European PropTech Association

What European PropTech Association does

The European PropTech Association (operating as PropTech House) is a Brussels-based industry association founded in 2018 that coordinates the European PropTech ecosystem. Its stated mission is to support a sustainable European PropTech market by scaling cross-border collaboration, standardizing fragmented national PropTech markets, creating a legal framework adapted to PropTech, fostering real estate innovation, and facilitating member access to funding, including EU programs such as Horizon Europe.

The association's core 'products' are programs rather than software. Its primary offering is the annual PropTech Startup & Scale-up Europe Awards, structured across eight categories (Finance & Invest; Design & Build; Market & Transact; Manage & Operate; Live & Work; Mobility & Logistics; Energy & Raw Materials; and Space), with semi-finals and finals hosted at the Love Tomorrow Summit and judged by a live panel, remote jury, and European Commission representatives. A second awards program, the Expo Real Impact Awards, extends the association's footprint into the Expo Real exhibition ecosystem. Underpinning these is a web-based association platform and online application portal hosted at proptechhouse.eu, which handles awards submissions, funding applications, and partnership inquiries. The association differentiates on the breadth of its distribution network rather than on proprietary technology.

The business model combines recurring membership and sponsorship revenue (from national PropTech associations, real estate firms such as CBRE, JLL, BNP Paribas Real Estate, Prologis, SEGRO, Covivio, Deloitte, PwC, KPMG, Allianz, and Ardian, plus EU-level partners including EIT, ESA, the New European Bauhaus initiative, and the Startup Europe Awards) with managed-services-style revenue from funding facilitation tied to EU programs. Pricing is not publicly disclosed. Operationally the organization is small, with 1-10 employees, and it is privately held with no disclosed parent company, funding rounds, or revenue figures. Chairman Dirk Paelinck is the named leader.

Name

European PropTech Association

Legal name

European PropTech Association

Website

https://proptechhouse.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The European PropTech Association (PropTech House) is a Brussels-based industry association coordinating 15+ national PropTech associations, 50+ real estate partners, and EU institutions to support European PropTech startups through awards programs, cross-border collaboration, and access to Horizon Europe funding.

Ownership category

akta.pro rank

Product category

Industry Association / PropTech Ecosystem Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

Real Estate / PropTech Growth Equity (FSANACAH)

Keywords

• PropTech industry association
• Real estate technology network
• EU funding facilitation
• Startup awards program
• Cross-border collaboration

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership and Sponsorship: Revenue generated through organizational memberships and sponsorships from national PropTech associations, real estate companies, and EU-level partners that sponsor the association's activities and events.
2. EU Funding Programs: Access to and facilitation of EU funding programs, including Horizon Europe, which startups and scale-ups can access through the association's EU ecosystem network.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The European PropTech Association (also known as PropTech House) is a Brussels-based industry association founded in 2018 that coordinates the European PropTech ecosystem by linking 15+ national PropTech associations, 50+ real estate partners, and EU institutions. Its sellable offerings consist of two flagship award programs — the PropTech Startup & Scale-up Europe Awards and the Expo Real Impact Awards — and funding facilitation services that connect member startups and scale-ups to EU programs such as Horizon Europe for cross-border collaboration, market standardization, and partner matching.

Product overview

The European PropTech Association (PropTech House) operates as an industry association rather than a product company. Its offerings consist primarily of award programs—PropTech Startup & Scale-up Europe Awards and Expo Real Impact Awards—and funding facilitation services to connect European PropTech startups with EU ecosystem resources. The organization coordinates a network of national associations, real estate partners, and EU partners to support cross-border collaboration and market standardization across the European PropTech sector.

Differentiator

Problem solved

Functional benefit

Brands

• PropTech Startup Europe Awards: Awards program for PropTech startups and scale-ups in Europe
• Expo Real Impact Awards

Products and services

• PropTech Startup & Scale-up Europe Awards

Quantifiable outcome

• Top 50 shortlisted startups per annual awards cycle invited to semi-finals and finals at Love Tomorrow Summit with live judging by industry experts and European Commission representatives

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

30 partnerships are on record, tiered minor and core.

