Music Plus

What Music Plus does

Music Plus Grenoble is a privately held French audiovisual technical services company founded in 2003 and headquartered in Saint-Martin-d'Hères, near Grenoble. The firm supplies sound, lighting, video, backline, and stage equipment for cultural events, festivals, corporate functions, and sporting events, operating within the MGROUP conglomerate alongside affiliated brands R-CuBE, LiveFX, ESE/Tweelux, StageUP, and the wholly-owned installation subsidiary M+ Equipement. Its customer base spans major French and multinational enterprises (HP, Intel, Schneider Electric, Mercedes, Caterpillar, SNCF, Crédit Agricole), regional venues (MC2, La Belle Electrique, Stade des Alpes, Palais des Sports Grenoble), and recurring festivals (Musilac, Festival Berlioz).

The company's core offering is delivered through three service lines. Prestation provides end-to-end event production, from initial site survey and 3D design through on-site execution, supported by an in-house design bureau using 3D planning and modeling tools. Location offers short- and long-term equipment rental across sound (line arrays, RF, audio networking), lighting (LED and traditional, automated fixtures), video (LED walls, projection, mapping, streaming), and backline. M+ Equipement, the wholly-owned subsidiary, handles sales and permanent installation of audiovisual systems, networks, electrical distribution, and domotics in performance venues and buildings. Equipment is described as recent and well-maintained, and delivery is supported by an in-house vehicle fleet and partner transport network covering France and international destinations.

Music Plus generates revenue primarily through B2B professional services and one-time equipment rental contracts, supplemented by hardware sales and installation work via M+ Equipement. All services are quoted on a customized, project-by-project basis with no public pricing. Go-to-market is enterprise field sales organized around three dedicated contacts, one per service line, targeting event producers, cultural organizations, corporate clients, and (for rental) individual customers. The company holds the Label du spectacle vivant quality mark and operates without disclosed external funding, acquisitions, or public financial reporting.

Name

Music Plus

Legal name

Music Plus Grenoble

Website

https://musicplusgrenoble.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Music Plus Grenoble is a French audiovisual technical services firm based in Saint-Martin-d'Hères, providing sound, lighting, video, and stage equipment rental and production for cultural, corporate, and sporting events across France and internationally.

Ownership category

akta.pro rank

Product category

Audiovisual Event Production Services

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

Keywords

• Audiovisual event production
• Event equipment rental
• Lighting and sound systems
• Stage design services
• Venue installation services

Headquarters

HQ city

Saint-martin-d'heres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Prestation (Event Services): Full technical services for cultural and event projects, from 3D planning and design to on-site implementation. Covers concerts, theater, corporate events, festivals, TV shows, and more. Revenue from professional service fees.
2. Equipment Rental: Short and long-term rental of audiovisual equipment (sound, lighting, video, backline) for both individuals and professionals. Delivery available across France and internationally.
3. Sale & Installation: M+ Equipement subsidiary sells and installs audiovisual systems including video, sound, lighting, stage structures, networks, electrical distribution, and home automation. Focus on venue installations (performance halls, buildings).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Music Plus is a technical service provider for cultural and major event projects in the Auvergne Rhône-Alpes region of France. It delivers complete audiovisual solutions across three service lines: Prestation (full technical event production from 3D planning through on-site implementation), Location (short and long-term rental of sound, lighting, video, backline, and stage equipment), and Vente & Installation (via its M+ Equipement subsidiary, design and installation of permanent audiovisual systems for performance venues and buildings).

Product overview

Music Plus operates as a unified audiovisual services company offering three interconnected service divisions: Prestation (full-service technical event production including 3D planning and on-site implementation), Location (comprehensive equipment rental across sound, lighting, video, and stage categories), and M+ Equipement (a subsidiary handling sales and installation of permanent audiovisual systems for venues and buildings). The portfolio spans rental services for short and long-term needs with international delivery, alongside turnkey installation projects covering video, audio, lighting, stage structures, networks, electrical distribution, and domotics.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Full technical solutions from first scouting to final implementation

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StageUPcoreStrategic or Co-development PartnerStageUP is a partner for stage and structure design, conception, implementation, supply, and assembly. Music Plus refers clients to StageUP for structural needs and collaborates on projects requiring stage infrastructure.
• LiveFXminorStrategic or Co-development PartnerLiveFX operates as a related entity within the M GROUP ecosystem, potentially offering special effects or post-production services for events.
• R-CuBEminorStrategic or Co-development PartnerR-CuBE is a related entity within the M GROUP ecosystem (r-cube.tv), potentially offering content creation or production services.
• M+ EquipementcoreOEM/ Whitelabel/ Licensing PartnerM+ Equipement is a wholly-owned subsidiary of Music Plus (mplusequipement.fr), specializing in equipment sales and installation services including video, sound, lighting, stage structures, networks, electrical distribution, and home automation for performance venues and buildings.
• ESE / TweeluxminorStrategic or Co-development PartnerESE (Tweelux) is referenced as part of the M GROUP ecosystem (luxandco-lighting.com), potentially offering lighting solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PRG (Production Resource Group): Global leader in entertainment and event production technology offering lighting, video, audio and rigging for concerts, theater, corporate events and broadcast. Larger-scale incumbent with overlapping service categories; competes for major French event contracts that Music Plus also bids on.
• GL Events: Publicly listed Lyon-based global event services group providing venue management, event production and AV/exhibition services. Comparable as a French-headquartered event services incumbent, but vastly larger and more diversified across geographies and event types than Music Plus' regional AV focus.
• Videlio: French audiovisual integration specialist providing design, installation and managed services for venues, corporate and broadcast environments. Comparable to M+ Equipement's installation business, with broader scope into system integration rather than event rental.

Direct peers

• B-live: French event production and AV services company delivering technical solutions for concerts, corporate events and brand activations. Closely comparable as a French AV event production specialist serving both spectacle and corporate markets like Music Plus.
• Dushow: Major French audiovisual equipment rental and event production company offering sound, lighting, video and staging for live events, concerts and corporate clients. Direct peer in business model and service mix, though operating at national scale across multiple French cities versus Music Plus' regional Grenoble base.
• Freeform (Freeform Dynamics): French event production company specializing in audiovisual technical services for corporate events, conferences and live shows. Directly comparable regional competitor in the French B2B event production market.
• Novelty Group: French audiovisual and event production specialist offering rental and technical services across sound, lighting, video and staging. Comparable service portfolio and target customer base (corporate events, concerts, festivals), now part of a larger group but historically competing head-to-head with regional AV providers like Music Plus.
• Magnum: French audiovisual services and event production company providing sound, lighting and video solutions for live entertainment, corporate events and broadcasting. Directly comparable in offering and customer profile, with similar B2B focus on cultural and corporate event production.
• Phase 4 Event Engineering: French audiovisual event production company offering sound, lighting and video services for concerts, festivals and corporate events. Directly comparable in service mix and customer segments, competing for similar event technical production contracts.

Others

• Riedel Communications: German-headquartered provider of intercom, audio and network infrastructure for live events, broadcast and sports. Adjacent technology supplier serving the same live event technical production market where Music Plus operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/music-plus-grenoble
• Facebookfacebook.com/mplusgrenoble

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Plus