Edtech Impact
EdTech Impact is an independent UK-based review platform and two-sided marketplace for EdTech products, aggregating authenticated feedback from 50,000+ school users across 7,000+ products in 19 categories, monetizing via provider subscriptions and promoted placement.
- Company typePrivate
- Founded2019
- HeadquartersChester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Edtech Impact does
EdTech Impact is an independent, vendor-neutral review platform and marketplace for educational technology, founded in 2019 and headquartered in Cheshire, United Kingdom. The platform aggregates authenticated feedback from 50,000+ school users across 7,000+ EdTech products organized into 19 categories, including Adaptive Learning, Assessment, Safeguarding, SEND, Virtual Classroom, and Classroom Management. Its core technology consists of a review aggregation system with daily-updated, category-based rankings driven by review scores, volume, and frequency (the proprietary EdTech Impact Score), paired with a Review Verification System that curates authentic educator feedback.
The company operates a two-sided marketplace. Schools, multi-academy trusts, and individual educators access the platform for free to search, compare, and review EdTech software and hardware. On the supply side, EdTech providers list their products on the marketplace via subscription-based listings and can purchase promoted placement and advertising for enhanced visibility. Additional revenue-adjacent activities include the annual EdTech Impact Awards (recognizing top-rated products by educator review) and the UK EdTech Summit community event. The platform distributes directly through its website (edtechimpact.com) and supports a global geographic footprint, with a recent partnership with Learning Cabinet aimed at extending educator feedback to international decision-makers. The company is GDPR compliant and operates as a private, founder-led business with no disclosed institutional funding, acquisitions, or parent company.
Edtech Impact firmographics
Firmographics- Name
- Edtech Impact
- Legal name
- EdTech Impact
- Website
- https://edtechimpact.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EdTech Impact is an independent UK-based review platform and two-sided marketplace for EdTech products, aggregating authenticated feedback from 50,000+ school users across 7,000+ products in 19 categories, monetizing via provider subscriptions and promoted placement.
- Ownership category
- akta.pro rank
Edtech Impact industry classification
Industry- Product category
- Education Technology Marketplace
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Educational Support Services (611710), Educational Support Services (61171), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Collaborative Review, SME Feedback & Version Control for eLearning (EDAFAHAK)
- akta.pro secondary industry
- Early Alert, Intervention, Attendance & Engagement Analytics (EDAFAMAJ)
Keywords
Where Edtech Impact is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Edtech Impact business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Provider Listings and Profiles: EdTech providers pay to list their products on the platform, gaining visibility to 50,000+ school users and access to educator feedback.
- Promoted Placement and Advertising: EdTech vendors can pay for enhanced visibility, featured placements, and promotional exposure within the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for schools |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Edtech Impact product offering
Product offeringCore offering
EdTech Impact operates an independent review platform and marketplace where schools and educators can search, compare, and review more than 7,000 educational technology products across 19+ categories. The platform aggregates authenticated feedback from 50,000+ school users, ranks products using a proprietary EdTech Impact Score updated daily, and gives EdTech providers a channel to gain visibility and receive feedback from real educators.
Product overview
EdTech Impact is an independent review platform and marketplace for educational technology. The platform aggregates authenticated feedback from over 50,000 school users and provides searchable listings of 7,000+ EdTech products across 19 categories including Adaptive Learning, Assessment, Authoring Tools, Behaviour & Rewards, CPD & PLN, Classroom Management, Collaboration, Health & Wellbeing, Lessons & Resources, Marking & Feedback, Parent Communication, Performance Management, Robotics, SEND, Safeguarding, Tutoring, and Virtual Classroom. The platform enables educators to find, compare, and choose the right EdTech software and hardware, while providing EdTech companies with review-driven quality benchmarks. The core offering includes the marketplace for product discovery, category-specific product listings, and annual awards recognizing top-performing EdTech products.
Differentiator
Problem solved
Functional benefit
Products and services
- EdTech Impact Platform Independent review platform and marketplace for EdTech products, providing authenticated feedback from 50,000+ school users and searchable listings of 7,000+ educational technology products for educators to find, compare, and choose EdTech software and hardware.
- EdTech Impact Marketplace Searchable marketplace featuring EdTech products across 19+ categories including Adaptive Learning, Assessment, Authoring Tools, Behaviour & Rewards, CPD & PLN, Classroom Management, Collaboration, Health & Wellbeing, Lessons & Resources, Marking & Feedback, Parent Communication, Performance Management, Robotics, SEND, Safeguarding, Tutoring, and Virtual Classroom.
