Honda North America

What Honda North America does

American Honda Motor Co., Inc., operating commercially as Honda North America, is the U.S. subsidiary of Honda Motor Co., Ltd. (Tokyo Stock Exchange: 7267) and has been operating in the United States since 1959. The subsidiary coordinates the design, manufacturing, sales, and service of Honda and Acura automobiles, Honda power equipment, Honda powersports products (ATVs, side-by-side vehicles, motorcycles), and the HondaJet advanced light jet aircraft across 12 U.S. manufacturing plants and 21 R&D facilities, employing more than 30,000 associates. In 2024 alone, Honda's U.S. plants produced 1,004,000 cars and light trucks, 1,350,000 auto engines, and 1,146,000 auto transmissions, with 665 U.S. OEM suppliers participating in the production base.

The subsidiary's core technology spans internal-combustion, hybrid-electric, and battery-electric powertrains built on a single flexible manufacturing system at the Ohio EV Hub (Marysville, East Liberty, and Anna plants). Differentiated technologies include the fourth-generation Honda Two-Motor Hybrid System powering Civic, Accord, and CR-V hybrids; the Honda Sensing suite of safety and ADAS features (Collision Mitigation Braking System, Lane Keeping Assist, Traffic Jam Assist, Adaptive Cruise Control with Low-Speed Follow) installed on over 9.5 million U.S. vehicles; the proprietary ACE body structure; a three-chamber front passenger airbag technology honored by the U.S. Department of Transportation; the ASIMO Operating System for the Honda 0 Series EV architecture (including a Renesas co-developed SoC); and, in aerospace, the HondaJet's Over-The-Wing Engine Mount plus FAA-certified Emergency Autoland capability. Manufacturing is also anchored by advanced R&D facilities including the $124 million HALO wind tunnel and Honda Research Institute USA's quantum-materials lab.

Honda North America generates revenue through hardware sales of Honda and Acura vehicles (sold through more than 1,000 independent U.S. dealers), powersports and power equipment products, the HondaJet Elite II (via Honda Aircraft Company direct sales), and an after-sales parts and service business. Vehicle pricing is set through MSRP, with an average new-Honda transaction price of $35,060 in 2025, roughly $10,000 below the industry average. The business model is complemented by U.S. vehicle exports (1.75 million units since 1987, including 2026 launches of the Passport and the first Acura-badged vehicle in Japan) and by major capital programs such as the $3.5 billion L-H Battery Company joint venture with LG Energy Solution, the IONNA EV-charging joint venture, and over $1 billion of Ohio retooling to enable flexible ICE/hybrid/BEV production.

Name

Honda North America

Legal name

American Honda Motor Co., Inc.

Website

https://hondainamerica.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

American Honda Motor Co., Inc. (Honda North America) operates 12 U.S. manufacturing plants producing Honda and Acura automobiles, powersports products, power equipment, and HondaJet aircraft, distributing them through 1,000-plus independent U.S. dealers and a wholly-owned subsidiary supply chain. The wholly-owned subsidiary of Honda Motor Co., Ltd. employs 30,000-plus associates across manufacturing, R&D, and sales.

Ownership category

akta.pro rank

Product category

Automotive Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751), Aircraft Engines & Engine Parts (3724)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

akta.pro secondary industries

Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Automobile manufacturing
• Powersports vehicles
• Light jet aircraft
• Hybrid electric vehicles
• Automotive parts service

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Automobile Sales: Sale of Honda and Acura automobiles through independent U.S. dealers. Includes gas-powered, hybrid-electric, and battery electric vehicles.
2. Powersports Products: Sale of ATVs, side-by-side vehicles, motorcycles, and related powersports products.
3. Power Equipment: Sale of generators, snow blowers, mini-tillers, and other power equipment products.
4. HondaJet Aircraft: Sale of HondaJet Elite II advanced light jets and aircraft engines through Honda Aircraft Company.
5. Parts and Service: Service support and parts sales for Honda and Acura vehicles through dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Honda North America manufactures and sells Honda and Acura automobiles, powersports products (ATVs, side-by-side vehicles, motorcycles), power equipment (generators, snow blowers, mini-tillers), and the HondaJet advanced light jet aircraft, primarily through more than 1,000 independent U.S. dealers across America. These products are supported by proprietary technologies including the Honda Sensing safety suite, ACE body structure, the two-motor hybrid-electric powertrain, and the upcoming Honda 0 Series battery electric vehicles with ASIMO Operating System, all built across 12 U.S. manufacturing plants.

