Seattle Dental Associates

What Seattle Dental Associates does

Seattle Dental Associates is an independent dental practice operating a single location at 509 Olive Way, Suite 1538, inside the Medical Dental Building in downtown Seattle. Founded in 2012 by Dr. Theron Baker, the practice delivers a full-scope of dental services spanning general, cosmetic, restorative, orthodontic, family, emergency, and sleep apnea dentistry, plus cosmetic Botox. The clinical offering is built on conventional dental technologies including CEREC CAD/CAM for same-day crowns, 3M Clarity Clear Aligners for orthodontics, KoR Whitening, SomnoMed oral appliances for sleep apnea, and BioClear composite restorations.

The practice operates as an out-of-network provider that accepts all PPO dental insurance plans, and supplements insurance reimbursement with an in-house dental membership plan that creates a direct-pay recurring revenue stream. Third-party patient financing partnerships with Cherry and CareCredit are integrated to support case acceptance on higher-ticket procedures. The practice also does business as Premier Dental Care. Dr. Baker has been named a Seattle Met Top Dentist every year from 2013 through 2024, and the practice maintains a 4.9 Google star rating.

The business is a single-site owner-operator model with 1-10 employees. There is no evidence of funding rounds, acquisitions, multi-location expansion, or material headcount growth. The practice's strategic posture over the past several years has been incremental service-line broadening (sleep apnea, Botox) and commercial-channel additions (membership plan, financing partners) within the same physical footprint, rather than geographic or capacity scaling.

Name

Seattle Dental Associates

Legal name

Seattle Dental Associates

Website

https://seattledentalassociates.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle Dental Associates is an independent, single-location dental practice in downtown Seattle founded by Dr. Theron Baker in 2012, serving retail patients with general, cosmetic, restorative, orthodontic, sleep apnea, and Botox services on a PPO and membership-payment model.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAI

Membership/Subscription & Direct-Pay General Dentistry Practices

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAH

Prosthodontic & Restorative Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABALAD

Urgent Dental Care Centers (Non-Hospital)

Healthcare & Life Sciences/Dental Care Services/Emergency & After-Hours Dental Clinics

Keywords

• General dentistry services
• Cosmetic dental treatment
• Restorative dental procedures
• Orthodontic clear aligners
• Sleep apnea oral appliances

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fee-for-Service Dental Procedures: Traditional fee-for-service model where patients pay at time of service. The practice provides comprehensive dental services including general, cosmetic, restorative, and emergency dentistry. As an out-of-network provider, patients pay upfront and are reimbursed by their insurance.
2. In-House Dental Membership Plan: Subscription-based membership program offering discounted dental services for uninsured patients. Functions similarly to a warehouse club model, providing preventative care benefits and service discounts in exchange for membership fees.
3. Third-Party Financing: Partnership with Cherry financing and CareCredit for 0% interest payment plans. Patients can spread costs over time, enabling higher-ticket procedures.
4. Cash Discounts: Offers cash discounts for services over $500, incentivizing direct payment over financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Seattle Dental Associates is a single-location dental practice in downtown Seattle that delivers comprehensive general, cosmetic, restorative, orthodontic, and emergency dental services to patients of all ages. The practice operates as an out-of-network provider and leverages advanced technologies such as CEREC for same-day crowns, 3M Clarity clear aligners, KoR whitening, and SomnoMed oral appliances for sleep apnea. It supplements its fee-for-service model with an in-house membership savings plan and third-party financing through CareCredit and Cherry.

