DentalSpa

What DentalSpa does

DentalSpa is a privately-held, single-location dental practice in Indianapolis, Indiana, founded in 2004 by Dr. Amy Marckese, DDS (Indiana University School of Dentistry, Class of 2000). The practice delivers general, cosmetic, and restorative dentistry, dental implants, TMJ therapy, and facial aesthetics services (Botox, Dysport, Juvederm) to individual patients across the Indianapolis metropolitan area, including Broad Ripple, Carmel, Fishers, and Zionsville. It differentiates through a spa-like patient experience featuring complimentary amenities such as massage chairs, aromatherapy, paraffin treatments, waterfalls, and in-suite entertainment, combined with sedation dentistry for anxious patients.

The firm operates an in-office digital technology stack that includes SprintRay Pro S 3D printing for custom oral appliances (night guards, TMJ mouthguards), CEREC milling for same-visit crown fabrication, DEXIS CariVu near-infrared transillumination for radiation-free caries detection, digital radiography (up to 90% reduced radiation exposure), intraoral cameras, and SureSmile clear-aligner orthodontics. In 2025 the practice relocated to a larger facility at 9500 Priority Way West Dr., Suite 200, expanding physical capacity to support its broadened service surface.

The business model is fee-for-service plus insurance reimbursement. DentalSpa accepts most dental insurance plans and partners with CareCredit to provide interest-free financing for non-covered elective procedures such as teeth whitening ($250-$500 in-office and take-home) and cosmetic bonding. The practice employs approximately 10 staff, including the founder-dentist, two dental hygienists, dental assistants, an office manager, and a full-time massage therapist. There is no external investment, no parent company, no subsidiaries, and no disclosed revenue.

Name

DentalSpa

Legal name

DentalSpa

Website

https://dentalspaindianapolis.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

DentalSpa is a privately-held Indianapolis dental practice founded in 2004 by Dr. Amy Marckese. It delivers general, cosmetic, and restorative dentistry plus facial aesthetics to individual patients across the Indianapolis metro, differentiated by spa-like amenities and in-office digital dental technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• General dentistry services
• Cosmetic dentistry
• Restorative dentistry
• Dental implants
• Facial aesthetics

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental services including general dentistry, cosmetic dentistry, restorative dentistry, facial aesthetics (Botox/Dermal Fillers), and dental implants. Accepts most dental insurance plans and offers payment options including CareCredit financing.
2. Out-of-Pocket Payments: Patients pay for cosmetic procedures not covered by insurance (teeth whitening, veneers, cosmetic bonding) and services beyond insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DentalSpa is a single-location Indianapolis dental practice that provides general dentistry (cleanings, exams, fillings, periodontal therapy, extractions, pediatric care, sedation), cosmetic dentistry (whitening, porcelain veneers, cosmetic bonding, SureSmile clear aligners), restorative dentistry (crowns, bridges, inlays/onlays, dentures, dental implants, TMJ therapy), and facial aesthetics (Botox/Dysport and Juvederm dermal fillers). Services are delivered in a spa-equipped clinical setting with complimentary amenities aimed at reducing patient anxiety, and supported by in-office 3D printing, CEREC same-day crown milling, and radiation-free caries detection technology.

Product overview

DentalSpa is a dental practice founded by Dr. Amy Marckese in Indianapolis, Indiana in 2004, offering a comprehensive suite of dental services centered around a spa-like patient experience. The practice provides general dentistry, cosmetic dentistry, restorative dentistry, and facial aesthetics (Botox and dermal fillers). Core services include family and pediatric dentistry, dental cleanings and fillings, porcelain veneers, SureSmile clear aligners, teeth whitening, dental crowns and bridges, dentures, dental implants, and TMJ therapy. The practice differentiates itself through complimentary spa amenities (massage chairs, aromatherapy, paraffin treatments, TVs, blankets) designed to reduce dental anxiety. Technology features include CEREC same-day crowns, DEXIS CariVu cavity detection, digital X-rays, intraoral cameras, and Sprintray 3D printing for custom oral appliances. Dr. Marckese also offers facial aesthetics treatments including Botox, Dysport, and Juvederm.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Preventive and diagnostic dental care including cleanings, exams, fillings, X-rays, oral cancer screening, and treatment for common dental problems for patients of all ages.
• Family Dentistry Comprehensive dental care for patients of all ages, from children to adults, delivered in a spa-like atmosphere to make family dental visits comfortable.
• Pediatric Dentistry Specialized dental care for children including teeth cleanings, dental fillings, and sealants to maintain oral health from an early age.
• Dental Fillings Tooth-colored composite resin or porcelain dental fillings used to restore teeth affected by cavities or minor damage while maintaining natural aesthetics.
• Periodontal Therapy Treatment for gum disease at all stages, focusing on maintaining gum health through various therapeutic interventions.
• Tooth Extractions Professional tooth removal services including wisdom teeth extraction and addressing overcrowding when teeth cannot be saved.
• Sedation Dentistry Sedation options including nitrous oxide for patients with dental anxiety to ensure comfortable dental care experiences.
• Cosmetic Dentistry Enhancement procedures for teeth including whitening, veneers, bonding, and complete smile makeovers combining health and beauty treatments.
• Cosmetic Bonding Tooth-colored composite resin applied to hide flaws in teeth including chips, cracks, gaps, and discoloration in a single office visit.
• Teeth Whitening Professional whitening using Opalescence Boost in-office treatment and customized Opalescence take-home whitening kits for safe, effective results.
• Porcelain Veneers Custom-designed thin porcelain shells bonded to the front of teeth to cover imperfections, transform shape, size, and color for a natural-looking smile.
• SureSmile Aligners Clear aligner orthodontic treatment using CAD/CAM software and custom-made trays to gently shift teeth into ideal position for discreet teeth straightening.
• Restorative Dentistry Comprehensive repair and replacement of damaged and missing teeth including crowns, bridges, implants, and dentures to restore function and oral health.
• Dental Crowns and Bridges Porcelain dental crowns covering entire teeth for strength and aesthetics, and dental bridges to replace one or more missing teeth using CAD/CAM CEREC technology for same-day fabrication.
• Inlays and Onlays Porcelain indirect tooth fillings fabricated in a dental laboratory to restore teeth with damage too large for fillings but not requiring full crowns.
• Dentures and Partials Full and partial removable dentures, including implant-supported dentures using 2-8 dental implants for superior stability and a reported 95% or better success rate.
• Dental Implants Surgical dental implant placement for single teeth, multiple teeth, or implant-supported dentures providing permanent tooth replacement solutions.
• TMJ Therapy Treatment for temporomandibular joint disorders including custom 3D-printed oral appliances and Botox injections for jaw pain, headaches, and teeth grinding.
• Facial Esthetics Non-surgical cosmetic treatments including Botox and dermal fillers to address fine lines, wrinkles, and facial rejuvenation.
• Botox and Dysport FDA-approved neurotoxin treatments for cosmetic wrinkle reduction, gummy smile correction, and medical treatment for TMJ disorders and chronic headaches.
• Juvederm Dermal Fillers FDA-approved hyaluronic acid dermal filler for smoothing wrinkles, adding lip volume, and restoring facial volume with results lasting 6 months to 2 years.

