Bryan Properties

What Bryan Properties does

Bryan Properties is a privately held, founder-owned diversified real estate management and development company headquartered in Springfield, Missouri, founded in 1985 by Bryan Magers with the purchase of a single house. Over nearly 40 years, the company has grown into a multi-vertical real estate operator spanning three primary asset classes: residential multifamily, student housing, and franchised hospitality. The residential portfolio includes approximately seven apartment communities across Southwest Missouri and Northern Arkansas (Pheasant Run in Nixa, The Carlyle in Springfield, The Timbers in Lebanon, Park Place in Branson, River Ranch in Ozark, plus the newly developed The Bend on Promenade in Rogers, Arkansas), with The Timbers undergoing a 64-unit expansion. The student housing business operates Bear Village (660 beds) and Heitz House (400 beds, the first public-private housing partnership in Missouri State University history), collectively providing 1,060 beds of purpose-built student accommodation. The hospitality business, operated under the Bryan Hotels subsidiary, includes five franchised properties under Hilton (Hampton Inn Branson on the Strip, Hampton Inn Branson Hills, Tru by Hilton Springfield Downtown, and the February 2023-acquired Hilton Garden Inn Tulsa-Broken Arrow) and Marriott (Element Springfield South, opened August 2023).

The company's operating technology stack centers on AppFolio Property Manager, a third-party SaaS platform used for tenant portals, online rent payment, maintenance request submission, and owner reporting. Mobile applications for AppFolio's resident portal are available on iOS and Android. The company also operates its own website (bryan-properties.net) with property listings, a vacancies search portal, and separate owner and resident login portals. Bryan Properties does not disclose proprietary technology development, data assets, or APIs.

The business model is built on three managed-services revenue streams: (1) residential rental income and property management fees from owned and third-party apartment communities; (2) student housing rental revenue with all-inclusive billing at the Missouri State University assets; and (3) hotel revenue from nightly room rentals, food and beverage, and meeting space at franchised Hilton and Marriott properties. The company also provides third-party property management services covering leasing, maintenance, and transparent accounting for external property owners. Distribution occurs through direct residential leasing via the website, AppFolio tenant portal, Hilton and Marriott global brand websites for hotel bookings, and a public-private institutional partnership for student housing development. Geographic operations span Southwest Missouri, Northern Arkansas, and Northeastern Oklahoma, with announced expansion plans into Iowa and Texas.

Name

Bryan Properties

Legal name

Bryan Properties

Website

https://bryan-properties.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Bryan Properties is a privately held, founder-owned real estate company founded in 1985 that develops, owns, and manages residential apartment communities, student housing at Missouri State University, and franchised Hilton and Marriott hotels across the Ozarks region.

Ownership category

akta.pro rank

Product category

Residential and Hospitality Property Management

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312), Lessors of Real Estate (5311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

akta.pro secondary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Residential property management
• Student housing
• Apartment leasing
• Hotel franchising
• Real estate development

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Management: Manages and operates apartment communities, student housing, and single-family homes, collecting rental income and charging property management fees. Services include leasing, maintenance, and transparent accounting for property owners.
2. Hotel Operations: Owns and operates hotels under Hilton (Hampton Inn, Tru by Hilton, Hilton Garden Inn) and Marriott (Element) franchises. Generates revenue from nightly room rentals, food and beverage, and meeting space rentals.
3. Student Housing: Operates student housing communities including Bear Village (660-bed community) and Heitz House (400-bed public-private partnership with Missouri State University). Revenue from student rentals with all-inclusive billing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bryan Properties owns, operates, and manages a diversified portfolio of real estate assets across the Ozarks region. Core offerings include residential apartment community leasing across multiple Missouri and Arkansas locations, student housing communities under a public-private partnership with Missouri State University, and Hilton- and Marriott-franchised hotel operations. The company also provides property management services such as leasing, maintenance, and transparent accounting to third-party property owners.

