Oakland Enrolls

What Oakland Enrolls does

Oakland Enrolls is a California-based nonprofit organization founded in 2010 (with a separate firmographic record indicating 2016) that operates a centralized enrollment platform connecting Oakland families to tuition-free public charter schools. The organization serves two primary customer segments: Oakland families with school-age children seeking K-12 charter options, and the 30+ public charter schools in Oakland that participate in its centralized enrollment system. Services are delivered free of charge to families.

The core technology stack is built on the third-party SchoolMint platform, which provides an interactive School Finder tool and a unified online application system. Through this platform, families can browse charter schools by location, grade level, and program, and submit a single application that routes to multiple participating schools. Oakland Enrolls layers a human service offering on top: one-on-one enrollment consultations via phone, email, and in-person, multilingual interpretation in Spanish, Cantonese, Arabic, and Cambodian, and an annual Charter School Fair co-hosted with the National School Choice Awareness Foundation during National School Choice Week. The organization has cumulatively served 11,000+ Oakland families and reports a 92% graduation rate and 85% college acceptance rate among participating charter school students.

The business model is nonprofit and primarily funded through charter school participation fees (described as subscription/recurring in the firmographic record), supplemented by community partnerships and donations. Oakland Enrolls operates from a single headquarters at 433 Hegenberger Road, Suite 222, Oakland, California, with 11-50 employees. Its go-to-market motion is community-led, relying on school fairs, partnerships with community organizations such as La Unión de Padres, Families in Action, and SEO Scholars, multilingual outreach, and earned media coverage. The organization is not venture-backed, has no parent company, and is focused exclusively on the Oakland metropolitan area rather than pursuing geographic expansion.

Name

Oakland Enrolls

Legal name

Oakland Enrolls

Website

https://oaklandenrolls.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakland Enrolls is a nonprofit centralized enrollment platform connecting Oakland, California families to 30+ tuition-free public charter schools via a SchoolMint-powered single-application system, multilingual support, and an annual school fair.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charter School Participation Fees: Oakland Enrolls likely operates through funding arrangements with participating charter schools, as the organization has been connecting Oakland families to charter schools since 2010 and manages enrollment for 30+ schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oakland Enrolls is a nonprofit that connects Oakland families to tuition-free public charter schools through a centralized enrollment platform and community-based support services. It provides an interactive School Finder, a unified single-application system for multiple schools, one-on-one consultations, multilingual interpretation, and an annual school fair. All services are free to families and supported through partnerships with 30+ participating charter schools and community organizations.

Product overview

Oakland Enrolls is a nonprofit enrollment support organization connecting Oakland families to tuition-free public charter schools. Its core product portfolio consists of an interactive School Finder tool for discovering schools, a unified application platform enabling single applications to multiple schools, one-on-one enrollment consultations, multilingual interpretation services, and annual charter school fair events. The organization operates exclusively in the K-12 education sector, serving Oakland families seeking charter school options.

Differentiator

Problem solved

Functional benefit

Products and services

• School Finder Tool Interactive web-based tool enabling Oakland families to search and compare charter schools by location, grade level, programs, and other criteria to find the best educational fit for their child.
• Unified Application Platform Single-application system allowing families to submit one application through SchoolMint to apply to multiple Oakland charter schools simultaneously, streamlining the K-12 enrollment process.
• One-on-One Enrollment Consultation Personalized enrollment support service providing Oakland families with guidance on school selection, application assistance, and technical help with the SchoolMint platform through individual consultations.
• Multilingual Interpretation Services Language interpretation services offered in Spanish, Cantonese, Arabic, and Cambodian to support Oakland's diverse families through the charter school enrollment process.
• Annual Oakland Charter School Fair Annual in-person event co-hosted with the National School Choice Awareness Foundation, bringing together 30+ Oakland charter schools to meet families and provide enrollment information, with entertainment and language interpretation during National School Choice Week.

