Belyea Bros

What Belyea Bros does

Belyea Bros. Heating, Cooling & Electrical (legal entity Belyea Bros. Limited) is a privately held, family-owned mechanical and electrical contractor headquartered at 23 Prince Andrew Place, North York, Ontario. Founded in 1908 and holding Toronto's first plumbing and heating license (PH1) along with ECRA/ESA Licence 7011836, the company delivers residential and light-commercial HVAC, water heating, and electrical services across the Greater Toronto Area. Its core technical offering spans furnaces and boilers (radiant in-floor, radiators), central and ductless air conditioning, heat pumps (including cold-climate units), VRF systems, tankless and conventional water heaters, indoor air quality equipment, and full electrical services including panel upgrades, EV charger installation, and generator setup. The company also offers the HAVEN smart-home ecosystem and smart/WiFi thermostats as a connected-control layer.

The business operates exclusively on a direct-to-consumer model with phone (416-425-1200), website contact forms, free in-home estimates, and 24/7 emergency dispatch from its North York hub. Revenue is generated across four streams: one-time HVAC/electrical installation projects (furnaces, AC, heat pumps, electrical), on-demand repair and maintenance service calls, recurring preventive maintenance plans (annual furnace inspections, seasonal AC tune-ups, filter replacement), and equipment/parts sales including water heater rentals. Pricing is quote-based and not publicly disclosed, with financing and payment plans offered. Customers are primarily GTA homeowners, with a secondary light-commercial segment and an emerging energy-conscious homeowner segment oriented around electrification, smart-home integration, and government rebate programs. The company maintains 11-50 employees and supports its local acquisition engine through neighborhood-specific SEO pages, Google and Houzz review profiles (500+ and 300+ reviews respectively), Google remarketing, and a content-marketing resource hub.

Name

Belyea Bros

Legal name

Belyea Bros. Limited

Website

https://belyeabrothers.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Belyea Bros. is a privately held, family-owned HVAC, water heating, and electrical contractor serving residential and light-commercial customers across the Greater Toronto Area since 1908, with installation, repair, maintenance, and smart-home (HAVEN) service offerings.

Ownership category

akta.pro rank

Product category

HVAC & Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI)

akta.pro secondary industries

Chillers, Boilers & Central Plant Operations (BPABACAG), HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE), Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF)

Keywords

• HVAC installation services
• Heating and cooling
• Furnace repair
• Electrical services
• Water heater installation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. HVAC Installation Services: Installation of heating systems (furnaces, boilers, heat pumps), air conditioning units, ductless systems, and electrical equipment in residential and light commercial properties. One-time project-based revenue.
2. Repair and Maintenance Services: Furnace repair, AC repair, electrical repairs, and ongoing maintenance services. Revenue generated from service calls and repair work.
3. Preventive Maintenance Plans: Annual maintenance plans and seasonal tune-ups for HVAC systems, providing recurring revenue from contract customers.
4. Equipment and Parts Sales: Supply and installation of HVAC equipment, water heaters (including tankless and rental options), thermostats, and replacement parts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Belyea Bros. is a full-service residential and light commercial HVAC contractor providing installation, repair, and maintenance of heating, cooling, water heating, and electrical systems across the Greater Toronto Area. Offerings span furnaces, boilers, heat pumps, air conditioners, ductless systems, water heaters, indoor air quality solutions, and electrical work.

