Orbit
Orbit is a UK not-for-profit housing group headquartered in Coventry that manages homes for over 100,000 customers through three divisions: Orbit Group (corporate), Orbit Customer Hub (resident services), and Orbit Homes (new build development).
- Company typePrivate
- Founded1967
- HeadquartersCoventry, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Orbit does
Orbit is one of the UK's foremost housing groups and a not-for-profit provider operating from Coventry, United Kingdom. The group manages a portfolio of homes for over 100,000 customers across the UK, delivering housing management services, new build home development, and the regeneration of homes and communities in response to the UK's aging housing stock crisis.
The business is structured around three sub-brands that together form a unified housing platform: Orbit Group serves as the corporate, careers, and media arm; Orbit Customer Hub provides customer-facing information, support, and housing services; and Orbit Homes focuses on new build residential developments and market-sale housing. This structure separates customer engagement from property development while allowing cross-functional coordination across a portfolio of 100,000+ homes.
The revenue model is not publicly disclosed in detail, but is consistent with a UK housing association: rental income from social and affordable tenancies, service charges, and market-sale revenue through Orbit Homes. Pricing is not publicly disclosed and there is no disclosed ARR or productized software revenue. GTM motion is direct-to-resident via the multi-brand platform, with no third-party distribution partners identified. Headcount of 1,001-5,000 employees supports a large operational footprint in maintenance, asset management, customer service, and development activity. The organization is privately held, does not have a public ticker, and reports no funding rounds or M&A activity in the available data.
Orbit firmographics
Firmographics- Name
- Orbit
- Legal name
- Orbit Group
- Website
- https://orbit.org.uk
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Orbit is a UK not-for-profit housing group headquartered in Coventry that manages homes for over 100,000 customers through three divisions: Orbit Group (corporate), Orbit Customer Hub (resident services), and Orbit Homes (new build development).
- Ownership category
- akta.pro rank
Where Orbit is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Orbit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Distribution channels1 record
Orbit product offering
Product offeringCore offering
Orbit is a UK-based not-for-profit housing group that manages a portfolio of homes for over 100,000 customers across the United Kingdom. The organisation provides housing management services, develops new build residential properties, and runs regeneration programmes for aging housing stock and communities through three sub-brands: Orbit Group, Orbit Customer Hub, and Orbit Homes.
Product overview
Orbit is a not-for-profit UK housing group managing a portfolio of homes for over 100,000 customers. The organization operates as a unified housing group with three main divisions: Orbit Group (corporate, careers, and media), Orbit Customer Hub (customer support and services), and Orbit Homes (new build homes and developments). These three sub-brands work together to provide comprehensive housing services from customer engagement through to property development.
Differentiator
Problem solved
Functional benefit
Brands
- Orbit Group: Corporate information, careers and media
- Orbit Customer Hub
- Orbit Homes
Products and services
- Orbit Group
Companies that use Orbit
Customer profileSegments1 record
Ideal customer profiles1 record
Orbit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Orbit partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Orbit competitors and assessment
Company assessmentDirect peers
- Home Group: UK housing association providing social housing, supported housing and new build development. Comparable to Orbit in customer base, geographic spread, and integrated service model.
- Network Homes: UK housing association focused on affordable and shared ownership housing with development activity. Comparable to Orbit in serving UK residents through housing management plus new build homes.
- Notting Hill Genesis: Large UK housing association formed by the merger of Notting Hill Housing and Genesis Housing Association. Operates the same housing-management plus development model as Orbit at national scale.
- Hyde Group: UK housing association providing general needs, supported, and shared ownership housing alongside new build development. Closely comparable to Orbit's mix of housing management, sales, and regeneration.
- Guinness Partnership: UK housing association providing affordable homes, supported housing and new build development. Comparable to Orbit in serving a large national resident base through an integrated housing group structure.
- Clarion Housing Group: Largest UK housing association, managing more than 125,000 homes. Directly comparable to Orbit as a national-scale, vertically integrated housing group offering development, housing management and resident services.
- Metropolitan Thames Valley: Large UK housing association managing tens of thousands of homes with development activity. Mirrors Orbit's profile of managing existing stock while building new homes across multiple regions.
- Peabody: One of the UK's largest housing associations, providing social housing, new build development, and regeneration services across London and southern England. Highly comparable to Orbit in mission, resident base, and integrated build-plus-manage model.
- L&Q Group: Major UK housing association and developer with tens of thousands of homes in management. Comparable to Orbit in combining large-scale social housing with new build development and regeneration activity.
Regional players
- Places for London (TfL): Transport for London's housing division developing and managing residential properties across London. Compares to Orbit as a major UK residential landlord and developer, though operating primarily in a single city/region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Orbit social profiles
Digital presenceOrbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orbit leadership team
Management profileNumber of profiles
Profiles2 records
Orbit subsidiaries and ownership
Company hierarchySubsidiaries3 records
Orbit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orbit
What does Orbit do?
Orbit is a UK-based not-for-profit housing group that manages a portfolio of homes for over 100,000 customers across the United Kingdom. The organisation provides housing management services, develops new build residential properties, and runs regeneration programmes for aging housing stock and communities through three sub-brands: Orbit Group, Orbit Customer Hub, and Orbit Homes.
Is Orbit a public or private company?
Orbit is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Orbit founded?
Orbit was founded in 1967. It employs 1,001 to 5,000 people.
Where is Orbit based?
Orbit is headquartered in Coventry, United Kingdom, in the Europe region.
Who are Orbit's main competitors?
Direct peers on record are Home Group, Network Homes, Notting Hill Genesis, Hyde Group, Guinness Partnership, Clarion Housing Group, Metropolitan Thames Valley, Peabody and L&Q Group. Places for London (TfL) is listed as a regional player.
Does Orbit have an API?
No public API is recorded for Orbit.