National Senior Insurance
National Senior Insurance is a family-owned insurance agency in Omaha, Nebraska that helps Medicare-eligible seniors and pre-retirement adults compare and select Medicare, health, life insurance, and annuity products via direct, in-person agent service.
- Company typePrivate
- Founded2010
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What National Senior Insurance does
National Senior Insurance is an independent, family-owned insurance agency founded in 2010 and headquartered in Omaha, Nebraska. The firm helps Medicare-eligible seniors, pre-Medicare adults (ages 0–64), life insurance seekers, and retirement investors compare and select across Medicare, health insurance, life insurance, and annuity products. Its primary service focus is Nebraska, Iowa, and South Dakota, although it is licensed in 13 states. The agency operates as a traditional brokerage with no proprietary technology, representing six insurance organizations that offer 44 products in its primary service area.
The firm's revenue model is entirely commission-based, with carriers paying the agency directly so that clients never pay a fee for service ("not now, not ever"). The product suite includes Medicare Parts A/B/C/D planning and Medicare Supplement plans; ACA marketplace and private health insurance for non-Medicare adults; term and whole life insurance; and Multi-Year Guaranteed Annuities (MYGAs) with typical investment minimums of $10,000 to $1 million. Distribution is exclusively direct-sales, delivered by licensed agents through in-person meetings (at the Omaha office or client homes), phone, and email—deliberately with no call centers, automated systems, or digital marketplace listings.
The team consists of three people: Frank Adkisson (Principal Agent since April 2021, with insurance experience dating to 1998 and Medicare specialization since 2011), Andy Adkisson (Agent since 2017), and Sarah Earlywine (Personal Assistant since March 2025). Customer acquisition relies on referrals, quarterly client newsletters, Google reviews, and an annual Client Appreciation Event (now in its sixth year, scheduled for August 13, 2026). Material operational risks include high key-person dependency on Frank Adkisson, the absence of any proprietary technology or digital marketing automation, and the lack of disclosed external capital, succession planning, or institutional infrastructure to support scale beyond the current 3-person team.
National Senior Insurance firmographics
Firmographics- Name
- National Senior Insurance
- Legal name
- National Senior Insurance
- Website
- https://nationalseniorinsurance.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Senior Insurance is a family-owned insurance agency in Omaha, Nebraska that helps Medicare-eligible seniors and pre-retirement adults compare and select Medicare, health, life insurance, and annuity products via direct, in-person agent service.
- Ownership category
- akta.pro rank
National Senior Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Medicare Supplement (Medigap) (FSAIAEAG)
- akta.pro secondary industry
- Non-Participating Whole Life Insurance (FSAIABAJ)
Keywords
Where National Senior Insurance is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Senior Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commission Revenue: The company is compensated directly by the insurance companies they represent through commissions. Clients never pay any fees for the service—'not now, not ever.' Revenue is generated through commissions on insurance products sold including Medicare plans, health insurance, life insurance, and annuities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No fee-based service—clients pay nothing for agent services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
National Senior Insurance product offering
Product offeringCore offering
National Senior Insurance is an independent insurance brokerage that helps individual consumers—primarily seniors—navigate and select Medicare plans (Parts A, B, C, and D, Medicare Supplement, and Medicare Advantage). The firm also provides health insurance for non-Medicare individuals (ages 0-64), life insurance, and Multi-Year Guaranteed Annuities (MYGAs), all delivered through licensed agents on a commission basis paid by insurance carriers.
Product overview
National Senior Insurance operates as a multi-product insurance agency offering Medicare plan selection, health insurance, life insurance, and multi-year guaranteed annuities. The core offering is Medicare 101—a personalized Medicare navigation and plan selection service that serves as the primary differentiator. The company functions as a one-stop insurance shop, with health and life insurance products offered alongside Medicare plans. The product portfolio centers on Medicare education and plan selection, supplemented by general health insurance (for non-Medicare individuals), life insurance policies, and annuity products for retirement planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare 101 Medicare education and plan selection service that helps seniors understand Medicare Parts A, B, C, and D, Medicare Supplement, and Medicare Advantage options, and create customized coverage plans tailored to their health needs and budget. Specializes in Nebraska, Iowa, and South Dakota.
- Health Insurance Health insurance planning service for individuals aged 0 to 64, helping clients navigate ACA marketplace options and private health insurance to find the best balance of benefits and affordability.
- Life Insurance Life insurance consultation covering term life, whole life, and other policies, helping clients evaluate their financial situation and find coverage that fits their budget and provides appropriate protection for loved ones.
