Spanish Proptech

Name

Spanish Proptech

Legal name

Alfredo Díaz-Araque Moro

Website

https://spanishproptech.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Proptech Media and Real Estate Advisory

NAICS

Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)

SIC

Services-Allied To Motion Picture Production (7819), Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Proptech media
• Real estate insights
• Digital transformation content
• Proptech education
• Real estate advisory

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Teaching & Education: Alfredo Díaz-Araque Moro serves as a professor in IE's Advanced Program in Real Estate Innovation (Programa Avanzado de Innovación en el Sector Inmobiliario) and the Fintech and Innovation in Financial Services Program, generating revenue through educational engagements.
2. Conference Speaking & Event Participation: As Official Partner of Future Proptech and Ambassador of Propel by MIPIM, the founder earns fees for speaking engagements, panel participation, and event-related activities.
3. Startup Advisory Services: Advisory committee membership with startups BrickFunding and Bookker likely generates consulting or equity-based compensation.
4. Consulting & Custom Engagements: The 'Contacto' page explicitly invites event participation, article writing, talks, sharing proptech inquiries, and casual meetings ('si te appetite, nos tomamos un café'), indicating bespoke consulting or collaboration arrangements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Spanish Proptech is a personal content brand run by Alfredo Díaz-Araque Moro that publishes a Spanish-language blog and produces two podcast series (Actualidad and Entrevistas) focused on proptech trends and digital transformation in the real estate sector. Beyond content, the founder monetizes his expertise through teaching engagements at IE Business School, conference speaking, advisory roles with proptech startups (BrickFunding, Bookker), and custom consulting arrangements.

Product overview

Spanish Proptech is a comprehensive proptech content platform operated by Alfredo Díaz-Araque Moro. The offering consists of three interconnected products: the Spanish Proptech Blog (launched December 2017) providing editorial analysis and commentary on technology trends in real estate; the Spanish Proptech Podcast - Actualidad (launched September 2020) delivering weekly news and commentary on proptech developments; and the Spanish Proptech Podcast - Entrevistas (launched September 2020) featuring in-depth interviews with industry professionals, startup founders, and proptech investors. Together these products serve as an educational and informational resource for the Spanish real estate industry's digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Spanish Proptech Blog Long-form blog providing analysis and commentary on proptech trends, digital transformation, and technology developments in the real estate sector in Spain and internationally. Targeted at Spanish-speaking real estate professionals, proptech startups, and investors.
• Spanish Proptech Podcast - Actualidad Weekly podcast program covering proptech news and digital transformation trends in the real estate sector, with episode analysis and industry commentary for Spanish-speaking real estate professionals.
• Spanish Proptech Podcast - Entrevistas Interview-based podcast featuring in-depth conversations with proptech founders, real estate professionals, investors, and industry experts across multiple seasons (3 seasons produced with 20+ episodes by March 2023).

