Platformers

What Platformers does

Platformers is a privately-held Australian construction-technology consultancy and value-added reseller, founded in 2013 and headquartered in Surry Hills, NSW with the CEO based in Melbourne. The firm helps construction businesses - particularly civil contractors - select, implement, customize, train on and support best-of-breed software platforms. Its core technical asset is the Kontrol4 suite of proprietary add-ons built on top of Upvise, a JavaScript-based cloud PaaS database with an open API. These add-ons (Project Cost Analysis, SWMS, User Profile, Plant Maintenance Notification, Asset Management, Warehouse Stock Control, MQMS Forms Pack) deliver domain-specific functionality tailored to Australian civil construction workflows and are entered into customer Upvise databases by Platformers consultants.

The company generates revenue across four streams: subscription software resale (Upvise, Google Workspace, Microsoft, Sans Paper, Ontraport and other platforms), one-time licenses for custom Kontrol4 add-ons, time-and-material or fixed-price consulting services (scoping, implementation, training), and tiered 12-month support subscriptions (Gold, Silver, Bronze) with priority SLAs and dedicated consultants. GTM is sales-led, beginning with a free consultation, and is supported by regional e-commerce shop portals for Victoria, NSW, Queensland and a National/International storefront, plus direct online purchase of individual add-ons.

Platformers serves approximately 150 customer companies and has delivered ~675 projects across 10 countries with a globally distributed team of ~10 people, 80% of whom sit outside Australia. The firm is the primary reseller for Upvise in Australia and partners with Sans Paper Connect as a curated hub for best-of-breed construction tools. No external funding, PE backing or acquisitions are disclosed; ownership rests with CEO Marcus van Enk, who also controls the related Vertical Matters research entity and the Kontrol4 brand acquired in 2019.

Name

Platformers

Legal name

Platformers

Website

https://platformers.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Platformers is an Australian, privately-held construction-technology consultancy that resells and customises best-of-breed software platforms (notably Upvise, enhanced with proprietary Kontrol4 add-ons) for civil construction and SMB builders across Australia and select international markets.

Ownership category

akta.pro rank

Product category

Construction Technology Consulting Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Construction software consulting
• Platform integration services
• Construction digital transformation
• Custom software add-ons
• Upvise reseller

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Resale - Upvise and Platforms: Platformers resells Upvise software licenses and serves as a reseller in Australia. Revenue is generated through software subscription fees from reselling Upvise and other best-of-breed platforms (Google Workspace, Microsoft, Sans Paper, Kontrol4, Ontraport, WordPress, Facebook, Digital Ocean) to construction industry businesses.
2. Custom Software Add-Ons / Developer Add-Ons: Platformers develops and sells specialised custom code add-ons for Upvise (e.g. Project Cost Analysis Tool, SWMS, User Profile, Plant Maintenance, Asset Management, Warehouse Stock Control). These are one-time purchases or potentially recurring upgrades entered into the customer's database by a Platformers consultant.
3. Consulting and Implementation Services: Platformers offers consulting services including scoping studies, implementation support, and training. Implementation support is charged by the hour under 'time and material' contracts or at fixed prices under Fixed Price contracts. Scoping studies determine scope of work, timing and cost before projects commence.
4. Support and Maintenance Packages (Gold, Silver, Bronze): Tiered support and maintenance packages offering priority tickets, dedicated support consultants, database backups, account planning, and preferential consulting rates. Clients on 12-month long Gold, Silver and Bronze packages get priority in support order. Also available as pay-as-you-go at retail pricing or pre-purchased ticket packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Platformers provides advice, implementation, training, and ongoing support for mobile and cloud-based business platforms (best-of-breed) to construction industry businesses, primarily in Australia. They resell the Upvise/Sans Paper platform portfolio and develop proprietary Kontrol4 add-ons (custom JavaScript code) tailored to civil construction workflows including project cost tracking, SWMS safety compliance, plant maintenance, and asset management. They also sell tiered support packages (Gold/Silver/Bronze) and provide implementation consulting services.

Product overview

Platformers is a construction technology managed services provider that resells and customizes best-of-breed software platforms. Their core portfolio consists of Upvise (a PaaS cloud database with integrated business management apps) enhanced with their proprietary Kontrol4 add-ons, supplemented by Sans Paper Connect for document management. The product architecture is platform-plus-modules: Upvise serves as the foundational cloud database, Kontrol4 provides industry-specific enhancements (MQMS for Jobs, Assets, Timesheets, QHSE), and both platforms accept specialized add-on modules including Project Cost Analysis, User Profile, SWMS, Plant Maintenance, Asset Management, and Warehouse Stock Control. Platformers offers tiered support packages (Gold, Silver, Bronze) and implementation/consulting services. They also provide access to Google Workspace, Microsoft, Ontraport, and other platforms, with tiered business solutions (Journeyperson, Primary, Secondary, Tertiary) guiding construction businesses through digitalization.

