Cavity Dental Staff Agency

What Cavity Dental Staff Agency does

Cavity Dental Staff Agency Ltd is a UK-based specialist dental recruitment firm founded in 2006 by Sharon Norman after 14 years as a dental Practice Manager. The company is headquartered at Wokingham (Winnersh Triangle) and operates as a private limited company, bootstrapped with no external institutional investment and founder-controlled. It runs a national network of 400+ locum dental nurses, dentists, and hygienists, supplying them on temporary and permanent contracts into NHS and private dental practices across England, Wales, and Scotland. The business has grown organically over 20 years to between 251 and 500 employees, supported by territory-based Area Managers, two National Workforce Managers (Lisa Steer and Lizzy Pyle), and a Managing Director (Janine King) joining in 2007.

The core service is placement of fully GDC- and CQC-compliant locum dental professionals, with quality assurance delivered through the proprietary Cavity Quality Mark - an internal certification covering DBS checks, qualification verification, indemnity insurance, references, and CPD currency. The technology stack is a standard services-agency platform: a website booking portal, iOS mobile application, website live chat, Facebook Messenger integration, and a DBS Umbrella Service (run via wholly-owned subsidiary Cavity DBS) with online application tracking. Adjacent revenue and engagement products include a Dental Jobs Board (£35 per 4-week job listing), Free CPD courses, paid Dental Courses (Level 3 Apprenticeship, NEBDN certificates), a Cavity Rewards Club loyalty programme, a Health & Wellbeing Resources hub, and a podcast. Revenue is primarily generated through transaction-based placement fees, with published secondary fees including £200+VAT cancellations, £35/4-week job advert postings, and DBS check fees.

Customers are predominantly individual dental practices (NHS and private) operating as SMB and mid-market accounts, with practice managers as the primary buyer persona; the supply-side customers are qualified dental professionals seeking flexible locum work. Go-to-market combines direct field sales through Area Managers, inside sales through a UK-wide phone line answered 6:45am-9:45pm seven days a week, self-serve online booking, and content marketing via blog, social channels, and free CPD resources that build authority in the dental community. No publicly disclosed revenue, funding, or transaction volume data was available in source materials.

Name

Cavity Dental Staff Agency

Legal name

Cavity Dental Staff Ltd

Website

https://cavitydentalstaff.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Cavity Dental Staff Agency is a UK specialist dental recruitment firm placing GDC/CQC compliant locum dental nurses, dentists, and hygienists into NHS and private dental practices nationwide through a 400+ nurse network, website booking, mobile app, and Area Manager field sales.

Ownership category

akta.pro rank

Product category

Dental Staffing Services

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Dental staffing agency
• Locum dental nurses
• Dental workforce recruitment
• Healthcare temporary staffing
• Dental jobs board

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Locum Staffing Services: Placement of qualified locum dental nurses, dentists, and hygienists into dental practices. Staff are contracted for temporary or permanent positions with compliance handling included.
2. Job Board Advertising: Dental practices can advertise vacancies on Cavity's website for £5 per 4 weeks. CVs are directed to practices from applicants.
3. DBS Check Services: Enhanced DBS checks for individual dental professionals, groups, or entire practices through their umbrella company service.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Cavity Dental Staff Agency is a UK-based specialist recruitment firm founded in 2006 that supplies fully vetted, GDC/CQC compliant locum dental nurses, dentists, and hygienists to NHS and private dental practices across England, Wales, and Scotland. Beyond placement, the company operates a paid Dental Jobs Board (£35 per 4-week listing) where practices can advertise vacancies and CVs go directly to them, and a Cavity DBS umbrella service that issues enhanced DBS checks for individuals, groups, and practices. All placed staff carry the proprietary Cavity Quality Mark certification, confirming DBS clearance, qualification verification, indemnity insurance, references, and up-to-date CPD.

