Amana Financial Services UK
Amana Financial Services UK is an FCA-authorised London-based retail CFD broker offering leveraged Contracts for Difference trading to UK retail investors. Following its 2026 sale to 11:FS Holdings, the firm is rebranding as Kinsworth Investments Ltd to broaden its UK financial services.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Amana Financial Services UK firmographics
Firmographics- Name
- Amana Financial Services UK
- Legal name
- Amana Financial Services UK Limited
- Website
- https://amanafs.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Amana Financial Services UK is an FCA-authorised London-based retail CFD broker offering leveraged Contracts for Difference trading to UK retail investors. Following its 2026 sale to 11:FS Holdings, the firm is rebranding as Kinsworth Investments Ltd to broaden its UK financial services.
- Ownership category
- akta.pro rank
Amana Financial Services UK industry classification
Industry- Product category
- Retail CFD Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
Keywords
Where Amana Financial Services UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Amana Financial Services UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- CFD Trading Revenue: Revenue generated from Contracts for Difference (CFDs) trading services. CFDs are complex leveraged instruments where the company earns through spreads and trading fees. 43.5% of retail investor accounts lose money when trading CFDs with this provider, indicating high-risk speculative trading products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Amana Financial Services UK product offering
Product offeringCore offering
Amana Financial Services UK operates as an FCA-authorised online CFD broker providing retail investors with access to Contracts for Difference instruments. The platform enables clients to speculate on price movements of underlying financial assets using leverage, without owning the underlying asset. The company is FCA-regulated (FRN 605070) and is transitioning to operate under the trading name Kinsworth Investments Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- CFDs (Contracts for Difference)
Companies that use Amana Financial Services UK
Customer profileSegments1 record
Ideal customer profiles1 record
Amana Financial Services UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amana Financial Services UK partnerships and signals
Strategic signalScale indicators3 records
Amana Financial Services UK competitors and assessment
Company assessmentDirect peers
- CMC Markets: FCA-regulated global CFD broker headquartered in London with a strong UK retail client base. Comparable in product mix (CFDs across FX, indices, shares, commodities) and regulatory regime.
- eToro: FCA-regulated multi-asset retail broker offering CFDs alongside real stocks and crypto. Comparable on product breadth and UK retail customer focus.
- Trading 212: FCA-regulated UK-based retail broker offering CFDs and share trading. Direct competitor targeting the same UK retail investor segment with a similar digital-first product set.
- Pepperstone: FCA-regulated CFD and FX broker with a strong retail proposition. Comparable on product, regulatory standing, and target customer (retail leveraged traders).
- IG Group: London-listed, FCA-regulated retail CFD and spread betting broker serving UK retail investors with leveraged trading products. Directly comparable on product, regulation, and customer base — IG is the dominant scaled incumbent.
- Plus500: Listed FCA-regulated CFD broker with a digital-first platform serving retail clients globally. Highly comparable on product (CFDs) and target market (retail), and a key UK competitor.
- XTB: Listed European CFD and FX broker with FCA authorization serving UK and EU retail clients. Closely comparable on product, regulation, and customer base.
Broad incumbents
- Hargreaves Lansdown: Largest UK retail investment platform with FCA regulation. Broader incumbent operating across funds, shares, and other products — overlapping as a destination for UK retail savings but not a direct CFD competitor.
- Interactive Brokers: Large, FCA-regulated global multi-asset broker serving retail and professional clients. Overlapping on UK retail market access but with a much broader product and client mix.
Regional players
- Admirals (formerly Admiral Markets): FCA-regulated CFD and FX broker with European roots competing for UK retail CFD clients. Comparable product offering, adjacent geographically within the broader EU/UK retail broker ecosystem.
Market position
Customer concentration
Amana Financial Services UK compliance and trust
Trust signalCompliance1 record
Amana Financial Services UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amana Financial Services UK leadership team
Management profileNumber of profiles
Profiles2 records
Amana Financial Services UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amana Financial Services UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amana Financial Services UK
What does Amana Financial Services UK do?
Amana Financial Services UK operates as an FCA-authorised online CFD broker providing retail investors with access to Contracts for Difference instruments. The platform enables clients to speculate on price movements of underlying financial assets using leverage, without owning the underlying asset. The company is FCA-regulated (FRN 605070) and is transitioning to operate under the trading name Kinsworth Investments Ltd.
Is Amana Financial Services UK a public or private company?
Amana Financial Services UK is a private company. It is classified as corporate owned and is currently acquired.
When was Amana Financial Services UK founded?
Amana Financial Services UK was founded in 2010. It employs 11 to 50 people.
Where is Amana Financial Services UK based?
Amana Financial Services UK is headquartered in London, United Kingdom, in the Europe region.
How does Amana Financial Services UK make money?
One revenue line is on record: CFD Trading Revenue.
Who are Amana Financial Services UK's main competitors?
Direct peers on record are CMC Markets, eToro, Trading 212, Pepperstone, IG Group, Plus500 and XTB. Broad incumbents are Hargreaves Lansdown and Interactive Brokers. Admirals (formerly Admiral Markets) is listed as a regional player.
Does Amana Financial Services UK have an API?
No public API is recorded for Amana Financial Services UK.
What industry is Amana Financial Services UK in?
Amana Financial Services UK's product category is Retail CFD Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues. Its NAICS code is 5231 and its SIC code is 6221.