Embrace Hospice

What Embrace Hospice does

Embrace Hospice is a private, for-profit hospice care provider based in San Antonio, Texas, founded in 2008 and operating as an affiliate of BrightSpring Health Services (Res-Care, Inc. d/b/a) with a strategic partnership with Adoration Health. The company delivers a comprehensive suite of hospice services — physician services, 24/7 in-office nursing care, pain and symptom management, personal care, medical social and spiritual services, bereavement support (13 months post-death), volunteer visits, and pharmacy/medical equipment provisioning — across four Medicare-defined levels of care (Routine, Respite, General Inpatient, Continuous Care). Care is delivered in patient homes, skilled nursing facilities, assisted living communities, and hospitals, with five physical offices spanning San Antonio, Kerrville, New Braunfels, Temple, and Austin, covering more than 30 counties in southcentral Texas.

The underlying operating platform relies on the Homecare Homebase (HCHB) EMR plus a basic mobile app and standard content/CRM surfaces; no proprietary AI, models, or significant technology differentiation is documented. The business model is reimbursement-driven: the dominant revenue stream is the Medicare Part A hospice benefit, supplemented by Medicaid, private insurance, and tax-deductible donations channeled through the BrightSpring Hospice Foundation (a 501(c)(3)). Embrace Hospice holds Joint Commission accreditation (gold-standard quality credential) and Medicare certification, and participates in the We Honor Veterans Program (Level 1) with NHPCO and the VA.

Go-to-market is referral-based, driven by relationships with hospitals, skilled nursing facilities, assisted living communities, and physician networks, supplemented by community liaisons, social media, video content, online reviews, and community events such as Veteran recognition programs. The customer base consists of terminally ill patients (with 6-month-or-less prognosis) and their families, plus secondary segments including Veterans and long-term care facility residents; there are no enterprise logos — every patient is an individual episode of care. Strategic positioning is that of a regional, clinically differentiated, multi-site hospice provider leveraging a national parent's scale while maintaining local community presence and 24/7 clinical responsiveness.

Name

Embrace Hospice

Legal name

Res-Care, Inc., d/b/a BrightSpring Health Services

Website

https://embracehospicellc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Embrace Hospice is a Texas-based, Medicare-certified hospice provider operating five offices across southcentral Texas, delivering 24/7 clinical hospice care, pain management, bereavement support, and veteran-focused services to terminally ill patients and their families.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG)

akta.pro secondary industries

In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Bereavement support
• Pain management

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare Part A Hospice Benefit: Primary revenue stream through Medicare Part A, which covers hospice services for eligible beneficiaries with terminal illness and 6-month-or-less prognosis. Services include nursing care, medications, medical equipment, and support services related to terminal diagnosis.
2. Medicaid Hospice Coverage: State Medicaid programs cover hospice services for eligible low-income individuals, providing another government-funded revenue stream.
3. Private Insurance Hospice Benefits: Most private insurance policies cover hospice services, with the team reviewing coverage and explaining eligibility for starting hospice care services.
4. Donations and Charitable Support: The BrightSpring Hospice Foundation accepts donations to provide non-hospice support for patients and families unable to afford additional assistance. Donations are tax-deductible through the 501(c)(3) organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Embrace Hospice provides compassionate end-of-life care to terminally ill patients in Texas. Its services include 24/7 skilled nursing, pain and symptom management, physician visits, medical social work, spiritual counseling, hospice aide support, and bereavement counseling for families during and after a patient's passing.

Product overview

Embrace Hospice is a hospice care provider offering a unified suite of clinical and support services for terminally ill patients. The core offering consists of hospice care services encompassing physician services, nursing care with pain and symptom management, personal care, medical social and spiritual services, bereavement support, volunteer services, and pharmacy/medical equipment provision. Care is delivered across four levels: Routine Care, Respite Care, General Inpatient Care, and Continuous Care. Specialized programs include the We Honor Veterans Program for veteran patients. The organization operates as part of the BrightSpring Health Services network and is partnered with Adoration Health. Additional offerings include a mobile app for patient access and the BrightSpring Hospice Foundation for financial assistance to families in need. Services are available across five Texas locations (San Antonio, Kerrville, New Braunfels, Temple, Austin) with 24/7 nursing support and low patient-to-nurse ratios.

Differentiator

Problem solved

Functional benefit

Brands

• BrightSpring Hospice Foundation: A 501(c)(3) not-for-profit organization that provides hospice patients and their families with essential non-hospice support for which they are unable to otherwise afford.

