Blanc d'Ivoire
Blanc d'Ivoire is a privately held French interior decoration brand, operated under Mathilde Créations since 1994, that designs and sells handcrafted furniture, lighting, home linens, and decorative objects directly to consumers across 50 countries and to trade professionals via a dedicated B2B portal.
- Company typePrivate
- Founded1994
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Blanc d'Ivoire does
Blanc d'Ivoire is a privately held French interior decoration brand, established in 1994 and operated under the legal entity Mathilde Créations, headquartered at a distribution center in Mâcon, France. The company designs and sells handcrafted home décor across four core categories — furniture (including European-manufactured sofas and armchairs with solid beech structures), lighting (pendant lights, floor and table lamps, lampshades), home linens (cushions, quilts, bedspreads), and decoration (mirrors, vases, candles, wall art) — using natural materials such as raffia, rattan, jute, abaca, seagrass, papier-mâché, ceramic, metal, and fabric. Products are conceived in-house by the company's Design Studio in France.
The business operates a dual go-to-market: a direct-to-consumer e-commerce storefront at blancdivoire.com available in English and French with delivery to 50 countries, and a dedicated B2B trade portal at b2b.blancdivoire.com that serves interior decorators, retailers, and design professionals with account-based access and trade pricing. Distribution is supplemented by company-operated physical retail locations listed under "Where to Find Us." Products are unit-priced across a €44.90–€1,799 range, with seasonal promotions offering up to 70% discounts and 3-installment payment as a conversion lever. The brand shares corporate infrastructure with sister brand Mathilde M under the Mathilde Créations umbrella.
The company employs 11–50 staff, does not disclose revenue, has no venture capital or institutional investors identified, and maintains an active organic marketing presence on Facebook, Pinterest, and Instagram alongside blog content and email newsletters. No AI/ML capabilities, APIs, patents, or third-party technology integrations are disclosed.
Blanc d'Ivoire firmographics
Firmographics- Name
- Blanc d'Ivoire
- Legal name
- Mathilde Créations
- Website
- https://blancdivoire.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blanc d'Ivoire is a privately held French interior decoration brand, operated under Mathilde Créations since 1994, that designs and sells handcrafted furniture, lighting, home linens, and decorative objects directly to consumers across 50 countries and to trade professionals via a dedicated B2B portal.
- Ownership category
- akta.pro rank
Blanc d'Ivoire industry classification
Industry- Product category
- Home Decor and Interior Furnishings
- NAICS
- Other Furniture Related Product Manufacturing (3379), Upholstered Household Furniture Manufacturing (337121), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where Blanc d'Ivoire is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Blanc d'Ivoire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (B2C): E-commerce sales of furniture, lighting, home linens, and decorative objects directly to consumers through owned storefront. Products sold at various price points from €44.90 to €1,799+
- Trade/B2B Sales: B2B portal for professional customers including interior decorators and retailers with dedicated catalog and professional pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cushion covers starting at €44.90 |
| Unit Pricing | Pay-as-you-go | Lampshades from €71 to €199 |
| Unit Pricing | Pay-as-you-go | Floor lamps from €399 to €699 |
| Unit Pricing | Pay-as-you-go | Pendant lights from €93 to €1,599 |
| Unit Pricing | Pay-as-you-go | Sofas from €1,119 to €1,799 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Blanc d'Ivoire product offering
Product offeringCore offering
Blanc d'Ivoire is a French interior decoration retailer that designs and sells handcrafted home furnishings across four main categories: lighting (pendants, lamps, lampshades), furniture (sofas, armchairs, tables, storage), home linens (cushions, quilts, bedspreads), and decorative accessories (mirrors, vases, candles). Products are designed in France by an in-house Design Studio and crafted using natural materials such as raffia, rattan, jute, abaca, linen, and cotton velvet, with select upholstered furniture manufactured in Europe.
Product overview
Blanc d'Ivoire is a French interior decoration brand offering a comprehensive range of home furnishings across multiple categories: furniture (sofas, armchairs, tables, storage), lighting (pendant lights, floor lamps, table lamps, lampshades), home linens (cushions, quilts, bedspreads), and decoration (mirrors, vases, candles, wall art). The brand emphasizes artisanal craftsmanship using natural materials like rattan, raffia, jute, linen, and cotton velvet. Designs are created in France by their Design Studio, with select furniture manufactured in Europe. The company operates both B2C e-commerce and a dedicated B2B trade portal for professional customers. Products are available in multiple languages and ship to over 50 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Mathilde M: A related brand website listed under 'Our sites' on blancdivoire.com, appearing to be a sister brand or affiliated company in the same corporate family.
Products and services
- Lighting Collection Premium pendant lights, table lamps, floor lamps, wall sconces, and lampshades crafted from natural materials such as rattan, raffia, jute, and linen, designed in France with artisanal craftsmanship. Price points range from lampshades at €71–€199, floor lamps at €399–€699, and pendant lights from €93 to €1,599 (ÉLYSÉE XXL Chandelier).
- Furniture High-quality furniture including sofas, armchairs, seating, tables, storage solutions, bedroom furniture, and office pieces. Sofas and armchairs are designed in France and manufactured in Europe with solid beech structures, offered in 12 quality fabrics (linen, cotton velvet). Sofas priced €1,119–€1,799.
- Home Linens Textile products including cushions, futons, quilts, and bedspreads in quality fabrics such as linen and cotton velvet. Cushion covers start at €44.90.
