MS-nutrition

What MS-nutrition does

MS-Nutrition is a Marseille-based French SAS (société par actions simplifiée) founded in 2014 by PhD scientists Matthieu Maillot and Florent Vieux, operating as a B2B research and consulting firm at the intersection of statistics, operations research, and nutritional epidemiology. The company serves three primary segments: agri-food enterprises (Danone, Nestlé, Kraft-Heinz, Materne, Griffith Foods), public-sector agencies (ANSES, FAO, DGE Germany, INRAE, Ville de Paris), and research/health professionals (dietitians, epidemiologists, collective catering operators such as SNRC and Restau'Co).

Its core offering is a portfolio of six proprietary web tools — MS•FFQ (food frequency questionnaire), MS•Diet (personalized dietary advice), MS•Recipe (recipe optimization), MS•Food (Nutri-Score evaluation), Breakfast Calculator (BQS scoring), and Calculette Alimentaire (freemium nutritional and environmental impact calculator) — built on linear programming, multi-criteria optimization, and validated scoring methodologies drawn from 10+ years of peer-reviewed research at the C2VN laboratory (INRAE/INSERM/AMU). The underlying technology stack is applied mathematics rather than modern machine learning, leveraging public food composition databases (INCA3, Agribalyse, CIQUAL) to deliver scientific rigor in diet simulation, substitution analysis, and product-portfolio optimization.

MS-Nutrition monetizes through professional services (research consulting, eligible for the French CIR tax credit), custom web-tool development, and quote-based B2B licenses. Free consumer-facing tools (Calculette Alimentaire, Breakfast Calculator) act as a top-of-funnel awareness layer feeding the consulting pipeline. The company reaches customers through a content-led motion: scientific publications in journals such as Frontiers in Nutrition and Nutrients, conference participation (JFN, ICN), webinars, and academic partnerships, with a 5-person team of researchers and a single PhD student as of 2025.

Name

MS-nutrition

Legal name

MS-Nutrition

Website

https://ms-nutrition.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MS-Nutrition is a Marseille-based B2B research and consulting firm applying statistical modeling, linear programming, and multi-criteria optimization to human nutrition, serving agri-food firms (Danone, Nestlé), public agencies (ANSES, FAO, DGE), and health professionals through proprietary web tools and bespoke research projects.

Ownership category

akta.pro rank

Product category

Nutrition Research and Dietary Modelling Consulting

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro industry

PRIMARYHSADAFAN

Meal Planning & Prep Coaching (Macros, Grocery Guidance)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAO

Corporate/Workplace Nutrition & Weight Management Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYEDAEAEAD

Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets)

Education/Education Facilities & Support Services/School Food Services & Catering (Cafeteria Operations)

SECONDARYEDAAAHAA

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Nutrition research consulting
• Dietary modeling software
• Sustainable food analysis
• Nutri-score evaluation
• Recipe optimization tools

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Research and Consulting Services: MS-Nutrition conducts research projects and R&D studies in partnership with public and private sector actors in nutrition and food. Services include evaluating product categories in sustainable diets, developing and testing food/diet scores, analyzing food choices, simulating dietary patterns, and collecting dietary data. Services may be eligible for the French Research Tax Credit (CIR).
2. Custom Web Tool Development: Development of bespoke web applications tailored to client needs (MS-FFQ, MS-Diet, MS-Recipe, MS-Food). Tools are available on request with customizable parameters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MS-Nutrition is a research and consulting firm that applies mathematical modelling and statistics to human nutrition and food sustainability. It sells a portfolio of six proprietary web applications (MS-FFQ, Breakfast Calculator, MS-Recipe, MS-Diet, MS-Food, Calculette Alimentaire) for dietary assessment, recipe optimization, Nutri-Score evaluation, and personalized advice, and runs a B2B research bureau delivering custom studies, scoring work, and diet simulation projects to public agencies and agri-food companies.

