Spijkers en Spijkers

What Spijkers en Spijkers does

Spijkers en Spijkers is a privately-held Dutch women's fashion label founded in 2001 by twin sisters Truus and Riet Spijkers and headquartered in Arnhem, Netherlands. The company designs and sells avant-garde women's apparel and accessories — tops, pants, skirts, jackets, coats, dresses, and art/design objects — through a direct-to-consumer model consisting of its own e-commerce platform and a single physical store in Arnhem, with prices ranging from €59 to €379. A sister sub-brand, SIS by Spijkers en Spijkers, carries approximately 243 products, and a second secondary brand, ITTAR, is in pre-launch state. Production is positioned as "crafty and fair made in Europe," serving as both a quality and ethical-sourcing signal.

Revenue is generated entirely through direct retail, with no third-party wholesale distribution evident in the input. The founders remain the creative and commercial center of the company, and the brand has cultivated cultural visibility through royal endorsement (Queen Maxima has worn its designs) and institutional recognition including the Prins Bernard Cultuur Prijs Modestipendium (2013). Recent brand-building activity includes a 25-year anniversary exhibition at Rozet Museum (May–June 2024) and a collaboration with dance company INTRODANS on the TWINSET performance (April 2024), indicating a deliberate cultural-institutional positioning strategy rather than aggressive commercial scaling.

Name

Spijkers en Spijkers

Legal name

Spijkers en Spijkers

Website

https://spijkersenspijkers.nl

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Spijkers en Spijkers is a Dutch independent women's fashion label founded in 2001 in Arnhem by twin sisters Truus and Riet Spijkers. It sells avant-garde apparel and accessories direct-to-consumer via its own e-commerce platform and a single Arnhem store, with prices ranging from €59 to €379.

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct retail sales: The company generates revenue through direct sales of women's fashion apparel and accessories via their e-commerce platform and physical store, selling items such as blouses, dresses, pants, jackets, and accessories at price points ranging from approximately €59 to €379.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Spijkers en Spijkers is a Dutch fashion label that designs and sells avant-garde women's apparel and accessories directly to consumers through their own e-commerce platform and a physical retail store in Arnhem, Netherlands. The product range includes blouses, dresses, pants, skirts, jackets, coats, and accessories (belts, brooches, bags, scarfs), along with a small art & design line (pillows, roomsprays), with items craftily and fairly made in Europe.

Product overview

Spijkers en Spijkers is a Dutch fashion label founded by twin sisters Truus and Riet Spijkers in 2001. The label operates as a unified fashion brand with its primary sub-brand 'SIS by Spijkers en Spijkers' offering a comprehensive range of women's clothing and accessories. The product portfolio includes Tops (blouses, sweatshirts, jumpers, T-shirts), Pants (trousers, jeans, flair pants), Skirts, Jackets (colbert jackets, sailor jackets), Coats, and Dresses, alongside an Accessories line (belts, brooches, bags, scarfs, keychains, hairbands) and an Art & Design collection (pillows, roomsprays). The brand is additionally developing a secondary sub-brand called ITTAR. The designs are characterized by graphic detailing, geometric forms, and distinct use of color, inspired by Dutch Modernism, De Stijl, and Dutch masters such as Mondriaan and Rietveld. Products are crafty and fair made in Europe.

Differentiator

Problem solved

Functional benefit

Brands

• SIS by Spijkers en Spijkers: A sub-brand of Spijkers en Spijkers offering women's clothing including blouses, dresses, trousers, jackets, and accessories. The SIS brand features 243 products as shown in the product catalog.

