FUN Incorporated
- Company typePrivate
- Founded1977
- HeadquartersWheeling, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FUN Incorporated does
FUN Incorporated is a privately held specialty manufacturer and B2B wholesaler of magic tricks, novelties, gags, and pranks, operating under the brand positioning "America's Magic and Gag Novelty Factory." The company is headquartered at 2100 N Major Ave., Chicago, Illinois, and was founded in 1941. It manufactures a broad catalog spanning close-up card and coin magic, stage and parlor props, silk magic, magic kits (FM series 140 through 640), instructional DVDs, magic books, novelty gag items, and apparel, both under proprietary brands (Royal Magic, Invisible Threads) and through exclusive distribution of third-party manufacturers (Criss Angel Presents, Sterling Magic Coins, H. Fishlove, Alakazam, Bazar de Magia, Jeff McBride, and others). Its core capability is custom magic manufacturing — imprinting, private labeling, and branded packaging — which the company describes as the world's largest such operation, producing hundreds of thousands of custom units annually for corporate promotional clients.
The company's revenue model is exclusively B2B wholesale, gated through a registration-required portal at b2b.funinc.com that displays "Login for Price" in place of public pricing. Two distinct revenue streams are evident: (i) standard wholesale of stocked catalog to registered magic dealers and resellers, and (ii) custom manufacturing services for domestic and international corporations seeking branded promotional merchandise. Pricing is one-time/perpetual per order with no subscription or recurring component. The business supports a multi-channel marketing footprint that includes organic social on Facebook/X/Instagram, YouTube, email newsletter, and trade shows, in addition to the B2B portal.
FUN Inc. holds registered trademarks for the Royal Magic brand and Chandu artwork, and operates as a privately held corporation under Illinois jurisdiction. No parent company, institutional investors, or capital events are disclosed; ownership appears closely held. The company maintains in-house Chicago manufacturing, US-made production for selected SKUs, and internationally distributed accounts via international shipping.
FUN Incorporated firmographics
Firmographics- Name
- FUN Incorporated
- Legal name
- FUN Incorporated
- Website
- https://funinc.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FUN Incorporated industry classification
Industry- Product category
- Magic Tricks and Novelties Manufacturing
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Costume Jewelry & Novelties (3960), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Novelty & Humor Gifts Retail (CRALAJAB)
- akta.pro secondary industries
- Board Games, Card Games & Puzzles Retail (CRALAFAF), Traditional Toy Stores (CRALAFAA)
Keywords
Where FUN Incorporated is headquartered
LocationHeadquarters
- HQ city
- Wheeling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FUN Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wholesale Magic Product Sales: B2B wholesale distribution of magic tricks, accessories, novelties, DVDs, books, and magic kits to registered magic dealers and resellers. Products sold as one-time purchases with no public pricing (login-for-price model).
- Custom Magic Manufacturing: Custom magic products manufactured for corporate clients, including imprinted tricks, private labeling, and custom packaging. Produces hundreds of thousands of custom magic tricks annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale dealer pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
FUN Incorporated product offering
Product offeringCore offering
FUN Incorporated is a Chicago-based manufacturer and B2B wholesale distributor of magic tricks, novelties, jokes, gags, and pranks, selling exclusively to registered magic dealers and resellers through a gated wholesale portal. The company also produces custom imprinted magic products, custom magic sets, and private-labeled novelties for corporate promotions, marketing, and events, operating proprietary brands including Royal Magic, Invisible Threads (apparel), and H. Fishlove & Co.
Product overview
FUN Incorporated is America's Magic and Gag Novelty Factory, operating as a B2B wholesale magic dealer and manufacturer. The company offers a diversified portfolio of magic products across multiple categories including: Close-Up Magic (card tricks, coin tricks, sponge magic), Stage & Parlor magic, Magic Kits (FM series including FM-140, FM-240, FM-540, FM-640), Accessories (card accessories, wallets, rope, mats, balloons, coins), Apparel (Invisible Threads branded t-shirts and accessories), Books, Instructional DVDs, Novelties (practical jokes, gag items), and Custom Magic Services (custom imprinted tricks, private labeling, custom magic sets). The company distributes products from multiple manufacturers including Royal Magic (their primary brand), Criss Angel Presents, H. Fishlove & Co., Invisible Threads (apparel), and many other magic creators. FUN Inc. is the largest producer of custom magic in the world, serving wholesale magic dealers and resellers.
