What Studio 11 Design does

Studio 11 Design is a privately held, multidisciplinary interior design firm founded in 2011 by Kellie Sirna and headquartered at 2036 Commerce St in Dallas, Texas. The firm specializes in luxury hospitality, restaurants, and branded environments, delivering end-to-end services from concept and space planning through FF&E procurement, construction administration, and styling. It operates four interconnected practice lines: the core Studio 11 Design interior architecture practice; Lou Verne for art curation and styling; Brand Bottega for brand identity and strategy; and Mitchell Walker Studio / Kellie Sirna Collections for product design collaborations, including the Wild Runway carpet line launched with Tarkett Hospitality in May 2025.

The firm generates revenue primarily through project-based professional services fees for interior design, branding, and art curation engagements, supplemented by licensing royalties from product collaborations. Its go-to-market is sales-led and enterprise-focused, targeting luxury hotel brands (Marriott, Hilton, Hyatt, IHG, Thompson, Ritz-Carlton, Caesars), hotel management companies (Aimbridge Hospitality), celebrity-chef restaurant groups (Tim Love, Michael Mina), and high-net-worth residential clients. Projects are sourced through industry reputation, portfolio visibility, referrals, and earned media rather than formal channel partners.

Studio 11 maintains a global footprint with U.S. offices in Dallas and Austin and international satellite offices in Buenos Aires, Sao Paulo, and Mexico City, supporting projects across the U.S., Caribbean, and Latin America. The firm has no disclosed external funding, operates as a bootstrapped founder-led business, and has earned multiple industry accolades including Design Firm of the Year from Hospitality Design Magazine and Boutique Design, plus a 2026 Metropolis Likes Winner award for the Wild Runway collection.

Name

Studio 11 Design

Legal name

Studio 11 Design

Website

https://studio11design.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio 11 Design is a Dallas-headquartered, founder-led multidisciplinary interior design firm specializing in luxury hospitality, restaurants, and branded environments for major hotel brands, celebrity chefs, and high-net-worth residential clients. It operates sub-brands for art curation and brand strategy, plus a licensed product collaboration line with Tarkett Hospitality.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Industrial Design Services (54142), Graphic Design Services (541430), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Architectural Design Services (BPAHAKAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Interior design services
• Hospitality design
• Brand identity strategy
• Art curation services
• Product design collaborations

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Interior Design Services: Project-based fees for full-scope interior design services including conceptual design, space planning, FF&E procurement, construction administration, and styling for hospitality, residential, and commercial projects.
2. Branding & Strategy Services: Brand identity, positioning, collateral design, copywriting, and ongoing content marketing services through Brand Bottega subsidiary.
3. Art Curation & Styling: Art curation, installation, and styling services through Lou Verne subsidiary for residential, hospitality, and commercial projects.
4. Product Design Collaborations: Licensing royalties from product collaborations such as Wild Runway carpet collection with Tarkett Hospitality.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio 11 Design is a multidisciplinary interior architecture and design firm that creates identity-driven environments for luxury hospitality brands, restaurants, and branded spaces. The firm delivers end-to-end services from concept through installation, including conceptual design, space planning, FF&E procurement, construction administration, branding, art curation (via Lou Verne), brand identity and strategy (via Brand Bottega), and licensed product collaborations (via Kellie Sirna Collections / Mitchell Walker Studio, including the Wild Runway carpet line with Tarkett Hospitality).

Product overview

Studio 11 Design is a multidisciplinary interior architecture and design firm operating as a platform of interconnected creative services. The core offering is Studio 11 Design's interior architecture and design practice specializing in luxury hospitality, restaurants, and branded environments. This core is supported by three distinct sub-brands: Lou Verne (art curation and styling), Brand Bottega (brand identity and strategy), and Kellie Sirna Collections (product design collaborations including the Wild Runway carpet collection with Tarkett Hospitality). Advisory services complement the offerings with strategic consulting. Together, these services provide end-to-end creative solutions from concept through completion.

