KraftMaid

What KraftMaid does

KraftMaid Cabinetry is a U.S. semi-custom cabinetry brand that designs and supplies kitchen and bathroom cabinets, vanities, storage accessories, cabinet hardware, and decorative enhancements such as matching appliance panels and wall appliance garages. The product portfolio spans approximately 30-plus paint colors and stain finishes across 14 wood types (including Maple, Hickory, Oak, and Rustic Alder) and a broad set of door styles (such as Thornton, Deveron, Lyndale, Geneva Square, Hayward, Piermont, Durham, Dillon, Madison, Montclair, Decker, Brooks, Hettle, Sonora, Dakota, and Ellery), with cabinet construction supported by in-house craftsmanship, durability testing, and a lifetime warranty promise.

KraftMaid operates an exclusive indirect go-to-market: the company does not sell direct to consumers, instead distributing through an authorized dealer and retailer network across the United States that handles design consultation, quoting, ordering, and installation coordination. Digital touchpoints including the KraftMaid website, Kitchen Visualizer, Style Finder Quiz, Storage Solutions Quiz, Ballpark Budget Calculator, Project Cost Calculator, blog, and an active social presence (Facebook, Twitter/X, Instagram, Pinterest, Houzz, YouTube) serve a top- and mid-funnel role, feeding qualified homeowners and designers into the dealer channel. Pricing is quote-based and project-specific, set by dealers rather than published by KraftMaid.

The brand is owned and operated by Cabinetworks Group Michigan LLC, a major U.S. cabinet industry consolidator, which provides corporate governance, shared services, and brand-portfolio management. KraftMaid is recognized in multiple third-party rankings among the top 10–12 U.S. cabinet manufacturers and runs the annual Kitchen of the Year design competition to build designer advocacy. The brand's strategic focus, as expressed in its February 2026 launch under the "Design Made Easy" framework, is on simplifying the design-to-installation workflow for homeowners and designers through coordinated sets of door styles, finishes, and storage solutions.

Name

KraftMaid

Legal name

Cabinetworks Group Michigan LLC

Website

https://kraftmaid.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

KraftMaid Cabinetry is a U.S. semi-custom cabinetry brand that designs and supplies kitchen and bathroom cabinets, storage, and decorative enhancements exclusively through an authorized dealer network serving homeowners, kitchen and bath designers, and contractors.

Ownership category

akta.pro rank

Product category

Custom Kitchen and Bathroom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Miscellaneous Furniture & Fixtures (2590), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

Keywords

• Semi-custom cabinetry
• Kitchen cabinets
• Bathroom vanities
• Cabinet door styles
• Storage accessories

Headquarters

HQ city

Middlefield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cabinet Sales: KraftMaid generates revenue through the sale of semi-custom kitchen and bathroom cabinets and related products (door styles, finishes, hardware, accessories) exclusively through its dealer network. The company does not sell direct to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

KraftMaid Cabinetry manufactures and sells semi-custom kitchen and bathroom cabinetry, including cabinets, vanities, decorative appliance panels, appliance garages, and storage accessories. The portfolio spans multiple door styles, wood species, paint and stain finishes, and is sold exclusively through an authorized U.S. dealer network that provides design consultation and installation.