Differentiator
Problem solved
Functional benefit
Brands
- Royal Magic: Magic tricks, kits, novelties, DVDs, and accessories brand. Products include Cups & Balls, Coloring Book, Three Card Monte variants, and magic sets.
- Invisible Threads
Products and services
- Custom Magic Manufacturing Services End-to-end custom magic production service including logo imprinting, custom artwork integration, private labeling, and custom shrink-wrapped magic sets for corporate branding, promotional giveaways, tradeshow premiums, and event marketing. Clients include domestic and international corporations and organizations.
- Magic Kits (FM Series) Pre-packaged magic sets and kits for all skill levels from beginner to advanced, sold wholesale to magic dealers and resellers. Includes complete trick sets with props and instructional materials under the Royal Magic brand.
- Card Tricks Line Specialty card magic products including trick decks, packet tricks, and gaffed cards printed on Bicycle stock by US Playing Card Company, sold wholesale to magic dealers and resellers.
- Coin and Money Magic Line Coin tricks, precision-crafted specialty coins (including Sterling Magic Coins line), money manipulation props, and bill folding tricks sold wholesale to magic dealers.
- Magic Accessories Line Magic accessories and consumables used by magicians in performance, including card gaffs, roughing fluid, thumb tips, wallets, rope, close-up mats, balloons, balls, thread, and flash products. Sold wholesale to magic dealers.
- Magic-Inspired Apparel (Invisible Threads) Custom-printed magic-themed t-shirts, tank tops, and apparel accessories designed and printed in Chicago under the Invisible Threads sub-brand. Includes wallet-friendly novelty items like the Ace of Spades bottle opener.
- Instructional DVDs Instructional DVDs covering card magic, coin magic, mentalism, rope magic, balloon sculpture, ventriloquism, children's magic, and pickpocketing techniques, featuring renowned magicians and creators, sold wholesale to magic dealers.
- Magic Books Magic instruction and technique books covering card magic, mentalism, close-up magic, and coin/money magic disciplines, sold wholesale to magic dealers.
- Novelties and Gag Products Practical joke novelties and gag items including prank notepads, fake puddle coasters, novelty glasses, and prank sprinkle products, sold wholesale to magic dealers and gift retailers.
- Close-Up and Classic Magic Props Classic close-up and parlor magic props including Cups & Balls, coloring book tricks, anti-gravity illusions, ball and vase, hat tear effects, raven vanish gimmicks, and psychic force props for tabletop and close-up performances.
- USA Made Magic Products Curated catalog selection of magic tricks, novelties, and accessories manufactured in the United States, marketed to wholesale buyers seeking domestic sourcing.
Quantifiable outcome
- Hundreds of thousands of custom magic products manufactured annually
- +1 more outcomes
Companies that use FUN Incorporated
Customer profileSegments2 records
Ideal customer profiles2 records
FUN Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FUN Incorporated partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal MagiccoreRoyal Magic is FUN Inc's primary proprietary brand, producing magic sets, accessories, and tricks. Royal Magic products are manufactured by FUN Inc and sold exclusively through the wholesale portal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FUN Incorporated competitors and assessment
Company assessmentDirect peers
- Alakazam Magic: UK-based magic manufacturer and wholesaler producing and distributing magic tricks, props, and accessories to dealers globally. Highly comparable to FUN Inc. because both operate as B2B magic wholesalers with proprietary brands and international dealer networks. Alakazam is already listed as a distributed manufacturer on FUN Inc.'s b2b portal.
- Ellusionist: Designer playing-card and magic-trick brand with strong direct-to-consumer e-commerce. Comparable to FUN Inc. in magic tricks and USPCC-based custom cards, but operates DTC with consumer branding rather than wholesale dealer distribution.