Quantifiable outcome

• The blog has been publishing content since December 2017, accumulating multiple years of proptech analysis and commentary accessible to the Spanish-speaking real estate community.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Future ProptechcoreGTM or Marketing PartnerSpanish Proptech is an Official Partner of Future Proptech, described as 'the oldest proptech event.' The partnership involves event collaboration, speaking opportunities, and cross-promotion with the UK-based global proptech conference that brings together real estate innovation advocates. The founder describes having 'el honor de formar parte' (the honor of being part) of Future Proptech's group of passionate advocates.
• Propel by MIPIMcoreGTM or Marketing PartnerSpanish Proptech serves as Ambassador of Propel by MIPIM (formerly MIPIM Proptech), one of the world's most important proptech events held in Paris, New York, and Hong Kong. The ambassador role involves promoting the event, facilitating connections between Spanish real estate professionals and the global proptech ecosystem, and representing Spanish interests at the event.
• PropTech Latam SummitcoreStrategic or Co-development PartnerSpanish Proptech collaborates with PropTech Latam Summit in content creation and developing links between the Latin American and Spanish proptech communities. The collaboration aims to bridge the proptech ecosystems across Spanish-speaking regions, with PropTech Latam organizing the encounter that brings together leaders and disruptors of the Latin American real estate industry.
• FinnovatingsecondaryStrategic or Co-development PartnerSpanish Proptech collaborated with Finnovating (the leading open innovation consultancy) on the 'I Barómetro de Transformación Digital e Innovación en el Sector Inmobiliario' (2019) and the 'Proptech Unconference' 2018. Finnovating organizes Unconference events and is described as the 'lider en innovación abierta.' The collaboration produced the first comprehensive digital transformation survey for the Spanish real estate sector.
• PropTech HousesecondaryStrategic or Co-development PartnerSpanish Proptech collaborates as one of the representatives of Spain for PropTech House, the European alliance of proptech communities. PropTech House's mission is to support a sustainable European PropTech market and create positive impact on European living environments. The collaboration positions Spanish Proptech as the Spanish node in a pan-European proptech knowledge and partnership network.
• Fibree (Foundation for International Blockchain and Real Estate Expertise)secondaryStrategic or Co-development PartnerAlfredo Díaz-Araque Moro serves as Regional Co-chair for Spain (Madrid Area) of Fibree, the international leading network for knowledge exchange between the real estate industry, IT sector, and blockchain technology. Fibree connects real estate professionals, technology experts, and blockchain specialists globally. The role involves regional leadership and community development for blockchain in real estate applications.
• BrickFundingsecondaryStrategic or Co-development PartnerSpanish Proptech serves on the Advisory Committee of BrickFunding, a platform that aggregates all publicly available real estate crowdfunding projects, enabling global investors to track the international market through a single portal. The advisory role involves providing real estate industry expertise and validation to the startup's platform and strategy.
• BookkersecondaryStrategic or Co-development PartnerSpanish Proptech serves on the Advisory Committee of Bookker, a platform that aggregates all types of coworking spaces for end users and provides services to improve space management in companies and other organizations. The advisory role brings real estate sector knowledge to Bookker's coworking aggregation and space management platform.
• IE Business School (Instituto de Empresa)coreStrategic or Co-development PartnerAlfredo Díaz-Araque Moro serves as a professor in IE Business School's Advanced Program in Real Estate Innovation (Programa Avanzado de Innovación en el Sector Inmobiliario) and the Fintech and Innovation in Financial Services Program. The teaching role provides formal educational credibility and reaches senior real estate professionals and executives seeking structured proptech knowledge.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geek Estate Blog:
• Propmodo: English-language digital media outlet covering commercial real estate technology and innovation. Direct comparable as a content-first proptech media brand, though operating in English rather than Spanish and focused on the U.S. market.
• Finnovating: Spanish open innovation consultancy that Spanish Proptech has collaborated with on the 'Barómetro de Transformación Digital' and Proptech Unconference. Comparable as a Spanish-language proptech ecosystem builder, though more oriented toward corporate open innovation than media.

Broad incumbents

• Idealista: Spain's leading real estate listing platform with a large media/news arm covering the Spanish property market. Comparable as a Spanish-language real estate media and ecosystem brand, though primarily a marketplace rather than a proptech-focused outlet.
• The Real Deal: Major real estate news media brand covering real estate transactions, trends, and technology. Comparable as a real estate-focused media outlet serving industry professionals, though much larger in scale and not proptech-specific.
• Bisnow: Large-scale commercial real estate news and events platform with significant proptech coverage. Comparable as a real estate industry media brand, but much broader in scope (CRE news, events, newsletters) and with substantial institutional backing.

Emerging players

• Future Proptech: UK-based proptech event organizer described as the 'oldest proptech event,' with which Spanish Proptech is an Official Partner. Comparable as a proptech ecosystem brand, though primarily event-driven rather than content-driven.
• Estate Innovation: Proptech-focused media and events platform active in the Spanish and European markets. Comparable as a proptech community/media brand targeting real estate professionals, though younger and with a different geographic focus.

Regional players

• Vivanuncios: Major Spanish-language real estate classifieds platform serving the Latin American market. Comparable as a Spanish-language real estate media/listing brand, though more transactional than editorial and focused on Mexico.

Others

• MIPIM (Propel by MIPIM): Global real estate event organizer behind MIPIM and the Propel by MIPIM proptech summit. Spanish Proptech is an Ambassador. Comparable as a proptech ecosystem convener, though a global incumbent and primarily an events business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/spanishproptech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spanish Proptech