Product overview

Honda North America offers a diversified portfolio of mobility products and technologies. The core offering includes Honda and Acura automobiles (sedans, SUVs, trucks, minivans), powersports products (ATVs, side-by-side vehicles, motorcycles), power equipment (snow blowers, generators, tillers), and HondaJet aircraft. These products are supported by advanced technologies including Honda Sensing safety suite, Honda ACE body structure, and the Honda two-motor hybrid system. The company is developing new electric vehicle offerings through the Honda 0 Series, featuring the ASIMO Operating System. Honda also invests in quantum materials research through Honda Research Institute USA. Manufacturing occurs at 12 U.S. plants producing Honda and Acura vehicles, powersports, power equipment, and aircraft, with over 30,000 associates engaged in development, manufacturing, sales and service support.

Differentiator

Problem solved

Functional benefit

Brands

• Acura: Honda's luxury/premium automobile brand offering vehicles including Integra, MDX, RDX, and TLX
• Honda Aircraft Company
• HondaJet
• Honda Research Institute USA (HRI-US)
• Honda 0 Series
• TrailSport
• Honda Sensing
• HondaJet Echelon

Products and services

• Honda and Acura Automobiles Full line of Honda and Acura passenger vehicles including sedans (Civic, Accord), SUVs (HR-V, CR-V, Passport, Pilot, Prologue, RDX, MDX), trucks and minivans (Ridgeline, Odyssey), and performance models (Integra, Integra Type S, TLX). Available in gasoline, hybrid-electric, and forthcoming battery-electric variants (Prelude, Honda 0 Series). Sold through more than 1,000 independent U.S. Honda and Acura dealers.
• Honda Powersports Products Honda ATVs (FourTrax, built exclusively in Swepsonville, North Carolina), side-by-side vehicles (Honda Talon, built in Timmonsville, South Carolina), and related outdoor powersports equipment for consumers seeking off-road recreation and utility applications.
• Honda Power Equipment Honda-branded power equipment for residential and commercial use, including generators, snow blowers, mini-tillers, and related outdoor power products distributed through Honda's dealer network.
• HondaJet Elite II Advanced Light Jet Advanced twin-turbine very light business jet aircraft featuring the proprietary Over-The-Wing Engine Mount (OTWEM), Natural Laminar Flow nose and wing, composite fuselage, and Emergency Autoland (EAL) autonomous landing system. First production very light business jet certified by the FAA to equip Emergency Autoland. Designed for corporate flight departments, charter operators, and high-net-worth individuals.
• Honda 0 Series Battery Electric Vehicles New line of Honda battery electric vehicles on a dedicated EV architecture using a 'Thin, Light, and Wise' development approach, including the Honda 0 SUV (mid-size) and Honda 0 Saloon (flagship). Equipped with the ASIMO Operating System for software-defined vehicle functionality, over-the-air updates, automated driving, and integrated infotainment. Production models scheduled for the Honda EV Hub in Ohio—SUV first half of 2026 and Saloon late 2026.
• Acura Integra Type S High-performance Acura sports sedan—described as the most powerful Integra ever—built at the Marysville Auto Plant in Ohio with a K20C engine from the Anna Engine Plant. Becoming the first Acura-branded vehicle sold in Japan when exports begin in 2026.
• Honda Base Station Prototype Travel Trailer Lightweight towable travel trailer with modular design, expandable roof, ambient lighting, lithium battery with solar panels, and modular accessories. Conceived by Honda's California and Ohio R&D teams and designed to be towed by compact SUVs such as the Honda CR-V to democratize camping and outdoor recreation.
• 2026 Honda Civic Hybrid Eleventh-generation Honda Civic Hybrid sedan powered by Honda's fourth-generation two-motor hybrid-electric powertrain offering class-leading fuel economy and driving dynamics. Built in Indiana and recognized with the 2026 Edmunds Top Rated Car Award.
• 2026 Honda Passport (Japan Export) Fourth-generation Honda Passport SUV, TrailSport Elite trim, built exclusively at the Honda Alabama Auto Plant with a 3.5-liter V6 engine made locally, to be exported to Japan in the second half of 2026 as Honda's flagship U.S.-built SUV offering for the Japanese market.
• Honda Quantum Nanoribbon Single Photon Emitter Atomically thin nanoribbon material (single atom thick) developed by Honda Research Institute USA enabling secure quantum communication through single photon emission for quantum key distribution. Validated through academic collaborations with Columbia, MIT, Penn State, NC State, and Montana State universities.
• Honda EV Hub Flexible Manufacturing Operations Honda's Ohio-based EV Hub encompassing the Marysville Auto Plant, East Liberty Auto Plant, and Anna Engine Plant, retooled with over $1 billion to enable flexible production of internal combustion engine, hybrid-electric, and battery-electric vehicles on the same production lines. Powers forthcoming Honda 0 Series production.