Quantifiable outcome

• 92% graduation rate at participating Oakland charter schools
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• National School Choice Awareness FoundationcoreStrategic or Co-development Partner · 31 January 2026National School Choice Awareness Foundation co-hosts the annual Oakland Charter School Fair with Oakland Enrolls during National School Choice Week (January 25-31). The foundation organizes 28,000+ events nationally during the week to raise awareness about K-12 education options.
• La Unión de PadresminorGTM or Marketing PartnerLocal partner organization hosting specific activities in Oakland during National School Choice Week to raise awareness of K-12 education options available to families.
• SchoolMintcoreTechnology or IntegrationSchoolMint provides the online enrollment application platform (schoolmint.net) used by Oakland Enrolls and participating charter schools. Families use SchoolMint to browse schools and submit applications.
• Families in ActionminorGTM or Marketing PartnerCommunity organization partner at the Oakland Enrolls School Fair helping connect families with charter school options.
• SEO ScholarsminorGTM or Marketing PartnerEducational organization partner participating in the Oakland Enrolls School Fair to support families exploring charter school options.
• Lazear Charter AcademycoreStrategic or Co-development PartnerEducation for Change school serving as venue host for the annual Oakland Charter School Fair, one of the largest school choice events in the Bay Area.
• Leadership Public SchoolsminorOthersCharter high school network offering Linked Learning pathways, highlighted as one of Oakland's 14 tuition-free charter high schools.
• Alternatives in ActionminorOthersOakland charter school offering Media Arts pathway with internships, partnerships with Berkeley City College and local businesses.
• AIMS College Prep High SchoolminorOthersOakland charter high school offering STEM-focused Linked Learning pathways with industry mentorship and internship programs.
• ARISE High SchoolminorOthersOakland charter high school with Public and Community Health pathway and Education for the People pathway, partnering with Bay Area Medical Academy.
• Aspire Public SchoolsminorOthersCharter school network operating Aspire Lionel Wilson College Preparatory Academy and Aspire Golden State Preparatory Academy with Engineering, Health Sciences, and Arts pathways.
• Bay Area Technology School (BayTech)minorOthersOakland charter school with medical pathway and dual enrollment partnerships with Peralta Colleges.
• East Bay Innovation AcademyminorOthersSTEM-focused Oakland charter with Computer Science and Design pathway, AP Capstone program, and partnerships with Chabot Space & Science Center and NASA.
• Education for Change - Latitude 37.8 High SchoolminorOthersOakland charter high school with immersive real-world learning pathways and partnerships with Peralta colleges for dual enrollment.
• Envision Academy of Arts & TechnologyminorOthersOakland charter high school with Design, Visual and Media Arts pathway and strong college acceptance record including UC Berkeley full-ride scholarships.
• LPS Oakland R&DminorOthersOakland charter school with Design and Multimedia Arts pathway, Berkeley City College dual enrollment, and internship stipend programs.
• Oakland Military InstituteminorOthersOakland charter high school founded by Mayor Jerry Brown with Governor's Baccalaureate dual enrollment program and 94% A-G completion rate.
• Oakland School for the ArtsminorOthersOakland charter school with Entrepreneurship pathway in creative industries and 99% college acceptance rate.
• Oakland Unity High SchoolminorOthersOakland charter high school with Computer Science and Technology pathway and AP scores among top five in Oakland.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PowerSchool: Largest K-12 student information system provider with enrollment management and school choice modules. A broad incumbent in K-12 administration whose enrollment functionality competes with centralized enrollment services at scale.
• FACTS (FACTS Management): K-12 solutions provider covering SIS, admissions, and enrollment for districts and private schools. Broad incumbent in K-12 administration with overlapping enrollment and family onboarding functionality.
• Infinite Campus: K-12 student information system with enrollment and registration modules widely used by districts. Broad incumbent offering overlapping capability to manage school choice at the district level.

Others

• KIPP Foundation: Large national charter school network with Oakland presence. Potential customer/partner and a representative of the broader charter sector whose participation underpins Oakland Enrolls' supply side.
• National School Choice Awareness Foundation: National nonprofit organizing School Choice Week and co-hosting Oakland Enrolls' annual fair. Adjacent ecosystem participant driving awareness that fuels Oakland Enrolls' demand.
• EdChoice: Nonprofit advocating for K-12 school choice through research, polling, and policy work. Thematically related ecosystem participant rather than a direct operational competitor.
• Edlio: K-12 communication, website, and content platform used by many schools and districts. Adjacent technology provider in the K-12 ecosystem with some overlap in family engagement tooling.

Direct peers

• Niche: School search, reviews, and comparison platform for K-12 families. Comparable as a consumer-facing school-discovery and information resource competing for family attention during the school-choice process.
• SchoolMint: Provides the centralized K-12 enrollment platform used by Oakland Enrolls and is also sold directly to districts and charter networks. Closest functional peer given overlapping enrollment, application, and lottery capabilities.
• GreatSchools: Nonprofit school information and comparison platform serving families searching for K-12 options. Directly comparable as a school-discovery and information resource layered over school choice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oaklandenrolls

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland Enrolls