Industry Partners
Industry Partners is a Santa Monica-based commercial real estate brokerage founded in 2011, providing landlord representation, tenant representation, and developer advisory services focused on creative office, retail, and adaptive reuse properties across the Los Angeles market.
- Company typePrivate
- Founded2011
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Industry Partners does
Industry Partners is a Santa Monica-headquartered commercial real estate brokerage and advisory firm founded in 2011 by Jim Jacobsen and Scott Rigsby. The firm provides landlord representation, tenant representation, and developer advisory services with a particular emphasis on creative office, retail, and adaptive reuse properties across the Los Angeles market. Its client base spans entertainment, post-production, technology, fashion, architecture, and food and beverage tenants, with notable engagements including Beats by Dre (180,000 SF Culver City campus), Carbon Five (5,050 SF Santa Monica HQ), Rock Paper Scissors (20,000 SF 10-year lease), and the PacMutual Building (464,000 SF DTLA repositioning with Rising Realty Partners).
Industry Partners firmographics
Firmographics- Name
- Industry Partners
- Legal name
- Industry Partners Inc.
- Website
- https://industrypartners.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Industry Partners is a Santa Monica-based commercial real estate brokerage founded in 2011, providing landlord representation, tenant representation, and developer advisory services focused on creative office, retail, and adaptive reuse properties across the Los Angeles market.
- Ownership category
- akta.pro rank
Industry Partners industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Industrial & Logistics Brokerage (BPAJABAC)
Keywords
Where Industry Partners is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Industry Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Brokerage Commissions: Industry Partners earns commissions on lease and sale transactions for landlords and tenants. The firm represents property owners and companies seeking space, earning fees upon successful transaction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based brokerage services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Industry Partners product offering
Product offeringCore offering
Industry Partners is a commercial real estate brokerage firm providing landlord representation and tenant representation services across Los Angeles. The firm specializes in creative work environments, retail locations, and adaptive reuse projects, earning commissions on completed lease and sale transactions for property owners, tenants, and developers.
Product overview
Industry Partners operates as a professional services firm offering an integrated suite of commercial real estate brokerage and advisory services rather than a modular software product. The core offerings include Landlord Representation (acquisition/disposition, asset positioning, marketing strategy, and asset analysis), Tenant Representation (site selection, planning, and architectural consultation), Property Listings (interactive searchable database of commercial spaces), Market Reports (research publications), Case Studies (transaction portfolio), Artist Collaboration Program (Contrast Series murals), Video Content Library (property showcases), and Neighborhoods Portal (area guides). These services are delivered as integrated professional offerings rather than separate product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Landlord Representation Services
Quantifiable outcome
- 811 Traction Ave went from 0% activity to 100% leased in under 11 months, with rents increased by almost 10%
- +3 more outcomes
Companies that use Industry Partners
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Industry Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Industry Partners partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- LeBasse ProjectscoreIndustry Partners collaborates with LeBasse Projects on the Contrast Series, an ongoing series of murals and art installations across Los Angeles properties. The partnership aims to build cultural value into the fabric of neighborhoods and community properties being developed. Artists including VHILS, Cyrcle, and Herakut have created murals at properties represented by Industry Partners.
- Rising Realty PartnerscoreIndustry Partners teamed up with Rising Realty Partners to reposition the historic PacMutual Building (464,000 SF) in DTLA as a creative office campus with ground floor retail from 2012-2015. The project went from 60% leased to over 95% occupancy.
- Brentwood Capital PartnersminorIndustry Partners worked with Brentwood Capital Partners to represent them as landlord in the Carbon Five relocation to 525 Colorado Ave in Downtown Santa Monica (5,050 SF stand-alone building).
- Kareco IncminorIndustry Partners was engaged by Kareco Inc to lease 811 Traction Ave in DTLA Arts District (22,200 SF), successfully leasing the building to 100% occupancy in under 11 months.
- Lionstone GroupcoreLong-term client relationship with The Lionstone Group for landlord representation. Industry Partners has worked on multiple properties for Lionstone including 10301-10395 Jefferson Blvd in Culver City (Cyrcle murals) and various creative office properties.
- BLVD PartnersminorIndustry Partners collaborated with BLVD Partners on the 316-326 Lincoln Blvd property in Venice, showcasing the creative office and retail development in video format.