Products and services

• Hospice Nursing Care
• Hospice Physician Services
• Hospice Aide Services
• Medical Social Work Services
• Spiritual and Chaplain Counseling
• Bereavement Counseling
• 24/7 On-Call Clinical Support Round-the-clock phone-based access to hospice clinical staff for patient crises, symptom escalation, and after-hours guidance for caregivers.
• Volunteer Companion Services Trained hospice volunteers who provide companionship, respite for caregivers, and support with errands, reading, and other non-medical tasks.
• Durable Medical Equipment and Supplies Provision and delivery of hospice-related durable medical equipment (e.g., hospital beds, oxygen, wheelchairs) and medical supplies related to the terminal illness, coordinated by the hospice team.
• Medications Related to Terminal Illness Coverage and delivery of medications related to the patient's terminal diagnosis and related conditions, as prescribed by the hospice physician and managed by the clinical team.

Quantifiable outcome

• 13-month bereavement support to families post-death
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Adoration HealthcoreStrategic or Co-development PartnerEmbrace Hospice is an Adoration Health partner, a national company offering Home Health, Hospice, Palliative Care, and Private Duty Nursing services. This partnership strengthens clinical offerings and expands ability to serve more individuals across Texas and nationally.
• BrightSpring Health ServicescoreStrategic or Co-development PartnerEmbrace Hospice is an affiliate of BrightSpring Health Services, a larger health and human services company. BrightSpring provides operational support, resources, and a family of brands. Embrace Hospice careers page indicates affiliation with BrightSpring.
• BrightSpring Hospice FoundationsupportingOthersA 501(c)(3) nonprofit foundation that provides essential non-hospice support for hospice patients and families who cannot otherwise afford assistance. Supports with comfort items, final arrangements, home care, and other expenses beyond hospice scope.
• We Honor Veterans Program (NHPCO and VA)coreStrategic or Co-development PartnerA partnership program jointly created by the National Hospice and Palliative Care Organization (NHPCO) and the VA to provide specialized care addressing unique needs of military Veterans at end of life. Embrace Hospice is a Level 1 partner.
• The Joint CommissioncoreOthersHealthcare accreditation organization. Embrace Hospice is accredited by The Joint Commission, which means they meet higher standards than minimum regulatory requirements. Joint Commission accreditation is considered the gold standard in healthcare.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bristol Hospice: Multi-state hospice agency with regional offices delivering in-home hospice, facility partnerships, and bereavement support; closely mirrors Embrace's regional, multi-office hospice model.
• Gentiva Hospice: National multi-state hospice provider offering the same core interdisciplinary hospice services (nursing, physician, bereavement, all four levels of care) across regional offices; directly comparable operating model to Embrace.
• Heartland Hospice (ProMedica): Established hospice agency providing in-home and facility-based hospice with interdisciplinary teams; directly comparable hospice service offering and referral-driven GTM.
• Compassus: National hospice, palliative, and home health provider with regional operating hubs offering 24/7 clinical hospice services and facility partnerships; comparable service mix and GTM to Embrace.
• St. Croix Hospice: Regional hospice provider in the Midwest/South with multi-office in-home hospice delivery, veteran programs, and bereavement support; comparable regional scale and service stack.

Broad incumbents

• Encompass Health Hospice: Major post-acute and hospice provider operating hospice agencies across multiple states; overlaps in clinical hospice services, levels of care, and facility partnerships at significantly larger scale.
• LHC Group (Optum): National home health and hospice platform (now part of Optum) with regional hospice offices providing in-home and facility-based hospice; comparable service mix though much broader portfolio.
• Brookdale Hospice: Hospice arm of Brookdale Senior Living delivering hospice services inside senior living and home settings; comparable patient population (elderly terminal patients) and ALF partnership model.
• VITAS Healthcare (Chemed): Largest U.S. hospice operator offering the same core hospice services nationwide; much larger scale, but overlaps in service model, levels of care, and referral partnerships.
• Amedisys Hospice: Large publicly traded home health and hospice operator with hospice regional offices delivering the same in-home and facility-based hospice services; broader portfolio but directly overlapping hospice offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EmbraceHospice
• Facebookfacebook.com/EmbraceHospiceLLC
• LinkedInlinkedin.com/company/embracehospice
• Instagraminstagram.com/embracehospice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace Hospice