Act On Energy
UK registered charity providing free, impartial energy advice, grant administration, and retrofit coordination to vulnerable and low-income households across nine West Midlands local authorities, funded primarily by government grants and supplemented by paid training and consultancy.
- Company typePrivate
- Founded1999
- HeadquartersSalford Priors, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Act On Energy does
Act On Energy is a UK registered charity (number 1075679) founded in 1999, headquartered in Alcester, Warwickshire, with a secondary office in Birmingham. The organisation provides free, impartial energy advice and hands-on support to vulnerable and low-income households across nine West Midlands local authority areas (Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall, Warwickshire, Wolverhampton, and Worcestershire). Its core service portfolio combines direct consumer support (helpline, online resources, in-home visits by community outreach officers) with grant administration for government-funded programmes including the Home Upgrade Grant Phase 2, Crisis & Resilience Fund, Sustainable Warmth Competition, and Warmer Homes West Midlands scheme.
The charity also runs paid professional services — retrofit training aligned to PAS 2035 standards, energy bill health checks for businesses, and consultancy — alongside a vetted Installer Network of TrustMark, Gas Safe, and NICEIC-accredited contractors. Distribution is multi-channel: a free national helpline (0800 988 2881), a self-service website with online referral forms, in-person home visits, social media, an email newsletter, and events such as Retrofit Action Week. Customer acquisition relies on a community-led referral network spanning social prescribers, housing associations (including Orbit), community outreach officers, and local council partnerships with Warwickshire, Worcestershire, Coventry, Bromsgrove, the West Midlands Combined Authority, the Midlands Net Zero Hub, and DESNZ.
Revenue is derived primarily from central and local government grants, supplemented by donations and a smaller stream of paid training/consultancy income. The charity's competitive position rests on its regulatory accreditations, deep public-sector ecosystem integration, and trusted brand among risk-averse vulnerable residents, evidenced by recent Gold and Silver recognition at the 2026 Energy Efficiency Awards. Act On Energy is not a technology company and does not disclose AI/ML capabilities.
Act On Energy firmographics
Firmographics- Name
- Act On Energy
- Legal name
- Act on Energy LTD
- Website
- https://actonenergy.org.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK registered charity providing free, impartial energy advice, grant administration, and retrofit coordination to vulnerable and low-income households across nine West Midlands local authorities, funded primarily by government grants and supplemented by paid training and consultancy.
- Ownership category
- akta.pro rank
Act On Energy industry classification
Industry- Product category
- Energy Efficiency Advisory and Retrofit Coordination Services
- NAICS
- Emergency and Other Relief Services (624230), Services for the Elderly and Persons with Disabilities (62412), Community Housing Services (62422)
- SIC
- Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Renewable Energy & Clean Tech Access (Off-grid, Energy Poverty Solutions) (BPAGALAE)
- akta.pro secondary industries
- Energy Efficiency & Weatherization Retrofit (HSAPAEAF), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Housing Benefits & Rent Subsidy Administration (BPAIAKAG)
Keywords
Where Act On Energy is headquartered
LocationHeadquarters
- HQ city
- Salford Priors
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Act On Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Charitable grants and government funding: Act On Energy operates as a registered charity (number 1075679) funded primarily through government grants and funding programmes such as the Crisis & Resilience Fund, Home Upgrade Grant Phase 2, and Sustainable Warmth Competition. Funding is received from councils including Warwickshire and Worcestershire County Councils, the West Midlands Combined Authority, and the Department for Energy Security & Net Zero.
- Donations: The charity accepts donations from the public via its website, as evidenced by the 'Donate now' CTA on its website.
- Professional services and training: Act On Energy offers paid professional services to organisations including retrofit training, consultancy services, and energy bill health checks for businesses, generating revenue alongside its charitable activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free residential energy advice and support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Act On Energy product offering
Product offeringCore offering
Act On Energy is a registered UK charity (number 1075679) that provides free, impartial energy advice and grant application support to vulnerable and low-income residents across the West Midlands. It also delivers paid professional services including retrofit training, energy bill health checks, and consultancy for organisations. The charity coordinates retrofitting works (insulation, heating upgrades, renewables) through a vetted installer network and channels government funding such as the Home Upgrade Grant and Crisis & Resilience Fund to eligible households.