- Decoration Accessories Interior decoration accessories including mirrors, decorative objects, paintings, dishes and trays, rugs, vases, scented candles, and candle holders. Includes items such as the OSA Planter in Cream Cement (€69) crafted from natural materials.
- The Iconics (Best Sellers) Curated selection of the brand's most popular and iconic creations featuring poetic and elegant designs across furniture, lighting, linens, and décor.
- Sales / Outlet Discounted items with promotions up to 70% off on selected furniture, home linens, lighting, and decorative objects. Additional promo codes (e.g., 10% off sale items from €259 of purchase with code 10SUPP26) are run periodically.
- B2B Trade Portal Dedicated professional portal for B2B customers to access wholesale pricing, dedicated catalogs, and manage business accounts. Trade professionals (interior decorators, retailers) must apply for B2B account access to obtain professional pricing and ordering capabilities.
Quantifiable outcome
- European-made sofas with solid beech structures designed for life
Companies that use Blanc d'Ivoire
Customer profileSegments2 records
Ideal customer profiles2 records
Blanc d'Ivoire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blanc d'Ivoire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mathilde McoreRelated brand under same corporate umbrella (Mathilde Créations). Mathilde M is another home décor brand in the same portfolio, sharing distribution infrastructure and parent company resources. Both brands are listed as sister sites on blancdivoire.com.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Blanc d'Ivoire competitors and assessment
Company assessmentBroad incumbents
- West Elm: Williams-Sonoma-owned home furnishings brand focused on modern, design-forward furniture and décor with strong sustainability and artisan narrative — overlapping on product categories and on the natural-material, designed-to-last value proposition.
- Restoration Hardware (RH): Premium home furnishings brand with luxury positioning across furniture, lighting, textiles, and décor — represents the aspirational ceiling for upscale artisanal home brands and competes at the high end of Blanc d'Ivoire's price ladder.
- Zara Home: Global home and lifestyle retail brand from Inditex offering furniture, textiles, lighting, and décor across a broad aesthetic range at accessible price points — competing for the same European and international mid-market décor customer.
- H&M Home: Mass-market home décor retailer from H&M Group selling textiles, lighting, and decorative accessories globally with frequent collection refreshes — competes directly for entry-level and mid-tier décor spending across Blanc d'Ivoire's 50-country footprint.
- Anthropologie: Established lifestyle retailer with a strong bohemian/poetic home assortment (furniture, lighting, textiles, décor) that overlaps with Blanc d'Ivoire's artisanal and romantic aesthetic, particularly in English-speaking markets.
Direct peers
- Maisons du Monde: Major French home furnishings and décor retailer offering furniture, lighting, textiles, and decorative objects across similar price points with a strong French lifestyle aesthetic — the dominant direct competitor in Blanc d'Ivoire's home market.
- Mathilde M: Sister brand under the same Mathilde Créations parent company, operating an adjacent French-style home décor catalog with shared design language and distribution infrastructure — the most directly comparable peer by ownership, positioning, and customer overlap.
- La Redoute Interiors: French heritage multi-category retailer with a sizable home and décor vertical offering furniture, lighting, linens, and decorative items — directly overlapping with Blanc d'Ivoire's assortment and French consumer base.
Emerging players
- Fermob: French manufacturer of colorful, design-led outdoor and indoor metal furniture with strong European craftsmanship heritage — shares the French design DNA and premium European-made positioning as Blanc d'Ivoire's furniture line.
Regional players
- Côte Table: French home and table décor specialist focused on decorative accessories, tableware, and seasonal collections — overlaps with Blanc d'Ivoire's decorative accessories, candles, and table décor categories within the French market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Blanc d'Ivoire social profiles
Digital presenceBlanc d'Ivoire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blanc d'Ivoire leadership team
Management profileNumber of profiles
Blanc d'Ivoire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blanc d'Ivoire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blanc d'Ivoire
What does Blanc d'Ivoire do?
Blanc d'Ivoire is a French interior decoration retailer that designs and sells handcrafted home furnishings across four main categories: lighting (pendants, lamps, lampshades), furniture (sofas, armchairs, tables, storage), home linens (cushions, quilts, bedspreads), and decorative accessories (mirrors, vases, candles). Products are designed in France by an in-house Design Studio and crafted using natural materials such as raffia, rattan, jute, abaca, linen, and cotton velvet, with select upholstered furniture manufactured in Europe.
Is Blanc d'Ivoire a public or private company?
Blanc d'Ivoire is a private company. It is classified as family owned and is currently operating.
When was Blanc d'Ivoire founded?
Blanc d'Ivoire was founded in 1994. It employs 11 to 50 people.
Where is Blanc d'Ivoire based?
Blanc d'Ivoire is headquartered in Paris, France, in the Europe region.
How does Blanc d'Ivoire make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are trade/B2B Sales.
Who are Blanc d'Ivoire's main competitors?
Broad incumbents on record are West Elm, Restoration Hardware (RH), Zara Home, H&M Home and Anthropologie. Direct peers are Maisons du Monde, Mathilde M and La Redoute Interiors. Fermob is listed as an emerging player. Côte Table is listed as a regional player.
Does Blanc d'Ivoire have an API?
No public API is recorded for Blanc d'Ivoire.
What industry is Blanc d'Ivoire in?
Blanc d'Ivoire's product category is Home Decor and Interior Furnishings. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 3379 and its SIC code is 2510.