Quantifiable outcome

• Honda leads the U.S. auto industry with highest fleet average fuel economy of 31.0 mpg, 3.8 mpg higher than industry average
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature11 records

Partnerships

19 partnerships are on record, tiered core, minor and strategic.

• Team USAcoreStrategic or Co-development Partner · 1 November 2025Honda is Official Automotive Partner of Team USA, supporting United States Olympic and Paralympic teams during Milano Cortina 2026 and LA28 Games. Includes Founding Partner commitment to LA28 Olympic and Paralympic Games.
• USA HockeycoreGTM or Marketing Partner · 1 November 2025Exclusive Automotive Partner and Official Vehicle of USA Hockey, including support of U.S. Men's and Women's National Teams and U.S. National Sled Team heading into Olympic and Paralympic Winter Games Milano Cortina 2026. Honda has been NHL Official Automotive Partner since 2007.
• Indigo CarbonminorStrategic or Co-development Partner · 1 November 2025Honda joined Carbon by Indigo program to help farmers adopt regenerative agriculture practices. Honda is purchasing soil carbon removal credits resulting in removal of 1,800 metric tons of carbon dioxide.
• Astrobotic TechnologystrategicStrategic or Co-development Partner · 1 January 2025Joint development agreement to create scalable and integrated power solution for sustained lunar surface missions. Exploring how Honda regenerative fuel cell system can be integrated with Astrobotic's Vertical Solar Array Technology and LunaGrid service.
• Renesas Electronics CorporationstrategicTechnology or Integration · 1 January 2025Agreement to develop high-performance system-on-chip for next-generation Honda 0 Series models in late 2020s. Utilizing multi-die chiplet technology combining Renesas R-Car X5 SoC series with Honda AI accelerator.
• IONNA (Joint Venture Charging Network)coreStrategic or Co-development Partner · 1 January 2025Eight automaker joint venture creating charging network called IONNA with at least 30,000 high-quality charging stations planned by 2030. Partners include American Honda, BMW, GM, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota.
• DriveOhiostrategicStrategic or Co-development Partner · 1 January 2025Completed pilot of nation's first proactive roadway maintenance system aimed at creating safer roads through data sharing between vehicles and infrastructure.
• LA28 Olympic and Paralympic GamescoreStrategic or Co-development Partner · 1 January 2025Founding Partner of LA28 Olympic and Paralympic Games with commitment to provide Honda and Acura mobility products for use throughout Games, with focus on electrified vehicles including Honda 0 Series and Acura RSX.
• Thurgood Marshall College FundminorGTM or Marketing Partner · 1 January 2025$500,000 grant dedicated to awarding scholarships for HBCU student-musicians as part of Honda Battle of the Bands initiative.
• National College Resources FoundationminorGTM or Marketing Partner · 1 January 2025Black College Expo collaboration at Honda Battle of the Bands event, with over 200 colleges and universities offering on-the-spot interviews, acceptances, and scholarships totaling more than $10 million.
• Montana State UniversityminorStrategic or Co-development Partner · 1 January 2025Research collaboration on quantum nanoribbon technology with Professor Nicholas Borys and researchers Samuel Wyss, Joseph Stage, and Dr. Matthew Strasbourg.
• Columbia UniversityminorStrategic or Co-development Partner · 1 January 2025Research collaboration on quantum materials with Professor James Schuck and Professor James Hone and Dr. Emanuil Yanev validating nanoribbon materials as single photon emitter source.
• Massachusetts Institute of TechnologyminorStrategic or Co-development Partner · 1 January 2025Research collaboration with Professor Ju Li and Dr. Qing-Jie Li on quantum materials research.
• Pennsylvania State UniversityminorStrategic or Co-development Partner · 1 January 2025Research collaboration with Dr. Yang Yang, Yongwen Sun and Yingxin Zhu on quantum nanoribbon technology.
• North Carolina State UniversityminorStrategic or Co-development Partner · 1 January 2025Research collaboration with Dr. Raymond R. Unocic on quantum materials analysis.
• USA Bobsled/Skeleton (USABS)coreStrategic or Co-development Partner · 1 July 2024Technical partnership leveraging Honda R&D engineers and HALO aeroacoustic wind tunnel capabilities to advance USABS athlete performance through aerodynamic testing. Acura serves as Official Automotive Partner. Partnership extends through 2030.
• FAAcoreOthers · 1 January 2024Federal Aviation Administration certified Emergency Autoland system for HondaJet Elite II, making it first production model twin-turbine very light business jet available with this capability.
• Honda Research Institute USAcoreTechnology or Integration · 1 January 2024Advanced research into materials and technologies including quantum technologies, nanotechnologies, carbon capture technologies, energy and battery technologies, recycling, mobility-related human-computer interaction, software-defined mobility, and hydrogen fuel cells.
• LG Energy SolutioncoreStrategic or Co-development Partner · 1 October 2022$3.5 billion joint venture (L-H Battery Company) for EV battery production facility in Fayette County, Ohio with overall investment projected to reach $4.4 billion. Annual capacity of approximately 40GWh, production starting late 2025.