Product overview
Act On Energy is an award-winning UK energy advice charity offering a unified service portfolio centered on free, impartial energy advice and support for residents across the West Midlands. The core offering combines Customer Support Services with Energy Efficiency Grants (EEG), Warmer Homes West Midlands, and Energy Efficiency Improvements (Retrofitting) programs. Supporting services include Retrofit Training for professionals, an Installer Network of vetted contractors, a Free Energy Bill Health Check for businesses, and Consultancy Services. The Resources Library provides educational materials including guides, leaflets, and videos. The Oil and LPG Energy Support Scheme provides crisis funding for vulnerable households. A Referral Service enables community workers to connect residents with support. All services are delivered across Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall, Warwickshire, Wolverhampton, and Worcestershire.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Support Services Free, impartial energy advice and support services for residents across the West Midlands, including help with energy bills, tariff management, smart meter support, and applying for grants and funding for energy efficiency measures.
- Energy Efficiency Improvements (Retrofitting) Professional retrofitting services for homes including insulation, heating upgrades, and renewable energy installations, delivered through a vetted installer network following PAS 2035 standards.
- Retrofit Training Paid professional training courses for organisations on retrofit assessment and installation, covering PAS 2035 standards and energy efficiency measures.
- Free Energy Bill Health Check Free assessment service for businesses and organisations to analyze energy bills and identify savings opportunities, with potential paid follow-on consultancy.
- Consultancy Services Professional consultancy services for organisations of all sizes including energy efficiency planning, retrofit coordination, and implementation support.
- Resources Library A library of downloadable guides, leaflets, fact sheets, how-to videos, and newsletters covering insulation, heat pumps, smart meters, solar panels, and other energy efficiency topics for residents and professionals.
Quantifiable outcome
- Supported residents like Katherine to resolve billing discrepancies (discovered over £600 credit) and gain control of energy usage
- +1 more outcomes
Companies that use Act On Energy
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Act On Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Act On Energy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Warwickshire County CouncilcoreWarwickshire County Council has opened the Crisis Resilience Fund for residents who use oil or LPG as their main heating source, with Act on Energy administering support to eligible residents.
- Worcestershire County CouncilcoreWorcestershire County Council has opened the Crisis Resilience Fund for residents who use oil or LPG as their main heating source, with Act on Energy administering support to eligible residents.
- Coventry City CouncilcoreCoventry City Council provides grant funding for energy efficiency improvements delivered by Act on Energy to residents in need.
- Bromsgrove District CouncilcoreBromsgrove District Council's leader publicly acknowledged Act on Energy's support for residents during difficult times, indicating an active partnership.
- Orbit (housing association)coreAct on Energy runs a dedicated support programme for Orbit residents, offering energy advice and grant access to housing association tenants.
- Warmer Homes West MidlandscoreAct on Energy is a key delivery partner for the Warmer Homes West Midlands scheme, helping households access energy efficiency upgrades and reduce fuel poverty across the region.
- Midlands Net Zero Hub (MNZH)coreAct on Energy is a partner in the Home Upgrade Grant Phase 2 programme led by Midlands Net Zero Hub, supporting low-income households with energy efficiency improvements.
- West Midlands Combined Authority (WMCA)coreAct on Energy works with WMCA on energy efficiency initiatives, and its privacy notice is accessible via the WMCA website.
- National Energy Action (NEA)minorNEA (National Energy Action) is referenced as a partner organisation alongside Act on Energy in the energy efficiency sector.
- Heritage NetworkminorThe Heritage Network is listed as a partner organisation of Act on Energy in the energy advice sector.
- End Fuel Poverty CoalitionminorAct on Energy is a member of the End Fuel Poverty Coalition, collaborating with other organisations to advocate for and address fuel poverty.
- Sustainability West MidlandsminorSustainability West Midlands is listed as a partner, working collaboratively on sustainability and energy efficiency initiatives in the region.