Product overview

MS-Nutrition offers a portfolio of six web-based tools for nutrition research and analysis. The suite includes MS-FFQ (food frequency questionnaire for dietary data collection), Breakfast Calculator (breakfast quality scoring using BQS), MS-Recipe (recipe optimization via algorithms), MS-Diet (personalized dietary advice), MS-Food (Nutri-Score evaluation for food industry), and Calculette Alimentaire (nutritional and environmental impact calculator using INCA3 and AGRIBALYSE databases). The company also provides research and consulting services through its Bureau d'étude et de recherche.

Differentiator

Problem solved

Functional benefit

Brands

• MS•Food: Web application for food industry actors to evaluate Nutri-Score® of products and identify improvement strategies.
• MS•Diet
• MS•Recipe
• Breakfast Calculator
• MS•FFQ
• Calculette Alimentaire

Products and services

• MS\u2022FFQ An online food frequency questionnaire that collects participants' dietary habits and estimates their nutritional intake from a limited list of foods, customisable to research needs and used by researchers and health professionals in clinical and population studies.
• Breakfast Calculator (BQS) A free web application for dietitians, researchers, and health professionals to create, evaluate, and compare the nutritional quality of breakfasts using the scientifically validated Breakfast Quality Score (BQS) based on 20 nutrients.
• MS\u2022Recipe A recipe formulation and optimisation tool for the agri-food industry and collective catering, using MS-Nutrition's modelling and optimisation algorithms to automatically generate ingredient quantity adjustments meeting nutritional, cost, environmental, or other specified criteria.
• MS\u2022Diet A professional tool for dietitians and health professionals that uses the MS-FFQ questionnaire to assess individual dietary intake on nutritional and environmental dimensions, delivering gradual personalized dietary change recommendations.
• MS\u2022Food A Nutri-Score evaluation tool for food-industry actors that assesses product portfolios, visualises score distributions, and automatically identifies improvement strategies using the latest Nutri-Score algorithm.
• Calculette Alimentaire A free public web application that estimates a user's diet's nutritional quality and environmental impact based on their profile (age, gender, physical activity), using INCA3 and Agribalyse databases across 14 environmental indicators, without requiring account registration.
• Bureau d'\u00e9tude et de recherche (Research and Consulting Bureau) The firm's B2B research and consulting service that conducts R&D projects, dietary surveys, score development and testing, food-choice analysis, dietary-pattern simulation, and dietary data collection for public agencies and private companies in the nutrition and food sector.