- Barbara BestorminorIndustry Partners introduced acclaimed LA architect Barbara Bestor to Beats by Dre for the design of their Culver City office campus, resulting in one of LA's most remarkable office interiors.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Industry Partners competitors and assessment
Company assessmentBroad incumbents
- Avison Young: Global commercial real estate services firm with a strong LA office-leasing presence. Comparable as a competing full-service platform in LA landlord and tenant representation, often pitching the same institutional and creative-industry clients as Industry Partners.
- Colliers: Global commercial real estate services and investment firm with established LA office leasing operations. Comparable because Colliers competes for landlord representation, tenant representation, and adaptive-reuse advisory mandates in the same LA submarkets Industry Partners serves.
- CBRE Group: World's largest commercial real estate services firm with full-service LA office leasing, investment sales, and capital-markets capabilities. Comparable because Industry Partners competes directly with CBRE's LA office brokerage teams for landlord and tenant representation assignments, and CBRE is the broader incumbent that hires away top LA producers.
- Newmark Group: Full-service commercial real estate platform with a meaningful LA office-leasing practice following its 2023 acquisition of Newmark. Comparable as a competing full-service brokerage in the LA office market, offering integrated capital-markets and advisory capabilities that boutique firms like Industry Partners must position against.
- Cushman & Wakefield: Global commercial real estate services firm with significant LA office-leasing operations. Comparable because Industry Partners partner Robert Erickson previously served as a Director at Cushman & Wakefield, and the firms compete for LA office landlord/tenant mandates across creative and conventional product types.
- JLL (Jones Lang LaSalle): Global commercial real estate services platform with significant LA office leasing and capital-markets teams. Comparable because JLL competes with Industry Partners for institutional landlord assignments and large enterprise tenant mandates across LA submarkets.
Direct peers
- Lee & Associates: Commercial real estate brokerage firm with deep West LA presence and a strong creative-office / landlord-representation practice. Directly comparable because multiple Industry Partners founders and partners (Scott Rigsby, Robert Erickson, Trevor Belden, Bryan Carnes) previously worked at Lee & Associates, and the firms compete for the same LA landlord and tenant mandates.
- Madison Partners: West LA-based commercial real estate brokerage specializing in creative office and tenant/landlord representation. Comparable because Industry Partners partner Travis Landrum previously served as a Director at Madison Partners, and the two firms directly compete for the same Westside creative-office landlords and tenants.
- Charles Dunn Company: Long-standing LA commercial real estate brokerage with deep DTLA and creative-office expertise. Comparable because Industry Partners partner Carle Pierose previously served as a Director at Charles Dunn, and the firm serves overlapping landlord and tenant clients across LA creative-office and adaptive-reuse assets.
- Watershed Partners: Boutique LA commercial real estate brokerage with adaptive-reuse and creative-office expertise. Comparable because Industry Partners associate Ben Ipekjian was formerly a partner at Watershed Partners, and the two firms overlap on LA creative-office, retail, and adaptive-reuse advisory mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Industry Partners social profiles
Digital presenceIndustry Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industry Partners leadership team
Management profileNumber of profiles
Profiles14 records
Industry Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industry Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industry Partners
What does Industry Partners do?
Industry Partners is a commercial real estate brokerage firm providing landlord representation and tenant representation services across Los Angeles. The firm specializes in creative work environments, retail locations, and adaptive reuse projects, earning commissions on completed lease and sale transactions for property owners, tenants, and developers.
Is Industry Partners a public or private company?
Industry Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Industry Partners founded?
Industry Partners was founded in 2011. It employs 11 to 50 people.
Where is Industry Partners based?
Industry Partners is headquartered in Santa Monica, United States, in the North America region.
How does Industry Partners make money?
One revenue line is on record: real Estate Brokerage Commissions.
Who are Industry Partners's main competitors?
Broad incumbents on record are Avison Young, Colliers, CBRE Group, Newmark Group, Cushman & Wakefield and JLL (Jones Lang LaSalle). Direct peers are Lee & Associates, Madison Partners, Charles Dunn Company and Watershed Partners.
Does Industry Partners have an API?
No public API is recorded for Industry Partners.
What industry is Industry Partners in?
Industry Partners's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJABAC, Industrial & Logistics Brokerage. Its NAICS code is 53121 and its SIC code is 6531.