Quantifiable outcome

• Over 20 years serving the Indianapolis community
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SprintRaycoreTechnology or IntegrationSprintRay Pro S Dental Printer used for in-office 3D printing of custom mouthguards for bite problems and TMJ disorders, as well as custom oral appliances. Enables same-day appliance creation at lower cost.
• DEXIS (Carestream Dental)coreTechnology or IntegrationDEXIS CariVu radiation-free cavity detection technology used for early diagnosis of tooth decay using near-infrared transillumination.
• American Academy of Facial Esthetics (AAFE)minorStrategic or Co-development PartnerDr. Marckese received advanced training in Botox and dermal fillers from AAFE.
• American Dental Association (ADA)minorStrategic or Co-development PartnerDr. Marckese is a member of the ADA, staying current on advances in dental care.
• Indiana Dental AssociationminorStrategic or Co-development PartnerProfessional membership organization for dentists in Indiana.
• Indianapolis District Dental SocietyminorStrategic or Co-development PartnerLocal professional society for dentists in the Indianapolis area.
• CERECcoreTechnology or IntegrationCEREC technology for same-visit crown creation using 3D imaging and in-office milling, eliminating need for temporary crowns.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Affordable Dentures & Implants: Dental practice network specializing in dentures and dental implants with same-day service models. Comparable to DentalSpa's implant and denture offering (including the 95%+ success rate positioning on implant-supported dentures) as a direct competitor for restorative and implant cases.
• ClearChoice Dental Implant Centers: Specialty dental implant provider with dedicated implant centers. Comparable as a direct competitor for the implant and full-arch restorative segment that DentalSpa actively markets, though ClearChoice operates a much larger specialty-focused footprint.
• Imagecare Dental: Multi-specialty dental group offering general, cosmetic, restorative, and implant dentistry with patient-comfort-oriented positioning. Comparable as a direct peer to DentalSpa's spa-style, comfort-led, multi-disciplinary service concept, with similar emphasis on patient experience and advanced technology.

Broad incumbents

• Great Expressions Dental Centers: Large DSO operating general and specialty dental offices across the eastern and central U.S. Comparable as a broad incumbent whose supported offices compete for the same general, cosmetic, and periodontal patients in regional markets overlapping with DentalSpa.
• Pacific Dental Services: Large DSO supporting owner-dentists across general and specialty practices in the U.S. Comparable as a broad incumbent whose supported offices compete for the same general, cosmetic, and implant patients in the Indianapolis metro that DentalSpa serves.
• Heartland Dental: The largest dental support organization (DSO) in the United States, supporting hundreds of offices nationwide. Comparable to DentalSpa as a broad incumbent in general and cosmetic dentistry with materially greater scale, marketing reach, and recruiting pipeline that pressure solo dental practices in the same markets.
• Aspen Dental: National DSO-branded dental practice chain offering general, cosmetic, and restorative dentistry including dentures and implants. Comparable as a broad incumbent competing for the same Indianapolis-area patient pool with multi-location scale and standardized marketing that a solo spa-style practice must contend with.
• Smile Brands: Multi-brand DSO operating general and specialty dental practices across multiple states. Comparable as a broad incumbent whose supported offices target the same general, cosmetic, and restorative patient base that DentalSpa serves in Indianapolis.
• Comfort Dental: Largest dental franchise in the U.S. offering general dentistry across many states including Indiana. Comparable as a broad incumbent whose franchise offices compete on accessibility and general dentistry pricing in the same regional markets DentalSpa serves.

Regional players

• Monarch Dental: Multi-location dental group with a presence in Indiana offering general, cosmetic, and orthodontic services. Comparable as a regional player operating within the same Indianapolis geography as DentalSpa, providing direct local competition for general and cosmetic cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dentalspaindy
• Facebookfacebook.com/DentalSpaIndianapolis
• LinkedInlinkedin.com/company/dentalspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DentalSpa