ISUOG

What ISUOG does

ISUOG (International Society of Ultrasound in Obstetrics and Gynecology) is a UK-registered charity and professional membership association founded in 1991, headquartered in London, and operating with 11-50 staff. The organization provides standardized ultrasound education, training, and clinical guidelines to obstetricians, gynecologists, trainees, midwives, sonographers, and other healthcare professionals globally, with documented reach into 115+ countries and over 11,000 trainees through its Basic Training program.

The core product surface is the ISUOG Academy online platform, which integrates the Basic Training Online Program (a 30-hour foundational certificate), an Advanced Training Curriculum of over 60 specialty courses (each ~7 hours with CME credits), approximately 175 free CME bite-size activities, on-demand World Congress content dating to 2014, and the peer-reviewed Ultrasound in Obstetrics & Gynecology (UOG) journal published in partnership with Wiley. Technology is centered on domain-specialized educational content delivery and CME accreditation via EACCME; emerging AI capabilities (a ChatGPT-based intrapartum ultrasound POC, computer-vision curricula, augmented-reality applications) are feature-level rather than core.

ISUOG generates revenue through tiered membership subscriptions (Basic, Journal, Print, Trainee), individual online course sales, and event registrations for the annual World Congress and live-streamed education courses. Pricing is structured by member status, professional role (trainee/sonographer discounts), and country income classification, with deep discounts for low-resource settings aligned with Research4Life criteria. Distribution combines self-serve online access, the annual flagship World Congress, university training partnerships, and a hands-on Outreach program targeting underserved regions.

Name

ISUOG

Legal name

International Society of Ultrasound in Obstetrics and Gynecology

Website

https://isuog.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ISUOG is a UK-based charity and professional membership association that delivers standardized ultrasound education, training, CME-accredited courses, guidelines, and the UOG peer-reviewed journal to obstetricians, gynecologists, trainees, and allied health professionals across 115+ countries.

Ownership category

akta.pro rank

Product category

Medical Professional Education

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYHLAFAJAB

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAB

Maternal-Fetal Medicine (High-Risk Pregnancy/Perinatology)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Obstetrics gynecology ultrasound
• Continuing medical education
• Professional medical association
• Medical ultrasound training
• Fetal imaging education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Professional membership association offering various tiers including Basic, Journal, Print, and Trainee memberships with different benefit levels
2. Online Course Sales: Sale of individual advanced training curriculum courses with tiered pricing for members vs non-members, and geographic-based pricing for lower and middle income settings
3. Event Registration: Registration fees for World Congress and education courses including livestreamed events

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ISUOG provides standardized ultrasound education, training, and continuing medical education (CME) for healthcare professionals in obstetrics and gynecology through the ISUOG Academy online learning platform, Basic Training and Advanced Training Curriculum courses, free CME bite-size activities, the annual World Congress, and the peer-reviewed UOG Journal. The organization operates as a professional membership association and registered charity, selling individual memberships and structured course offerings to practicing clinicians and trainees globally.

Product overview

ISUOG (International Society of Ultrasound in Obstetrics and Gynecology) is a professional membership association and charity that provides a comprehensive educational ecosystem for ultrasound training in obstetrics and gynecology. The primary platform is the ISUOG Academy, which integrates multiple learning products including the Basic Training Online Program (BTOP) as a foundational 30-hour certificate for beginners, the Advanced Training Curriculum offering over 60 advanced courses, Free CME Bite-size with approximately 175 accredited one-hour activities, On Demand content from World Congresses since 2014 and recent live courses, and ISUOG World Congress as the annual flagship event. Additional offerings include the peer-reviewed Ultrasound in Obstetrics & Gynecology (UOG) Journal, VISUOG visual education resources, ISUOG Guidelines for practice standardization, the Every Little Heart Matters congenital heart disease initiative, the ISUOG Podcast for audio learning, Fetal Biometry Calculators, Patient Information Series, and the ISUOG Outreach program providing hands-on training in underserved regions.

Differentiator

Problem solved

Functional benefit

Brands

• The Academy: ISUOG's online education platform providing CME-accredited courses, including Basic Training Online Program and Advanced Training Curriculum
• VISUOG
• Basic Training Online Program (BTOP)
• UOG (Ultrasound in Obstetrics & Gynecology)
• Every Little Heart Matters
• ISUOG World Congress

Products and services

• ISUOG Academy Central online learning platform providing access to all ISUOG educational offerings including Basic Training, Advanced Training Curriculum, CME activities, On Demand courses, and Congress recordings. Membership-based access for healthcare professionals in obstetrics and gynecology.
• Basic Training Online Program (BTOP) Foundational 30-hour online self-study certificate program covering essential topics in ultrasound for obstetrics and gynecology, providing knowledge and skills to perform unsupervised ultrasound scans. Targeted at medical professionals new to OB/GYN ultrasound.
• Advanced Training Curriculum

