Amana Financial Services UK

Name

Amana Financial Services UK

Legal name

Amana Financial Services UK Limited

Website

https://amanafs.co.uk

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Amana Financial Services UK is an FCA-authorised London-based retail CFD broker offering leveraged Contracts for Difference trading to UK retail investors. Following its 2026 sale to 11:FS Holdings, the firm is rebranding as Kinsworth Investments Ltd to broaden its UK financial services.

Ownership category

akta.pro rank

Product category

Retail CFD Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro industry

PRIMARYFSAFADAD

Retail FX/CFD Broker Trading Venues

Financial & Insurance/Financial Exchanges & Market Infrastructure/Foreign Exchange (FX) Trading Venues

Keywords

• Online CFD trading
• Retail brokerage
• Contracts for difference
• Leveraged trading
• FCA regulated broker

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. CFD Trading Revenue: Revenue generated from Contracts for Difference (CFDs) trading services. CFDs are complex leveraged instruments where the company earns through spreads and trading fees. 43.5% of retail investor accounts lose money when trading CFDs with this provider, indicating high-risk speculative trading products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Amana Financial Services UK operates as an FCA-authorised online CFD broker providing retail investors with access to Contracts for Difference instruments. The platform enables clients to speculate on price movements of underlying financial assets using leverage, without owning the underlying asset. The company is FCA-regulated (FRN 605070) and is transitioning to operate under the trading name Kinsworth Investments Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• CFDs (Contracts for Difference)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Direct peers

• CMC Markets: FCA-regulated global CFD broker headquartered in London with a strong UK retail client base. Comparable in product mix (CFDs across FX, indices, shares, commodities) and regulatory regime.
• eToro: FCA-regulated multi-asset retail broker offering CFDs alongside real stocks and crypto. Comparable on product breadth and UK retail customer focus.
• Trading 212: FCA-regulated UK-based retail broker offering CFDs and share trading. Direct competitor targeting the same UK retail investor segment with a similar digital-first product set.
• Pepperstone: FCA-regulated CFD and FX broker with a strong retail proposition. Comparable on product, regulatory standing, and target customer (retail leveraged traders).
• IG Group: London-listed, FCA-regulated retail CFD and spread betting broker serving UK retail investors with leveraged trading products. Directly comparable on product, regulation, and customer base — IG is the dominant scaled incumbent.
• Plus500: Listed FCA-regulated CFD broker with a digital-first platform serving retail clients globally. Highly comparable on product (CFDs) and target market (retail), and a key UK competitor.
• XTB: Listed European CFD and FX broker with FCA authorization serving UK and EU retail clients. Closely comparable on product, regulation, and customer base.

Broad incumbents

• Hargreaves Lansdown: Largest UK retail investment platform with FCA regulation. Broader incumbent operating across funds, shares, and other products — overlapping as a destination for UK retail savings but not a direct CFD competitor.
• Interactive Brokers: Large, FCA-regulated global multi-asset broker serving retail and professional clients. Overlapping on UK retail market access but with a much broader product and client mix.

Regional players

• Admirals (formerly Admiral Markets): FCA-regulated CFD and FX broker with European roots competing for UK retail CFD clients. Comparable product offering, adjacent geographically within the broader EU/UK retail broker ecosystem.

Market position

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amana Financial Services UK