Product overview

Bryan Properties is a diversified real estate management company offering property management, apartment living, student housing, and lodging services. The company's product portfolio spans: (1) Student Housing - including Bear Village (660-bed community) and Heitz House (400-bed public-private partnership at Missouri State University); (2) Apartment Communities - including Pheasant Run in Nixa, The Carlyle in Springfield, The Timbers in Lebanon, Park Place in Branson, River Ranch in Ozark, and The Bend on Promenade in Rogers, AR; (3) Hotels - including Hampton Inn Branson on the Strip, Hampton Inn Branson-Branson Hills, Tru by Hilton Springfield Downtown, Hilton Garden Inn Tulsa-Broken Arrow, and Element by Marriott Springfield; and (4) Tenant Services - an Online Portal powered by AppFolio enabling rent payment, maintenance requests, and account management. The company operates across the Ozarks region (Missouri, Arkansas) with future expansion planned in Missouri, Arkansas, Iowa, and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Bear Village Apartments 660-bed student housing community near Missouri State University offering various floor plans, all-inclusive billing, and premier amenities for student residents.
• Heitz House 400-bed residence hall at Missouri State University built through the first public-private housing partnership in university history, featuring assigned parking, dining center, convenience store, and community spaces for student residents.
• Hampton Inn Branson on the Strip Award-winning Hampton Inn hotel located on the Branson strip in the Branson, Missouri tourist destination, operated under Hilton franchise.
• Hampton Inn Branson - Branson Hills Award-winning Hampton Inn hotel located in Branson Hills, Branson, Missouri, operated under Hilton franchise.
• Tru by Hilton Springfield Downtown Downtown Springfield hotel operated under the Tru by Hilton brand, part of the Bryan Hotels family.
• Hilton Garden Inn Tulsa-Broken Arrow 107-room hotel over five stories with more than 4,000 square feet of meeting space, located in Broken Arrow, Oklahoma, operated under Hilton franchise.
• Element Springfield South Extended-stay and nightly rental hotel operated under Marriott's Element brand, located on Battlefield Road at the gateway to Springfield's Medical Mile.
• Pheasant Run Apartments Market-rate apartment community located in Nixa, Missouri, owned and managed by Bryan Properties.
• The Carlyle Apartments Market-rate apartment community located in Springfield, Missouri, owned and managed by Bryan Properties.
• The Timbers Apartment community in Lebanon, Missouri, expanded in 2023 with 64 new units, more than doubling the property's apartment count.
• Park Place Market-rate apartment community located in Branson, Missouri, owned and managed by Bryan Properties.
• The Bend on Promenade Luxury apartment development with 160 units in Rogers, Arkansas, in one of the fastest-growing regions in the United States, owned and managed by Bryan Properties.
• River Ranch Market-rate apartment community located in Ozark, Missouri, owned and managed by Bryan Properties.
• Third-Party Property Management Services Comprehensive property management services for third-party owners, including leasing, maintenance, and transparent accounting, designed to maximize rental income and protect the owner's investment.
• Online Tenant Portal (AppFolio) Online tenant portal enabling residents to pay rent, submit maintenance requests, view account information, communicate with management, and submit proof of renters insurance, available as a web portal and mobile app on iOS and Android.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HiltoncoreChannel Partner/ Reseller/ Distributor · 1 August 2023Bryan Properties operates multiple hotels under Hilton franchise brands including Hampton Inn (Branson Strip, Branson Hills), Tru by Hilton Springfield Downtown, and Hilton Garden Inn Tulsa-Broken Arrow. The company is described as operating 'award-winning Hampton Inns.'
• Marriott InternationalcoreChannel Partner/ Reseller/ Distributor · 1 August 2023Bryan Properties operates Element Springfield South under Marriott's Element brand, with the property opening in August 2023 at the gateway to Springfield's Medical Mile.
• Missouri State UniversitycoreStrategic or Co-development Partner · 1 January 2022Bryan Properties formed the first public-private housing partnership in Missouri State University history with Heitz House, a 400-bed residence hall. This landmark development was constructed on less than one acre of land and represents a unique university partnership.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Harbor Group International: Large-scale multifamily and commercial real estate owner-operator with institutional backing. Comparable as a broader incumbent in the same owner-managed multifamily/real estate space, though operating at much larger scale.
• BH Management Services: Large third-party multifamily property management firm managing tens of thousands of units. Comparable to Bryan Properties' property management services line of business, but at significantly larger scale.

Direct peers

• McKinley Properties: Regional multifamily owner-operator with vertically integrated property management. Comparable to Bryan Properties' apartment community management and direct leasing operations in Midwest/South regions.
• RangeWater Real Estate: Multifamily developer and operator focused on Sun Belt and Midwest growth markets. Comparable to Bryan Properties' apartment community operations and stated expansion into Texas and Arkansas.
• The Scion Group: Student housing and multifamily operator with a national portfolio, including public-private university partnerships. Comparable to Bryan Properties in student housing focus and university counterparty relationships.
• Cardinal Group Companies: Diversified real estate management firm covering student housing, multifamily, and senior living. Comparable to Bryan Properties' mixed residential/operating model across multiple property types.
• Asset Plus Companies: Student housing and multifamily management firm with third-party management services. Comparable to Bryan Properties' third-party property management offering alongside owned assets.

Regional players

• Hospitality International (HIE): Mid-tier hotel franchise management organization. Comparable to Bryan Properties' franchise hotel operations model, though focused on a different tier of brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bryanprops

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryan Properties