- Multi-Year Guaranteed Annuities (MYGAs) Fixed-rate retirement investment products similar to bank CDs but offered by insurance companies, providing guaranteed interest rates for set terms (2, 3, 5, 7+ years) with potential tax advantages, including support for IRA rollovers.
Companies that use National Senior Insurance
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
National Senior Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Senior Insurance partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
National Senior Insurance competitors and assessment
Company assessmentDirect peers
- eHealth: eHealth is a publicly traded online health insurance marketplace offering Medicare, individual/family, and small-business plans. It is a direct competitor in Medicare distribution via a digital-first model that contrasts with National Senior Insurance's relationship-led approach.
- HealthMarkets: HealthMarkets operates a national network of licensed insurance agents offering individual health, Medicare, life, and supplemental coverage. It directly overlaps with National Senior Insurance's product set and agent-based distribution model at a much larger scale.
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace that connects consumers with Medicare plans via a tech-enabled agent network. It directly competes for Medicare Advantage and Supplement distribution in many of the same states where National Senior Insurance is licensed.
- SelectQuote: SelectQuote is a leading direct-to-consumer senior insurance distributor specializing in Medicare, life, and final-expense products. It competes with National Senior Insurance for the same Medicare-eligible demographic but operates at a national, technology-enabled scale.
- Boomer Benefits: Boomer Benefits is an independent insurance agency specializing in Medicare Supplement, Medicare Advantage, and ancillary products for Baby Boomers. It is a closer size and model match to National Senior Insurance, serving the same senior demographic with a multi-carrier agency model.
Broad incumbents
- UnitedHealthcare: UnitedHealthcare is the largest Medicare Advantage insurer in the U.S. and a major Medicare Supplement and Part D sponsor. It is both a potential carrier partner and a direct competitor to National Senior Insurance as carriers increasingly invest in direct distribution.
- Mutual of Omaha: Mutual of Omaha is a long-standing carrier of Medicare Supplement, life insurance, and annuity products headquartered in Omaha, NE. As a local incumbent and likely carrier partner, it is a directly comparable provider of products National Senior Insurance distributes.
- Anthem (Elevance Health): Anthem/Elevance Health is a major Blue Cross Blue Shield licensee offering Medicare Advantage, Medigap, and Part D plans across many of the same states where National Senior Insurance is licensed, serving as both carrier and competitive threat.
- Humana: Humana is a leading Medicare Advantage and Medicare Supplement carrier that also distributes through captive and independent agents. As a major carrier that National Senior Insurance places business with, it shapes commissions, product design, and competitive dynamics in the agency's core Medicare market.
Emerging players
- Chapter: Chapter is a tech-enabled Medicare advisory and brokerage specializing in Medicare Supplement plan comparison. It targets the same Medicare-eligible consumer with a modern, technology-first approach that contrasts with National Senior Insurance's traditional agent model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
National Senior Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Senior Insurance leadership team
Management profileNumber of profiles
Profiles3 records
National Senior Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Senior Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Senior Insurance
What does National Senior Insurance do?
National Senior Insurance is an independent insurance brokerage that helps individual consumers—primarily seniors—navigate and select Medicare plans (Parts A, B, C, and D, Medicare Supplement, and Medicare Advantage). The firm also provides health insurance for non-Medicare individuals (ages 0-64), life insurance, and Multi-Year Guaranteed Annuities (MYGAs), all delivered through licensed agents on a commission basis paid by insurance carriers.
Is National Senior Insurance a public or private company?
National Senior Insurance is a private company. It is classified as family owned and is currently operating.
When was National Senior Insurance founded?
National Senior Insurance was founded in 2010. It employs 11 to 50 people.
Where is National Senior Insurance based?
National Senior Insurance is headquartered in Omaha, United States, in the North America region.
How does National Senior Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are National Senior Insurance's main competitors?
Direct peers on record are eHealth, HealthMarkets, GoHealth, SelectQuote and Boomer Benefits. Broad incumbents are UnitedHealthcare, Mutual of Omaha, Anthem (Elevance Health) and Humana. Chapter is listed as an emerging player.
Does National Senior Insurance have an API?
No public API is recorded for National Senior Insurance.
What industry is National Senior Insurance in?
National Senior Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAG, Medicare Supplement (Medigap), with a secondary code of FSAIABAJ, Non-Participating Whole Life Insurance. Its NAICS code is 52421 and its SIC code is 6411.