Quantifiable outcome

• MS-Nutrition's optimization tool for the German public health agency (DGE) will support revision of national dietary guidelines — reaching millions of citizens.
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• C2VN (Centre de Recherche en Cardiovasculaire et Nutrition)coreStrategic or Co-development PartnerMS-Nutrition is hosted by the C2VN laboratory (INRAE/INSERM/AMU) within the Faculty of Medicine La Timone in Marseille. This institutional affiliation provides scientific credibility and access to research infrastructure.
• ANSES (Agence Nationale de Sécurité Sanitaire de l'alimentation, de l'environnement et du travail)coreStrategic or Co-development PartnerCollaboration with ANSES for a literature review of existing food intake tools to prepare for the 4th national dietary survey. Eighteen 24-hour recall tools were identified and described.
• INRAE (Institut national de recherche pour l'agriculture, l'alimentation et l'environnement)coreStrategic or Co-development PartnerResearch collaboration on nutrition, sustainability, and food systems. Joint projects include MOISA unit collaborations on diet simulation by substitution and optimization.
• FAO (Food and Agriculture Organization)coreStrategic or Co-development PartnerPartnership for nutritional research on food sustainability. MS-Nutrition contributed to FAO DietSolve, a diet optimization tool for low- and middle-income countries.
• DGE (Deutsche Gesellschaft für Ernährung / German Nutrition Society)coreStrategic or Co-development PartnerDevelopment of a tailored web application for optimization-based dietary recommendations to support the German public health agency in revising national dietary guidelines.
• DanonemajorStrategic or Co-development PartnerCollaboration on diet simulation by optimization studying the role of plant-based substitutes for dairy products in sustainable diets using multi-criteria linear programming.
• Aprifel (Agence pour la Recherche et l'Information en Fruits et Légumes)majorStrategic or Co-development PartnerJoint study on the impact of adding a daily portion of fruit and vegetables on nutritional quality and sustainability of French diets, presented at JFN 2025.
• INTERBEV (Interprofession Bétail et Viande)minorChannel Partner/ Reseller/ DistributorCollaboration to evaluate the role of meat in sustainable diets and analyze food substitution scenarios involving meat and legumes.
• CNIEL (Centre National Interprofessionnel de l'Economie Laitière)minorChannel Partner/ Reseller/ DistributorCollaboration to evaluate the role of dairy products in sustainable diets, including studies on dairy consumption levels compatible with nutritional adequacy.
• VitagoraminorStrategic or Co-development PartnerCompetitiveness cluster for the agri-food sector in Bourgogne-Franche-Comté and Île-de-France regions, supporting innovation projects. MS-Nutrition is a member.
• EuroFIR (European Food Information Resource)minorStrategic or Co-development PartnerInternational non-profit association supporting the use of existing food composition data and future resources. MS-Nutrition is a member.
• Resco (Réseau Français de Recherche Pluridisciplinaire sur l'Alimentation Scolaire)minorStrategic or Co-development PartnerFrench multidisciplinary research network on school food around the world, created in 2021 at the request of France's permanent representation in Rome. MS-Nutrition is a member.
• French Gut (Le French Gut Project)minorStrategic or Co-development PartnerAmbitious research project exploring the potential of the gut microbiota, defining healthy microbiota and its changes in chronic diseases. MS-Nutrition is a member.
• Institut For a Positive FoodminorGTM or Marketing PartnerMS-Nutrition's co-founder Florent Vieux presented Opti-Suisse at the institute's webinar on dietary recommendations, demonstrating a joint educational/marketing collaboration.
• EFAD (European Federation of the Associations of Dietitians)minorGTM or Marketing PartnerBreakfast Calculator is available for free online in English thanks to EFAD's support, indicating a co-marketing partnership to promote the tool among European dietitians.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• INRAE: French public research institute for agriculture, food, and environment — MS-Nutrition's core research partner and a frequent joint-publication counterpart. Adjacent rather than competing.
• ANSES: French food safety agency and key MS-Nutrition client/partner for national dietary survey work. Public-sector counterpart rather than competitor.
• Vitagora: French agri-food competitiveness cluster of which MS-Nutrition is a member. Ecosystem/network partner rather than a competitor, but useful proxy for the company's positioning in the French food-tech landscape.

Broad incumbents

• Sodexo: Global food services and collective catering operator investing in nutrition and sustainability of menus. Adjacent in collective catering optimization — MS-Nutrition serves Sodexo-adjacent trade bodies (SNRC, Restau'Co) but does not directly compete.
• SGS Société Générale de Surveillance: Global testing, inspection, and certification firm with extensive food and nutrition service lines. A broad incumbent that competes for food-industry quality and nutrition engagements.
• Mérieux NutriSciences (NSF): Food safety, quality, and nutrition services firm serving food manufacturers worldwide. Comparable on the food-industry testing and nutrition-research axis but operates at much larger scale.
• Eurofins Scientific: Global food testing, inspection, and consulting giant with nutritional analysis capabilities. Overlaps with MS-Nutrition on the food-industry R&D services side but at vastly greater scale and broader scope.

Direct peers

• Dietary Assessment Ltd: UK-based provider of dietary assessment tools (including myfood24) for researchers and clinicians. Directly comparable as a software-enabled nutrition research firm serving similar academic and health-professional users.
• Biofortis: Clinical nutrition research services provider (Mérieux NutriSciences subsidiary) running dietary intervention studies and nutritional assessment for food industry and academia. Closely matches MS-Nutrition's clinical-research and dietary-assessment practice.
• Creme Global: Ireland-based dietary exposure and risk-assessment software firm serving food industry and regulators. Directly comparable to MS-Nutrition in applying statistical modeling to nutritional intake data for B2B clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=ui-aYL3mqaw
• LinkedInlinkedin.com/company/ms-nutrition-sas-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS-nutrition