- Acivico GroupminorAcivico Group's privacy notice is referenced in Act on Energy's documentation, indicating a working relationship, likely in the context of shared government programmes.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Act On Energy competitors and assessment
Company assessmentOthers
- TrustMark: Government-endorsed quality scheme for home improvements and retrofit. Act On Energy is a TrustMark-registered scheme operator; TrustMark is more of a regulator/quality partner than a peer, but operates in the same energy efficiency ecosystem.
- National Insulation Association (NIA): Trade association representing insulation and energy efficiency installers in the UK. An ecosystem partner and supplier channel for Act On Energy's installer network rather than a direct competitor.
- Community Energy England: Membership body representing community energy organisations in England. Comparable ecosystem participant and advocacy partner, though its members are typically community-owned generators rather than advice charities.
Broad incumbents
- Citizens Advice: National advice charity providing free energy advice and casework support alongside broader consumer and welfare services. Directly comparable in service delivery to vulnerable consumers though much broader in scope.
- Energy Saving Trust: A larger, established UK charity providing energy efficiency advice, programmes, and policy work. Operates in the same sector as Act On Energy but at national scale and with broader scope including transport and renewables.
Direct peers
- Centre for Sustainable Energy (CSE): CSE is a UK charity delivering energy advice, retrofit coordination, and Home Upgrade Grant delivery in the South West. Directly comparable in mission, funding model, and service portfolio, including PAS 2035 retrofit work.
- National Energy Action (NEA): NEA is the UK's national fuel poverty charity, providing energy advice, training, and policy advocacy. It is a direct peer to Act On Energy in addressing fuel poverty through advice services, though operating at a national rather than regional scale.
Emerging players
- Home Upgrade Grant Delivery Partners (e.g. AgilityEco): Private companies contracted to administer Home Upgrade Grant and ECO4 schemes across UK regions. Act On Energy competes/cooperates with these delivery partners in the same retrofit funding ecosystem.
Regional players
- Marches Energy Agency: A regional energy advice charity operating in the Welsh Marches / Shropshire area. Highly comparable mission and model to Act On Energy, focused on energy efficiency retrofit and fuel poverty support in a neighbouring region.
- Severn Wye Energy Agency: UK charity delivering energy advice, retrofit programmes, and fuel poverty support in Gloucestershire and the Severn Wye region. Comparable services, though operating in a different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Act On Energy social profiles
Digital presenceAct On Energy compliance and trust
Trust signalCompliance6 records
Act On Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Act On Energy leadership team
Management profileNumber of profiles
Profiles1 record
Act On Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Act On Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Act On Energy
What does Act On Energy do?
Act On Energy is a registered UK charity (number 1075679) that provides free, impartial energy advice and grant application support to vulnerable and low-income residents across the West Midlands. It also delivers paid professional services including retrofit training, energy bill health checks, and consultancy for organisations. The charity coordinates retrofitting works (insulation, heating upgrades, renewables) through a vetted installer network and channels government funding such as the Home Upgrade Grant and Crisis & Resilience Fund to eligible households.
Is Act On Energy a public or private company?
Act On Energy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Act On Energy founded?
Act On Energy was founded in 1999. It employs 11 to 50 people.
Where is Act On Energy based?
Act On Energy is headquartered in Salford Priors, United Kingdom, in the Europe region.
How does Act On Energy make money?
Three revenue lines are on record. Charitable grants and government funding is the primary driver. The others are donations and professional services and training.
Who are Act On Energy's main competitors?
Others on record are TrustMark, National Insulation Association (NIA) and Community Energy England. Broad incumbents are Citizens Advice and Energy Saving Trust. Direct peers are Centre for Sustainable Energy (CSE) and National Energy Action (NEA). Home Upgrade Grant Delivery Partners (e.g. AgilityEco) is listed as an emerging player. Regional players are Marches Energy Agency and Severn Wye Energy Agency.
Does Act On Energy have an API?
No public API is recorded for Act On Energy.
What industry is Act On Energy in?
Act On Energy's product category is Energy Efficiency Advisory and Retrofit Coordination Services. Its primary akta.pro industry code is BPAGALAE, Renewable Energy & Clean Tech Access (Off-grid, Energy Poverty Solutions), with a secondary code of HSAPAEAF, Energy Efficiency & Weatherization Retrofit. Its NAICS code is 624230 and its SIC code is 8300.