Mathilde M.
Mathilde M. is a French home fragrance and decoration brand designing scented objects, diffusers, candles, body care, and classic chic furniture in collaboration with Master Perfumers in Grasse. It sells direct-to-consumer to 50 countries, via a B2B professional portal, and through physical retail stores.
- Company typePrivate
- Founded2002
- HeadquartersMâcon, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mathilde M. does
Mathilde M. (legal entity Mathilde Créations) is a French home fragrance and decoration company founded in 2002 and headquartered in Mâcon, Burgundy. The company designs and sells scented objects, room fragrance diffusers, scented candles, sprays, body care and cosmetics, decorative objects, glassware, home linens, and premium furniture, all unified by an 18th-century French château-inspired "classic chic" aesthetic. Fragrances are developed in collaboration with Master Perfumers based in Grasse, and the in-house Creative Studio in Mâcon releases two main collections per year producing over 400 new registered designs annually, supplemented by seasonal limited editions. All creations are exclusive and registered under the Mathilde M. brand; Blanc d'Ivoire operates as a related sister brand.
The business operates a hybrid go-to-market: a direct-to-consumer e-commerce storefront (mathilde-m.com) shipping to 50 countries with multilingual support, a dedicated B2B portal (b2b.mathilde-m.com) for professional retailers and wedding/event buyers, and a physical retail store network. Pricing spans entry-level scented items from €3.90 to premium furniture at €459, with promotional levers including 10% first-order discounts, free shipping thresholds (€39-€59), seasonal sales up to 40-60% off, and e-gift cards (€30-€300). Customer segments span premium home decor enthusiasts, wedding and event buyers, baby/nursery purchasers, and B2B professional resellers.
Revenue is not publicly disclosed. The company employs 51-100 people, is privately held with no public funding rounds or institutional investors identified, and operates under a registered brand identity. Customer reputation is positive (4.6/5 on Google across 384 reviews). There are no AI/ML capabilities, mobile apps, public APIs, or external integrations described in the source data; the competitive proposition rests on design heritage, perfumer partnerships, and multi-channel distribution rather than technology differentiation.
Mathilde M. firmographics
Firmographics- Name
- Mathilde M.
- Legal name
- Mathilde Créations
- Website
- https://mathilde-m.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mathilde M. is a French home fragrance and decoration brand designing scented objects, diffusers, candles, body care, and classic chic furniture in collaboration with Master Perfumers in Grasse. It sells direct-to-consumer to 50 countries, via a B2B professional portal, and through physical retail stores.
- Ownership category
- akta.pro rank
Mathilde M. industry classification
Industry- Product category
- Home Fragrance & Decor
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Home Furnishings Retailers (44912)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
- akta.pro secondary industries
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
Keywords
Where Mathilde M. is headquartered
LocationHeadquarters
- HQ city
- Mâcon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mathilde M. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through the company's own online storefront selling home fragrances, bath & body products, home decoration, furniture, and tableware directly to consumers. Products range from scented objects (€3.90+) to premium furniture (up to €459).
- B2B Professional Sales: The company operates a dedicated B2B portal (b2b.mathilde-m.com) serving professional clients including retailers, wedding professionals, and other businesses seeking Mathilde M products for resale or professional use.
- E-Gift Cards: Digital gift cards sold in predefined amounts from €30 to €300, valid for 12 months from purchase date. Can be used in one or multiple transactions on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level scented products |
| Unit Pricing | Pay-as-you-go | Home fragrance diffusers |
| Unit Pricing | Pay-as-you-go | Premium furniture |
| Unit Pricing | Pay-as-you-go | Home linens |
| Unit Pricing | One time/ perpetual license | E-Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mathilde M. product offering
Product offeringCore offering
Mathilde M. designs, manufactures and sells French home fragrance products (diffusers, scented candles, sprays, scented decorative objects) along with complementary bath & body care, home decoration objects, and classic chic furniture. Fragrances are developed in collaboration with Master Perfumers in Grasse, and the in-house Creative Studio launches two collections per year featuring over 400 new items inspired by 18th-century French châteaux.
Product overview
Mathilde M. is a French home fragrance and decor company offering a comprehensive lifestyle collection centered on home scenting products and classic chic home decoration. The product portfolio is organized into several interconnected categories: the core Home Fragrance line featuring diffusers, scented candles, sprays, and refills; Body Care & Cosmetics including soaps and toiletries; Home Decoration spanning decorative objects, candle holders, trays, storage boxes, and glassware; Premium Furniture including consoles, chairs, and armchairs; Baby Universe products; and a Limited Editions collection. The brand also offers E-Gift Cards as a service product and maintains a B2B Professional Portal for wholesale accounts. All products are designed in-house at the company's offices in Mâcon, Burgundy, with fragrances developed in collaboration with Master Perfumers in Grasse, France. The company releases two collections per year with over 400 new items designed with exclusive and registered designs.
Differentiator
Problem solved
Functional benefit
Brands
- Blanc d'Ivoire: A related brand website referenced under 'Our sites', offering home fragrances and decoration products in a complementary style. URL: www.blancdivoire.com.
Products and services
- Home Fragrance Collection The core product line featuring scented objects, room fragrance diffusers, scented candles, sprays, refills, and fragrance burners for interior scenting, developed with Master Perfumers in Grasse.
- Les Intemporelles (Timeless Line) Iconic fragrances available in precious object formats featuring elegantly ribbed bottles, representing the brand's poetic and feminine signature collection.
- Body Care & Cosmetics Bath and body products including cosmetics, scented soaps, eaux de toilette, wellness gift sets, and toiletries.