Product overview

Belyea Bros. Heating, Cooling & Electrical is a residential and light commercial HVAC service company offering a comprehensive portfolio of heating, cooling, water heating, electrical, and indoor air quality solutions. The company provides a unified suite of services centered on furnace and boiler systems (Furnace Installation/Service/Repair, Boiler Installations), air conditioning (Air Conditioning Installation/Service/Repair, Ductless HVAC, VRF Systems, Heat Pumps), water heating (Hot Water Heaters, Tankless Water Heaters), and electrical services (panel upgrades, wiring, EV charger installation). Additional offerings include Smart Thermostats/WiFi Thermostats for home automation, Indoor Air Quality solutions (UV lights, filtration), Preventative Maintenance Plans, and specialty systems such as Radiant In-Floor Heating, Snow Melt Systems, and Generators. The company also provides remodeling services (bathroom, kitchen, basement) and commercial HVAC (Light Commercial HVAC, High-Velocity Systems). As the holder of Toronto's first plumbing and heating license (PH1) since 1908, the company operates as a full-service mechanical contractor covering installation, repair, maintenance, and emergency services across the Greater Toronto Area.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Pumps Dual-purpose heating and cooling systems that transfer heat between indoor and outdoor air, including cold-climate heat pumps suitable for Toronto's extreme winter temperatures. For residential and light commercial customers.
• Furnace Installation, Service & Repair Installation, maintenance, and repair of gas furnaces ranging from 80% to 98% AFUE efficiency ratings, including heat exchanger inspection, burner cleaning, and gas pressure calibration.
• Boiler Installations Boiler systems for operating radiators, radiant in-floor heating, air handlers, and domestic hot water tanks. Versatile and efficient heating solutions.
• Hot Water Heaters Supply, installation, rental, and service of domestic hot water equipment including conventional and tankless water heaters for residential customers.
• Tankless Water Heaters On-demand water heating systems that provide hot water only when needed, offering energy efficiency and endless hot water supply.
• Radiant In-Floor Heating Hydronic floor heating systems that distribute warmth evenly across floor surfaces, ideal for basements, bathrooms, and entire homes.
• Ductless HVAC Ductless mini-split systems delivering air directly into different zones without extensive ductwork. Energy-efficient option for older homes, additions, and finished basements.
• VRF Systems (Variable Refrigerant Flow) Advanced HVAC systems allowing multiple indoor units to connect to a single outdoor unit with independent temperature control for different zones.
• Air Conditioning Installation, Service & Repair Central air conditioners, high-velocity systems, and ductless AC solutions, including load calculations, SEER optimization, and refrigerant management.
• Light Commercial HVAC Heating and cooling solutions for light commercial properties, addressing demands of businesses beyond residential applications.
• Indoor Air Quality Solutions including UV lights, air filters, HRVs, ERVs, humidifiers, and high-grade filtration systems addressing urban air quality concerns.
• WiFi/Smart Thermostats Smart thermostat installation enabling remote temperature control, humidity sensors, learning capability, geofencing, zone control, and customizable touchscreen interfaces.
• Electrical Services Comprehensive electrical services including general electrician work, recessed lighting, surge protectors, panel upgrades, wiring/rewiring, ceiling fan installation, safety inspections, EV charger installation, and generator setup.
• Preventative Maintenance Plans Maintenance plans including annual furnace inspections, pre-season AC tune-ups, filter replacement schedules, and ductwork evaluation to keep equipment at peak performance.
• High-Velocity Heating / Air Conditioning Systems Custom-installed low velocity central air conditioning systems ideal for houses with hot water heating, using suspended air handlers and flexible ductwork.
• Oil to Gas Conversion Conversion services for transitioning from oil-based heating systems to more efficient natural gas systems.
• Snow Melt Systems Radiant heating systems installed in driveways, walkways, and patios to prevent snow and ice accumulation.
• Generators Backup generator systems that automatically maintain power during outages caused by storms or grid issues.
• HAVEN (Home Ecosystem) Smart home ecosystem integration for controlling and monitoring home heating, cooling, and electrical systems from a unified platform.

Quantifiable outcome

• High-efficiency furnaces can reduce heating bills by up to 40% compared to older units
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Carrier: Major HVAC equipment manufacturer whose products Belyea installs and services. Adjacent as the upstream OEM whose distribution network and dealer programs shape Belyea's go-to-market economics.
• GreenON-style municipal rebate programs: Provincial/municipal energy-efficiency rebate programs (e.g., Home Energy Retrofit Programme referenced by Belyea). Adjacent ecosystem that drives demand for Belyea's heat-pump and high-efficiency furnace installations.
• Trane: Global HVAC manufacturer and residential systems brand. Adjacent as an OEM that Belyea services and installs; also operates Trane dealer networks that compete for the same GTA residential customer.
• HomeStars: Canadian home services marketplace where Belyea accumulates reviews (300+ Houzz, 500+ Google). Adjacent ecosystem participant that drives lead flow and reputation benchmarking rather than direct service delivery.

Broad incumbents

• Direct Energy: Large North American energy and home services company offering HVAC, water heating, electrical, and home protection plans. Comparable end-customer and product overlap, but operates at national/utility scale rather than GTA-local.
• Home Depot Home Services: Retailer-affiliated installation services for HVAC, water heaters, and electrical across Canada. Competes for the same GTA residential install jobs but distributes through a national retail platform rather than direct-to-consumer brand.

Direct peers

• Reliance Home Comfort: One of Canada's largest residential HVAC, water heating, and home comfort service providers. Directly comparable to Belyea Bros. as a residential heating/cooling/water heater installation and service contractor serving Ontario homeowners.
• ClimateCare Cooperative: Ontario-based cooperative of independent HVAC contractors offering residential heating, cooling, water heating, and IAQ services. Directly comparable as a residential mechanical services provider in the same Ontario market.
• Enercare: Major Canadian provider of residential HVAC, water heating, electrical, and smart home services. Directly comparable offering and customer base, but at significantly larger national scale than Belyea Bros.

Regional players

• Local independent GTA HVAC contractors: Fragmented long-tail of independent Toronto-area residential HVAC, plumbing, and electrical contractors that compete directly with Belyea for the same GTA homeowner customers but lack its 118-year brand and first-license heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/Belyea-Bros-Limited
• LinkedInlinkedin.com/company/belyea-bros-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belyea Bros