packing, and palletizing.
• Marchesini Group: Italian-based packaging machinery group focused primarily on pharmaceutical and cosmetics packaging (with growing food exposure). Italian SME heritage comparable to DM Packaging; overlapping product capability in horizontal and end-of-line packaging machinery.
• Multivac: Leading German manufacturer of packaging solutions including tray-sealers, flow-wrappers, and complete packaging lines, particularly in food and medical segments. Comparable to DM Packaging in flowpack and end-of-line integration, but with significantly larger resources and global service network.
• ProMach: US-based packaging machinery conglomerate offering flow-wrapping, shrink-wrapping, pallet-wrapping and end-of-line solutions. Comparable to DM Packaging's packaging line breadth; geographically complementary presence in North America where DM Packaging has limited reach.
• ULMA Packaging: Spanish packaging machinery manufacturer offering horizontal flow-wrappers, VFFS, tray-sealers and end-of-line systems with a strong European and international footprint. Comparable to DM Packaging's product portfolio but at larger established scale across food and non-food segments.

Direct peers

• Cavanna Packaging: Italian flow-wrapping and horizontal packaging machinery specialist with deep roots in food packaging automation. Highly comparable to DM Packaging on product category (flowpack/chamber machines), Italian manufacturing heritage, and customer segment focus on bakery/confectionery.
• Cama Group: Italian-based packaging machinery manufacturer specializing in secondary packaging, end-of-line systems, and robotic packaging lines. Directly comparable to DM Packaging in Italian SME positioning, custom-engineered approach, and primary customer base in food/bakery sectors.
• PFM Packaging Machinery: Italy-based manufacturer of horizontal and vertical packaging machinery for food, confectionery and pharmaceutical sectors. Direct competitor with similar product breadth (flowpack, VFFS, bagging) and SMB-to-enterprise customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dmpackagingroup
• LinkedInlinkedin.com/company/dm-packaging-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DM Packaging Group