- Home Decoration Decorative objects, wall decorations, mirrors, candle holders, votives, trays, storage boxes, jewellery boxes, home linens, and tableware.
- Furniture Premium classic furniture including consoles, chairs, armchairs, and tables in classic chic style for French art de vivre interiors.
- Baby Universe Baby-themed decorative items and accessories in the romantic Mathilde M. style.
- Limited Editions Collection Seasonal limited edition products including festive fragrances such as Sapin Givré, Musc Iris, Thé de Fête, and celebratory themed items.
- E-Gift Card Digital gift cards available in denominations from €30 to €300, valid for 12 months, usable across the entire website.
- B2B Professional Portal Dedicated B2B portal for professionals to access wholesale pricing, catalogs, and order management.
- Fleur de Cerisier Collection New floral fragrance collection featuring cherry blossom notes.
- Wedding Selection Dedicated wedding selection featuring bridal decor, bridesmaids gifts, and guest favors for special occasions.
Companies that use Mathilde M.
Customer profileSegments4 records
Ideal customer profiles4 records
Mathilde M. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mathilde M. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Master Perfumers in GrassecoreMathilde M collaborates with Master Perfumers located in Grasse, France (the world's perfume capital) to develop high-quality home fragrances. These complex perfumes are sophisticated blends of numerous notes, representing the core of the brand's fragrance expertise.
- Blanc d'IvoireminorRelated brand within the same company group, mentioned as one of 'Our sites' alongside the main Mathilde M website. Blanc d'Ivoire appears to be a sister brand sharing the same corporate structure.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Mathilde M. competitors and assessment
Company assessmentDirect peers
- Diptyque: Paris-based luxury home fragrance and scented candle brand offering diffusers, candles, and personal care with a distinctive artistic aesthetic. Direct comparable to Mathilde M. in core home fragrance category, premium positioning, and French heritage narrative.
- Cire Trudon: Historic French luxury candle maker (est. 1643) producing high-end scented candles and home fragrances. Direct peer to Mathilde M. in luxury home fragrance candles, French heritage positioning, and gift-oriented product assortment.
- Rituals: Dutch-founded body care and home fragrance brand offering scented candles, diffusers, body care, and home accessories. Direct peer to Mathilde M. in combined fragrance + body + home lifestyle assortment and European DTC-first distribution.
- Durance en Provence: French home fragrance and body care brand producing candles, diffusers, room sprays, and toiletries inspired by Provence. Directly comparable to Mathilde M. in home fragrance product mix, French regional aesthetic, and multi-channel distribution.
- Maison Margiela 'Replica' (Candles & Fragrance): Maison Margiela's Replica line offers luxury home candles and personal fragrances positioned around evocative concepts. Comparable to Mathilde M. in premium home fragrance candles targeting lifestyle-driven consumers.
- Baobab Collection: Belgian luxury candle and home fragrance brand with distinctive decorative vessels and premium positioning. Direct peer to Mathilde M. in luxury home fragrance, decorative objects, and design-led candle range.
Broad incumbents
- Jo Malone London: Premium British fragrance and home scent brand owned by Estée Lauder. Comparable to Mathilde M. in home fragrance and bath & body categories, but operates at significantly larger scale with global retail footprint and stronger brand awareness.
- Yankee Candle: Mass-market American scented candle and home fragrance brand. Comparable to Mathilde M. in core scented candle category, but competes at the opposite end of the price spectrum and lacks Mathilde M.'s heritage/aesthetic positioning.
- L'Occitane en Provence: Global French-inspired beauty, fragrance, and home care brand. Comparable to Mathilde M. in French provenance, home fragrance and bath/body categories, and global DTC + retail distribution — though at much larger scale.
Emerging players
- Voluspa: US-based premium home fragrance brand offering candles, diffusers, and home scenting products. Comparable to Mathilde M. in premium scented candle category and lifestyle branding, but smaller and primarily North American in distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mathilde M. social profiles
Digital presenceMathilde M. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mathilde M. leadership team
Management profileNumber of profiles
Mathilde M. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mathilde M. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mathilde M.
What does Mathilde M. do?
Mathilde M. designs, manufactures and sells French home fragrance products (diffusers, scented candles, sprays, scented decorative objects) along with complementary bath & body care, home decoration objects, and classic chic furniture. Fragrances are developed in collaboration with Master Perfumers in Grasse, and the in-house Creative Studio launches two collections per year featuring over 400 new items inspired by 18th-century French châteaux.
Is Mathilde M. a public or private company?
Mathilde M. is a private company. It is classified as unknown and is currently operating.
When was Mathilde M. founded?
Mathilde M. was founded in 2002. It employs 51 to 100 people.
Where is Mathilde M. based?
Mathilde M. is headquartered in Mâcon, France, in the Europe region.
How does Mathilde M. make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Professional Sales and E-Gift Cards.
Who are Mathilde M.'s main competitors?
Direct peers on record are Diptyque, Cire Trudon, Rituals, Durance en Provence, Maison Margiela 'Replica' (Candles & Fragrance) and Baobab Collection. Broad incumbents are Jo Malone London, Yankee Candle and L'Occitane en Provence. Voluspa is listed as an emerging player.
Does Mathilde M. have an API?
No public API is recorded for Mathilde M..
What industry is Mathilde M. in?
Mathilde M.'s product category is Home Fragrance & Decor. Its primary akta.pro industry code is CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays), with a secondary code of CRAIACAC, Candles, Home Fragrance & Diffusers Retail. Its NAICS code is 45612 and its SIC code is 2840.