What Forevermark Cabinetry does

Forevermark Cabinetry is a U.S. residential cabinetry brand headquartered in Edison, New Jersey, operating under The Shekia Group, LLC. The company designs, sources, and distributes all-wood kitchen and bathroom cabinets across four collections (Shaker, Petit, Town, and Gramercy & Signature) totaling 22 styles. Its core product technology centers on TSCA-compliant materials, FSC-certified wood sourcing, waterborne finishes, and third-party durability testing, with a limited 2-5 year warranty on parts and hardware. The company holds additional environmental and compliance certifications including ISO 14001, EPA emissions compliance, NIST 800-171, and WCAG 2.1 Level AA.

The company generates revenue exclusively through wholesale cabinet sales to a network of independent authorized dealers; it does not sell direct-to-consumer. End consumers (homeowners, contractors, and interior designers) are routed to local dealers via a ZIP-code-based dealer locator on the company's website, supplemented by personalized email introductions to nearby dealers. Pricing is not publicly disclosed; dealers provide project-specific quotes based on measurements and style selections.

The company positions itself in the affordable all-wood segment, competing on the combination of quality construction, sustainability certifications, third-party tested durability, and design versatility across traditional and modern aesthetics. Geographic focus is on the U.S. Northeast, Mid-Atlantic, and Southeast markets. The business is privately held with 11-50 employees and no disclosed external funding or institutional ownership; The Shekia Group functions as the controlling parent entity providing manufacturing oversight and corporate direction.

Name

Forevermark Cabinetry

Legal name

The Shekia Group, LLC

Website

https://forevermarkcabinetry.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Forevermark Cabinetry, a brand under The Shekia Group, LLC, designs and distributes all-wood kitchen and bathroom cabinets through an exclusive U.S. authorized dealer network, serving homeowners, contractors, and interior designers in the affordable, sustainability-certified cabinetry segment.

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Miscellaneous Furniture & Fixtures (2590), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen Cabinet Refacing & Replacement (HSAPAAAB)

Keywords

• Wood kitchen cabinets
• Bathroom cabinetry
• Residential cabinet design
• Cabinet collections
• FSC certified cabinets

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cabinet Sales: Forevermark Cabinetry generates revenue through the sale of kitchen and bathroom cabinets exclusively through a network of independent dealers. End consumers purchase through dealers, who stock and sell the company's all-wood cabinet products. The company does not sell direct-to-consumer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Forevermark Cabinetry manufactures and brands all-wood kitchen and bathroom cabinets organized into four distinct collections totaling 22 styles. The product line spans classic Shaker, contemporary, transitional, and premium elevated designs, with all cabinets built using FSC-certified wood, TSCA-compliant materials, and waterborne finishes. The company sells exclusively through an authorized dealer network across the United States, targeting residential renovation projects.

Product overview

Forevermark Cabinetry is a single-product brand offering all-wood kitchen and bathroom cabinets under The Shekia Group. The product portfolio consists of four distinct cabinet collections—Shaker Collection (11 styles), Petit Collection (5 styles), Town Collection (4 styles), and Gramercy & Signature Collection (2 styles)—totaling 22 styles. These collections progress from classic to contemporary aesthetics, ranging from affordable Shaker styles to premium elevated designs, with all products sharing a common focus on durability, sustainability, and quality craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Shaker Collection: A timeless selection of 11 clean-lined, versatile styles rooted in classic Shaker craftsmanship.
• Petit Collection
• Town Collection
• Gramercy & Signature Collection

Products and services

• Shaker Collection A timeless selection of 11 clean-lined, versatile cabinet styles rooted in classic Shaker craftsmanship, intended for residential kitchen and bathroom installations.
• Petit Collection A collection of 5 cabinet styles featuring a clean, contemporary aesthetic, intended for residential kitchen and bathroom installations seeking a modern look.
• Town Collection A refined collection of 4 transitional cabinet styles that balance traditional and modern design elements, suited for residential kitchen and bathroom installations.
• Gramercy & Signature Collection A curated duo of 2 elevated cabinet styles showcasing premium finishes and distinctive detailing, targeted at premium-tier residential kitchen and bathroom installations.

Quantifiable outcome

• Third-party testing facilities verify cabinet durability and performance under simulated years of everyday use.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Shekia Group, LLCcoreOthersForevermark Cabinetry is a brand of The Shekia Group, LLC, a company with 20+ years of industry leadership. The Shekia Group operates as the parent company providing manufacturing, brand ownership, and corporate oversight for the Forevermark Cabinetry brand.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• American Woodmark: American Woodmark is a publicly traded cabinet manufacturer offering stock and semi-custom cabinetry through home centers, dealers, and builders. Comparable as a multi-tier cabinet brand distributed across U.S. dealer and builder channels.
• Kemper Cabinetry: Kemper Cabinetry (a Masco brand) sells semi-custom kitchen and bath cabinetry through kitchen-and-bath dealers. Comparable as a long-tenured dealer-channel cabinet brand competing in the same mid-priced all-wood segment.
• KraftMaid: KraftMaid (a Masco Cabinetry brand) is one of the largest semi-custom kitchen and bath cabinet manufacturers in North America, selling through kitchen-and-bath dealers and home centers. Directly comparable as a dealer-channel all-wood cabinet brand with multiple style tiers.
• Diamond Cabinets: Diamond Cabinets (a MasterBrand brand) offers semi-custom kitchen and bath cabinetry sold through independent dealers and home centers. Comparable as a long-established, dealer-distributed all-wood cabinet brand with multiple style collections.
• MasterBrand Cabinets: MasterBrand Cabinets is one of the largest North American cabinet manufacturers, parent to multiple dealer- and builder-distributed brands including Decora, Diamond, and Aristokraft. Comparable as a multi-brand dealer-channel cabinet portfolio covering value through premium tiers.

Emerging players

• JSI Cabinetry: JSI Cabinetry is a regional U.S. manufacturer of all-wood kitchen and bath cabinets sold through dealers and builders in the Northeast. Comparable as a dealer-channel all-wood brand competing in overlapping U.S. geographies.

Direct peers

• Decora Cabinets: Decora Cabinets (part of MasterBrand Cabinets) sells all-wood semi-custom kitchen and bath cabinetry primarily through independent dealers. Closely comparable as a dealer-distributed, all-wood, mid-priced cabinet brand with multiple style collections.
• Fabuwood: Fabuwood is a U.S.-based cabinet manufacturer selling all-wood kitchen cabinetry through a national dealer network. Closely comparable as a similarly sized, dealer-channel all-wood cabinet brand targeting the value-to-mid price segment.
• WOLF Cabinetry: WOLF Cabinetry (a Masonite company) sells semi-custom kitchen and bath cabinetry primarily through independent dealers and home centers. Comparable as a dealer-distributed, multi-collection all-wood cabinet brand serving residential renovation customers.

Others

• Hampton Bay: Hampton Bay is Home Depot's in-house cabinetry brand sold through big-box retail. Comparable as a competing cabinet brand at the value-tier price point, but distributed through a fundamentally different (big-box retail) channel rather than independent dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ForevermarkCab
• LinkedInlinkedin.com/company/forevermark-cabinetry

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forevermark Cabinetry