Product overview

Cavity Dental Staff Agency operates as a specialist dental recruitment agency offering a portfolio of workforce and compliance services. The core offering is the Locum Dental Staff service, providing fully vetted and GDC/CQC compliant locum dental nurses, dentists, and hygienists to UK dental practices. Supporting this is the Cavity Quality Mark, an internal quality certification process applied to all supplied staff. The Dental Jobs Board enables direct CV submissions and job postings. The DBS Checks service operates as a DBS umbrella company handling background checks. Additional services include Free CPD courses, Dental Courses for professional qualifications, Health & Wellbeing Resources (Cavity Support Finder), Podcasts, the Cavity Rewards Club loyalty programme, and a dedicated Cavity App for mobile access.

Differentiator

Problem solved

Functional benefit

Brands

• Cavity Quality Mark: A quality assurance symbol indicating that all locum dental nurses have been vetted, qualified, DBS checked, reference checked, and indemnity insured to the highest standards.

Products and services

• Locum Dental Staff Specialist dental recruitment service supplying fully GDC and CQC compliant locum dental nurses, dentists, hygienists, and specialist dental nurses to NHS and private dental practices across the UK, including compliance handling and same-day/next-day booking.
• Dental Jobs Board Online recruitment platform enabling dental professionals to browse vacancies and submit CVs directly to practices, and enabling practices to post job advertisements priced at £35 per 4-week listing.
• DBS Checks Enhanced DBS umbrella check service for individual dental professionals, groups, and entire dental practices, with online application and track-and-trace functionality for monitoring application status.

Quantifiable outcome

• 1-hour response guarantee for bookings during 9am-5pm Monday to Friday
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pulse (Acacium Group): UK healthcare staffing brand within Acacium Group placing nurses, doctors and allied health professionals. Overlaps with Cavity on locum nurse placement, compliance verification and nationwide coverage of healthcare practices.
• Medacs Healthcare: UK and international healthcare staffing provider placing locum doctors, nurses and allied health staff. Comparable on customer base (NHS/private providers), locum placement model and compliance-driven service offering.
• Team24: UK healthcare staffing agency supplying nurses, allied health professionals and locum clinicians to NHS and private providers. Highly comparable as a healthcare-focused locum placement business serving similar practice and hospital customers with a similar compliance-led value proposition.
• Sugarman Group: UK recruitment group with dedicated health, dental and social care staffing divisions. Closely comparable as a dental-and-healthcare-focused locum agency with similar candidate vetting and client coverage model.
• Chase Medical: UK specialist recruiter for primary care clinicians including practice nurses, GPs and allied primary-care staff. Comparable on niche healthcare staffing, locum/permanent placement mix and primary-care customer base.

Broad incumbents

• Hays Healthcare: Large UK/global recruiter with a healthcare (including dental) division placing permanent and locum clinical staff. Comparable on customer type and placement model but operating as part of a much broader generalist recruitment portfolio.
• Henry Schein: Global distributor of dental and medical supplies with adjacent workforce and practice solutions. Comparable as a strategic enabler to UK dental practices but operates at much larger scale and broader scope than a pure staffing agency.
• PageGroup (Michael Page Healthcare): Global professional services recruiter with a UK healthcare/dental practice placing permanent and interim clinical professionals. Comparable on buyer (dental practices) and on placement-fee revenue model, but part of a much broader recruitment group.
• Reed Health: National UK recruiter with a specialist health and social care division. Overlaps with Cavity in supplying dental and clinical locums to practices, though Reed operates across virtually all professional verticals.

Others

• Indeed UK: UK job board and recruitment marketplace where dental practices advertise roles and candidates apply directly. An indirect competitor and channel partner — Cavity already runs a competing Jobs Board — but not a specialized dental recruiter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cavitydentstaff
• Facebookfacebook.com/cavitydental
• LinkedInlinkedin.com/company/cavity-dental-staff
• Instagraminstagram.com/cavitydentalstaff

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavity Dental Staff Agency