Scale indicators31 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hyundai Motor America: Hyundai and Kia combined serve as Honda's closest mass-market competitor in the US, with overlapping sedan, SUV, and electrified lineups (Ioniq vs Prologue) and a similar value-positioning strategy. Comparable scale in US production (Hyundai Metaplant) and a multi-powertrain offering.
• Mazda North American Operations: Smaller-scale Japanese peer offering premium-leaning sedans and SUVs (Mazda3, CX-5, CX-90) at price points that overlap with Honda's upper trims. Less US manufacturing depth and a more limited electrified lineup, but competes for the same dealer showroom slot.
• Toyota Motor North America: Largest direct US mass-market competitor operating multi-state assembly, with a comparable ICE/hybrid/BEV product mix and similarly deep US manufacturing footprint. Competes head-to-head on sedans (Camry vs Accord), SUVs (RAV4 vs CR-V), and hybrids where both brands lead.
• Nissan North America: Mass-market competitor with shared segments including Altima vs Accord, Rogue vs CR-V, and the Ariya EV. Has US manufacturing footprint (Smyrna, Canton) and similar multi-powertrain approach, though currently undergoing substantial restructuring.
• Subaru of America: Subaru targets a similar family-oriented, utility-focused buyer (Forester vs CR-V, Outback vs Passport) with comparable safety-driven brand positioning (IIHS TSP+ emphasis) and a US manufacturing presence at SIA. Less direct powertrain overlap but addresses the same consumer purchase occasions.
• Kia America: Sister brand of Hyundai with shared platforms but a distinct dealer network and brand positioning; competes directly across Honda's SUV, sedan, and EV (EV6 vs Prologue/0 Series) segments with comparable mass-market pricing.

Emerging players

• Tesla: Pure-play EV leader and existential challenger to all ICE-heavy mass-market OEMs including Honda. Tesla defines the software-defined vehicle and charging-network benchmarks (NACS) that the IONNA consortium and ASIMO OS must match. Different model (no hybrid/ICE bridge) but represents the competitive endpoint of Honda's electrification roadmap.

Broad incumbents

• Ford Motor Company: Larger legacy US automaker with broader portfolio (trucks, commercial vehicles, Mustang) overlapping in SUVs (Explorer vs Pilot), sedans (Fusion successor), and EVs (Mustang Mach-E vs 0 Series). Significantly larger scale with established F-150 Lightning EV program.
• General Motors: Largest US legacy incumbent with full portfolio overlap including Chevrolet, GMC, Cadillac EVs (Equinox EV, Lyriq) that bracket Honda's 0 Series, plus established Ultium battery platform. Materially larger scale, broader product breadth, and deeper US manufacturing base.
• Volkswagen Group of America: Global mass-market incumbent with US presence across VW, Audi, and Porsche brands, with overlap in compact SUVs (Taos, Tiguan vs HR-V/CR-V) and EVs (ID.4 vs Prologue). Compares as a global multi-brand OEM undergoing its own software-platform challenges, including Cariad delays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HondaInAmerica
• LinkedInlinkedin.com/company/honda-north-america-inc.

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda North America