Product overview

KraftMaid Cabinetry is a semi-custom cabinetry brand under Cabinetworks Group offering customizable kitchen and bathroom cabinets. The product portfolio centers on custom cabinetry available in multiple door styles (including Thornton, Deveron, Lyndale, Geneva Square, Hayward, Piermont, Durham, Dillon, Madison, Montclair, Decker, Brooks, Hettle, Sonora, Dakota, and Ellery), over 30 paint colors and stain finishes (such as Frost, Dove White, Warm White, Moonshine, Midnight, Wicker, Overcast, Evergreen, Natural, and Honey Spice), and various wood types including Maple, Hickory, Oak, and Rustic Alder. The offering extends beyond base cabinets to include decorative enhancements (appliance panels, appliance garages, furniture shelves), storage accessories (pull-out organizers, tray pull-outs, toe kick drawers), and cabinet hardware. The company also provides digital planning tools including a Kitchen Visualizer, Style Finder quiz, and Budget Calculators, plus sample ordering services for in-home viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchen Cabinets Semi-custom cabinetry for kitchens featuring multiple door styles, wood types, paint and stain finishes, and configurable layouts, sold through authorized KraftMaid dealers.
• Custom Bathroom Cabinets and Vanities Semi-custom cabinetry solutions for bathrooms, including vanities and storage cabinets, configured through authorized dealers.
• Decorative Appliance Panel for Refrigerator Custom panel that matches cabinetry door style and finish to integrate refrigerators seamlessly into the kitchen design.
• Refrigerator Appliance Panel Custom refrigerator panel designed to coordinate with cabinetry for a built-in, furniture-inspired appearance.
• Wall Appliance Garage 24" Wall cabinet designed to conceal everyday countertop appliances such as toasters and coffee makers while keeping them accessible.
• Wall Appliance Garage 30" Larger wall appliance garage cabinet for concealing kitchen countertop appliances and maintaining a clean look.
• Vanity Base Pull-out Appliance Organizer Pull-out organizer with stainless steel trays designed for bathroom vanities to store bath and beauty essentials.
• Decorative Furniture Shelf Open shelving with a 1-1/2 inch thick front edge designed to add richness and polish to bookcase and decorative applications.

Quantifiable outcome

• Over 150 kitchen designers participated in the 2025 Kitchen of the Year award

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Cabinetworks GroupcoreOthersKraftMaid is a semi-custom cabinetry brand owned and operated by Cabinetworks Group Michigan LLC. The parent company provides corporate governance, shared services, and brand portfolio management. KraftMaid operates as a distinct brand within the Cabinetworks Group portfolio of cabinet companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kemper Cabinetry: Semi-custom cabinet brand within MasterBrand's portfolio. Closely comparable to KraftMaid in dealer-distributed semi-custom kitchen/bath cabinetry, often overlapping on door styles and finish breadth.
• J&K Cabinetry: Semi-custom kitchen and bath cabinet supplier serving US dealers and designers. Comparable to KraftMaid in product mix, dealer-channel distribution, and remodeling-segment focus.
• Forevermark Cabinetry: US semi-custom cabinet brand frequently ranked alongside KraftMaid. Overlaps in product category, customization model, and dealer-led go-to-market in the kitchen/bath remodeling segment.
• Diamond Cabinets: Semi-custom kitchen and bath cabinet brand under MasterBrand, often co-listed with KraftMaid in top-manufacturer rankings. Comparable in offering (door styles, finishes, dealer distribution) and customer segment.
• Thomasville Cabinetry: Established US cabinet brand with semi-custom kitchen and bath offerings. Comparable to KraftMaid in brand heritage, dealer-driven distribution, and homeowner-targeted remodeling positioning.
• Holiday Kitchens: US cabinet manufacturer producing semi-custom kitchen and bath cabinetry for dealers and builders. Comparable to KraftMaid in product scope, channel model, and mid-market remodeling customer base.
• MasterBrand Cabinets: Largest US cabinet manufacturer and parent of multiple semi-custom and stock cabinet brands (e.g., Diamond, Kemper, Aristokraft). Directly comparable to KraftMaid as a top-tier US cabinet producer serving the same kitchen/bath remodel segment through dealer and home-center channels.
• Wellborn Cabinetry: Family-owned US semi-custom cabinet manufacturer serving dealers and designers. Directly comparable in custom finish/door offerings, dealer-channel go-to-market, and mid-to-premium remodeling positioning.
• Fabuwood: US semi-custom cabinet manufacturer frequently listed alongside KraftMaid in top-10 rankings. Competes head-to-head in the dealer-driven semi-custom segment with comparable door style and finish breadth.
• American Woodmark: Public US cabinet manufacturer producing stock and semi-custom kitchen and bath cabinetry for new construction and remodeling. Directly comparable to KraftMaid in product category, channel structure (dealers and home centers), and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KraftMaid
• YouTubeyoutube.com/user/KraftMaid
• Facebookfacebook.com/kraftmaidcabinetry
• Instagraminstagram.com/kraftmaid
• Pinterestpinterest.com/kraftmaid
• LinkedInlinkedin.com/company/masco-retail-cabinet-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KraftMaid