Differentiator

Problem solved

Functional benefit

Brands

• Upvise Australia: Reseller and support services for Upvise business management platform in Australia, including training and custom add-ons
• Kontrol4®
• Sans Paper®
• UpviseJS
• Vertical Matters®

Products and services

• UpviseJS UpviseJS is a platform-as-a-service (PaaS) cloud database for storing and handling core integrated business management applications including Calendar, Contacts, Sales, Projects, Files, Equipment, Maintenance, and Forms. Resold by Platformers with customisation services.
• Project Cost Analysis Tool Specialised code add-on for Upvise that synchronises data from daily diary forms to provide real-time insights into cost allocation, enabling users to track actual costs vs forecast costs and make accurate project forecasts. Designed for civil construction companies.
• SWMS Add-On Custom code for Upvise specialising in civil construction that enables selection of pre-defined SWMS (Safe Work Method Statement) templates, creation of SWMS against projects or jobs, dynamic updates with associated risks and control measures, and digital signature capabilities for team members, subcontractors, suppliers, and stakeholders.
• Plant Maintenance and Servicing Notification Add-On Custom software code for Upvise that tracks servicing of plant, equipment and vehicles, triggers automatic notifications to plant managers and mechanics when servicing is due, and allows mechanics to complete maintenance and record it in servicing forms.
• User Profile Add-On Specialised Upvise JS software code that adds additional levels of privacy and data access control, allowing business owners to restrict the amount of data shown to people within the organisation through user levels including Standard, Standard User Plus, Manager, Manager User Plus, View Only Standard, and View Only Manager.
• Asset Management Add-On Upgrade that helps store and track historical information, determine costs against assets, transfer assets against sites, request repairs, and monitor cost and margin generated by asset use.
• Warehouse Stock Control Add-On

Quantifiable outcome

• 15% reduction in cost overruns for civil construction clients within months of implementing the daily cost tracking solution
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Upvise AustraliacoreChannel Partner/ Reseller/ DistributorPlatformers is a leading Upvise reseller in Australia, integrating Upvise software into Australian businesses for over 16 years (initially via Vertical Matters). Platformers provides sales, implementation, training, and custom add-on development for Upvise. They offer a free 30-day trial of Upvise software and have developed multiple Kontrol4 add-ons that extend Upvise's functionality for civil construction use cases.
• Kontrol4coreStrategic or Co-development PartnerKontrol4 is a product of Vertical Matters that delivers the Mobile Quality Management System (MQMS) framework for Upvise and Sans Paper platforms. Platformers is the primary reseller and implementer of Kontrol4 add-ons in Australia, developing and selling custom add-ons including Project Cost Analysis, SWMS, User Profile, Plant Maintenance, Asset Management, and Warehouse Stock Control built on the Kontrol4 framework.
• Sans PapercoreTechnology or IntegrationSans Paper develops cloud platforms without paper to help teams get connected. Platformers is a partner for Sans Paper Connect, which serves as a repository of best-of-breed construction-focused platforms. The Kontrol4 MQMS can be inserted into Sans Paper Connect to supercharge the Body of Knowledge.
• UpvisecoreTechnology or IntegrationUpvise is the underlying cloud-based PaaS platform (UpviseJS) on which Platformers builds custom databases and add-ons. Platformers is a trusted Upvise reseller. Upvise provides features including CRM, project management, sales, inventory, invoicing, and equipment/maintenance tracking as an all-in-one business management platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oracle Aconex: Enterprise-grade construction collaboration and project controls platform (Australian-founded) used on large infrastructure projects — overlaps with Platformers' project cost tracking and SWMS workflows at the high end of the market.
• Procore Technologies: Leading cloud-based construction management platform covering project management, cost tracking, safety, and field operations — directly competes with the workflows Platformers' Kontrol4 add-ons address, but at much larger scale and breadth.
• Viewpoint (Trimble): Trimble-owned construction ERP and project management suite (Vista, Spectrum) targeting mid-market and enterprise contractors — broad incumbent competing on the same cost-tracking, project-controls, and field-management workflows as Platformers.
• Autodesk Construction Cloud (Build / PlanGrid): Suite of construction collaboration, project management, and cost-control tools. Overlaps with Platformers' Upvise-based SWMS, cost tracking, and asset management offerings, serving the same civil-construction buyers but at enterprise scale.

Emerging players

• Kahua: Capital program and construction project management platform purpose-built for owners and program managers — adjacent competitor in construction cost/project controls with growing SMB and mid-market reach.

Direct peers

• Buildertrend: Construction project management SaaS for SMB builders covering scheduling, cost tracking, customer management, and service management — comparable vertical-SMB software-led motion to Platformers' civil construction focus.
• Jonas Construction Software: Integrated construction ERP covering accounting, project management, service management, and document control — directly overlaps with the workflow scope Platformers addresses for SMB and mid-market contractors.
• Foundation Software: US-based construction accounting and project management software for commercial and specialty contractors — comparable vertical SaaS targeting construction back-office, cost tracking, and field-to-office workflows.
• CMiC: Construction ERP and project management platform covering financials, project controls, field operations, and content management — directly comparable in workflow coverage to Platformers' combined Upvise + Kontrol4 stack for general and specialty contractors.

Regional players

• Jobpac: Australian construction ERP and project management software widely used by Australian contractors — competes head-to-head with Platformers in the local civil-construction market with a more established product footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlatformersAU
• YouTubeyoutube.com/channel/UCGugJnjhCrROK4pzVjopioA
• Facebookfacebook.com/platformersaustralia
• LinkedInlinkedin.com/company/platformersaustralia
• Instagraminstagram.com/platformersau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platformers