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GE HealthcareminorGTM or Marketing PartnerGE Healthcare provides support for ISUOG educational content including live scan demonstrations and workshops at World Congress events, demonstrating industry collaboration for educational purposes.
• Samsung MedisonminorGTM or Marketing PartnerSamsung Medison supports live scan demonstrations at ISUOG events, contributing to hands-on educational experiences for participants.
• Training Institutions and UniversitiescoreChannel Partner/ Reseller/ DistributorISUOG partners with universities and training institutions worldwide to run Basic Training programs using ISUOG's prepared lecture slides and video content, enabling broader reach of standardized ultrasound education.
• Industry PartnersminorOthersISUOG offers industry partnership opportunities for organizations seeking to collaborate on advancing ultrasound education and standards in obstetrics and gynecology.
• Research4LifecoreStrategic or Co-development PartnerISUOG uses Research4Life eligibility criteria to determine low-resource country classifications, enabling access to reduced pricing for educational content in developing regions.
• European Accreditation Council for Continuing Medical Education (EACCME)coreStrategic or Co-development PartnerEACCME provides accreditation for ISUOG's online educational courses, awarding CME credits that are recognized across Europe and convertible to AMA PRA Category 1 Credits in the US.
• WileycoreStrategic or Co-development PartnerWiley publishes the Ultrasound in Obstetrics & Gynecology (UOG) journal, ISUOG's official peer-reviewed publication, and hosts related educational resources and videoclip content.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Society of Ultrasound in Obstetrics and Gynecology overlaps (EFSUMB): EFSUMB is the European federation of ultrasound-in-medicine societies covering OB/GYN, general, vascular, and point-of-care ultrasound education. It is a direct peer in delivering ultrasound CME across Europe and globally, competing for faculty, sponsors, and delegates.
• International Society for Ultrasound in Obstetrics and Gynecology (ISUOG) duplicate / FMF sibling: The Fetal Medicine Foundation operates globally focused training and certification in fetal ultrasound, sharing ISUOG's niche and overlapping faculty/trainee base. It is a direct competitor for fetal ultrasound CME and is a co-presenter of joint events with ISUOG.
• World Federation for Ultrasound in Medicine and Biology (WFUMB): WFUMB is the global umbrella federation for ultrasound medicine societies. It is a structural peer of ISUOG, addressing a similar multinational ultrasound community with guidelines, congresses, and education, and EFSUMB and AIUM are its constituent bodies.
• Society for Maternal-Fetal Medicine (SMFM): SMFM is the US professional society for maternal-fetal medicine specialists, a core user segment of ISUOG's advanced training and journal content. It offers parallel CME, an annual meeting, and educational resources competing directly for the same specialist wallet share.
• American Registry for Diagnostic Medical Sonography (ARDMS): ARDMS administers globally recognized sonography certification credentials (e.g., OB/GYN specialty). It is a direct peer because ISUOG training and credentials function in an adjacent way to ARDMS certification, and learners are often pursuing both — competing for the same clinician/sonographer time and budget.
• American Institute of Ultrasound in Medicine (AIUM): AIUM is the leading US medical ultrasound professional society providing CME-accredited education, guidelines, and a peer-reviewed journal. It is the most direct functional peer to ISUOG, serving overlapping clinician audiences (sonographers, radiologists, OB/GYNs) with a parallel education/membership/event model.

Emerging players

• British Medical Journal (BMJ) - BMJ Learning: BMJ Learning is a large online CME platform used by OB/GYNs globally for modular, accredited continuing education. It competes with ISUOG's bite-size CME activities and Academy for the same clinician learner pool, although it is a multi-specialty platform rather than an OB/GYN-ultrasound specialist.

Broad incumbents

• American College of Obstetricians and Gynecologists (ACOG): ACOG is the largest US OB/GYN professional society, with significant CME, practice bulletins, and education offerings that overlap with ISUOG's content. It is a broader incumbent that competes for ultrasound-relevant CME dollars across the same US clinician population.
• Royal College of Obstetricians and Gynaecologists (RCOG): RCOG is the UK-based professional body for the broader OB/GYN specialty and offers ultrasound training, guidelines, and an international membership program. As a larger, broader incumbent OB/GYN society, it overlaps significantly with ISUOG's training and guidelines remit but addresses the whole specialty rather than ultrasound specifically.

Others

• Wiley (publisher of UOG journal): Wiley is ISUOG's publishing partner for Ultrasound in Obstetrics & Gynecology (UOG) and related educational resources. It is an enabler/critical infrastructure provider rather than a competitor, but its scale and continued partnership materially affect ISUOG's journal reach and credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/isuog
• LinkedInlinkedin.com/company/isuog-international-society-of-ultrasound-in-obstetrics-and-gynecology-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISUOG