What RocoMamas does

RocoMamas is a fast-casual restaurant franchise specializing in smash burgers, pork ribs, and chicken wings, operating 100+ locations across South Africa's 9 provinces and 8 additional African countries (Botswana, DRC, Eswatini, Ghana, Kenya, Namibia, Zambia, Zimbabwe). Founded in 2013, the brand is wholly owned by Spur Corporation, a larger South African casual dining franchised restaurant group operating 640+ outlets across Africa, Mauritius, and the Middle East. RocoMamas targets casual dining consumers and families through a horizontally segmented proposition, with average per-item pricing ranging from R27 to R359 and value combos positioned for groups.

The company's product portfolio centers on customizable 100–150g smashburgers (beef and chicken), ribs (250g–750g portions), wings (4–12 piece orders), cheese-filled 'Bombs', Belgian waffles, and signature G-Shakes, complemented by a Kid Rock children's menu and periodically rotating 'Roco Drop' limited editions. Its technology stack is anchored by a proprietary mobile app (RocoRewards) that enables QR-code-based bill scanning for loyalty point accumulation (5000 points = R50 voucher), in-app ordering, and digital gift voucher (RocoLove) purchases valid for 3 years. Distribution combines dine-in, takeaway, mobile-app ordering, and third-party delivery partnerships with Uber Eats and Mr D Food.

RocoMamas generates revenue through a franchise transaction-fee model across its restaurant network, supported by recurring loyalty engagement and one-time gift voucher sales. The RocoGo wholly-owned subsidiary extends the brand into a mobile food truck format at casino locations. The franchisee investment requirement is R2,760,000 with 60% equity, reflecting a capital-intensive unit model. No revenue is publicly disclosed at the RocoMamas Franchise Co. (Pty) Ltd level, though the brand benefits from Spur Corporation's broader franchise infrastructure, marketing scale, and supply chain.

Name

RocoMamas

Legal name

RocoMamas Franchise Co. (Pty) Ltd

Website

https://rocomamas.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

RocoMamas is a fast-casual franchise restaurant chain operating 100+ locations across South Africa and 8 African countries, serving smash burgers, ribs, wings, and shakes under Spur Corporation, with a proprietary mobile loyalty app and gift voucher system.

Ownership category

akta.pro rank

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Restaurant Sales: Revenue generated from franchise restaurant operations including dine-in, takeaway, and delivery orders across 100+ locations in South Africa and 8 African countries.
2. Loyalty Program: Points-based loyalty system where customers earn points on purchases, redeemable as vouchers for future orders.
3. Gift Vouchers: Digital e-gift voucher sales with limits of R2000 per voucher, 5 vouchers per checkout, R10,000 max per checkout, and R20,000 max per 24 hours.
4. Third-Party Delivery Partnerships: Orders placed through Uber Eats and MrD platforms, with the brand available on these third-party delivery marketplaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

RocoMamas owns and operates a fast-casual restaurant franchise network serving smash burgers (100-150g beef or chicken patties), slow-cooked pork ribs, chicken wings, combos, sides, kids' meals, waffles and milkshakes across over 100 locations in South Africa and eight other African countries. Orders are fulfilled via dine-in, takeaway and delivery (proprietary app, phone, Uber Eats, Mr D Food), with a loyalty program (RocoRewards) and digital gift voucher (RocoLove) system supporting repeat purchases.

Product overview

RocoMamas is a fast-casual restaurant chain operating under Spur Corporation, specializing in smash burgers, pork ribs, and chicken wings. The core product portfolio centers on Smashburgers (customizable 150g beef or chicken patties with various toppings), Pork Ribs (250g-750g portions), Wings (4-12 piece options), Combos (rib and wing bundles), Bombs (cheese-filled fried balls), Salads & Chicken Strips, Fries (shoestring and thick cut varieties), and a Kid Rock children's menu. Dessert offerings include Belgian waffles, while beverages feature G-Shakes (thick milkshakes) and various soft drinks. The brand operates a loyalty program (RocoRewards) and gift voucher system (RocoLove), available through a proprietary mobile app. Limited edition 'Roco Drop' items are periodically introduced. The company operates over 100 locations across South Africa and several African countries.

Differentiator

Problem solved

Functional benefit

Brands

• RocoGo: A mobile food truck format serving the RocoMamas smash burger menu, with locations at Montecasino and Suncoast Casino.

Products and services

• Smashburgers Signature smashed beef or chicken burgers with 100-150g patties, offered in standard cheese, bacon, mushroom, and chilli-cheese varieties, with a Make Your Own customization option. Sold to dine-in, takeaway and delivery customers across all RocoMamas locations.
• Pork Ribs Slow-cooked pork ribs offered in 250g (R125), 500g (R219) and 750g (R309) portions with various sauce options. Targeted at casual diners seeking sharable, slow-cooked meat dishes.
• Wings Chicken wings sold in portions of 4 (R55), 8 (R109) or 12 (R150) pieces with various flavour options, available for dine-in, takeaway and delivery.
• Combos (Wings & Ribs Bundles) Value-meal bundles combining wings and pork ribs with sides such as Stoney Onion Rings, Coleslaw and Thick Cut Fries. Examples: 4 Wings & 250g Pork Ribs (R189), 8 Wings & 500g Pork Ribs (R329), 12 Wings & 500g Pork Ribs (R359).
• Bombs (Cheese-Stuffed Fried Balls) Deep-fried bread balls filled with cheese and flavour combinations (Chilli Cheese, Feta, Jalapeño, Mixed) sold in portions of 3 (R42) or 6 (R79), positioned as shareable starters or sides.
• Salads & Chicken Strips Fresh salads (Chopped Green Salad R40, Spicy Slaw R45, Chicken Caesar R120) and chicken strips in flavours such as Southern Fried (R80), Hot Southern Fried (R85) and Freak BBQ & Mayo (R85), for guests wanting lighter or non-burger options.
• Fries (Shoestring, Thick Cut, Loaded) Fries in Regular Shoestring (R37-R71), Thick Cut (R45-R76), and Turbo Charged Cheese Fries with cheese or chilli-cheese toppings (R54-R88), sold as sides with mains.
• Kid Rock Children's Menu Child-sized meals for under-12s combining a smaller protein and fries: Lil' Rock Roadster Burger & Fries (R72), Lil' Rock Cheese Burger & Fries (R79), Lil' Rock Chicken Strips & Fries (R57), Lil' Rock 4 Chicken Wings & Fries (R69).
• Belgian Waffles (Desserts) Belgian-style waffles in Large (R69-R89) and Regular (R49-R59) sizes with toppings such as Nutella, Cookies & Scream, and Maple & Vanilla, served as dessert or indulgences.
• G-Shakes (Thick Milkshakes) Thick signature milkshakes in flavours such as Oreo, Butter Toffee, Espresso, Bubblegum, Strawberry, Blueberry, Belgian Chocolate and Peanut Butter at R50 each, positioned as brand-signature beverages.
• Roco Drop Limited-Edition Menu Limited-edition menu of seasonal/promotional burgers and combos (e.g., The Smashing Maccoy R124, Cheeeeky Maccoy R99, The Real Maccoy Combo R179, Mac 'N Nashvile R89). Used to drive trial and PR buzz on the standard menu.
• RocoRewards Loyalty Program Mobile-app-based points loyalty programme. Customers scan bills via QR to accumulate points (5,000 points = R50 voucher) and redeem on online or in-store orders; double-points promotions and birthday rewards are also offered.
• RocoLove Gift Vouchers Digital e-gift voucher programme sold on rocomamas.com/za/gifting. Vouchers are delivered by email or SMS, valid for 3 years, capped at R2,000 per voucher, 5 vouchers per checkout, R10,000 per checkout, and R20,000 per 24-hour period.
• RocoMamas Mobile App Proprietary iOS/Android mobile application providing collection ordering, RocoRewards loyalty point scanning (QR-code bill scanning), voucher redemption, exclusive promotions and restaurant locator for RocoMamas customers.
• RocoGo (Food Truck Sub-brand) Wholly-owned mobile food-truck format under the RocoMamas brand, serving a streamlined smash-burger and wings menu (e.g., at Montecasino and Suncoast Casino), trading on the same brand identity and supplier ecosystem as the brick-and-mortar restaurants.

Quantifiable outcome

• Award winner for casual dining in 2025 ASK AFRICA Orange Index (South Africa's 24th annual customer experience benchmark based on nearly 60,000 interviews)

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Spur CorporationcoreStrategic or Co-development PartnerSpur Corporation is the parent company and franchisor of RocoMamas. It is a leading casual dining franchised restaurant group of over 640 outlets across South Africa, Africa, Mauritius and the Middle East. RocoMamas is proud to be part of the Spur Corporation, leveraging their established franchise expertise and brand infrastructure.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling RocoMamas customers to order delivery through the Uber Eats platform, expanding delivery reach beyond the brand's own ordering channels.
• MrD (Mr D Food)minorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership (South African focused) enabling RocoMamas customers to order delivery through the MrD platform, providing additional delivery channel for customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Nando's: Nando's is a South African-origin fast-casual peri-peri chicken chain with strong African and global presence. It shares RocoMamas's fast-casual model, dine-in/takeaway/delivery mix, and African international expansion profile.
• Wimpy South Africa: Wimpy is a long-established South African casual dining chain offering burgers, breakfasts, and grills in a sit-down format. It competes directly with RocoMamas for the same casual dining occasion and customer base.
• Steers: Steers is South Africa's iconic flame-grilled burger chain, operating a similar counter-service / fast-casual model with dine-in and takeaway. It is the closest direct competitor to RocoMamas in the local smashburger/flame-grilled category.
• Galito's: Galito's is a flame-grilled chicken QSR chain originating in South Africa and expanding across the continent. It competes directly with RocoMamas's wings and grill category and shares the African franchise expansion model.
• Spur Steak Ranches: Spur Steak Ranches is the flagship sister brand under Spur Corporation, operating full-service family casual dining steakhouses across the same African footprint. It is directly comparable to RocoMamas as a fellow Spur Corp franchise brand serving the same market with a similar franchise system.
• Panarottis: Panarottis is a pizza-focused casual dining brand also operated under Spur Corporation. As a fellow Spur Corp franchise brand, it shares back-office, supply chain, and franchisor infrastructure with RocoMamas and competes for similar family/casual dining occasions.
• Burger King South Africa: Burger King is a global QSR burger chain operating in South Africa through a local master franchisee. It competes head-to-head with RocoMamas in the premium-burger segment and shares the same customer demographic.
• Hungry Lion: Hungry Lion is an African-focused fried chicken QSR chain operating across multiple Southern African countries. It is a direct peer to RocoMamas in format (counter-service casual), geography (pan-African footprint), and price point.

Broad incumbents

• McDonald's South Africa: McDonald's is a global QSR incumbent operating across South Africa through a local franchisee. While broader and more mass-market than RocoMamas, it competes for the same fast-casual burger occasion and delivery aggregator real estate.
• KFC South Africa: KFC is the dominant QSR brand in South Africa (operated by Yum! Brands), competing with RocoMamas for casual dining occasions, especially wings and combo meals. Larger scale and broader menu, but overlapping customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rocomamas
• Instagraminstagram.com/rocomamas
• Facebookfacebook.com/rocomamas
• LinkedInlinkedin.com/company/rocomamas---centurion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RocoMamas