Products and services

• SIS by Spijkers en Spijkers Sub-brand of Spijkers en Spijkers offering women's clothing including blouses, dresses, trousers, jackets, and accessories, featuring graphic detailing and distinct color use influenced by Dutch Modernism and De Stijl. Targeted at female consumers seeking distinctive, avant-garde yet timeless European-made fashion.
• Tops Women's tops category including blouses, sweatshirts, jumpers, and T-shirts in various prints and fabrics such as viscose, cotton, and silk, sold at price points around €69–€229.
• Pants Women's trousers and pants category including classic trousers, wide-leg pants, flair pants, and jeans in various fabrics and patterns.
• Skirts Women's skirts category including pencil skirts, diagonal ribcord skirts, and tweed skirts in various colors and materials.
• Jackets Women's jackets category including slim-fitted colbert jackets, sailor jackets, and long little jackets in fabrics such as wool-linen blend.
• Coats Women's coats and outerwear category, complementing the jackets range.
• Dresses Women's dresses category including silk halter dresses, shirt dresses, and slit sleeve dresses in various prints and fabrics, priced up to around €379.
• Accessories Women's accessories category including belts, brooches, bags (clutch bags), scarfs, keychains, and hairbands, priced around €59–€79.
• Art & Design Art and design category including decorative pillows and roomsprays (home fragrances) that extend the brand's aesthetic into the home.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Rozet MuseumminorStrategic or Co-development Partner · 24 May 2024Exhibition '25 years constructed identity' held at Rozet museum in Arnhem from May 24 to June 28, 2024, showcasing the brand's 25-year history.
• INTRODANSminorStrategic or Co-development Partner · 26 April 2024Collaboration for TWINSET - DE ONTMOETING performance. The dance performance reflects the brand's twin designer concept and 25 years of constructed identity.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Scotch & Soda: Amsterdam-based designer fashion brand offering women's apparel and accessories with a distinct creative identity. Directly comparable as a Dutch-founded, premium-priced contemporary label with omnichannel DTC and selective wholesale distribution.
• Viktor & Rolf: Dutch avant-garde luxury fashion house founded by a design duo, known for conceptual, art-rooted collections. Highly comparable creative positioning to Spijkers en Spijkers' geometric, design-forward aesthetic, though Viktor & Rolf operates primarily in haute couture and luxury rather than ready-to-wear.
• Humanoid: Dutch contemporary women's fashion label focused on timeless, design-led ready-to-wear produced in Europe. Closely comparable on European-made women's apparel positioning and target customer of design-conscious women, though at somewhat broader commercial scale.
• Acne Studios: Swedish luxury contemporary fashion house offering women's apparel with a distinctive creative identity rooted in art and design. Comparable as a Scandinavian designer brand operating at higher price points with global DTC and selective wholesale — a scaled-up analogue of Spijkers en Spijkers' model.
• Stine Goya: Copenhagen-based designer women's fashion brand known for graphic prints, color, and art-influenced collections. Highly comparable creative DNA to Spijkers en Spijkers' print- and color-driven, avant-garde aesthetic, with similar premium positioning and DTC-led model.
• Iris van Herpen: Dutch designer known for avant-garde, sculptural, art-meets-fashion creations with strong Dutch heritage roots. Directly comparable on creative positioning, Netherlands origin, and the brand narrative linking fashion to fine art and craftsmanship.
• Marimekko: Finnish design house famous for graphic prints, bold color use, and design-led lifestyle products spanning apparel, accessories and home. Directly comparable on design heritage, print/color identity, and the brand narrative connecting fashion to a broader art/design universe — also selling homewares like Spijkers en Spijkers' Art & Design line.

Broad incumbents

• COS: H&M Group's premium contemporary womenswear and menswear label with global retail and digital presence. Comparable as a European-made contemporary women's apparel brand, though at significantly larger scale and broader commercial positioning.
• &Other Stories: H&M Group's premium contemporary women's fashion and accessories label with global DTC presence. Comparable as a European contemporary womenswear brand with curated, design-led collections, though at much larger scale and broader commercial appeal than Spijkers en Spijkers.
• G-Star RAW: Largest Dutch-headquartered apparel brand, offering women's and men's denim and contemporary fashion globally. Comparable as a Dutch design-led fashion house, though at materially larger scale and broader category scope than Spijkers en Spijkers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/spijkers2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spijkers en Spijkers