What Asset Plus Companies does

Asset Plus Companies is a Houston, Texas-based real estate services organization that provides property management, investment, and development services. The primary operating brand, Asset Living, positions itself as the nation's leader in "true" third-party property management, managing 455,000+ units across multifamily, student, affordable, active adult, and build-to-rent property types for more than 500 clients in over 40 U.S. states. Approximately 13,000 employees support a regional team structure that delivers on-site operations, leasing, maintenance, resident services, compliance, and centralized portfolio reporting.

The company's core products are vertical-specific property management platforms: multifamily, student housing, affordable housing (with regulatory compliance for LIHTC and subsidized programs), active adult (55+), and build-to-rent single-family rental communities, supported by a Portfolio Management offering that consolidates reporting and operations for multi-property owners. The technology stack is described in general terms as "data-driven" with no disclosed proprietary platform, AI/ML capabilities, patents, or API integrations; pricing is not publicly disclosed and is negotiated contractually with each owner-client.

The business model is fee-based third-party management: Asset Living contracts with property owners and developers and earns recurring management fees (treated as subscription-style recurring revenue) on the units it operates, with revenue tied to gross rental income and the negotiated fee percentage. The go-to-market is direct sales to enterprise owners and developers, supplemented by client referrals and industry reputation, rather than intermediaries. Ownership is private with founder/management-held equity; no institutional investor, PE sponsor, or public market listing is disclosed, and no M&A, funding rounds, or IPO events are documented in the source material.

Name

Asset Plus Companies

Legal name

Asset Living

Website

https://assetpluscorp.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asset Plus Companies, operating primarily as Asset Living, is a Houston-based third-party property management firm managing 455,000+ units across multifamily, student, affordable, active adult, and build-to-rent properties for 500+ clients in 40+ U.S. states.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Affordable & Public Housing Asset Management (BPAJAMAI), Senior & Assisted Living Residential Property Management (BPAJAFAE), Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Property management services
• Multifamily housing management
• Student housing services
• Affordable housing management
• Build-to-rent management

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Third-party property management services delivered across multifamily, student housing, affordable housing, active adult, and build-to-rent segments. Revenue is generated through management fees charged to property owners and developers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Asset Plus Companies (operating as Asset Living) provides third-party property management services for property owners and developers across multiple residential segments including multifamily, student housing, affordable housing, active adult (55+), and build-to-rent communities. The company manages over 455,000 units across 40+ states through a workforce of approximately 13,000 employees, generating revenue via management fees charged to property owners and developers.

Product overview

Asset Living operates as a third-party property management company offering a unified platform of management services across multiple residential property segments. The core offering consists of specialized property management for different housing types: Student, Multifamily, Affordable, Active Adult, and Build-to-Rent segments, supported by Portfolio Management for clients with multiple properties. These services are unified under the company's operational infrastructure with approximately 455K units under management and 13K employees nationwide. The Services and Solutions module provides supplementary operational capabilities including marketing, maintenance coordination, and client reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Property Management Comprehensive property management services for multifamily residential communities, including operational management, leasing, and tenant relations, targeted at property owners and developers seeking professional management of traditional apartment communities.
• Student Property Management Property management services specifically designed for student housing communities, including lease management, maintenance, and resident services tailored to college students in purpose-built student accommodation and off-campus housing communities.
• Affordable Property Management Property management services for affordable housing communities, including compliance with affordable housing regulations and administration of low-income housing tax credit and subsidized residential programs.
• Active Adult Property Management Property management services targeting active adult (55+) communities, focusing on lifestyle amenities, community programming, and services appropriate for the age-restricted residential demographic.
• Build-to-Rent Property Management Property management services for build-to-rent communities, handling single-family home rental portfolios from construction completion through ongoing operations for developers and investors in the build-to-rent asset class.
• Portfolio Management Centralized oversight and management of multiple properties across a portfolio, providing consolidated reporting and standardized operations for clients with multiple residential properties under management.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FPI Management: Third-party multifamily property manager serving owners of conventional, affordable, and student housing communities. Direct peer in third-party-only residential property management model.
• BH Management Services: Large third-party multifamily property manager with national footprint across conventional and affordable housing. Comparable service model and target client base of institutional property owners.
• RPM Living: Houston-headquartered, fast-growing third-party property manager with national reach across multifamily and student housing. Highly comparable given Houston origin, growth profile (Inc. 5000), and segment mix.
• Greystar Real Estate Partners: Largest third-party property manager in the US with 800K+ units under management across multifamily, student, and senior housing. Most direct comparable given scale, third-party model, and multi-segment coverage.
• Lincoln Property Company: Major national third-party residential property manager with hundreds of thousands of units. Comparable in offering multifamily and student housing management at scale across multiple US markets.
• WinnCompanies: National third-party property manager with strong presence in multifamily, affordable housing, and military housing. Closely comparable segment mix to Asset Living, especially in affordable housing.
• Bozzuto Group: Diversified residential real estate company offering property management, development, and construction services across multifamily, student, and senior living. Comparable integrated service offering.
• Willow Bridge Property Company: National third-party property manager (formerly Lincoln Military Housing) focused on multifamily and military housing. Comparable third-party-only model serving institutional owners.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with a multifamily property management arm. Broader incumbent offering brokerage, valuation, and facilities management alongside residential management.
• JLL (Jones Lang LaSalle): Global real estate services firm with residential property management capability within a much broader investment management, capital markets, and brokerage portfolio. Adjacent incumbent with overlapping service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/assetplus
• Facebookfacebook.com/assetpluscompanies
• LinkedInlinkedin.com/company/asset-plus-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Plus Companies