- Penguin Magic: Largest direct-to-consumer magic retailer and publisher in the US, also selling instructional DVDs, tricks, and custom-printed magic. Comparable to FUN Inc. because they overlap heavily in product categories (card tricks, coin tricks, magic kits) and serve the same magician end-customers, though Penguin operates DTC rather than wholesale-only.
- Marvin's Magic: International magic manufacturer producing mass-market magic sets and trick kits sold through retail and toy channels. Comparable to FUN Inc. on magic-kit products (FM 140, FM 240 series), but Marvin's focuses on consumer mass-retail rather than B2B wholesale.
- Magic Makers: Magic manufacturer producing beginner and intermediate magic sets, props, and instructional materials. Overlaps with FUN Inc.'s Royal Magic kits (FM series) and beginner-magic category targeting similar consumer segments.
- Murphys Magic: Magic publisher and distributor of instructional magic products (DVDs, downloads, books) from major creators. Comparable to FUN Inc. on the instructional DVD and book categories that constitute a meaningful share of FUN's catalog.
- Theory11: Premium playing-card and lifestyle brand producing magic decks, tricks, and accessories with a strong design/lifestyle positioning. Comparable to FUN Inc. on magic card products (Royal Magic, Card-Toon line) though skewed toward consumer/DTC sales channels.
- Vanishing Inc. Magic retailer and publisher offering magic tricks, books, and instructional downloads to consumers and dealers. Overlaps with FUN Inc. across most product categories and shares the same supplier ecosystem (magician creators, USPCC card stock).
Others
- US Playing Card Company (USPCC): Manufacturer of Bicycle and other playing-card stock used as the substrate for many FUN Inc. magic decks. Critical supply partner rather than competitor, but strategic given FUN's dependence on USPCC card stock across its card-trick SKUs.
- Sterling Magic Coins: Manufacturer of precision-machined magic coins distributed through FUN Inc. Highly relevant as a supplier/partner rather than competitor — already integrated into FUN Inc.'s wholesale catalog as a distributed brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FUN Incorporated social profiles
Digital presenceFUN Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
FUN Incorporated leadership team
Management profileNumber of profiles
FUN Incorporated subsidiaries and ownership
Company hierarchySubsidiaries3 records
FUN Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FUN Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FUN Incorporated
What does FUN Incorporated do?
FUN Incorporated is a Chicago-based manufacturer and B2B wholesale distributor of magic tricks, novelties, jokes, gags, and pranks, selling exclusively to registered magic dealers and resellers through a gated wholesale portal. The company also produces custom imprinted magic products, custom magic sets, and private-labeled novelties for corporate promotions, marketing, and events, operating proprietary brands including Royal Magic, Invisible Threads (apparel), and H. Fishlove & Co.
Is FUN Incorporated a public or private company?
FUN Incorporated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FUN Incorporated founded?
FUN Incorporated was founded in 1977. It employs 11 to 50 people.
Where is FUN Incorporated based?
FUN Incorporated is headquartered in Wheeling, United States, in the North America region.
How does FUN Incorporated make money?
Two revenue lines are on record. Wholesale Magic Product Sales are the primary driver. The others are custom Magic Manufacturing.
Who are FUN Incorporated's main competitors?
Direct peers on record are Alakazam Magic, Ellusionist, Penguin Magic, Marvin's Magic, Magic Makers, Murphys Magic, Theory11 and Vanishing Inc.. Others are US Playing Card Company (USPCC) and Sterling Magic Coins.
Does FUN Incorporated have an API?
No public API is recorded for FUN Incorporated.
What industry is FUN Incorporated in?
FUN Incorporated's product category is Magic Tricks and Novelties Manufacturing. Its primary akta.pro industry code is CRALAJAB, Novelty & Humor Gifts Retail, with a secondary code of CRALAFAF, Board Games, Card Games & Puzzles Retail. Its NAICS code is 45912 and its SIC code is 3944.