• AEDIFICAminorGTM or Marketing PartnerAEDIFICA, the Belgian association for listed real estate companies, is listed as a Real Estate Partner of the European PropTech Association, supporting the ecosystem through partnership and visibility.
• AG Real EstateminorGTM or Marketing PartnerAG Real Estate is a Real Estate Partner of the European PropTech Association.
• Allianz (Belgium)minorGTM or Marketing PartnerAllianz is listed as a Real Estate Partner of the European PropTech Association.
• Bird & BirdminorStrategic or Co-development PartnerBird & Bird (law firm) is listed as a partner of the European PropTech Association, providing potential legal and regulatory expertise.
• BNP Paribas Real EstateminorGTM or Marketing PartnerBNP Paribas Real Estate is a Real Estate Partner of the European PropTech Association.
• CBRE BelgiumminorGTM or Marketing PartnerCBRE is a Real Estate Partner of the European PropTech Association.
• CofinimmominorGTM or Marketing PartnerCofinimmo is listed as a Real Estate Partner of the European PropTech Association.
• Deloitte BelgiumminorStrategic or Co-development PartnerDeloitte is listed as a partner of the European PropTech Association, providing advisory and professional services expertise.
• EIT (European Institute of Innovation and Technology)coreStrategic or Co-development PartnerEIT is listed as an EU Partner of the European PropTech Association, representing the EU innovation ecosystem and potential co-funding for PropTech initiatives.
• ESA (European Space Agency)coreStrategic or Co-development PartnerESA is listed as an EU Partner of the European PropTech Association, representing space technology and innovation crossover opportunities for real estate.
• EPRA (European Public Real Estate Association)minorStrategic or Co-development PartnerEPRA is listed as a Real Estate Partner of the European PropTech Association.
• FinnovaminorStrategic or Co-development PartnerFinnova is listed as a partner of the European PropTech Association, providing EU funding and project advisory expertise.
• GartnerminorStrategic or Co-development PartnerGartner is listed as a partner of the European PropTech Association, providing industry research and advisory expertise.
• Immobel GroupminorGTM or Marketing PartnerImmobel Group is listed as a Real Estate Partner of the European PropTech Association.
• ImmowebminorGTM or Marketing PartnerImmoweb is listed as a Real Estate Partner of the European PropTech Association.
• JLL (Jones Lang LaSalle)minorGTM or Marketing PartnerJLL is listed as a Real Estate Partner of the European PropTech Association.
• KPMG BelgiumminorStrategic or Co-development PartnerKPMG is listed as a partner of the European PropTech Association, providing advisory and professional services.
• New European BauhauscoreStrategic or Co-development PartnerThe New European Bauhaus initiative is listed as an EU Partner of the European PropTech Association, representing the EU's sustainability and design innovation program.
• PrologisminorGTM or Marketing PartnerPrologis is listed as a Real Estate Partner of the European PropTech Association.
• ProximusminorGTM or Marketing PartnerProximus is listed as a Real Estate Partner of the European PropTech Association.
• PwC BelgiumminorStrategic or Co-development PartnerPwC is listed as a partner of the European PropTech Association, providing advisory and professional services.
• RICS (Royal Institution of Chartered Surveyors)minorStrategic or Co-development PartnerRICS is listed as a partner of the European PropTech Association, providing standards and professional expertise in real estate and construction.
• SEGROminorGTM or Marketing PartnerSEGRO is listed as a Real Estate Partner of the European PropTech Association.
• Startup Europe AwardscoreStrategic or Co-development PartnerStartup Europe Awards is a founding EU Partner of the European PropTech Association, providing pan-European startup recognition and ecosystem connectivity.
• PropTech DenmarkcoreStrategic or Co-development PartnerPropTech Denmark is one of the 15+ national PropTech associations affiliated with the European PropTech Association, representing the Danish PropTech ecosystem.
• French PropTechcoreStrategic or Co-development PartnerFrench PropTech is one of the 15+ national PropTech associations affiliated with the European PropTech Association, representing the French PropTech ecosystem.
• UK PropTechcoreStrategic or Co-development PartnerUK PropTech is one of the national PropTech associations affiliated with the European PropTech Association, representing the UK PropTech ecosystem.
• Swiss PropTechcoreStrategic or Co-development PartnerSwiss PropTech is one of the national PropTech associations affiliated with the European PropTech Association, representing the Swiss PropTech ecosystem.
• Lux PropTechcoreStrategic or Co-development PartnerLux PropTech is one of the national PropTech associations affiliated with the European PropTech Association, representing the Luxembourg PropTech ecosystem.
• Spanish PropTechcoreStrategic or Co-development PartnerSpanish PropTech is one of the national PropTech associations affiliated with the European PropTech Association, representing the Spanish PropTech ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/proptechhouse
• Xx.com/proptechh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European PropTech Association