Maselli Misure

What Maselli Misure does

Maselli Misure S.p.A. is a privately held Italian manufacturer of in-line and laboratory analytical instruments, founded in 1948 and headquartered in Parma with a registered office in Milan. The company operates with 51-100 employees, €500,000 of registered share capital, and a wholly-owned subsidiary footprint of 16+ offices across Europe, the Americas, Asia Pacific, the Middle East, and Africa, supplemented by an authorized distributor network covering more than 50 countries.

The product portfolio spans four categories: in-line process analyzers (refractometers UR24 and UR62; beer and wine analyzer BA06; infrared CO2 unit UC09; optical oxygen analyzer UG01; beverage analysis system IB08), laboratory analyzers (modular LP10 and LP10 Alcøtracer systems, LP20 portable CO2/O2 unit, TP10 total package oxygen analyzer, LR02/LR03/LR05 refractometers, DR10 differential refractometer, LM03 fermentation analyzer), wine-specific analyzers (SA Series, LA02, BL01 grapes analyzers, MT01 maturity trend spectrophotometer, OV01 and CC07 samplers), and tomato grading systems (SV01 quality station with 200+ worldwide installations, TR01 tomato analyzer, LC01 spectrophotometer). Core measurement technologies are proprietary and optical in nature, covering refractive index, ATR infrared spectroscopy, diffuse reflectance spectrophotometry, and optical fluorescence quenching, with no-moving-parts designs and standard 4-20 mA / RS485 plant-integration outputs.

Revenue is generated through capital-equipment sales into wine, beer, beverage, and tomato processing customers, complemented by a recurring Service Plan offering on-site training, remote supervision, spare parts, loan equipment, and field service visits through subsidiary and distributor engineers. Distribution is a hybrid model: direct field sales via wholly-owned international subsidiaries for enterprise accounts, layered with authorized distributors for markets without a local office. Pricing is not publicly disclosed; prospective customers are routed to direct contact via the Maselli website and the in-country subsidiary. Certifications relevant to customer qualification include 3A sanitary standards on the UR24 platform and GDPR compliance for personal data handling.

Name

Maselli Misure

Legal name

Maselli Misure S.p.A.

Website

https://maselli.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Maselli Misure is a privately held Italian manufacturer of in-line and laboratory optical analyzers (refractometry, infrared, spectrophotometry, fluorescence) serving wineries, breweries, beverage producers, and tomato processors across 50-plus countries via direct subsidiaries and an authorized distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Analytical Instrument Sales: Sale of capital analytical equipment including in-line refractometers, process analyzers, laboratory analyzers, wine analyzers, and tomato grading stations. Equipment is sold directly through subsidiary offices and via distributor network globally. Sales are project-based with long sales cycles typical of industrial capital equipment.
2. Service, Spare Parts, and Technical Support: The company offers a structured service plan including on-site training, remote supervision, spare parts supply, loan equipment, and service visits through local subsidiary and distributor engineers. Service revenue is recurring and provides ongoing support relationships with installed-base customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Maselli Misure designs, manufactures, and sells in-line and laboratory optical analytical instruments for the food and beverage industry. Its product range includes refractometers, infrared CO2 analyzers, optical dissolved oxygen sensors, alcohol/extract analyzers, spectrophotometers, and turnkey tomato grading stations used by wineries, breweries, soft drink producers, and tomato processors to monitor Brix, alcohol, CO2, dissolved oxygen, color, and other quality parameters directly in process lines or in the lab.

Product overview

Maselli Misure is an Italian manufacturer of in-line and laboratory analytical instruments for the food and beverage industries. The product portfolio comprises four main categories: In-line analyzers (refractometers UR24, UR62; beer/wine analyzer BA06; CO2 analyzer UC09; oxygen analyzer UG01; beverage analyzer IB08), laboratory analyzers (modular LP10 system, LP10 Alcøtracer, LP20 portable analyzer, TP10 total package analyzer, refractometers LR02/LR03/LR05, differential refractometer DR10), wine analyzers (grape analyzers SA Series, LA02, LR03, BL01; fermentation analyzer LM03; maturity trend analyzer MT01; samplers OV01, CC07), and tomato grading systems (SV01 quality station, TR01 analyzer, LC01 spectrophotometer). These products share core optical measurement technologies (refractometry, infrared, spectrophotometry, fluorescence) and can be integrated with control panels (MP01, RC-24) and data management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• UR24 In-Line Process Refractometer

Quantifiable outcome

• SV01 Tomato Quality Station processes 1 truck load every 5 minutes (fully automatic cycle)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Quality Instruments LimitedcoreChannel Partner/ Reseller/ DistributorQuality Instruments Limited operates as Maselli's dedicated subsidiary for the UK and Ireland market, handling both sales and service support for Maselli analytical instruments in the territory. Located in Blaydon on Tyne, England, the company handles all customer inquiries, sales, and technical support for UK and Irish customers of Maselli products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emerson Electric (Rosemount): US-based global industrial automation and process measurement leader with the Rosemount analytical product line; competes with Maselli's in-line process analyzers in F&B applications as part of a much broader industrial portfolio.
• Mettler Toledo: Global leader in precision instruments including process analytics (refractometers, density, pH, conductivity) and laboratory balances/instruments, competing with Maselli across multiple product categories while offering a much broader portfolio to F&B customers.
• Endress+Hauser: Swiss-headquartered global supplier of industrial process measurement instruments, sensors, and automation solutions with a strong food and beverage vertical presence; competes with Maselli's in-line process analyzers and refractometers through broader system offerings.
• Hach (Danaher): US-based manufacturer of water and process analytical instruments (now part of Danaher), with significant beverage and brewing analytical product lines; competes with Maselli in brewery, beverage, and dissolved oxygen measurement applications as part of a broader analytical portfolio.
• Yokogawa Electric: Japanese global supplier of industrial process measurement, control systems, and analytical instruments with F&B applications; competes broadly with Maselli's in-line process analyzer portfolio as part of a much larger industrial automation offering.

Direct peers

• ATAGO: Japan-based specialist in refractometers (both digital handheld and in-line process models) for food, beverage, and industrial applications, competing head-to-head with Maselli's UR24, LR02, LR03, and LR05 laboratory and in-line refractometer families.
• Anton Paar: Austrian manufacturer of high-precision laboratory and process instruments including refractometers, density meters, sound velocity sensors, and process analyzers that directly compete with Maselli's UR24, LP10, and BA06 product lines in food, beverage, and beer applications.
• Schmidt + Haensch: German manufacturer of refractometers, polarimeters, and process analyzers for the sugar, wine, and food industries, providing direct competition to Maselli's wine and beverage analyzer portfolio.
• Hamilton Company: US-based manufacturer of process sensors including optical dissolved oxygen sensors based on fluorescence quenching technology, directly competing with Maselli's UG01 oxygen analyzer in beer and beverage applications.
• Bellingham + Stanley (Xylem): Long-established refractometer manufacturer (now part of Xylem) specializing in laboratory and in-line Brix measurement for sugar, wine, beer, and food industries, directly comparable to Maselli's refractometer product family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maselli Misure