Differentiator

Problem solved

Functional benefit

Brands

• Lou Verne: Art Curation & Styling division offering artist representation, artwork collections, and custom commission services for residential, hospitality, and commercial projects.
• Brand Bottega
• Wild Runway Collection

Products and services

• Studio 11 Design (Interior Architecture & Design) Award-winning multidisciplinary interior architecture and design practice serving luxury hospitality, restaurant, and branded-environment clients. Services include conceptual design, space planning, interior architectural finish selection, design drawings, construction administration input, custom furniture and lighting design, FF&E procurement, and install and styling.
• Lou Verne (Art Curation & Styling) Art curation and styling service that represents emerging and established artists worldwide, offering thoughtfully curated artwork collections and custom commission services for residential, hospitality, and commercial projects.
• Brand Bottega (Brand Identity & Strategy) Brand identity and strategy service that elevates branding beyond aesthetics, shaping sophisticated and strategic identities built to last. Service scope includes naming, brand positioning, copywriting, illustration, social media strategy, content creation, email marketing, analytics, signage, advertisements, publication design, web design, packaging, and brand guidelines.
• Wild Runway Collection Carpet and rug collection collaboration between Kellie Sirna of Studio 11 Design and Tarkett Hospitality, featuring fashion-inspired, animal-patterned design across eight carpet styles for public spaces and guestrooms, blending untamed energy with couture style.

Quantifiable outcome

• Named 2026 Metropolis Likes Winner for Wild Runway carpet collection
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tarkett HospitalitycoreStrategic or Co-development Partner · 1 May 2025Strategic collaboration with Tarkett Hospitality to create the Wild Runway carpet collection. The collection debuted at HD Expo in May 2025, featuring eight carpet styles blending fashion-inspired animal patterns across public spaces and guestrooms. Kellie Sirna's editorial design perspective combined with Tarkett's manufacturing expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yabu Pushelberg: Award-winning multidisciplinary design firm specializing in luxury hospitality, residential, and retail interiors. Closely comparable to Studio 11 Design in boutique positioning, luxury hospitality focus, and brand-led differentiation, with similar sub-brand structure around product collaborations.
• Stonehill & Taylor: Hospitality-focused interior design firm with luxury hotel and resort portfolio including major brand clients. Directly comparable in boutique positioning and luxury hospitality specialization, with similar repeat-client dynamics across major hotel operators.
• Meyer Davis Studio: New York-based boutique design firm known for luxury hospitality, restaurant, and residential projects. Comparable in scale, boutique positioning, and award profile, with similar focus on craft-driven, identity-driven luxury hospitality environments.
• Wilson Associates: Established luxury hospitality interior design firm with a global portfolio of hotel, resort, and residential projects. Directly comparable in target clients (Marriott, Hilton, Hyatt, IHG portfolio brands) and luxury hospitality positioning.
• Champalimaud Design: Luxury hospitality interior design firm with marquee hotel brand clients and global project portfolio. Directly comparable in luxury positioning and hotel brand relationships, with similar founder-led boutique DNA.
• Hirsch Bedner Associates (HBA): The largest hospitality-specialized interior design firm globally, with deep relationships across major hotel brands including Marriott, Hilton, and IHG. Directly comparable to Studio 11 Design in luxury hospitality focus, but at significantly larger scale and with broader geographic reach.
• Clodagh Design: Founder-led luxury interior design firm with hospitality, residential, and wellness focus. Comparable in boutique positioning, multidisciplinary service offerings, and luxury brand identity-led differentiation.
• AvroKO: Multidisciplinary design firm combining interior architecture, branding, and product design for hospitality and restaurant clients. Closely comparable to Studio 11 Design's multi-pillar structure (design + branding + product) and shared focus on hospitality and F&B.

Broad incumbents

• Gensler: Global architecture and design firm with a substantial hospitality practice serving major hotel brands. Overlaps with Studio 11 Design in hospitality interiors but occupies a broader portfolio across workplaces, airports, and mixed-use developments.
• Wimberly Allison Tong & Goo (WATG): Larger, established integrated design firm with deep hospitality and luxury resort portfolio. Comparable in hospitality focus but operates at meaningfully larger scale with broader geographic and sector coverage, competing for the same flagship hotel programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studio-11-design
• Instagraminstagram.com/studio11design_
• Pinterestar.pinterest.com/studio11design_
• Xx.com/studio11designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 11 Design