Product overview

Seattle Dental Associates is a downtown Seattle dental practice offering a comprehensive range of dental services led by Dr. Theron Baker. The practice operates as a single-location dental office providing general dentistry (cleanings, exams, fillings, extractions), cosmetic dentistry (teeth whitening, same-day CEREC crowns, BioClear veneers, smile makeovers), restorative dentistry (dental bridges, root canals, implants, dentures), orthodontic treatment (3M Clarity Clear Aligners), sleep apnea treatment (SomnoMed oral appliances), emergency dentistry, family dentistry, and Botox/Xeomin cosmetic and therapeutic services. The practice emphasizes advanced technology including CEREC same-day crown capability, KoR whitening system, and BioClear veneer technique. They offer an in-house dental membership plan as an alternative to insurance and accept various payment options including CareCredit and Cherry financing. The practice has been recognized as Seattle Met Top Dentists annually since 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Quantifiable outcome

• 4.9/5 Google star rating based on patient reviews
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SomnoMedcoreTechnology or IntegrationPartnership with SomnoMed, the global leader in oral appliances for sleep apnea treatment. Seattle Dental Associates offers SomnoMed's FDA-cleared custom-fitted dental devices as an alternative to CPAP machines for patients with obstructive sleep apnea. The partnership enables the practice to provide comprehensive sleep apnea treatment through mandibular advancement devices.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Western Dental & Orthodontics: Western Dental (now part of Sonrava Health) is a large DSO providing general, orthodontic, and specialty dental services across multiple states. Comparable as a multi-service dental provider with both general and orthodontic offerings; differs in being a high-volume in-network operator.
• MB2 Dental Solutions: MB2 Dental Solutions is a DSO and practice management partner for hundreds of independent dental offices across the U.S. Comparable as a general dentistry operator with similar service mix; differs by partnering with practice owners rather than operating as a single independent location.
• Pacific Dental Services: Pacific Dental Services (PDS) is a leading DSO supporting hundreds of dental practices with a focus on modern, technology-enabled general dentistry. Comparable as a general dental services organization, but PDS is a multi-state DSO whereas Seattle Dental Associates is an independent single-location practice.
• Heartland Dental: Heartland Dental is one of the largest dental service organizations (DSOs) in the U.S., supporting hundreds of affiliated practices across general, cosmetic, and specialty dentistry. Comparable as a general dentistry services operator, though at much larger scale and as an in-network DSO rather than an out-of-network independent practice.
• Smile Brands Dental Group: Smile Brands is a multi-brand DSO (including Bright Now! Dental and Castle Dental) operating hundreds of supported general dentistry offices across the U.S. Comparable as a general dentistry provider at scale; structurally different as a DSO rather than an independent owner-operated practice.
• Aspen Dental: Aspen Dental is a national DSO brand operating hundreds of owned practices with broad general, restorative, and cosmetic service menus. Comparable as a multi-location general dentistry provider, but operates at substantially greater scale and primarily through in-network insurance relationships.
• Dental Care Alliance: Dental Care Alliance is a DSO supporting hundreds of affiliated dental practices across general, cosmetic, and specialty dentistry in the U.S. Comparable as a general dentistry services organization with similar service breadth; differs as a multi-state DSO rather than an independent single-location operator.
• Affordable Dentures & Implants: Affordable Dentures & Implants is a national DSO focused on dentures, extractions, and implants across hundreds of offices. Comparable as a restorative/extraction-focused dental services brand; differs in patient demographic focus (value-oriented) and scale.

Direct peers

• Tend Dental: Tend is a venture-backed, tech-forward dental practice chain offering modern, design-led offices with same-day appointments, transparent pricing, and membership-style plans. Most comparable to Seattle Dental Associates in its combination of premium branding, technology emphasis, and membership/direct-pay orientation, though Tend operates multiple urban locations.

Emerging players

• Floss Bar: Floss Bar is an emerging membership-based, direct-to-consumer dental concept offering in-office and on-demand preventive and cosmetic services with a flat-fee subscription model. Comparable to Seattle Dental Associates' out-of-network, membership/subscription positioning, but at earlier stage and with a tech-platform distribution focus.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCak2dBtYSdi8_6khoD7mIBQ
• Facebookfacebook.com/theronbakerdds
• Instagraminstagram.com/seattledentalassociates
• TikToktiktok.com/@seattledentalassociates
• LinkedInlinkedin.com/company/seattle-dental-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Dental Associates