- EdTech Impact Summer Awards Annual awards program recognizing top EdTech products based on educator reviews and EdTech Impact Score rankings across product categories.
- EdTech Impact Summit Annual UK summit event bringing together the EdTech Impact community of educators and EdTech providers for networking and industry engagement.
Quantifiable outcome
- 50,000+ school users providing authentic feedback
- +2 more outcomes
Companies that use Edtech Impact
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Edtech Impact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Edtech Impact partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Learning CabinetcoreEdTech Impact and Learning Cabinet collaborate to bring educator feedback to global decision-makers. This partnership aims to amplify the voice of educators in EdTech purchasing decisions at a global level.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Edtech Impact competitors and assessment
Company assessmentOthers
- EdTech Digest: EdTech Digest covers EdTool reviews, awards, and industry news, sharing audience overlap with EdTech Impact's educator and provider communities. It is an adjacent media and awards property rather than a marketplace competitor.
- EdTech Teacher: EdTechTeacher is a US-based education consultancy and resource hub supporting schools with EdTech integration and tool selection. It is thematically adjacent — supporting educator EdTech decisions — though it does not operate a marketplace.
Direct peers
- EdSurge: EdSurge is a US-based EdTech product directory and community platform that indexes EdTech tools and publishes editorial content. It is the most directly comparable peer to EdTech Impact, operating an analogous product-discovery and review model for the EdTech vertical.
- Common Sense Education: Common Sense Education provides independent EdTech reviews and ratings for K-12 classrooms, with an educator-facing evaluation framework. It overlaps directly with EdTech Impact's mission of helping schools select trustworthy EdTech products.
- LearnPlatform: LearnPlatform is an EdTech evaluation and management platform used by schools and districts to vet, manage, and measure the impact of digital tools. It competes for the same school-buyer workflow of EdTech product discovery and procurement decision support.
Broad incumbents
- Capterra: Capterra, owned by Gartner, is a major software directory and review platform covering EdTech among many software categories. It is a broad incumbent with a similar lead-generation and promoted-listing monetisation model.
- G2: G2 is the largest software review marketplace globally, with deep SEO reach and a broad vendor paid-placement model. While not EdTech-specialised, it competes for the same buyer-intent traffic and offers overlapping review and comparison functionality.
- Edutopia: Edutopia, run by the George Lucas Educational Foundation, is a widely recognised K-12 education media brand covering EdTech tools and pedagogy. It serves a comparable educator audience and influences EdTech purchasing decisions, though it does not operate a transactional marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Edtech Impact social profiles
Digital presenceEdtech Impact compliance and trust
Trust signalCompliance1 record
Edtech Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edtech Impact leadership team
Management profileNumber of profiles
Profiles1 record
Edtech Impact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edtech Impact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edtech Impact
What does Edtech Impact do?
EdTech Impact operates an independent review platform and marketplace where schools and educators can search, compare, and review more than 7,000 educational technology products across 19+ categories. The platform aggregates authenticated feedback from 50,000+ school users, ranks products using a proprietary EdTech Impact Score updated daily, and gives EdTech providers a channel to gain visibility and receive feedback from real educators.
Is Edtech Impact a public or private company?
Edtech Impact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edtech Impact founded?
Edtech Impact was founded in 2019. It employs 1 to 10 people.
Where is Edtech Impact based?
Edtech Impact is headquartered in Chester, United Kingdom, in the Europe region.
How does Edtech Impact make money?
Two revenue lines are on record. Provider Listings and Profiles are the primary driver. The others are promoted Placement and Advertising.
Who are Edtech Impact's main competitors?
Others on record are EdTech Digest and EdTech Teacher. Direct peers are EdSurge, Common Sense Education and LearnPlatform. Broad incumbents are Capterra, G2 and Edutopia.
Does Edtech Impact have an API?
No public API is recorded for Edtech Impact.
What industry is Edtech Impact in?
Edtech Impact's product category is Education Technology Marketplace. Its primary akta.pro industry code is EDAFAHAK, Collaborative Review, SME Feedback & Version Control for eLearning, with a secondary code of EDAFAMAJ, Early Alert, Intervention, Attendance & Engagement Analytics. Its NAICS code is 54191 and its SIC code is 7372.